Feature/OPED
Once Again, Late to the Party. When is Our Time?
By Rahaman Abiola
Nigeria’s modern media landscape hardly appears to be modern. It races behind in the realm of technology and its integration into the media ecosystem. This discrepancy is particularly noticeable in the context of the burgeoning era of artificial intelligence.
Only 20% of media companies in Africa are using AI in some way. This is compared to 40% of media companies in North America and 30% of media companies in Europe according to the Reuters Institute of Journalism’s Digital Media Report for 2023
According to the United Nations Conference on Trade and Development, a low share of skilled talents and slow download speed has impacted the adoption of Artificial intelligence in low-income and middle-income countries like Nigeria. This was reported by Punch newspaper in January 2023.
Before we delve deeper into AI and all that would bring us closer to the ‘party’, there is a need to understand the African media scene and the need for technology acceptance. The changes we’ll discuss vary from one country to another but share common elements that can benefit journalism, media outlets, and public discourse. The three most important developments driven by technological and market forces today are:
- The move to an increasingly digital, mobile, and social media environment is marked by increasingly intense competition for attention. Legacy media, like broadcasters and especially newspapers, continue to play a crucial role as news producers. However, they are becoming relatively less important as distributors of news and are under growing pressure to develop new digital business models as their existing operations decline or stagnate.
- The growing importance of a limited number of large social-networking, and technology-dependent companies like Meta, Tik-tok, Twitter and LinkedIN is noteworthy. These companies enable billions of users across the world to navigate and use digital media effortlessly through services like search, social networking, video sharing, messaging, and more. As a result, these tech giants are playing an increasingly significant role in (a) the distribution of news and (b) digital advertising.
- The development of a high-choice media environment. Internet users have access to an ever-expanding pool of information in convenient formats, often at no cost. It enables new forms of participation. News enthusiasts are encouraged to get, share, and comment on news at any social media platform they like.
Africa, Especially Nigeria, Seems Late to the Trendjacking of the New Tech Innovation in the Media
In an article written by Eloine Barry, titled ‘Africa Needs a New Generation of Media,’ Barry inferred that the African media industry has to pick up the pace on leveraging new technology. However, it is essential for the industry to grow its base of knowledgeable and upskilled media professionals. These professionals should be equipped not only to navigate the new age of technology but also to succeed in it.
The question to our media counterparts is how many of our companies have these skilled professionals who can wield new technologies to turn the media landscape around? If none, what are we doing to evolve like our foreign counterparts?
AI is already having a major impact on the media industry around the world. It is being used to personalise news feeds, generate new content, and even identify and fact-check misinformation. But in Nigeria, the use of AI in the media is still in its early stages.
This is a problem. If the Nigerian media does not embrace AI soon, it will be at a serious disadvantage. In a world where information is increasingly consumed online, media companies that can use AI to deliver personalised and engaging content will be the ones that succeed.
There are a number of ways that the Nigerian media can embrace AI. One way is to use AI to personalise news feeds. This can be done by using algorithms to track what users read and watch, and then recommending similar content to them. Another way to use AI is to generate new content. AI can be used to write articles, create videos, and even generate entire news shows. Finally, AI can be used to identify and fact-check misinformation. This is especially important in Nigeria, where misinformation is a major problem. But there are a number of challenges that the Nigerian media face in embracing AI.
One challenge is the lack of access to resources. AI is a complex technology, and it requires a lot of computing power and data to develop and use AI-powered applications.
Another challenge is the lack of expertise. There are not a lot of people in Nigeria with the skills and knowledge necessary to develop and use AI applications. Sadly, one would expect that where Nigeria is low on special resources, we would turn to collaboration, to ensure we aren’t left behind, or turn to our government or parastatal companies to aid investment in the media landscape evolution, instead these routes are hardly explored.
Despite these challenges, it is crucial for the Nigerian media to adopt artificial intelligence. This technology represents the future of the media industry, and media companies failing to embrace it may find themselves falling behind.
