Feature/OPED
Once Again, Late to the Party. When is Our Time?
By Rahaman Abiola
Nigeria’s modern media landscape hardly appears to be modern. It races behind in the realm of technology and its integration into the media ecosystem. This discrepancy is particularly noticeable in the context of the burgeoning era of artificial intelligence.
Only 20% of media companies in Africa are using AI in some way. This is compared to 40% of media companies in North America and 30% of media companies in Europe according to the Reuters Institute of Journalism’s Digital Media Report for 2023
According to the United Nations Conference on Trade and Development, a low share of skilled talents and slow download speed has impacted the adoption of Artificial intelligence in low-income and middle-income countries like Nigeria. This was reported by Punch newspaper in January 2023.
Before we delve deeper into AI and all that would bring us closer to the ‘party’, there is a need to understand the African media scene and the need for technology acceptance. The changes we’ll discuss vary from one country to another but share common elements that can benefit journalism, media outlets, and public discourse. The three most important developments driven by technological and market forces today are:
- The move to an increasingly digital, mobile, and social media environment is marked by increasingly intense competition for attention. Legacy media, like broadcasters and especially newspapers, continue to play a crucial role as news producers. However, they are becoming relatively less important as distributors of news and are under growing pressure to develop new digital business models as their existing operations decline or stagnate.
- The growing importance of a limited number of large social-networking, and technology-dependent companies like Meta, Tik-tok, Twitter and LinkedIN is noteworthy. These companies enable billions of users across the world to navigate and use digital media effortlessly through services like search, social networking, video sharing, messaging, and more. As a result, these tech giants are playing an increasingly significant role in (a) the distribution of news and (b) digital advertising.
- The development of a high-choice media environment. Internet users have access to an ever-expanding pool of information in convenient formats, often at no cost. It enables new forms of participation. News enthusiasts are encouraged to get, share, and comment on news at any social media platform they like.
Africa, Especially Nigeria, Seems Late to the Trendjacking of the New Tech Innovation in the Media
In an article written by Eloine Barry, titled ‘Africa Needs a New Generation of Media,’ Barry inferred that the African media industry has to pick up the pace on leveraging new technology. However, it is essential for the industry to grow its base of knowledgeable and upskilled media professionals. These professionals should be equipped not only to navigate the new age of technology but also to succeed in it.
The question to our media counterparts is how many of our companies have these skilled professionals who can wield new technologies to turn the media landscape around? If none, what are we doing to evolve like our foreign counterparts?
AI is already having a major impact on the media industry around the world. It is being used to personalise news feeds, generate new content, and even identify and fact-check misinformation. But in Nigeria, the use of AI in the media is still in its early stages.
This is a problem. If the Nigerian media does not embrace AI soon, it will be at a serious disadvantage. In a world where information is increasingly consumed online, media companies that can use AI to deliver personalised and engaging content will be the ones that succeed.
There are a number of ways that the Nigerian media can embrace AI. One way is to use AI to personalise news feeds. This can be done by using algorithms to track what users read and watch, and then recommending similar content to them. Another way to use AI is to generate new content. AI can be used to write articles, create videos, and even generate entire news shows. Finally, AI can be used to identify and fact-check misinformation. This is especially important in Nigeria, where misinformation is a major problem. But there are a number of challenges that the Nigerian media face in embracing AI.
One challenge is the lack of access to resources. AI is a complex technology, and it requires a lot of computing power and data to develop and use AI-powered applications.
Another challenge is the lack of expertise. There are not a lot of people in Nigeria with the skills and knowledge necessary to develop and use AI applications. Sadly, one would expect that where Nigeria is low on special resources, we would turn to collaboration, to ensure we aren’t left behind, or turn to our government or parastatal companies to aid investment in the media landscape evolution, instead these routes are hardly explored.
Despite these challenges, it is crucial for the Nigerian media to adopt artificial intelligence. This technology represents the future of the media industry, and media companies failing to embrace it may find themselves falling behind.
When is Our Time?
The time for the Nigerian media to embrace AI is now. We cannot afford to fall behind any further. We need to invest in resources and expertise. We need to start developing and using AI-powered applications.
Here are some specific things that media companies in Nigeria can do to embrace AI:
- Invest in AI-Driven Advertising to optimise ad placements and targeting. Beyond the regular Google Ads and Facebook Ads, media companies can widen their earning horizon by leveraging other AI-Driven advertising channels like Amazon Advertising, Adobe Advertising Cloud, The Trade Desk, AppNexus, MediaMath, Criteo, Taboola and Outbrain. Once done, employ people who are skilled in using these platforms to successfully run advertising campaigns for clients and make more money.
