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13.9% of Nigeria’s Internet Users Turning to Pinterest for Content—Aleph

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Stanislaus Martins Alephs Managing Director for West Africa

By Aduragbemi Omiyale

The Managing Director of Aleph for West Africa, Mr Stanislaus Martins, has disclosed that about 13.9 per cent of Nigeria’s internet users are beginning to rely on a notable visual search and discovery platform, Pinterest.

He made this submission as his organisation announced a sales partnership with Pinterest, which has the potential to expand the latter’s digital advertising solutions to 11 new markets across LATAM, Asia, the Middle East and Africa: Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South Africa and Turkey.

Based on the new development, Aleph will also now serve as Pinterest’s sales partner in countries across Central and Eastern Europe, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania and Slovakia.

As a leading visual search and discovery platform with over half a billion global monthly active users, Pinterest has become one of the top destinations for brands trying to reach customers looking to shop.

Aleph first partnered with Pinterest in 2023 to help brands in select countries launch cross-border advertising campaigns on the platform.

Under this new partnership, Aleph will work with Pinterest to expand into 11 new markets in LATAM, Asia, the Middle East, and Africa.

Mr Martins believes this will be beneficial to users of Pinterest in Nigeria.

“More Nigerians, 13.9 per cent of the country’s internet users, are turning to platforms like Pinterest for content.

“While messaging remains the main social media use case, there is a growing diversity with new users leveraging these platforms for entrepreneurial ventures and opportunities.

“Our partnership aims to harness the potential of this expanding market and link local businesses with consumers in search of inspiration and products,” he noted.

Also commenting on the deal, the Vice President of Global SMB Sales at Pinterest, Mr Matt Hogle, said, “We’re excited to expand Pinterest’s ads business into 11 new markets via our partnership with Aleph.

“For the first time, brands in these markets will be able to reach millions of Pinterest users who come to the platform with a passion for discovering new ideas and the commercial intent to bring those ideas to life.”

On his part, the Partner and COO at Aleph, Mr Ignacio Vidaguren, said, “We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform.

“The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”

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NCSP Strengthens Strategic Investment Cooperation With China

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trade relations between Nigeria and China

By Adedapo Adesanya

The Nigeria–China Strategic Partnership (NCSP) recently hosted a high-level delegation from Newryton International Industrial Development Company Limited, a leading Chinese investment and industrial development consortium, to advance discussions on deepening bilateral trade, industrial cooperation, and development financing between both countries.

The Newryton delegation, led by Mr David Chen, Assistant Secretary-General of the China Hainan Investment Council, had earlier engaged with the Nigerian Association of Commerce, Industry, Mines and Agriculture (NACCIMA). They were accompanied to the NCSP by Mr Joe Onyuike, Vice-Chairman of NACCIMA’s Agriculture and Livestock Trade Group, who conveyed NACCIMA’s support for the delegation’s engagements.

Discussions centered on the establishment of a Nigeria–China Trade and Investment Platform, including a proposed Promotion Centre in China to support Nigerian products, investors, and state governments.

The consortium also presented opportunities within Hainan Province’s Free Trade Port (FTP), which offers preferential policies that Nigerian businesses can leverage to expand exports and attract new investments.

In his address on behalf of Newryton, Mr Pong outlined plans to collaborate with NCSP in accessing FOCAC-supported financing for strategic investments in agriculture, energy, mining, solid minerals processing, and related sectors. The delegation identified aquaculture as a key area of interest and referenced the forthcoming Global Aquaculture Conference in Hainan Province, encouraging Nigerian stakeholders to participate.

They also expressed readiness to strengthen cooperation in vocational training and employment under the Belt and Road Initiative (BRI).

Welcoming the delegation on behalf of the Director-General, Martins Olajide, NCSP’s Head of Internal Operations, reaffirmed the organisation’s commitment to fostering mutually beneficial partnerships.

He highlighted NCSP’s strong interest in the proposed Nigeria–China Trade and Investment Platform and the development of the Nigerian Oil Palm Industrial Park as a flagship demonstration project.

Also speaking at the meeting, Ms Judy Melifonwu, NCSP’s Head of International Relations, underscored the opportunities presented by China’s zero-tariff policy and the forthcoming NAQS–GACC protocol on the export of Nigerian aquaculture products. She noted that these frameworks would significantly enhance Nigeria’s competitiveness in emerging global markets.