When is Our Time?
The time for the Nigerian media to embrace AI is now. We cannot afford to fall behind any further. We need to invest in resources and expertise. We need to start developing and using AI-powered applications.
Here are some specific things that media companies in Nigeria can do to embrace AI:
- Invest in AI-Driven Advertising to optimise ad placements and targeting. Beyond the regular Google Ads and Facebook Ads, media companies can widen their earning horizon by leveraging other AI-Driven advertising channels like Amazon Advertising, Adobe Advertising Cloud, The Trade Desk, AppNexus, MediaMath, Criteo, Taboola and Outbrain. Once done, employ people who are skilled in using these platforms to successfully run advertising campaigns for clients and make more money.
- Adopt AI-powered apps for daily routine in the newsroom. Media companies in Nigeria can use AI to personalise news feeds, generate new content, and identify and fact-check misinformation. Now than ever, the Nigerian media needs to amp up on Automated fact-checking tools like Full Fact or ClaimBuster to verify the accuracy of news and information; leverage predictive analytics tools that use machine learning algorithms to predict audience behaviour and trends; personalization engines to tailor content to individual users preferences; and even cybersecurity solutions to detect and prevent threats real-time and protect cyberattack incidents.
- Partner with tech companies. There are a number of tech companies that are developing AI-powered applications for the media industry. NVIDIA’s Inception programme for startups, a Nigerian company that developed Africa’s first speech-to-text AI chat tool capable of understanding 200 African accents. Another Nigerian startup, Data Science Nigeria (DSN), enables AI talents and builds AI solutions to enhance the lives of people. The possibilities of these collaborations are endless. Media companies in Nigeria can create content to cater to a diverse audience, cutting through language barriers and expanding coverage.
On a Good Note
Several Nigerian media companies are taking proactive steps to embrace artificial intelligence. For instance, Legit.ng is employing AI to personalize news feeds and create fresh content. Similarly, media outlets like Dubawa and The Cable are harnessing AI to detect and fact-check misinformation.
This trend shows a significant realization within the Nigerian media landscape about the crucial role AI can play. With this momentum, there is confidence that the Nigerian media will soon align with global AI trends in the media industry. If we are lucky to catch up soon, then maybe by then, we wouldn’t be too late to the party.
Rahaman Abiola is Legit.ng’s Editor-in-Chief, and the youngest EIC in the history of the leading digital media news publisher. He is a Reuters-trained journalist and content writer with over 7-year experience in digital & traditional media and social media communications.
Rahaman has been published in Nigerian national newspapers, including The Nation, The Punch, Nigerian Tribune, and THISDAY. His works have appeared in top digital media platforms, including Sahara Reporters, The Cable, The Capital, YNAIJA, Lawyard, Paradigm.
A graduate of English and Literature from Obafemi Awolowo University (OAU), Rahaman is one of the 25 journalists in Africa selected for the Kwame Karikari Fact-Checking Fellowship in 2021.
Feature/OPED
Unlocking Full Human Potential: Growth, Diversity, and Purpose
In Nigeria’s diverse workforce, the conversation around diversity and inclusion (DEI) extends beyond gender to address tribal diversity, socioeconomic representation, and other cultural nuances. Policies that promote inclusivity are crucial for fostering collaboration in Nigeria’s multicultural corporate environment.
“An organisation is only as good as its people. Ensuring those people perform to their best is the role of human capital. Today, the field has a range of tools to ensure real-time engagement and agile interventions for optimal job satisfaction and performance”, – Catia Teixeira, MultiChoice Africa Holdings Group Executive Head of Human Capital.
In both our professional and personal lives, we all strive for growth and development. These opportunities are deeply rewarding, supporting the kind of self-actualisation that makes life most fulfilling. In the Nigerian workplace, where career growth often intertwines with societal expectations and the drive for self-improvement, human capital plays an even more significant role. Opportunities to grow are not just fulfilling but are deeply rooted in our collective ambition for a better future.