- Adopt AI-powered apps for daily routine in the newsroom. Media companies in Nigeria can use AI to personalise news feeds, generate new content, and identify and fact-check misinformation. Now than ever, the Nigerian media needs to amp up on Automated fact-checking tools like Full Fact or ClaimBuster to verify the accuracy of news and information; leverage predictive analytics tools that use machine learning algorithms to predict audience behaviour and trends; personalization engines to tailor content to individual users preferences; and even cybersecurity solutions to detect and prevent threats real-time and protect cyberattack incidents.
- Partner with tech companies. There are a number of tech companies that are developing AI-powered applications for the media industry. NVIDIA’s Inception programme for startups, a Nigerian company that developed Africa’s first speech-to-text AI chat tool capable of understanding 200 African accents. Another Nigerian startup, Data Science Nigeria (DSN), enables AI talents and builds AI solutions to enhance the lives of people. The possibilities of these collaborations are endless. Media companies in Nigeria can create content to cater to a diverse audience, cutting through language barriers and expanding coverage.
On a Good Note
Several Nigerian media companies are taking proactive steps to embrace artificial intelligence. For instance, Legit.ng is employing AI to personalize news feeds and create fresh content. Similarly, media outlets like Dubawa and The Cable are harnessing AI to detect and fact-check misinformation.
This trend shows a significant realization within the Nigerian media landscape about the crucial role AI can play. With this momentum, there is confidence that the Nigerian media will soon align with global AI trends in the media industry. If we are lucky to catch up soon, then maybe by then, we wouldn’t be too late to the party.
Rahaman Abiola is Legit.ng’s Editor-in-Chief, and the youngest EIC in the history of the leading digital media news publisher. He is a Reuters-trained journalist and content writer with over 7-year experience in digital & traditional media and social media communications.
Rahaman has been published in Nigerian national newspapers, including The Nation, The Punch, Nigerian Tribune, and THISDAY. His works have appeared in top digital media platforms, including Sahara Reporters, The Cable, The Capital, YNAIJA, Lawyard, Paradigm.
A graduate of English and Literature from Obafemi Awolowo University (OAU), Rahaman is one of the 25 journalists in Africa selected for the Kwame Karikari Fact-Checking Fellowship in 2021.
Feature/OPED
Designing Africa’s Power Systems for Reality, not Abstraction
By Louis Strydom
Last year, I argued in my piece Lean Carbon, Just Power that a limited and temporary increase in African carbon emissions is justified to meet the continent’s urgent electrification needs.
That position was not a retreat from climate ambition. It laid out a credible lean-carbon pathway that reconciles power systems development realities with climate arithmetic.
The central question remains: not whether emissions must fall, but how much temporary headroom is tolerable to accelerate energy prosperity for a continent responsible for roughly 4% of global CO2.
The flexibility equation
The future of Africa’s electrification is neither “all renewables tomorrow” nor “gas indefinitely”. Intermittent renewables alone cannot power the continent’s fragile grids at scale. Solar and wind require highly dispatchable power capacity to ensure the reliability of the system.
The real choice is not between renewables and fossil fuels in the abstract; it is between flexible firm power that complements solar and wind, and the de facto alternative: the increasing reliance on high-emissions diesel backup and widespread grid instability.
I argue that a realistic transition strategy must embrace “a capped carbon overdraft”: a strictly bounded, time-limited deployment of flexible power plants running on gas that supports the deployment of renewables and declines according to a binding schedule. This strategy means accepting minimal, temporary emissions to allow for a faster, cleaner and more resilient clean transition.
The response to this argument drew serious scrutiny. Three objections deserve a direct answer.
First: Does the case for flexible thermal power hold on a full life cycle basis?
It does. Our power system studies in Nigeria, Mozambique, and Southern Africa consistently reach the same conclusion – the least-cost long-term system is renewables-led, with flexible engines balancing variability. That holds across capital, fuel, maintenance, carbon pricing, and decommissioning. South Africa’s Integrated Resource Plan 2025, approved in October, makes the point concretely: it projects 105 GW of new capacity by 2039 with renewables as backbone, yet includes 6 GW of gas-to-power by 2030 explicitly for grid stability. Even the continent’s most industrialised economy concludes it needs dispatchable thermal capacity to underpin a renewables-heavy system. The question is not whether firm power is needed, but how to make it as clean and flexible as possible.
Second: Does this argument talk over Africa’s ambition to leapfrog fossil fuels?
