Feature/OPED
Post COVID-19: Recession, Survival of MSMEs and Consumers’ Dwindling Buying Power
By Ezedi Udom
Containment remains the most viable response strategy to the escalating Coronavirus pandemic until there’s a cure.
However, the increasingly negative health, social, economic, financial and humanitarian impacts of COVID-19 are already seen as clear pointers to a probable global recession, if not halted. Many countries including Nigeria are already in a recession panic mode.
But, surprisingly, respected global institutions like the World Trade Organisation (WTO) have assigned the critical role of steering consumers and businesses especially micro, medium and small enterprises (MSMEs) out of likely downtime to e-commerce and logistics operators like Jumia.
The WTO in a recent report on the role of e-commerce in an effort to mitigate the Coronavirus pandemic said inter alia: “The pandemic has made it clear that e-commerce can be an important tool/solution for consumers. E-commerce can also support small businesses and, by making economies more competitive, be an economic driver for both domestic growth and international trade.”
Due to the rising rate of infection, fatalities and growing concern over Coronavirus transmission and attendant weakening of socio-economic activities, countries as a matter of rule have continued to strongly enforce social and physical distancing protocol of which e-Commerce is at the forefront.
The International Monetary Fund (IMF) and the World Bank have predicted the global economy to go into one of the worst recessions this year with most countries in Sub-Saharan Africa expected to be worst hit due to their weak infrastructure and fragile economies.
The Nigerian government acknowledged this reality recently when the Minister of Finance, Budget and National Planning, Zainab Ahmed, disclosed that the country might go into recession if the pandemic persisted for the next six months.
A recession amidst COVID-19 means tougher times for the Nigeria consumers who will face scarcity of goods, and whose buying power will be eroded amidst rising inflation. For small and big businesses, it portends severe impact on their operations because access to raw materials, semi-finished goods and ingredients from across the country and other regions would be further hampered.
Nigeria has been reported to be at risk of a serious demand-supply crisis and faces possible domestic scarcity and loss of N2.27 trillion in the trade from its top five import countries. Four of Nigeria’s top trading partners and import sources including China, USA, Spain and Netherlands that account for 45% of Nigeria’s imports, are all battling COVID-19 and strategizing solutions to recover their badly hit economies.
Supply chain disruption, in particular, would hamper manufacturing operations, availability of consumer goods and retail operations in Nigeria, coupled with likely low activity in the local productive sector, both in the pandemic and post-pandemic.
Consequently, there would be more job losses and worsening unemployment in the country. Revenue to the government will also dwindle especially as a result of plummeting global oil price, which is currently at its all-time low $22 per barrel.
The good news, however, is that there is tremendous leverage in the e-commerce and logistics ecosystem and Jumia is already positioned to offer the needed respite to MSMEs, startups and large corporations not only to stay afloat but to maximize profits. There is also so much for consumers to make the best out of their little resources and earn big bang savings notwithstanding the intensity of COVID-19 negative trends.
Jumia through its innovative marketplace offers millions of consumers and thousands of sellers to connect and transact online, while Jumia Logistics absorbs the end-to-end logistics shock for businesses, ensuring quicker and faster movement of products to its warehouses and facilitates onward delivery to consumers.
With inventories leaving the factories faster and Jumia last-mile system enabling the delivery of millions of packages to customers through its data-driven and technology infrastructure and strategic partnerships with a network of partners, businesses will increase their production capacity and efficiency.
By offering MSMEs increased online presence, Jumia is also enabling businesses to become more competitive online as well as reduce their cost of operations unlike when they have to move or display goods in brick-and-mortar shops.
In the post-COVID-19 phase, JumiaPay is out there to facilitate online transactions that save buyers time and money whenever they make purchase orders online, pay online and have their goods delivered to their homes or any preferred location at no extra cost.
In fact, Jumia platform is a go-to for consumers who are really smart about getting more for less money. Loads of incentives when ordering essential products on the Jumia platform, and opportunity price discounts through Jumia partnership with FMCGs manufacturers like Reckitt Benckiser, Procter & Gamble, The Coca-Cola Company, and over 25 restaurants and kitchens.
Other perks that can become big money gains and savings for consumers are regular deal offers, discount sales, price slash and promos across multiple product categories including FMCGs, pharmaceuticals, home appliances like electronics, washing machines and cookers, mobile phones, computing and devices, fashion wears, wine and spirits etcetera.
As Jumia enables MSMEs and other businesses to thrive and run efficiently, Nigerians will be empowered to increase their buying power; workers will keep their jobs as opposed to retrenchment while new jobs will be created across value chains. Government, in turn, will earn revenue from value-added tax, employee taxes, company income tax, duties and other levies.
As enunciated by WTO, the importance of e-commerce and logistics operators like Jumia in the overall response strategy to COVID-19 cannot be over-emphasised.
According to the world trade body, the experiences and lessons from the Coronavirus crisis showed that e-Commerce could help to facilitate cross-border movement of goods and services, narrow the digital divide, and level the playing field for small businesses. Nigeria cannot be an exception.
Ezedi Udom, a Business Communications Expert, writes from Lagos
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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