Feature/OPED
SMES, E-commerce Crucial to Post COVID-19 Economic Revival
By Emmanuel Nwachukwu
As the federal government set to fully reopen the national economy and the subnational economies by respective state governments, the role of online marketplace and entrepreneurs in Nigeria’s economic resurgence post Coronavirus pandemic cannot be understated.
The Nigeria Economic Sustainability Plan (NESP) recently commissioned by the Federal Government has happily given a further fillip to this view by listing MSMEs and e-commerce operators like Jumia among the real sectors expected to drive national economic recovery.
The NESP’s objectives include: to forestall the collapse of businesses, stem unemployment through job retention for working Nigerians and creation of new jobs, promote manufacturing and local production and use of Made-in-Nigeria goods and services, and conserve foreign exchange.
E-commerce and SMEs are pivotal to economic growth. They create jobs, drive innovation and serve as incubators for large corporations. In China, SMEs reportedly account for 60% of GDP and 80% of employment in cities.
Therefore, as Nigeria strategises post COVID-19 economic rebound, the crucial roles of SMEs and e-commerce and logistics operators like Jumia will come to the fore more prominently.
Underpinning these positive sentiments is the nexus between online marketplace adoption and its ability to foster a vibrant SMEs sector in Nigeria’s quest for an economic turnaround. SMEs growth and sustainability are pivotal to an economic resurgence in view of the new normal that coronavirus continues to foist on people, businesses and governments all over the world.
More importantly, due to other factors such as shifting consumer behaviour, COVID-19 induced continuous disruptions across boards, the need to create jobs and forestall job losses, and engendering a vibrant SMEs industry is non-negotiable for Nigeria.
Incidentally, leading e-commerce and logistics services providers like Jumia are well-positioned to offer the growth impetus required by SMEs to play the role of economic transformation.
With Jumia online marketplace and Jumia Logistics, sellers seeking to recover Coronavirus shock or expand their reach faster have the opportunity to do so by moving their operations online. Among the advantages they stand to get are increased market access and market share, competitiveness, uptake in profits and long-term sustainability that will lead to them being able to create jobs.
Another key fact about the crucial role of the online marketplace and a vibrant SMEs in the nation’s path towards economic recovery is that various studies on digital economy conducted in the wake of a pandemic outbreak, have identified e-commerce systems as the key lifesaver for people, businesses and government during the lockdowns.
The reports further acknowledged that Jumia and other online marketplace platforms significantly impacted business sustainability and compliance with social and physical distancing directives by bridging the end-to-end supply of essentials from sellers to buyers.
Through its innovative offerings including Jumia marketplace, Jumia Logistics including last-mile and ‘contactless delivery’ services, JumiaPay, Jumia Foods and strategic partnership with sellers, Jumia was the lifeline for tens of thousands of Nigerian MSMEs and even large corporations throughout the COVID-19 lockdown.
The studies also predict that online marketplace might become the lifesaver for all time post-COVID-19 because we are not yet out of the wood, as the rising cases of second and even third waves of coronavirus infection in countries like China, which initially appeared to have pushed over the disease, are suggesting.
Furthermore, due to the sad reality that no cure has been found yet for coronavirus, it is expected that the government will encourage more SMEs to invest in vital sectors including agriculture to boost local cultivation of raw materials and processing of semi-finished materials, while online channels will enable the online sale of the final products.
If COVID-19 infection continues to rise, many Nigerians will continue to take measures to stay free by maintaining social distance and avoiding crowded places like shopping malls, supermarkets, open markets and banks.
Jumia, therefore, will play the key role of getting more sellers to come to its online marketplace and other digital platforms thereby enabling people unfettered 24/7 access to essentials like groceries, pharmaceuticals and sanitary products and other non-essentials goods.
With the full reopening of economic activities, e-commerce will remain a key trend among workers in the service sectors. Many employers still adopt cautious responses to full reopening such as rotational work-from-home rosters for their employees.
Offices that have resumed normal office cycle embargo eat-out for their staff for fear of workplace transmission of coronavirus. Meeting the food needs of such employees is an important role that e-commerce like Jumia and SMEs will continue to play as Nigeria walks the economic recovery path.
Through its network of partnerships with third-party sellers in the restaurant and kitchen segments and FMCGs, Jumia demonstrates the resilience of e-commerce and logistics to respond to a humanitarian crisis by ensuring people and frontline health workers received prompt delivery of food and palliatives.
A noteworthy example was its overcoming the hurdles in inter-state movement of agricultural produce from the hinterland to the cities due to lack of understanding of e-commerce as an essential service by security agents, who were enforcing cross-border movement restriction, during the last lockdown.
The impact of this tenacity was that many smallholder farmers were kept active throughout the period of lockdown. With the new farming season at the peak, Jumia’s role in empowering agripreneurs to move their produce, especially groceries will be a major activity in the overall national economic recovery agenda. This will also ensure food shortage already being experienced by Nigerians is mitigated.
By promising convenience, improved living standard and cost-efficiency for sellers and buyers, it is certain that Jumia’s support to more SMEs in Nigeria will increase their capacity to thrive, become more competitive online, and play the role of an economic driver for both domestic growth and international trade.
With China, the United States and South Africa as good examples to reference on the positive impact of e-commerce on SMEs, it’s an understatement to say that online marketplace and small businesses can help bring much-needed economic and social stability to Nigeria.
Emmanuel Nwachukwu, a Business and Communications Strategist, writes from Lagos
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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