By Professor Maurice Okoli

African continent to a very great degree is rich in natural resources encompassing a wide range of both renewable and non-renewable assets. Africa is home to some 30 per cent of the world’s minerals, eight per cent of the world’s natural gas and 12 per cent of the world’s oil reserves. The continent has 40 per cent of the world’s gold and up to 90 per cent of its chromium and platinum.

The largest reserves of cobalt, diamond and uranium in the world are in Africa. It holds 65 per cent of the world’s arable land and 10 per cent of the planet’s internal renewable freshwater source.

For decades, Africa with its vast untapped natural resources has been the world’s geographical region of attention and priority, attracting various global players from all over the world for economic and political engagement.

In a quick assessment, China has emerged as the most powerful player with its geopolitical clout and leadership in fostering multifaceted economic growth. These can be interpreted differently and from different perspectives, and their unequivocal implications are also varied in terms of the current Africa’s transformations and future directions.

For Africa’s future pathway, the year 2025 could perhaps be set as another distinctive new chapter of strategic qualitative development and push for significant growth. The conditions for this expected growth could be linked to the fact that the continental organization African Union will install a new leadership in February 2025, South Africa chairs the G20, Commonwealth Secretariat and World Trade Organization are headed by two African women, a Ghanaian and a Nigerian citizen.

These resounding organizational features, at least, make 2025 an African year to facilitate investment and economic development opportunities, and through wide multilateral collaborations, both external investors and stakeholders, for remarkable changes.

(i) Kenya’s AUC leadership:

As well known, four candidates are slated for the February 2025 polls. Raila Odinga will face off with Djibouti’s Mohamoud Youssouf, Anil Gayan (Mauritius) and Richard Randriamandrato (Madagascar) for the African Union Commission chairmanship in the race to succeed the outgoing chairman Moussa Faki of Chad.

The latest development monitored for this article explicitly showed that Kenya’s candidate for the Africa Union Commission chairmanship Raila Odinga, highlighted his priorities and strategies to include enhancing intra-African trade by establishing a common market, implementing a broader economic transformation, strengthening regional integration and cooperation, and peace and security.

Undoubtedly, the African Union (AU) is a critical institution for promoting unity, peace, and development across the continent. However, there is a growing consensus that it requires reforms to increase its effectiveness, efficiency, and relevance in addressing Africa’s challenges. Here are reasons why reforms are necessary:

1. Structural and Institutional Weaknesses: The AU has been criticized for its slow decision-making processes and lack of streamlined operations. The relationship between the AU and Regional Economic Communities (RECs) is often unclear, leading to duplication of efforts and fragmented initiatives.

2. Financial Dependence: Over 60% of the AU’s budget comes from external donors, raising concerns about the organization’s independence and ability to prioritize African-led solutions. Worse, many member states have unsuccessfully been in a position to meet promptly their financial obligations, hindering the AU’s ability to execute its programs effectively. This is most often reflected in the limited success of peacekeeping: Despite efforts, the AU has struggled to resolve protracted conflicts in regions like the Sahel, Somalia, and the Great Lakes.

3. Geopolitical and Global Challenges: Adapting to a changing world, with shifts in global power dynamics, the AU must reform to ensure Africa’s interests are adequately represented on the global stage.

4. Lack of Accountability and Governance: There have been concerns over deep-seated corruption. Internal mismanagement and corruption have undermined the credibility of the AU. There is a need for stronger accountability mechanisms to ensure compliance with AU protocols and charters by member states.

Raila Odinga’s tremendous political experience and pan-African vision unreservedly underscored the unwavering commitment to reforms as potential steps to advance the basic objectives of uplifting the economic status of the continent under the banner “Africa We Want” incorporated into the Agenda 2063.

Kagame Report (2017): Spearheaded by Rwandan President Paul Kagame, this initiative proposed actionable reforms to address structural inefficiencies and financial sustainability. Efforts to reduce the number of AU departments and improve coordination among stakeholders. Reforming the African Union is essential for building a stronger, more unified Africa capable of addressing its internal challenges and asserting its position on the global stage.

As frequently reiterated, Africa with its huge human and natural resources can take its rightful position in the current 21st century in the world. But for the realization of this, Africa still has to coordinate with the Commonwealth Secretariat, WTO, G20 and BRICS in promoting industrialization, supporting manufacturing, and enhancing innovation through investments in education, technology, healthcare, affordable energy and skills development. These invariantly fall within the Africa’s Agenda 2063.