Both parties expressed commitment to advancing discussions toward a structured cooperation framework covering all priority areas.

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UKNIAF Marks Six Years Infrastructure Support to Nigeria

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UKNIAF

By Adedapo Adesanya

The United Kingdom–Nigeria Infrastructure Advisory Facility (UKNIAF), established in 2019 as part of a 16-year legacy of UK-funded infrastructure support to Nigeria, convened over 100 senior stakeholders on Tuesday, December 2, to review its progress and formally close out its current phase of operations.

The event brought together representatives from federal and state governments, development partners, development finance institutions, and the private sector to reflect on UKNIAF’s work across the power, infrastructure finance, and roads sectors. Discussions focused on institutional reforms, capacity development, and the sustainability of tools and processes introduced over the past six years.

Since inception, UKNIAF has delivered targeted technical assistance designed to embed evidence-based reforms, data-driven decision-making, and improved institutional performance. Its interventions have mobilised significant financing, strengthened regulatory and planning systems, and enhanced investor readiness across multiple infrastructure markets.

In the power sector, participants highlighted landmark achievements including the development of Nigeria’s first Integrated Resource Plan, which outlines a least-cost and low-carbon pathway for expanding electricity supply. UKNIAF also supported the Nigerian Electricity Regulatory Commission (NERC) in building advanced real-time data capabilities for tariff monitoring, grid management, and outage tracking. The programme enabled pioneering states to establish their own electricity markets following constitutional reforms.

In infrastructure finance, UKNIAF was recognised for strengthening project preparation systems and enabling access to capital. Notable accomplishments include supporting the mobilisation of $75 million from the African Development Bank to the Special Agro-Industrial Processing Zone (SAPZ) programme in two states, and accelerating mini-grid and solar deployment through improved technical standards at the Rural Electrification Agency (REA).

UKNIAF also designed a national project preparation facility, for which N21 billion was allocated in both the 2024 and 2025 budgets to build a pipeline of bankable projects.

Speaking on this, Mr Frank Edozie, UKNIAF Team Lead, described the programme’s close-out as a “handover for sustained delivery,” emphasising that strengthened institutions now hold tools that make Nigeria’s infrastructure landscape more transparent, climate-smart, and investor-ready.

On his part, the Minister of Power, Mr Adebayo Adelabu, commended the programme, noting that its technical assistance and advisory services had helped lay the foundation for a sustainable and inclusive electricity supply industry.

Mrs Cynthia Rowe, Head of Development Corporation at the UK Foreign, Commonwealth and Development Office (FCDO) in Nigeria, praised the partnership, highlighting achievements ranging from state-level electricity market reforms to unlocking major financing and designing Nigeria’s Climate Change Fund.

Enugu State Secretary to the State Government, Professor Chidiebere Onyia, underscored the lasting influence of the programme, stating that UKNIAF’s impact continues through the expertise and leadership transferred to national and sub-national institutions.

The close-out event reaffirmed stakeholders’ commitment to sustaining tools, reforms, and knowledge products developed under UKNIAF, while strengthening collaboration among public, private, and development actors in the infrastructure ecosystem.

Participants included federal and state agencies such as the Nigeria Governors’ Forum, Federal Ministry of Power, Ministry of Finance, NERC, REA, and the Transmission Company of Nigeria, alongside development partners including the African Development Bank, World Bank, and IFC, as well as private sector and civil society stakeholders.

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Dangote Refinery Reduces PMS Pump Price to N699 Per Litre

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PMS pump price

By Aduragbemi Omiyale

The gantry price of Premium Motor Spirit (PMS), otherwise known as petrol, has been slashed by the Dangote Petroleum Refinery.

The Lagos-based oil facility brought down the ex-depot price of the petroleum product by 15.58 per cent or N129 per litre to N828 per litre.

Though the company had yet to release an official statement on this development, real-time market data on Petroleumprice.ng on Friday showed the new price.

Punch reports that data from the platform also showed fresh reductions across several private depots following the refinery’s latest review.

Sigmund Depot cut its ex-depot price by N4 to N824 per litre, Bulk Strategic dropped its price by N3, and TechnoOil slashed its by N15.

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