No. It is designed around that ambition. Wärtsilä launched the world’s first large-scale 100% hydrogen-ready engine power plant concept in 2024, certified by TÜV SÜD, with orders opening in 2025. Ammonia engine tests now demonstrate up to 90% greenhouse gas reductions versus diesel. These are not roadmaps. They are ready-to-use technologies. The honest difficulty is timing. Sub-Saharan grids averaged 56 hours of monthly outages in 2024. The African diesel generator market is growing at nearly 7% a year, projected to reach 1.3 billion dollars by 2030. Nigerian businesses spend up to 40% of operational costs on fuel for backup power. That is the real counterfactual – not a continent neatly powered by sun and wind, but a billion-dollar diesel habit deepening every year the grid stays unreliable. Even Germany is tendering 10 GW of hydrogen-ready gas plants with mandated conversion by 2035 to 2040. If Europe’s largest economy needs transitional thermal flexibility to backstop an 80% renewables target, insisting low-income African nations skip that step is not climate leadership. It is development deferred.
Third: Does the carbon comparison include full life cycle methane?
It must. Methane leakage materially worsens the climate profile of gas-to-power because methane is a far more potent greenhouse gas than CO₂. If leakage exceeds a few per cent of production, gas loses its advantage over coal on a 20-year timeframe.
But the IEA notes that 40% of fossil methane emissions could be eliminated at no net cost with existing technology. My claim that gas has a lower footprint than coal is conditional on aggressive methane management – eliminating flaring and venting, enforcing measurement under frameworks like the EU Methane Regulation and OGMP 2.0. Without those conditions, the arithmetic fails. But the real choice in most African markets is not between pristine gas and pristine renewables. It is between ageing coal, a growing fleet of unregulated diesel generators, and new fuel-flexible plants that start or transition to gas and convert to hydrogen or ammonia on a contractual schedule. Displacing diesel and coal with well-managed gas in future-fuel-ready engines cuts CO₂, local pollution, and water use now, while building the infrastructure for fuels that eliminate fossil dependence.
The critics are right to demand rigour, full life cycle accounting, methane transparency, and credible timelines. Those are exactly the conditions that make a lean-carbon pathway work. Africa does not seek permission to pollute. It seeks the tools to end energy poverty while peaking emissions early and declining fast. Build engine power plants that run on available fuel today. Mandate their conversion tomorrow. The carbon overdraft stays small. The payback stays fast. And the technology to switch to sustainable fuels is already here.
Louis Strydom is the Director of Growth and Development for Africa and Europe at Wärtsilä Energy
Feature/OPED
#LifeAfterLebaran: 5 WhatsApp Hacks to Stay Close with Family After Eid
You’re back home after mudik (homecoming), the suitcases are unpacked, and the excitement of being with family for Eid already feels like a long time ago. But just because Eid is over doesn’t mean the special connection of being with family has to fade. Here are the best group chat features for beating the post-Raya blues.
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Keep The Vibe Going by Sharing Ramadan Highlights
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Keep the Memories Rolling with Status: Your Status feed doesn’t have to go quiet just because you’re back home. Post the most memorable throwback photos from the Eid reunion and add questions to spark responses like “What was your favourite Raya dish?” Add music and stickers to Status to keep the energy alive.
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Express Yourself with Text Stickers: Turn inside jokes, family slogans, or a favourite Eid quote into a Text Sticker. It’s a quick, personalised way to add some warmth and humour to the group chat.
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Skip the Stock Cards, Use Meta AI for a Personal Touch: Don’t just send a generic “Hi” or “Good morning” in the family chat. Use Meta AI to make your personalised greeting card or quickly transform a single photo into an animated image to send a heartfelt, animated check-in.
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Schedule The Next Reunion
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Plan Your Next Post-Raya Get-Together: The blues often hit when the fun ends. Keep spirits up by creating a new Event in the group chat right away. Add event reminders so everyone doesn’t miss the opportunity to connect.
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Schedule a Call, Don’t Just Say “Call Me”: Carry on the family tradition of staying connected, even when you’re miles apart. Tap + then Schedule a call in the Calls tab to lock in a regular “Post-Raya Check-in” video call. Send a reminder so everyone can join on time.
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Keep the Raya Spirit Alive by Getting Everyone Involved
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Assign yourself a fun “tag” in the family group: Are you the one who always ends up cooking? Or the one who plans the itinerary for family trips? Or the master of GIFs who keeps everyone amused? Use the Member Tag feature in the group to give yourself a witty, funny, or practical role—”Next Event Planner” or “Tech Support Guru,” maybe?. Member tags can be customised for each group you’re in.
