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13.9% of Nigeria’s Internet Users Turning to Pinterest for Content—Aleph

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Stanislaus Martins Alephs Managing Director for West Africa

By Aduragbemi Omiyale

The Managing Director of Aleph for West Africa, Mr Stanislaus Martins, has disclosed that about 13.9 per cent of Nigeria’s internet users are beginning to rely on a notable visual search and discovery platform, Pinterest.

He made this submission as his organisation announced a sales partnership with Pinterest, which has the potential to expand the latter’s digital advertising solutions to 11 new markets across LATAM, Asia, the Middle East and Africa: Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South Africa and Turkey.

Based on the new development, Aleph will also now serve as Pinterest’s sales partner in countries across Central and Eastern Europe, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania and Slovakia.

As a leading visual search and discovery platform with over half a billion global monthly active users, Pinterest has become one of the top destinations for brands trying to reach customers looking to shop.

Aleph first partnered with Pinterest in 2023 to help brands in select countries launch cross-border advertising campaigns on the platform.

Under this new partnership, Aleph will work with Pinterest to expand into 11 new markets in LATAM, Asia, the Middle East, and Africa.

Mr Martins believes this will be beneficial to users of Pinterest in Nigeria.

“More Nigerians, 13.9 per cent of the country’s internet users, are turning to platforms like Pinterest for content.

“While messaging remains the main social media use case, there is a growing diversity with new users leveraging these platforms for entrepreneurial ventures and opportunities.

“Our partnership aims to harness the potential of this expanding market and link local businesses with consumers in search of inspiration and products,” he noted.

Also commenting on the deal, the Vice President of Global SMB Sales at Pinterest, Mr Matt Hogle, said, “We’re excited to expand Pinterest’s ads business into 11 new markets via our partnership with Aleph.

“For the first time, brands in these markets will be able to reach millions of Pinterest users who come to the platform with a passion for discovering new ideas and the commercial intent to bring those ideas to life.”

On his part, the Partner and COO at Aleph, Mr Ignacio Vidaguren, said, “We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform.

“The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”

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Court Affirms Seizure of $13m from Aisha Achimugu, Oceangate

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Aisha Achimugu

By Adedapo Adesanya

Justice Emeka Nwite of the Federal High Court in Abuja has affirmed the final forfeiture of $13 million linked to a Lagos socialite, Ms Aisha Achimugu, and her company, Oceangate Engineering Oil & Gas Limited, to the federal government of Nigeria.

Delivering judgment, Justice Nwite held that the Economic and Financial Crimes Commission (EFCC) established that the foreign currency was proceeds of fraud and unlawful activities.

The judge further held that Oceangate Engineering Oil & Gas Limited failed to establish how it came by the money, saying the anti-money laundering agency satisfied all requirements for the funds to be classified as proceeds of fraud and to be forfeited to the appropriate authority.

He dismissed the claims that the $13 million was gifts received into the Oceangate Engineering Company by Ms Achimugu, adding that the woman never came to the court to show cause why the huge amount of money should not be forfeited to the government.

He held that no single person who gave the monetary gift to Aisha Achimugu to the tune of $13 million was called to testify.

The judge further held that the burden to establish genuine ownership of the money was not established by the applicant to counter the claims of the anti- graft agency that the money was the proceeds of fraud based on its investigation.

According to the judge, Oceangate Engineering Company did not show the business it undertook that fetched it the money, nor did it show whether any payment was made to it by any of its customers.

Justice Nwite had, on August 22, 2025, granted the anti-graft agency’s motion ex parte for an interim order forfeiting the sum of $13 million linked to Oceangate Ltd to the Federal Government over allegations that the fund was proceeds of unlawful activity.

The judge had then directed the commission to publish the order in a national daily for interested people to show cause within 14 days why the fund should not be permanently forfeited to the federal government.

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FG Targets Research Commercialisation with New Committee

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National Flag-Off of the Energise Commercialisation Now

By Adedapo Adesanya

The federal government has inaugurated a 17-member Planning Committee to coordinate the National Flag-Off of the Energise Commercialisation Now (ECoN) Initiative, a flagship programme aimed at transforming research outputs into economic value.

