General
13.9% of Nigeria’s Internet Users Turning to Pinterest for Content—Aleph
By Aduragbemi Omiyale
The Managing Director of Aleph for West Africa, Mr Stanislaus Martins, has disclosed that about 13.9 per cent of Nigeria’s internet users are beginning to rely on a notable visual search and discovery platform, Pinterest.
He made this submission as his organisation announced a sales partnership with Pinterest, which has the potential to expand the latter’s digital advertising solutions to 11 new markets across LATAM, Asia, the Middle East and Africa: Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South Africa and Turkey.
Based on the new development, Aleph will also now serve as Pinterest’s sales partner in countries across Central and Eastern Europe, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania and Slovakia.
As a leading visual search and discovery platform with over half a billion global monthly active users, Pinterest has become one of the top destinations for brands trying to reach customers looking to shop.
Aleph first partnered with Pinterest in 2023 to help brands in select countries launch cross-border advertising campaigns on the platform.
Under this new partnership, Aleph will work with Pinterest to expand into 11 new markets in LATAM, Asia, the Middle East, and Africa.
Mr Martins believes this will be beneficial to users of Pinterest in Nigeria.
“More Nigerians, 13.9 per cent of the country’s internet users, are turning to platforms like Pinterest for content.
“While messaging remains the main social media use case, there is a growing diversity with new users leveraging these platforms for entrepreneurial ventures and opportunities.
“Our partnership aims to harness the potential of this expanding market and link local businesses with consumers in search of inspiration and products,” he noted.
Also commenting on the deal, the Vice President of Global SMB Sales at Pinterest, Mr Matt Hogle, said, “We’re excited to expand Pinterest’s ads business into 11 new markets via our partnership with Aleph.
“For the first time, brands in these markets will be able to reach millions of Pinterest users who come to the platform with a passion for discovering new ideas and the commercial intent to bring those ideas to life.”
On his part, the Partner and COO at Aleph, Mr Ignacio Vidaguren, said, “We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform.
“The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”
General
British Council Hosts Going Global Africa Conference in Abuja
The British Council, a UK-based organization dedicated to fostering cultural relations and educational opportunities, hosted the Going Global Africa Conference 2024.
The event, which took place from November 26 to 28 at the Transcorp Hilton Hotel in Abuja, was themed Building Sustainable and Relevant Tertiary Education Institutions and Systems in Africa.
It brought together policymakers, academics, industry leaders, and youth advocates to address critical issues in tertiary education across the continent.
At the opening session, which spotlighted youth aspirations and actionable strategies to bridge the gap between tertiary education and workforce demands, the Minister of Education, Mr Olatunji Alausa, unveiled the Nigerian Educational Sector Renewal initiative, a six-pillar agenda aimed at modernising the education system.
The session, titled The Future is Now: Realising the Vision of Africa’s Youth, was used by him to emphasised the importance of STEM and vocational training.
According to him, one of his takeaways from the opening plenary session is starting up student-led ventures, a good initiative the government would take on.
Throughout the three-day event, critical sessions explored the role of partnerships and innovation in strengthening tertiary education.
Another session titled Maximising Impact through Tertiary Education Partnerships, chaired by Prof. Sir Steve Smith, examined frameworks for sustainable education partnerships.
Also, at another session, Transitioning to the World of Work, led by Femi Taiwo, Founding Partner of F.I.T. Africa, delved into career-readiness strategies and the systems required to prepare graduates for industry demands.
Contributors such as Prof. Colin Riordan from the Association of Commonwealth Universities and Ms. Nadia Waggie from the University of Cape Town enriched these discussions with their expertise.
The conference also included a variety of focused sessions and panels, such as Learning Labs on technology integration, employability, and international research partnerships. Discussions highlighted access to education for marginalized groups, including women and persons with disabilities, with sessions such as Disability Inclusion in Tertiary Education led by Prof. Tracy Bhamra and featuring disability rights advocates.
Business Post reports that the conference coincided with the British Council’s 80th anniversary in Nigeria, celebrating decades of impactful partnerships in education.
“Hosting this conference in Sub-Saharan Africa underscores our commitment to fostering sustainable partnerships and innovation in education,” the Regional Director for Sub-Saharan Africa at the British Council, Lucy Pearson, remarked.
The event concluded with a renewed commitment to bridging the skills gap in Africa’s tertiary education.
The Acting Country Director for the council, Chilufya Besa, said, “By bringing together industry stakeholders, we have made significant progress in aligning education with workforce needs.”
General
Thailand Gifts Nigeria 32-Tonne Rice Shipment to Tackle Food Crisis
By Adedapo Adesanya
Nigeria has received a 32-tonne shipment of rice from Thailand as part of foreign relief to tackle escalating hunger and food insecurity.
The shipment, the first of its kind in a decade, has arrived in Lagos, according to DUCAT, the logistics company that facilitated its delivery.
The rice from Thailand was exported following Nigeria’s decision to implement a tariff moratorium on wheat, corn, rice, and other food crops last year, DUCAT revealed.
Although the duty waiver was introduced, purchases have largely been cautious, driven by concerns about its potentially harmful impact on local producers.
“Nigeria has been working hard to find solutions to broaden and strengthen its food supply accessibility,” DUCAT Chief Executive Officer, Mr Adrian Beciri said in a statement.
Several months ago, Nigeria unveiled a set of measures to combat soaring food inflation, which is rising at its fastest rate in three decades.
According to the last inflation update, food inflation reached 39.93 per cent year-on-year in November from 39.16 per cent the previous month in October 2024, caused by price rises for staples such as rice, maize, bread, potatoes and cooking oil.
Inflation quickened sharply in the second half of 2023 after President Bola Tinubu devalued the Naira and cut petrol and electricity subsidies to try to lift economic growth and shore up public finances.
Inflation has still not let up as it remained at 34 per cent as of November.
Many of the policies have failed to materialise including a 180-day window to allow duty-free imports of wheat, corn, and other critical food crops— a move promised would crash food prices.
A survey of market prices by Business Post indicates that food prices remained elevated during the last Christmas period.
General
JUST IN: Lagos Assembly Lawmakers Impeach Obasa as Speaker
By Dipo Olowookere
The Speaker of the Lagos State House of Assembly, Mr Mudashiru Obasa, has been impeached by members of the legislative arm of government.
Mr Obasa was removed from office on Monday after a motion for this was moved by one of the lawmakers.
The Assembly has now elected Ms Mojisola Meranda, a member representing Apapa I Constituency, as the new Speaker.
This action is coming amid allegations of fraud against Mr Obasa, who is from the Agege constituency.
It has been speculated that Mr Obasa got into political trouble because of his alleged interest in the governorship position in 2027.
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