Feature/OPED
Once Again, Late to the Party. When is Our Time?

By Rahaman Abiola
Nigeria’s modern media landscape hardly appears to be modern. It races behind in the realm of technology and its integration into the media ecosystem. This discrepancy is particularly noticeable in the context of the burgeoning era of artificial intelligence.
Only 20% of media companies in Africa are using AI in some way. This is compared to 40% of media companies in North America and 30% of media companies in Europe according to the Reuters Institute of Journalism’s Digital Media Report for 2023
According to the United Nations Conference on Trade and Development, a low share of skilled talents and slow download speed has impacted the adoption of Artificial intelligence in low-income and middle-income countries like Nigeria. This was reported by Punch newspaper in January 2023.
Before we delve deeper into AI and all that would bring us closer to the ‘party’, there is a need to understand the African media scene and the need for technology acceptance. The changes we’ll discuss vary from one country to another but share common elements that can benefit journalism, media outlets, and public discourse. The three most important developments driven by technological and market forces today are:
- The move to an increasingly digital, mobile, and social media environment is marked by increasingly intense competition for attention. Legacy media, like broadcasters and especially newspapers, continue to play a crucial role as news producers. However, they are becoming relatively less important as distributors of news and are under growing pressure to develop new digital business models as their existing operations decline or stagnate.
- The growing importance of a limited number of large social-networking, and technology-dependent companies like Meta, Tik-tok, Twitter and LinkedIN is noteworthy. These companies enable billions of users across the world to navigate and use digital media effortlessly through services like search, social networking, video sharing, messaging, and more. As a result, these tech giants are playing an increasingly significant role in (a) the distribution of news and (b) digital advertising.
- The development of a high-choice media environment. Internet users have access to an ever-expanding pool of information in convenient formats, often at no cost. It enables new forms of participation. News enthusiasts are encouraged to get, share, and comment on news at any social media platform they like.
Africa, Especially Nigeria, Seems Late to the Trendjacking of the New Tech Innovation in the Media
In an article written by Eloine Barry, titled ‘Africa Needs a New Generation of Media,’ Barry inferred that the African media industry has to pick up the pace on leveraging new technology. However, it is essential for the industry to grow its base of knowledgeable and upskilled media professionals. These professionals should be equipped not only to navigate the new age of technology but also to succeed in it.
The question to our media counterparts is how many of our companies have these skilled professionals who can wield new technologies to turn the media landscape around? If none, what are we doing to evolve like our foreign counterparts?
AI is already having a major impact on the media industry around the world. It is being used to personalise news feeds, generate new content, and even identify and fact-check misinformation. But in Nigeria, the use of AI in the media is still in its early stages.
This is a problem. If the Nigerian media does not embrace AI soon, it will be at a serious disadvantage. In a world where information is increasingly consumed online, media companies that can use AI to deliver personalised and engaging content will be the ones that succeed.
There are a number of ways that the Nigerian media can embrace AI. One way is to use AI to personalise news feeds. This can be done by using algorithms to track what users read and watch, and then recommending similar content to them. Another way to use AI is to generate new content. AI can be used to write articles, create videos, and even generate entire news shows. Finally, AI can be used to identify and fact-check misinformation. This is especially important in Nigeria, where misinformation is a major problem. But there are a number of challenges that the Nigerian media face in embracing AI.
One challenge is the lack of access to resources. AI is a complex technology, and it requires a lot of computing power and data to develop and use AI-powered applications.
Another challenge is the lack of expertise. There are not a lot of people in Nigeria with the skills and knowledge necessary to develop and use AI applications. Sadly, one would expect that where Nigeria is low on special resources, we would turn to collaboration, to ensure we aren’t left behind, or turn to our government or parastatal companies to aid investment in the media landscape evolution, instead these routes are hardly explored.
Despite these challenges, it is crucial for the Nigerian media to adopt artificial intelligence. This technology represents the future of the media industry, and media companies failing to embrace it may find themselves falling behind.
When is Our Time?