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Share a Spontaneous ‘I Miss You’ Video: Did you just see something that reminded you of the reunion? Press and hold the camera icon to record a spontaneous Video Notes message. It’s faster than typing and instantly brings warmth and real-time emotion back into the group.
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Digital Hugs: Making the Long-Distance Moment Count
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Share a Moving Memory: Don’t just send a still photo. Share a Live or Motion Photo to capture the ambient sound and movement of a recent Eid moment. It makes your memories feel more vivid, personal, and real—a perfect antidote to feeling disconnected.
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Your Group Chat Background: Create a vibe with Meta AI: Don’t settle for a plain background for your family group chat. Use Meta AI to generate unique, custom chat wallpapers that reflect something uniquely memorable to your family: be it food, travel or a sport that unites everyone. Every time you open the chat, you’ll feel the warmth, not the distance.
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Make Sure No One Misses Out
No More FOMO: Send the Conversation History: Just added a family member who couldn’t make it to mudik? When adding a new member, you can now send up to 100 recent messages with the Group Message History feature. No need to recap; let them catch up instantly and feel included from the first tap.
Feature/OPED
4 Ways AI is Changing How Nigerians Discover Businesses
By Olumide Balogun
Nigerians are natural explorers. Whether finding the best supplier in Balogun market, hunting down a recipe for party jollof, or looking for the most affordable flight out of Lagos, we are always searching.
Today, human curiosity is expanding, and the way Nigerians express it is evolving. We are speaking to our phones, snapping photos of things we like, and asking incredibly complex questions. For the Nigerian business owner, understanding this shift is a massive opportunity to get discovered by eager customers.
Here are four ways AI is rewriting how Nigerians search, along with simple steps to ensure your business is exactly what they find.
1. Visual Discovery is the New Normal
People are increasingly using their cameras to discover the world around them. Picture someone spotting a brilliant pair of sneakers in traffic and wanting to know exactly where to buy them. Today, shoppers simply take out their phones and search visually.
Tools like Google Lens now process over 25 billion visual searches every single month, and many of these searches are from people looking to make a purchase.
How to adapt: Your product’s visual appeal is paramount. Make sure you upload clear, high-quality images of your products to your website and social media. When a customer snaps a picture of a bag that looks like the one you sell, having great photos ensures your business pops up in their visual search results.
2. Conversations Replace Simple Keywords
Shoppers are asking highly nuanced, conversational questions. They are typing queries like, “Where can I find affordable leather shoes in Ikeja that are open on Sundays and do home delivery?”
To handle these detailed questions, new features like AI Overviews act like a superfast librarian that has read everything on the web. It provides users with a perfectly organised summary and links to dig deeper.
How to adapt: Answer your customers’ questions before they even ask. Create detailed, helpful content on your website and fully update your Google Business Profile. List your opening hours, delivery areas, and unique services clearly. This ensures the technology easily finds your details and recommends your business when a customer asks a highly specific question.
3. Intent Matters More Than Exact Words
Predicting every single word a customer might use to find your product is a huge task for any business owner. Thankfully, modern search technology focuses on the underlying need behind a search.
If someone searches for “how to bring small dogs on flights,” AI understands that the person likely needs to buy an airline-approved pet carrier. The technology looks at the true intent of the shopper.
How to adapt: You no longer need to obsess over guessing exact keywords. By using AI-powered campaigns, you allow the technology to understand your products and match them to the customer’s true needs. Your business will show up for highly relevant searches, bringing you customers who are actively looking for solutions you provide.
4. Smart Assistants Handle the Heavy Lifting
Running a business in Nigeria requires incredible hustle. Managing digital marketing on top of daily operations takes significant time and energy. The next frontier in digital advertising introduces agentic capabilities, which hold a simple promise of delivering better results for your business with much less effort.
The technology now acts as your personalised assistant.
How to adapt: You can simplify your marketing by using the Power Pack of AI-driven campaigns, including Performance Max. You simply provide your business goals, your budget, and your creative assets like photos and videos. The AI automatically finds new, high-value customers across Google Search, YouTube, and the web. It adapts your ads in real time to match exactly what the shopper is looking for, allowing you to focus on running your business.
The language of curiosity is constantly expanding. Nigerians are discovering brands in entirely new ways using cameras, voice notes, and highly specific questions. By understanding these behaviours and embracing helpful AI tools, you can let the technology connect eager customers directly to your digital doorstep.
Olumide Balogun is a Director at Google West Africa
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