Employee engagement is a reflection of how actualised individuals feel in their roles. Engaged employees are more likely to perform at their peak and contribute positively to the workplace. In Nigeria, where the “hustle culture” is celebrated, organizations must create environments that not only nurture growth but also recognize and reward the efforts of their people.
When employees feel enriched and their work aligns with their aspirations, the results are transformative. Growth and development are not just personal milestones—they are the foundation of a thriving organization and, by extension, a more productive society.
Identifying Growth Opportunities
In every workplace, some employees stand out from the first day, while others take time to grow into their potential. Talent management processes must cater to both. For instance, a twice-yearly organizational talent review can help Nigerian companies identify where employees excel and where they need support.
Interactions within the workplace also play a crucial role. In Nigeria’s highly networked professional landscape, creating opportunities for cross-departmental collaboration can open new doors for employees. Systematic development plans, supported by tailored training, ensure that these opportunities translate into tangible growth.
Take the MultiChoice Academy, for example, which offers over 4,000 online courses spanning finance, HR, marketing, and other fields. This mirrors the Nigerian appetite for continuous learning, especially as industries rapidly embrace digital transformation. While face-to-face training remains valuable, customized e-learning platforms are pivotal in bridging knowledge gaps and preparing employees for the future of work.
For any training program, balance is key. Organizations must align employee development with business goals while ensuring individuals feel empowered to pursue their aspirations. In Nigeria, induction programs that connect new hires with company visions and purpose are critical to building this alignment.
One of the most rewarding aspects of human capital management is witnessing success stories unfold. In a country like Nigeria, where talent is abundant, but opportunities may be unevenly distributed, developing talent internally can make a significant impact. Long-term employees bring invaluable institutional knowledge, and nurturing their growth ensures they continue to drive organizational success.
At MultiChoice, we are deeply committed to equipping our workforce with the skills and confidence needed to excel. Whether it’s training young leaders, empowering women in leadership, or developing heads of departments, every investment in our people enhances their value – as individuals and as indispensable assets to the company.
What Diversity Means
At MultiChoice, gender equity remains a key focus. Women make up 46% of our workforce, and 46% of leadership roles are held by women—a significant achievement in a society where women often juggle professional aspirations with traditional family roles. Our promotions policy is designed to push these numbers to 50%, ensuring equity across all levels of the organization.
When entering new markets, MultiChoice intentionally applies its culture of inclusion, empowering women to excel in leadership positions. This commitment extends to addressing barriers unique to Nigeria, such as access to resources and mentorship for women in underrepresented fields.
Data Drives Change
To drive meaningful change, data is indispensable. Nigerian companies often face challenges like high employee turnover and workplace inefficiencies. By leveraging data, organizations can address these issues strategically.
MultiChoice uses platforms like Office Vibe to generate insights into employee engagement, satisfaction, and work-life balance. Weekly surveys and random polls provide actionable feedback, enabling quick interventions and fostering a culture of continuous improvement.
In Nigeria, where trust in leadership significantly influences workplace morale, data can also help bridge gaps between management and employees. Regular focus groups, coupled with robust analytics, ensure employees feel heard and supported. When organizations align employee needs with business goals, the result is a workforce driven by purpose and achievement.
The Collective Goal
In Nigeria, where community and collective growth are deeply valued, human capital strategies should emphasize the power of shared purpose. By investing in people, organizations contribute to a larger vision of national development.
At MultiChoice, every success story is a testament to this philosophy. From training young leaders to empowering women in leadership, the organization demonstrates that growth is a journey best undertaken together. For Nigeria, this represents a powerful blueprint for building a future where individuals and organizations thrive in harmony.
Feature/OPED
Between Governor Bala and the Presidency
Abba Dukawa
Although I’ve never met Governor Bala Muhammad in person, only seeing him on television, his recent outburst against the federal government’s economic policies resonates deeply with poor citizens’ view.