(ii) South Africa’s G20 chairmanship: South Africa is now the biggest economy in Africa, with a GDP of $373 billion in 2024. (WorldStatistics) In addition to its economic prominence in Africa, South Africa is a staunch member of BRICS+ (Brazil, Russia, India, China and South Africa), an informal association joined by Egypt, Ethiopia, Iran and the United Arab Emirates.

On one hand, it is important to mention here the role of South Africa as it takes the chairmanship of the Group of 20 (G20) in 2025. It is an intergovernmental forum comprising 19 sovereign countries, the European Union (EU), and the African Union (AU). In 2023, during its summit, the African Union joined as its 21st member and was officially represented at the 2024 G20 summit in Brazil.

On the other hand, since its inception, the recurring themes covered by G20 summit participants have related in priority to global economic growth,
international trade and financial market regulation – these are issues affecting Africa. South Africa could direct G20’s win-win influence in streamlining the beneficial economic sphere considered key to Africa’s development and which would unprecedentedly impact on aspects of life of an estimated 1.4 billion people in the 21st century.

With South Africa at the helm of G20 affairs, it is therefore paramount to seriously “re-evaluate” both the group and individual member’s relations with Africa. South Africa has a unique opportunity to influence the global agenda, especially in addressing the priorities of developing nations. Here are key actions South Africa should undertake:

1. Advocate for African and Global South Priorities

Debt Relief and Financing: Push for frameworks that support debt restructuring and sustainable financing for developing nations, ensuring equitable access to funds for recovery and development. Climate Justice: Emphasize the need for climate financing and support for adaptation, particularly for African nations facing severe climate vulnerabilities.

2. Enhance Multilateralism

Strengthen international cooperation on trade, technology transfer, and global health, highlighting Africa’s role in the global economy. Support reforms in global governance institutions, such as the IMF and World Bank, to give emerging economies more say in decision-making.

3. Promote Inclusive Growth

Champion policies to address inequality, including initiatives to improve education, health, and digital inclusion across member states. Focus on creating partnerships to promote job creation, particularly in green and digital economies.

4. Strengthen Food and Energy Security

Address disruptions in global supply chains exacerbated by geopolitical conflicts. Advocate for sustainable agricultural practices and support energy transition strategies that align with Africa’s development needs.

5. Foster Trade and Investment Opportunities

Use the G20 platform to attract investments in Africa, highlighting the African Continental Free Trade Area (AfCFTA) as a mechanism for growth. Advocate for fair trade practices that enable African products to access global markets without undue barriers.

If South Africa effectively prioritizes these actions, it could strengthen Africa’s influence in global decision-making drive sustainable development and reduce inequality. The position of South Africa and the African continent are central players in solving global challenges. In a nutshell, South Africa’s leadership in the G20 offers an opportunity to align the group’s actions with Africa’s development aspirations while fostering global solidarity in an era of increasing geopolitical complexity.

(iii) Ghana’s directorship of Commonwealth Secretariat: In late October 2024, the Commonwealth of Nations marked yet another milestone with the appointment of Ghana’s Foreign Minister and Regional Integration, Shirley AyorkorBotchwey, as the next Secretary-General. For West Africans, her appointment was a prestigious testament, first to women’s empowerment and second, to resilience and a reminder that Africa’s voice matters on the world stage.

Despite these two reasons, however, it further presented a step forward in broadening African representation at the helm of international organizations and most importantly the extent this could impact the development of the multifaceted relations with the continent. The Commonwealth has played various roles and continues to attach indivisible value in fostering partnerships with various African countries.

Through these relations, Africa’s economy may benefit from a renewed diverse set of attention to sustainable development and job creation opportunities. It could also see increased investment and trade partnerships among its 56 member nations. Without mincing words, the Commonwealth has shown, in various ways, commitment to unity, peace, and sustainable progress in Africa.

Africa’s relationship with the Commonwealth presents several opportunities, particularly in the context of current geopolitical shifts. For instance, access to markets: The Commonwealth provides a platform for enhancing intra-Commonwealth trade, which is projected to reach $1 trillion annually. Africa can leverage this to diversify trade partners amid shifting global alliances. The next question relates to existing investment opportunities: the Commonwealth programs promote investment, particularly in sustainable industries, offering African countries opportunities to attract Foreign Direct Investment (FDI) in green and digital economies.

As the Secretary-General, Shirley AyorkorBotchwey has the possibility of negotiating for initiatives like the Commonwealth scholarships and fellowships to promote education and capacity building, helping African nations develop skilled workforces. And also for strengthening cultural programs and exchanges foster mutual understanding and cooperation.