Speaking at the inauguration in Abuja, the Permanent Secretary of the Ministry of Innovation, Science and Technology, Mr Philip Ndiomu Ebiogeh, described the initiative as a strategic intervention to convert Nigeria’s vast research and innovation outputs into market-ready products, scalable enterprises, and job-creating opportunities.

He noted that ECoN will mobilise stakeholders nationwide to identify bankable innovations and accelerate their transition from laboratories to the marketplace, stressing that the country must move beyond theoretical research to practical solutions that drive industrial growth and national prosperity.

The Permanent Secretary disclosed that the Minister of Innovation, Science and Technology, Mr Kingsley Tochukwu Udeh, had earlier briefed the First Lady, Mrs Oluremi Tinubu, on the initiative and proposed her as a champion of the programme, with the national flag-off scheduled for Kano State.

He explained that Kano was deliberately selected due to its historic role as a commercial and industrial hub, offering strong potential to attract investment, stimulate enterprise, and create jobs.

The Committee is chaired by the Minister, with the Permanent Secretary as Co-Chairman, while the Director-General, National Biotechnology Research and Development Agency, NBRDA, and the Director-General, Sheda Science and Technology Complex, SHESTCO, serve as Alternate Chairmen.

Members include Professor Nnayelugo Ike-Muonso, Dr Kazeem Kolawole Raji, Dr Jummai Adamu, Dr (Mrs) Obiageli Amadiobi, Dr Kabiru Mu’azu, Dr Anwal Mustapha, Engr Ibiam Oguejiofo, Mr Moses Fatogun, Mr Adamu Sulaiman (a representative of SMEDAN), Dr Prince Lawrence Eze, Mr Sani Garba, Dr Muhammad Mustapha, Dr Chioma Okeke, Mr Luther Onyemkpa, Mr Charles Egumgbe, and Dr Nwankwo Nnenna serving as Secretary.

The national flag-off is proposed for late April or early May 2026, subject to Presidential approval.

The Ministry reaffirmed its commitment to positioning innovation as a key driver of economic diversification and sustainable development, in line with President Bola Tinubu’s Renewed Hope Agenda.

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MSC Pauses Tariff Hike After Nigerian Shippers Council’s Directive

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Mediterranean Shipping Company

By Adedapo Adesanya

Switzerland-headquartered global shipping giant, Mediterranean Shipping Company (MSC), has complied with the directive of the Nigerian Shippers’ Council (NSC) to suspend the implementation of its new tariff pending consultations with stakeholders.

In a customer advisory titled Temporary Suspension of New Tariff Implementation, the shipping line stated that the tariff regime in place before the recent increase would remain effective until further notice.

Business Post reported a few days ago that freight forwarders picketed the offices of MSC, protesting the recent increase in shipping line tariffs. They blocked the regulators from accessing the MSC premises to address the matter.

Despite the protests, the council’s attempt to engage the aggrieved freight forwarders in discussions was resisted, as the protesters insisted that there was no basis for dialogue and vowed to continue the protest until the increased charges were immediately reversed.

In the latest directive, the shipping company said, “We wish to inform our esteemed customers that the recently implemented tariff adjustment has been temporarily suspended, following a directive from the NSC. This suspension is pending the conclusion of ongoing engagements and resolution with the regulator.”

“Accordingly, the tariff regime applicable prior to the recent increase will remain in force until further notice, as mandated.”

The company further assured customers that updates would be communicated once a final decision is reached by the Nigerian Shippers’ Council.

“We remain fully committed to regulatory compliance, transparency, and protecting the interests of our customers. Further updates will be communicated promptly once a definitive position is issued by the Nigerian Shippers’ Council. We appreciate your understanding and continued cooperation,” the advisory added.

NSC had warned that prolonged industrial disputes within the maritime sector could disrupt port operations and negatively impact trade and economic activities.

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