The time for the Nigerian media to embrace AI is now. We cannot afford to fall behind any further. We need to invest in resources and expertise. We need to start developing and using AI-powered applications.
Here are some specific things that media companies in Nigeria can do to embrace AI:
- Invest in AI-Driven Advertising to optimise ad placements and targeting. Beyond the regular Google Ads and Facebook Ads, media companies can widen their earning horizon by leveraging other AI-Driven advertising channels like Amazon Advertising, Adobe Advertising Cloud, The Trade Desk, AppNexus, MediaMath, Criteo, Taboola and Outbrain. Once done, employ people who are skilled in using these platforms to successfully run advertising campaigns for clients and make more money.
- Adopt AI-powered apps for daily routine in the newsroom. Media companies in Nigeria can use AI to personalise news feeds, generate new content, and identify and fact-check misinformation. Now than ever, the Nigerian media needs to amp up on Automated fact-checking tools like Full Fact or ClaimBuster to verify the accuracy of news and information; leverage predictive analytics tools that use machine learning algorithms to predict audience behaviour and trends; personalization engines to tailor content to individual users preferences; and even cybersecurity solutions to detect and prevent threats real-time and protect cyberattack incidents.
- Partner with tech companies. There are a number of tech companies that are developing AI-powered applications for the media industry. NVIDIA’s Inception programme for startups, a Nigerian company that developed Africa’s first speech-to-text AI chat tool capable of understanding 200 African accents. Another Nigerian startup, Data Science Nigeria (DSN), enables AI talents and builds AI solutions to enhance the lives of people. The possibilities of these collaborations are endless. Media companies in Nigeria can create content to cater to a diverse audience, cutting through language barriers and expanding coverage.
On a Good Note
Several Nigerian media companies are taking proactive steps to embrace artificial intelligence. For instance, Legit.ng is employing AI to personalize news feeds and create fresh content. Similarly, media outlets like Dubawa and The Cable are harnessing AI to detect and fact-check misinformation.
This trend shows a significant realization within the Nigerian media landscape about the crucial role AI can play. With this momentum, there is confidence that the Nigerian media will soon align with global AI trends in the media industry. If we are lucky to catch up soon, then maybe by then, we wouldn’t be too late to the party.
Rahaman Abiola is Legit.ng’s Editor-in-Chief, and the youngest EIC in the history of the leading digital media news publisher. He is a Reuters-trained journalist and content writer with over 7-year experience in digital & traditional media and social media communications.
Rahaman has been published in Nigerian national newspapers, including The Nation, The Punch, Nigerian Tribune, and THISDAY. His works have appeared in top digital media platforms, including Sahara Reporters, The Cable, The Capital, YNAIJA, Lawyard, Paradigm.
A graduate of English and Literature from Obafemi Awolowo University (OAU), Rahaman is one of the 25 journalists in Africa selected for the Kwame Karikari Fact-Checking Fellowship in 2021.
Feature/OPED
Airtel AI Spam Alert Tackles an Urgent Telecom Problem

By Faedat Temideni
In Nigeria today, unwanted messages have evolved from a mere annoyance into a serious security risk. From deceptive investment opportunities to phony bank notifications, spam communications have transformed into complex frauds that target unsuspecting victims.
For numerous Nigerians, starting the day with several spam messages has turned into a regular occurrence. Telemarketing offers, questionable lottery prizes, and phishing schemes inundate mobile inboxes, frequently inundating users with unsolicited messages. Although some communications are simply annoying, others are designed to mislead and take advantage.
In recent years, there has been a rise in fraudulent SMS messages, where scammers mimic banks, government bodies, and reputable companies to obtain sensitive information from people. A report by the Nigerian Communications Commission (NCC) indicates that financial fraud via mobile channels has resulted in substantial monetary losses, causing unsuspecting victims to lose millions of naira.
Consider the scenario of Adebola, a civil servant in Lagos, who got an SMS purporting to be from her bank, urging her to click a link and refresh her account information. Just moments after complying, she noticed that her account had been breached, resulting in thousands of naira being withdrawn before she could respond. Tales such as Adebola’s emphasize the necessity for a strong approach to tackle SMS fraud and unwanted spam messages.