With increasing competition between global powers, Africa can use the Commonwealth to diversify alliances, reducing over-reliance on single blocs like China or the West. By actively engaging with the Commonwealth, Africa can harness these opportunities to navigate the complexities of global power dynamics while fostering development and regional stability.

(iv) Nigeria’s pedalling World Trade Organization: Today’s transformations and reforms at the World Trade Organization have practical evidence to support the newly created single borderless market in Africa.

The African Continental Free Trade Agreement (AfCFTA) being the flagship of the African Union (AU) is intended to consolidate the intra-African trade to an expected tune of $2.7 trillion and the diverse spheres of the continental economy. In its 2024 report, the UNECA estimated that by 2045 intra-African trade will increase by nearly 35% compared to a situation without the AfCFTA.

This is one signal pointing to the fact that WTO has to strike a groundbreaking impactful collaboration with AfCFTA, but a lot would depend on how critical and important Africa’s partnership with external players is designed and pursued, uttermost offering Africa better opportunities for noticeable economic, socio-cultural and political growth.

In practical reality, Director-General Ngozi Okonjo-Iweala and WTO top management have to show seriousness in changing to result-oriented partnerships, especially in its historic trade cooperation these decades with Africa. Both the World Trade Organization (WTO) and the African Continental Free Trade Area (AfCFTA) aim to reduce barriers to trade, such as tariffs and non-tariff barriers, fostering economic integration and market access.

The WTO provides a global framework for trade regulations, while AfCFTA operates within a similar rule-based framework at the continental level, ensuring predictability and transparency. Both organizations focus on enhancing the trade capacity of member states. The WTO supports developing nations with trade-related technical assistance, while AfCFTA includes initiatives to boost the trade readiness of African countries. The WTO and AfCFTA could work together to harmonize regional trade rules with global trade agreements, ensuring coherence between Africa’s trade policies and international standards.

In summary, the WTO and AfCFTA share common goals in promoting fair and inclusive trade practices, and collaboration between the two can significantly enhance the global trade integration of African countries.

(v) Conclusion – The Year of Africa: Achievable and strategic recommendations for 2025: Judging from the discussion, the African Union and individual African States, therefore in 2025, have to consider the absolute necessity to outlook for strategic collaboration with external partners and corporate shareholders within the framework of the African Union’s Agenda 2063. The necessity for African leaders to prioritize economic parameters and their related proactive measures that enhance practical support for both public and private-sector collaboration.

In furtherance to this, the necessity to draw a roadmap for businesses to achieve long-term sustainable growth, and utilize the opportunities in the intra-African single market while simultaneously adapting to shifting global market demands.

In addition, African leaders, in order to claim the public nobility, instead of rattling anti-western rhetoric have to build and muster their own negotiation capacity to deal with developed countries. In the subsequent years, reawaking the African Union and other Regional Economic Communities, and African leaders should arguably be the main priority, predictably as possible to play the economic development catch-up, in the Global South.

Professor Maurice Okoli is a fellow at the Institute for African Studies and the Institute of World Economy and International Relations, Russian Academy of Sciences. He is also a fellow and lecturer at the North-Eastern Federal University of Russia. He serves as an expert at the Roscongress Foundation and the Valdai Discussion Club.

As an academic researcher and economist with a keen interest in current geopolitical changes and the emerging world order, Maurice Okoli frequently
contributes articles for publication in reputable media portals on different aspects of the interconnection between developing and developed countries, particularly in Asia, Africa, and Europe. With comments and suggestions, he can be reached via email: markolconsult (at) gmail (dot) com.

The festive season is approaching, so consumers are preparing to splurge on a holiday and spend hard-earned money on much-needed items.

But how are Nigerian consumers spending their cash? New insights from Aleph Group, a leader in the digital and technology fields, reveal insights into the trends of the Nigerian consumer as the busy season beckons.

“The peak shopping season highlights how increasingly tech-driven Nigerian consumers have become,” said Jesudetan Onasanya, Aleph’s Regional Lead, in Sub-Saharan Africa. “Retailers must recognise that value, convenience, and digital engagement are no longer options but vital elements of a successful retail strategy.”

Which platforms are Nigerian shoppers using to purchase goods and services?

85% of Nigerian consumers use online shopping in one way or another. The same percentage of respondents claim they use the internet to research products they intend to purchase.

An overwhelming number of consumers use popular online shopping platforms, with 70.5% purchasing from traditional e-commerce sites. 42.5% said they had bought merchandise. Audio streaming profiles like Spotify, where users spend an average of 2.8 hours daily, provide a valuable platform to reach new consumers. Ads are delivered to users in a way that is personalised and relevant, making the experience non-intrusive.