His concerns stem from empathy for the citizens’ going through unbearable hardships, which have worsened due to the economic situation where millions of citizens struggling with high cost of living, poverty and hardship, reflecting the reality on the ground where citizens face significant economic challenges.
His view resonated with the people in respect of political affiliations have praised Governor Bala for speaking truth to power, acknowledging that the economic policies aren’t working. But his outburst of the economic policies has sparked a heated response from presidency.
Even though President Bola Tinubu claims to have no regrets about his economic policies, aiming to strengthen the country’s economy, policies must be empathetic.
The Tax Reform Bills, in particular, have generated widespread concern, with experts warning of negative implications and advising the government to postpone the bill and engage in further consultations.
The National Economic Council, comprising 36 state governors and led by the Vice President, had expressed reservations about the bill, emphasizing the need for adequate consultation with stakeholders.
However, the Presidency swiftly rejected the NEC’s advice, stressing that the bill is crucial for supporting President Tinubu’s administration in bolstering the country’s fiscal institutions.
Governor Bala Muhammad’s expressed his concerns when hosting Sheikh Yahaya Jangir, a frontline campaigner for the Muslim-Muslim presidency, at the Bauchi Government House.
The governor urged President Tinubu to listen to Nigerians and correct his errors, stating that it’s his duty as a leader to tell the truth.
As Governor Mohammed noted, “I am sure you have heard that we are quarrelling with the president. Yes, it is true we are quarrelling because our people are suffering, and the president has refused to listen to us.”
His comments should not be seen as a critique of the president’s policies, not a personal attack. It’s essential for President Tinubu’s administration to understand the growing concern among Nigerians about the country’s economic direction and the need for effective strategies to address the current economic hardship.
The Presidency, through his Special Adviser, Sunday Dare, responded by urging Governor Mohammed to prioritize the welfare of Bauchi citizens instead of engaging in political posturing. Dare emphasized that the President’s administration is focused on national development and collaboration with state leaders.
It’s worth noting that Governor Mohammed has implemented various poverty alleviation programs, including the Kaura Economic Empowerment Programme (KEEP), to reduce the state’s high poverty rate. He has also prioritized education, with a focus on reducing the number of out-of-school children in the state.
Additionally, Governor Mohammed has taken steps to improve the state’s healthcare system, His administration’s efforts to address these challenges echo the experiences of poor citizens in Bauchi State and across Nigeria.
Overall, Governor Mohammed’s commitment to addressing the pressing issues faced by his state and its citizens resonates deeply with the experiences of poor Nigerians..
Dukawa write it from Abuja can be reached at [email protected]
Feature/OPED
Tinubu’s Titanic Wahala
By Tony Ogunlowo
‘Titanic’ can mean something that is very big, gigantic or enormous and it was also the name of a ship that sank on its maiden voyage.
When the Titanic sank in 1912 it sank due to a number of avoidable factors: a ship deemed unsinkable that wasn’t fitted with watertight compartments, a ‘unprofessional’ seasoned captain who was apparently bullied into going at full speed through known ice-berg strewn waters, lack of common binoculars for the deck watch and the unavailability of enough life boats for all the passengers.
This all put together, as they say, was a recipe for disaster. Red flags were ignored.
Translating this to President Tinubu’s modern-day Nigeria, the avoidable factors that can sink the country are way too obvious.
Nigerians have long enjoyed the benefits of fuel subsidy. Costly as it is to maintain it’s enabled the economy to keep running by keeping the cost of things low. It’s removal, as can be seen, has created a domino effect, as the experts predicted, resulting in the prices of even the basic commodities skyrocketing as everyone passes on the additional costs.