Airtel’s Spam Alert Service: A Historic Innovation
Acknowledging the critical necessity to tackle this problem, Airtel Nigeria, in March 2025, launched its Spam Alert Service, a creative system intended to screen spam messages before they reachusers. The service utilizes Artificial Intelligence built by Airtel to examine incoming SMS, detect suspiciouspatterns, and alert users accordingly.
Airtel’s Spam Alert Service Works in Three Key Ways
Quick Identification: The system automatically identifies suspected spam messages.
User Alerts: When a suspected fraudulent message is detected, users receive an alert notifying them of the potential spam.
User Reporting Feature: Customers can report spam messages by forwarding them to a dedicated short code, helping Airtel enhance its spam alert mechanisms.
With the launch of the Spam Alert Service, Airtel is not only protecting its customers but also strengthening trust in mobile communication. By helping to curb SMS fraud, Airtel ensures that users can engage with their mobile devices with a much-reduced risk of falling victim to SMS scams.
According toAirtel Nigeria’s Chief Executive Officer, Dinesh Balsingh,the AI Spam Alert Service demonstrates the priority the company places on user security. “We understand that spam messages are more than just an annoyance, they pose real threats to individuals and businesses. So, our Spam Alert Service is part of a broader effort to ensure a safer and more secure digital experience for our customers,”MrBalsingh said.
An Urgent Call to Action
As Airtel takes the lead in the fight against spam and SMS fraud, mobile users must remain vigilant. Customers are encouraged to report suspicious messages and avoid clicking on links from unknown sources. Additionally, businesses must adopt best practices in digital communication to ensure their messaging systems are not exploited by fraudsters.
With initiatives like the Spam Alert Service, Airtel is setting a new standard for mobile security in Nigeria. In a world where digital threats continue to evolve, proactive measures like this ensure that users can communicate safely, free from the fear of falling victim to SMS scams.
The battle against spam and fraud is far from over, but with Airtel’s Spam Alert Service, Nigerian mobile users now have a powerful ally in safeguarding their communication channels.
Feature/OPED
Can Urban Farming Contribute Meaningfully to Nigeria’s Food Security?

By Diana Tenebe
Nigeria, Africa’s most populous nation, faces a complex web of food security challenges. Soaring food inflation, exacerbated by climate extremes, persistent insecurity in food-producing regions, and an inadequate supply of nutritious foods, has pushed millions into acute hunger. Despite vast agricultural resources, the country ranks low on the Global Food Security Index, underscoring a critical need for innovative solutions. Amidst this backdrop, urban farming, often dismissed as a niche activity, is gaining traction as a strategy to enhance food security, create income opportunities, and promote sustainable practices in urban areas.
Urban farming, encompassing a range of practices from rooftop gardens and vertical farms to community plots and aquaculture, offers the potential to localise food production, reduce reliance on distant supply chains, and enhance access to fresh, nutritious produce. As Nigerian cities continue to urbanise, converting agricultural land to other uses, the importance of maximizing food production within urban limits becomes crucial.
One of the most immediate and impactful contributions of urban farming is its ability to enhance food availability and access. By cultivating crops within city limits, fresh produce can reach consumers more quickly, drastically reducing post-harvest losses and transportation costs. This localised production directly addresses issues of food scarcity, especially for vulnerable urban populations who often struggle with the high cost and limited availability of fresh food. Successful initiatives in Lagos for instance have demonstrated how urban farms can become reliable sources of fruits, vegetables, and even protein through urban livestock and aquaculture for surrounding communities.
Beyond mere availability, urban farming plays a crucial role in improving nutritional outcomes and dietary diversity. Access to fresh, diverse produce encourages healthier eating habits, helping to combat prevalent issues like protein-energy malnutrition and micronutrient deficiencies. When families cultivate their own food, they gain greater control over its quality and freshness, often opting for more nutritious varieties. This direct link between cultivation and consumption can lead to a measurable increase in dietary diversity within urban households.