31.6% purchased items from food, grocery, and delivery apps, highlighting the growing trend of online grocery shopping.

Consumer habits during peak season shopping 

Consumers are getting ready to indulge in holiday shopping and visiting e-commerce sites for special deals. During these periods, 36% of consumers surveyed said they always make online purchases during peak online shopping seasons, with 15% waiting for enticing offers.  32.2% said they were unaware of the shopping season but would purchase something online if it was a good deal.

Social media is the best way to connect with Nigerian consumers 

Nearly half of consumers (44%) claim to learn about new product offerings by viewing ads placed ahead of online videos. Social media apps like Snapchat are one of the most popular ways to market new products to consumers, with 61% of respondents identifying social networking platforms as how they discover new items. Social media is considered the most effective to reach consumers, with 72.3% believing social media adverts are the most impactful. On platforms such as Snapchat, the average daily time is over 40 minutes, and the audience is over 16 million people. Access to a digitally savvy audience through platforms like Snapchat is unmatched.

In-store shopping is losing its stronghold on Nigerian shoppers

Social media also has the most significant influence on Nigerian consumers’ purchasing decisions, at 42.3%. Just 2.4% of respondents said they do 100% of their shopping online, whereas 15.8% of consumers claim they do 75% online.

Nigerian customers who shop in-store still use the internet to inform their purchasing decisions. 18.5% of Nigerian consumers read online product reviews and ratings before deciding, while 13.9% compare prices online.

Pinterest, for example, has become the go-to destination for Gen Z consumers to discover new trends. 71% of users are high to medium-income earners, making it a captive audience to tap into, potentially driving high-value purchases.

Why Nigerian consumers prefer to shop online

48.8% of Nigerian consumers surveyed claim the main reason is convenience and the ability to save time, negating the need to visit a store in person. Seeing customer reviews and product ratings is another benefit, with 35.8% listing this as a motivating factor behind online shopping.

Plenty of benefits to shopping online 

Nigerian consumers have identified several factors that make e-commerce the clever choice. 69.2% of respondents said reasonable prices positively impacted their online shopping experience, while fast and free delivery made the experience more enjoyable. A fuss-free returns policy and the ability to spend loyalty points are also among the highlights of e-commerce.

Where next for consumers and e-commerce platforms?

Brands must identify the correct social media platforms for the consumers they want to market to. For example, platforms like X have seven million active users, 84% of whom are aged 18-34, making them ideal for targeting the tail end of Gen Z or the younger side of the Millennial generation. Understanding your target audience is essential.

Nigerian consumers’ buying habits during peak shopping seasons reflect a shift towards affordability and convenience—those who fail to adapt risk being left behind in an ever-competitive market.

By Bamikole Omishore

“Great dancers are not great because of their technique; they are great because of their passion.” – Martha Graham.

In the world of dance, few have mastered the art of movement with the grace and intensity of Martha Graham, whose choreography was marked by a profound understanding of human expression and transformation.

Graham’s dances were not mere performances; they were powerful reflections of the human condition, a tapestry woven with raw emotion, rhythm, and purpose. In many ways, the leadership of Osun State Governor, Ademola Adeleke, mirrors this very essence of dance—dynamic, passionate, and forward-moving.

Governor Adeleke has taken the helm of Osun State with the kind of zeal and vision that echoes the intensity of a choreographed performance, where each step is deliberate, and every movement contributes to a greater narrative of transformation. His approach to governance is not just about policy execution but about creating an environment where the people of Osun are empowered, uplifted, and given the tools to thrive.

In his leadership, one sees a choreography of progress, dedication, and unwavering commitment to the welfare of his people. Considering the precarious state of Osun when he took office on November 27, 2022, Adeleke could not have done otherwise—every step had to be deliberate and tailored for the development of the people.

Much like Martha Graham’s focus on the expression of the individual within a broader context, Governor Adeleke’s leadership shines in its ability to focus on the unique needs of Osun State’s diverse communities, while also aligning them with the collective goal of the state’s development. He has taken the pulse of Osun and, much like a skilled dancer attuned to the rhythm of the music, has set a course for the state that resonates with both empathy and pragmatism.

Governor Adeleke’s impact is tangible, and his passion for the people is infectious. His administration has not shied away from confronting the most pressing issues facing the state, including infrastructural deficits, educational reform, and economic revitalisation. Just as Martha Graham redefined modern dance by introducing new techniques and forms, Governor Adeleke has redefined governance in Osun by introducing innovative policies, modernising systems, and fostering an environment where growth is inevitable.

