General
3 Things to Consider When Hiring a Digital Marketing Agency in Lagos
As a business owner in Lagos, you understand the importance of digital marketing. To stay competitive in today’s online business environment, having the right digital strategies is crucial. However, managing digital activities in-house can be time-consuming. This is where partnering with a top digital marketing agency in Lagos can help take things to the next level.
When selecting an agency, it’s important to work with a team that understands your business goals and the local Lagos market. Here are three vital factors to evaluate potential partners:
Specialization and Experience
With the wide range of digital marketing services available, not all agencies are created equal. Determine if an agency specializes in the specific areas important to your business goals, such as search engine optimization (SEO), social media, paid ads or conversion optimization.
A reputable SEO company in Lagos will have experience optimizing websites and content for the major search engines and local search nuances. They can help maximize visibility and drive qualified traffic to your website.
Consider an agency’s experience level too – ask how long they’ve been in operation and request case studies of past successful projects. Experienced digital pros will have refined strategies tailored to the local Lagos landscape.
Brand Strategy and Creativity
Beyond technical digital skills, partnering with an agency also means accessing their creative talent and brand strategy expertise. Discuss how the agency approaches developing brands and crafting compelling marketing messages.
Leading agencies employ in-house copywriters, designers, and brand strategists. Their role is to understand your target audience and create eye-catching visuals and persuasive content aligned with your business personality. This strengthens customer connection and increases engagement across channels.
Project Management and Communication
Digital marketing involves project synchronization on projects with many components and players involved. As with any project, make sure that any potential agency partner has rigorous and efficient project management policies in place.
Enquire the standard operating procedures that involve working on projects, reporting practices and communication patterns. Good agencies are highly interactive and make sure that all the clients involved, team members, and vendors are in the same loop. They also bring about the results of the campaign as well as suggestions on continued improvements.
Grow Your Brand with Wendilovee Digital Marketing
Choosing the right full-service digital marketing agency can be a pivotal step to take your Lagos business into its next stage of growth. Partner with a specialized and experienced agency like Wendilovee to provide you with essential expertise in digital marketing, SEO, and social media management. This will allow you to focus on your core operations while ensuring your marketing efforts are in capable hands.
What sets Wendilovee apart is their commitment to not only growing your business but also empowering individuals in the digital marketing field. They offer comprehensive courses designed to help aspiring marketers and entrepreneurs develop valuable skills that can be applied to freelance work or remote job opportunities. This means you can learn how to work from home as a digital marketing professional, opening up new avenues for flexible income generation.
By choosing Wendilovee, you’re not just investing in your business’s growth; you’re also gaining access to a wealth of knowledge that can help you or your team members explore work-from-home opportunities in the thriving digital marketing industry. Contact them today to get started on your journey to digital marketing success and explore the potential for remote work in this exciting field!
General
NCSP Strengthens Strategic Investment Cooperation With China
By Adedapo Adesanya
The Nigeria–China Strategic Partnership (NCSP) recently hosted a high-level delegation from Newryton International Industrial Development Company Limited, a leading Chinese investment and industrial development consortium, to advance discussions on deepening bilateral trade, industrial cooperation, and development financing between both countries.
The Newryton delegation, led by Mr David Chen, Assistant Secretary-General of the China Hainan Investment Council, had earlier engaged with the Nigerian Association of Commerce, Industry, Mines and Agriculture (NACCIMA). They were accompanied to the NCSP by Mr Joe Onyuike, Vice-Chairman of NACCIMA’s Agriculture and Livestock Trade Group, who conveyed NACCIMA’s support for the delegation’s engagements.
Discussions centered on the establishment of a Nigeria–China Trade and Investment Platform, including a proposed Promotion Centre in China to support Nigerian products, investors, and state governments.
The consortium also presented opportunities within Hainan Province’s Free Trade Port (FTP), which offers preferential policies that Nigerian businesses can leverage to expand exports and attract new investments.
In his address on behalf of Newryton, Mr Pong outlined plans to collaborate with NCSP in accessing FOCAC-supported financing for strategic investments in agriculture, energy, mining, solid minerals processing, and related sectors. The delegation identified aquaculture as a key area of interest and referenced the forthcoming Global Aquaculture Conference in Hainan Province, encouraging Nigerian stakeholders to participate.
They also expressed readiness to strengthen cooperation in vocational training and employment under the Belt and Road Initiative (BRI).
Welcoming the delegation on behalf of the Director-General, Martins Olajide, NCSP’s Head of Internal Operations, reaffirmed the organisation’s commitment to fostering mutually beneficial partnerships.