Urban farming is not just about subsistence; it holds substantial economic promise and fosters job creation. It directly generates employment opportunities in various stages, including planting, harvesting, processing, and distribution. Small-scale urban farmers can sell their surplus produce at local markets, generating income and fostering entrepreneurship. This can be particularly impactful for Nigeria’s large youth population, offering a viable path to employment and self-reliance in a landscape of high unemployment. Initiatives that provide training and access to markets, like “FarmInTheCity” in Lagos, exemplify how urban farming can blossom into full-scale enterprises.
Urban farming contributes significantly to environmental sustainability and climate resilience. Innovative urban farming techniques, such as hydroponics and vertical farming, are inherently resource-efficient, using less land and water compared to traditional agriculture. They also reduce “food miles,” significantly lowering carbon emissions associated with long-distance transportation. Additionally, urban green spaces created by farming initiatives can help mitigate the urban heat island effect, improve air quality, and enhance urban biodiversity. This makes urban farming a crucial component of climate adaptation strategies, helping cities become more resilient to the impacts of climate change, such as erratic rainfall patterns and prolonged droughts that affect traditional agriculture.
Finally, community gardens and collaborative urban farming projects serve as powerful tools for fostering community cohesion and social impact. They provide shared spaces where residents can connect, build knowledge, and foster a sense of community pride and ownership. These initiatives can also serve as educational platforms, promoting sustainable practices and raising awareness about local food systems. This collaborative spirit can be particularly beneficial in diverse urban settings, breaking down social barriers and strengthening community bonds.
For Urban farming to work in Nigeria, policy support and integration are crucial. Governments at all levels need to recognize urban farming as a legitimate and vital part of the food system. This involves developing supportive policies, streamlining land-use regulations, and integrating urban agriculture into city planning. Second, capacity building and education are essential. Investing in education and training programs is vital. Access to finance and technology is a significant factor for urban farmers. Innovative financing models, perhaps incorporating “pay-as-you-grow” schemes for technology adoption, are needed. Also, leveraging technology like mobile apps for market access can significantly boost productivity. Lastly, adequate infrastructure, including reliable energy sources and efficient storage facilities, is crucial to minimize post-harvest losses and ensure the economic viability of urban farms.
Urban farming in Nigeria is more than just a passing trend; it can represent a tangible and impactful pathway towards enhanced food security. By embracing innovative approaches, fostering supportive policies, and empowering urban communities with the necessary resources and knowledge, Nigeria can unlock the immense potential of its cities to feed their populations, create economic opportunities, and build a more resilient and sustainable future. The revolution of urban farming, if nurtured effectively, can indeed contribute meaningfully to Nigeria’s quest for food security.
Diana Tenebe is the Chief Operating Officer of Foodstuff Store
Feature/OPED
Beyond the Final Whistle: Peter Rufai and the Cost of Being a Legend

By Timi Olubiyi, PhD
The retirement from professional football, frequently glorified with illusions of legendary status and awards, reveals a contrasting reality upon closer examination, particularly in Nigeria.
Amidst the exciting goals and passionate stadium cheers exists a worrisome reality: numerous Nigerian footballers conclude their careers insufficiently prepared, financially insecure, physically impaired, and mentally overlooked.
Many retired Nigerian footballers, despite having earned significant sums of money during their careers, find themselves struggling financially soon after retirement. This is largely due to a lack of proper financial planning, poor investments, and the mismanagement of their earnings.
This post-retirement crisis of depression has affected even some of the nation’s most renowned figures, including Peter Rufai, the former Super Eagles custodian who once captivated spectators with his talent and tenacity.
Despite representing Nigeria internationally, and at the World Cup, notably and more recently Peter Rufai, has encountered the harsh reality of neglect following his retirement, and this has been the prevailing trend amongst football retirees.
Peter Rufai’s narrative resonates with the experiences of many former footballers who once bore the aspirations of a nation but now endure hardship, grappling with health complications and minimal assistance. The typical Nigerian player, throughout his career, frequently encounters a combination of inadequate money management, insufficient education, lack of appropriate legal guidance, and absence of long-term strategic planning.