One of the cornerstones of Adeleke’s governance has been his focus on improving the education sector. Under his leadership, 631 classrooms and offices have been rehabilitated across 125 basic schools, while 323 new classrooms, halls, and laboratories have been constructed in 96 schools.

Additionally, new toilets, boreholes, motorised water wells, and perimeter fences have been installed in several schools. The Governor has also upgraded the Educational Management Information System (EMIS) units in local education authorities to improve data collection and management. Adeleke’s administration has sponsored 200 secondary school teachers and 20 ICT experts to train on remote learning platforms and has trained 1,004 teachers on cooperative learning strategies.

The governor has also initiated the recruitment of 5,000 new teachers to address vacancies in public schools. For tertiary education, Adeleke has invested in infrastructure, including completing a 52-office complex at Osun State University (UNIOSUN), thus becoming the first Governor since 2011 to execute a project at the institution.

He also funded the construction of the first student hostel at the University of Ilesa (UNILESA). He approved the permanent employment of over 230 temporary staff at UNILESA and supported the training of 137 academic staff at the Osun State College of Technology and 1,120 health educators in collaboration with international organisations.

He also revived the indigenous bursary scheme, providing financial support to over 3,100 students and N105,000 to Osun indigenes in law schools across Nigeria.

Governor Adeleke’s approach to healthcare mirrors the precision and care found in Graham’s choreography. Upon taking office, he inherited a healthcare system in disarray. However, he quickly launched the Imole Surgical and Medical Outreach, which provided free medical treatment to over 50,000 residents across Osun, addressing a wide range of conditions from cataracts and hernias to diabetes, hypertension, and malaria.

On a long-term basis, Adeleke’s administration has focused on improving the state’s healthcare infrastructure. This includes the rehabilitation of 345 primary healthcare centres (PHCs), with 200 already upgraded to include 24/7 power and water facilities, while the remaining 145 centres are undergoing renovations.

His administration has also ensured a regular supply of medications to these centres and has partnered with development organisations to provide essential medical equipment. Governor Adeleke’s healthcare policies have expanded health insurance coverage to include informal sector workers and Osun’s senior citizens, ensuring comprehensive healthcare access for all, including persons with disabilities.

Infrastructure development has been another focal point of Adeleke’s leadership. Osun State’s infrastructure, particularly in the road sector, was in dire need of attention when he assumed office. In the past two years, his administration has constructed many roads and has embarked on additional projects to extend the state’s road network.

Notable projects include the Oke-Fia overhead bridge in Osogbo, the first-ever overhead bridge in Ile-Ife, and the Akoda-Baptist-Oke Gada dual carriageway in Ede. These projects are expected to improve traffic flow, ease transportation, and spur economic growth by connecting key areas of the state. Adeleke’s commitment to infrastructure extends beyond urban centres.

Under his leadership, Osun State has rejoined the Rural Access and Mobility Project (RAAMP-3), focusing on improving rural road networks. These improvements are vital for enhancing rural connectivity, facilitating trade, and providing essential access to health and education services in remote areas.

The Governor’s unwavering passion for the people of Osun is also evident in his economic policies, which are focused on stimulating local industries, attracting investment, and reducing unemployment. Like Martha Graham’s ability to tap into the emotional core of her dancers, Adeleke’s governance taps into the heart of Osun’s potential, nurturing the state’s resources, businesses, and talents.

Governor Adeleke is driving sustainable development in Osun State with initiatives that align with the Sustainable Development Goals (SDGs). At the heart of his work is the Senator Isiaka Adetunji Adeleke Estate, a development that balances modern infrastructure with the need for planned, resilient communities. Governor Adeleke’s vision is not just about physical structures—it extends into the human realm. In SDG 4 (Quality Education), he has created the Alternative School for Girls, offering education to those who would otherwise be left behind.

Perhaps most importantly, Governor Adeleke’s leadership is marked by a deep sense of inclusivity and unity. Just as a dance troupe requires each member to work in harmony for the performance to succeed, Adeleke has fostered a sense of collective purpose in Osun.

Governor Ademola Adeleke has brought a new rhythm to Osun State, one driven by passion, innovation, and an unwavering commitment to the welfare of the people. Much like Martha Graham’s transformative choreography, which changed the landscape of modern dance forever, Adeleke’s governance has redefined the landscape of leadership in Osun —one that promises progress, unity, and a brighter future for all its citizens.

Omishore, a proud son of Osun state, writes from Ile-Ife