With inflation currently at 32.7% and still rising, things are only going to keep on getting more and more expensive. As a result, the new minimum wage of N70,000 will have less purchasing power than the previous 2021 minimum wage of N30,000. If fuel subsidy removal was meant to boost the economy it has done the opposite and will stagnate any efforts to kickstart it.
The governments inability to control corruption or severely punish corrupt officials which is robbing the country’s coffers of billions and billions of Naira every year is a stumbling block for development.
If a corrupt government official who built 750 houses with stolen funds or an ex-governor accused of misappropriating N80 billion are allowed to walk around freely, supposedly on bail, without fear of eventual conviction it questions the message the government is sending out to future looters: if the culprits were in Russia or China the outcome will be totally different.
Even though an austerity economic policy may seem harsh like it was designed to rob Peter to pay Paul, it should be short, sharp hardship with green pastures in the foreseeable future – not ever! A good start will be to cut down on the number of foreign loans being obtained every year as their repayment can take a huge chunk out of the country’s annual income.
The new tax laws are long overdue and it should include that VAT earned in a state stays in that state: so, if your state doesn’t generate any VAT (- such as from the sale of alcohol products) you don’t get to share in what other states have collected.
Insecurity in the country is not something that started yesterday. Previous governments have blood on their hands for not nipping these insurrections in the bud before they grew to become monstrosities. You don’t pat yourself on the back, like the Nigerian Army likes to do believing you have the threat ‘under control’ – you eliminate the threat completely using what ever means necessary.
Unless the order (given by ‘Somebody’) is not to destroy them completely and to quote the late Sani Abacha,”…any insurgency that lasts more than 24 hours, a government official has a hand in it..”, no wonder Boko Haram continues to flourish and bandits like Turji Bello continue to taut the government. When the armed robber Lawrence Anini did something similar in 1986 he was fished out within months, tried and executed.
As I’ve written before the Nigerian Police Force is long past its sell by date and considering the ever growing population of Nigeria with its associated acts of anti-social behaviour its time to seriously consider devolving the NPF into state-run outfits. The growing popularity of state-run security outfits, such as Amotekun, proves this is feasible and effective.
Considering the fact the country is going through severe economic hardship the President, himself, should curb frivolous spending where possible: no more new Presidential yachts or planes ( – that includes the new one for the VP), a cap on ridiculous-no-real-job SA and SSA appointments and most important of all a cap on ALL politicians salaries and perks (which is to say if politicians are patriotic enough they’ll agree to a pay cut, forgo some of their benefits and pay for their own jaunts abroad).
Implementing the Steve Oronsaye Report which recommends merging and closing of ministries etc that has been passed over by every President since President Goodluck commissioned it in 2011 will cut government operating costs even further. This should not just be at Presidential level but extended to all the states: this will not just streamline the bloated and largely inefficient civil service but will also weed out ghost workers and white elephant project.
The ‘japa’ movement which the government is trying to discourage should be allowed to continue. It’s morally wrong for a government that can’t provide suitable employment for its citizens to try and prevent them from seeking opportunities abroad : ‘japa’ is not just limited to Nigerians, it’s a worldwide phenomenon.
People, British, American, Filipinos, are migrating worldwide to where ever there are opportunities for them to prosper. That’s the way the world works now: nobody is going to stay in a ‘sh*t-hole’ country if there are no opportunities for them to grow. Scr3w patriotism! It’s every man for himself! So, if a country can’t provide adequate employment opportunities people will pack their bags and ‘japa’! And if you restrict them from leaving the country what are they going to do? Get up to mischief – 419, cultism, kidnapping!
These same people send money back to their home countries all the time: Nigerians in diaspora in 2023 alone sent home more than $19.5 Billion Dollars. This is a huge injection of foreign currency for a country that desperately needs it.
So, just like the Titanic the warning signs are there and the inevitable that will happen should they be ignored. The question is which way is President Tinubu going to go. This is what I call the ‘Titanic Wahala’, ignore the obvious and the proverbial will hit the fan, sooner or later.
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