He highlighted NCSP’s strong interest in the proposed Nigeria–China Trade and Investment Platform and the development of the Nigerian Oil Palm Industrial Park as a flagship demonstration project.
Also speaking at the meeting, Ms Judy Melifonwu, NCSP’s Head of International Relations, underscored the opportunities presented by China’s zero-tariff policy and the forthcoming NAQS–GACC protocol on the export of Nigerian aquaculture products. She noted that these frameworks would significantly enhance Nigeria’s competitiveness in emerging global markets.
Both parties expressed commitment to advancing discussions toward a structured cooperation framework covering all priority areas.
General
UKNIAF Marks Six Years Infrastructure Support to Nigeria
By Adedapo Adesanya
The United Kingdom–Nigeria Infrastructure Advisory Facility (UKNIAF), established in 2019 as part of a 16-year legacy of UK-funded infrastructure support to Nigeria, convened over 100 senior stakeholders on Tuesday, December 2, to review its progress and formally close out its current phase of operations.
The event brought together representatives from federal and state governments, development partners, development finance institutions, and the private sector to reflect on UKNIAF’s work across the power, infrastructure finance, and roads sectors. Discussions focused on institutional reforms, capacity development, and the sustainability of tools and processes introduced over the past six years.
Since inception, UKNIAF has delivered targeted technical assistance designed to embed evidence-based reforms, data-driven decision-making, and improved institutional performance. Its interventions have mobilised significant financing, strengthened regulatory and planning systems, and enhanced investor readiness across multiple infrastructure markets.
In the power sector, participants highlighted landmark achievements including the development of Nigeria’s first Integrated Resource Plan, which outlines a least-cost and low-carbon pathway for expanding electricity supply. UKNIAF also supported the Nigerian Electricity Regulatory Commission (NERC) in building advanced real-time data capabilities for tariff monitoring, grid management, and outage tracking. The programme enabled pioneering states to establish their own electricity markets following constitutional reforms.
In infrastructure finance, UKNIAF was recognised for strengthening project preparation systems and enabling access to capital. Notable accomplishments include supporting the mobilisation of $75 million from the African Development Bank to the Special Agro-Industrial Processing Zone (SAPZ) programme in two states, and accelerating mini-grid and solar deployment through improved technical standards at the Rural Electrification Agency (REA).
UKNIAF also designed a national project preparation facility, for which N21 billion was allocated in both the 2024 and 2025 budgets to build a pipeline of bankable projects.
Speaking on this, Mr Frank Edozie, UKNIAF Team Lead, described the programme’s close-out as a “handover for sustained delivery,” emphasising that strengthened institutions now hold tools that make Nigeria’s infrastructure landscape more transparent, climate-smart, and investor-ready.
On his part, the Minister of Power, Mr Adebayo Adelabu, commended the programme, noting that its technical assistance and advisory services had helped lay the foundation for a sustainable and inclusive electricity supply industry.
Mrs Cynthia Rowe, Head of Development Corporation at the UK Foreign, Commonwealth and Development Office (FCDO) in Nigeria, praised the partnership, highlighting achievements ranging from state-level electricity market reforms to unlocking major financing and designing Nigeria’s Climate Change Fund.
Enugu State Secretary to the State Government, Professor Chidiebere Onyia, underscored the lasting influence of the programme, stating that UKNIAF’s impact continues through the expertise and leadership transferred to national and sub-national institutions.
The close-out event reaffirmed stakeholders’ commitment to sustaining tools, reforms, and knowledge products developed under UKNIAF, while strengthening collaboration among public, private, and development actors in the infrastructure ecosystem.
Participants included federal and state agencies such as the Nigeria Governors’ Forum, Federal Ministry of Power, Ministry of Finance, NERC, REA, and the Transmission Company of Nigeria, alongside development partners including the African Development Bank, World Bank, and IFC, as well as private sector and civil society stakeholders.
General
Dangote Refinery Reduces PMS Pump Price to N699 Per Litre
By Aduragbemi Omiyale
The gantry price of Premium Motor Spirit (PMS), otherwise known as petrol, has been slashed by the Dangote Petroleum Refinery.
The Lagos-based oil facility brought down the ex-depot price of the petroleum product by 15.58 per cent or N129 per litre to N828 per litre.
Though the company had yet to release an official statement on this development, real-time market data on Petroleumprice.ng on Friday showed the new price.
Punch reports that data from the platform also showed fresh reductions across several private depots following the refinery’s latest review.
Sigmund Depot cut its ex-depot price by N4 to N824 per litre, Bulk Strategic dropped its price by N3, and TechnoOil slashed its by N15.
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