Many of the players enter the illusion that they will leverage their talents, huge savings appear to be significant amounts, but fail to secure the stability of their retirement, despite all. In my opinion, these retirement failures are due to a lack of financial education and investment literacy, which leads to eventual poor retirement.
Nigerian footballers, in contrast to their colleagues in more developed footballing nations who enjoy strong player unions, pension schemes, and financial consulting services, frequently find themselves unsupported. Even injuries suffered over their career years often resurface later in life, accompanied by costly therapies that become unaffordable. The abrupt shift from fame and significance to anonymity and irrelevance imposes a psychological burden that few individuals are equipped to confront.
Numerous accounts also exist of former celebrities in the Nollywood and music industry. After retirement, they reside in deteriorated circumstances, soliciting public aid, or passing away discreetly without access to fundamental healthcare. This condition is rooted in a structural issue, originating from a football administration that favours immediate success over the long-term well-being of its sportsmen.
Moreover, the absence of organised retirement planning or transitional programs for footballers by the Nigeria Football Federation (NFF) and the Ministry of Sports signifies a neglect of the persons who have elevated Nigerian football’s prominence.
In simple terms, many retired Nigerian footballers do not benefit or have pension schemes or long-term financial plans after their playing careers end.
In contrast, football associations in countries like England or Spain provide players with comprehensive retirement programs and pension plans to ensure they remain financially stable even after they retire.
The harsh reality of retirement for Nigerian footballers is a growing concern that demands immediate attention. Therefore, a multifaceted strategy is urgently required to halt this slide.
Initially, financial education should be integrated into player development programs at the grassroots level, instructing young players on the significance of budgeting, investing, and saving.More so, mental health programs and education must be introduced to help retired footballers cope with the psychological challenges of retirement.
Secondly, the NFF should formalise retirement savings programs, pension schemes, and compulsory health insurance for all players representing clubs and the national team. Furthermore, a welfare department inside the NFF must be formed to monitor and assist retiring athletes, guaranteeing they are not left to manage alone. The government should enact legislation mandating retirement benefits and post-career healthcare access for national legislators, acknowledging their contribution to the country as a national duty.
Public-private partnerships may be utilised to establish a Footballers’ Retirement Fund, financed through endorsements, league earnings, and sponsorships. Former athletes may transition into coaching, mentoring, or ambassadorial positions, so as to ensure both financial compensation and continued significance.
Corporate entities and NGOs should participate by establishing post-career training programs in entrepreneurship, coaching, and sports management.
Peter Rufai, who previously endeavoured to promote fitness and youth development during his lifetime, could have received enhanced support to establish a legacy of mentorship programmes if the appropriate structures had been implemented.
In conclusion, without implementing systemic reforms, Nigerian football will continue to celebrate stars on the pitch but neglect them after they retire. Therefore, the government, the NFF, football clubs, and other sports federations must collaborate to establish a sustainable support system for sportspeople, ensuring they are financially secure, emotionally supported, and equipped with the skills needed to succeed after their sporting careers. Without these reforms, many Nigerian sports icons will persist in facing a bleak reality as they transition from playing to retirement.
The call for reform is not just about securing the future of Nigerian athletes; it is about recognising their contributions and making sure that their lives after sport are as dignified and fulfilling as their careers. Rest in peace, Peter Rufai, the legend!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an Entrepreneurship and Business Management expert with a PhD in Business Administration from Babcock University, Nigeria. A prolific investment coach, columnist, author, adviser, seasoned scholar, Chartered Member of the Chartered Institute for Securities & Investment (CISI), Member of the Institute of Directors, and Securities & Exchange Commission (SEC) registered capital market operator. He can be reached on the Twitter handle @drtimiolubiyi and via email: [email protected], for any questions, reactions, and comments.
The opinions expressed in this article are those of the author,Dr Timi Olubiyi and do not necessarily reflect the opinions of others.
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