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3 Things to Consider When Hiring a Digital Marketing Agency in Lagos

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Hire Digital Marketing Agency

As a business owner in Lagos, you understand the importance of digital marketing. To stay competitive in today’s online business environment, having the right digital strategies is crucial. However, managing digital activities in-house can be time-consuming. This is where partnering with a top digital marketing agency in Lagos can help take things to the next level.

When selecting an agency, it’s important to work with a team that understands your business goals and the local Lagos market. Here are three vital factors to evaluate potential partners:

Specialization and Experience

With the wide range of digital marketing services available, not all agencies are created equal. Determine if an agency specializes in the specific areas important to your business goals, such as search engine optimization (SEO), social media, paid ads or conversion optimization.

A reputable SEO company in Lagos will have experience optimizing websites and content for the major search engines and local search nuances. They can help maximize visibility and drive qualified traffic to your website.

Consider an agency’s experience level too – ask how long they’ve been in operation and request case studies of past successful projects. Experienced digital pros will have refined strategies tailored to the local Lagos landscape.

Brand Strategy and Creativity

Beyond technical digital skills, partnering with an agency also means accessing their creative talent and brand strategy expertise. Discuss how the agency approaches developing brands and crafting compelling marketing messages.

Leading agencies employ in-house copywriters, designers, and brand strategists. Their role is to understand your target audience and create eye-catching visuals and persuasive content aligned with your business personality. This strengthens customer connection and increases engagement across channels.

Project Management and Communication

Digital marketing involves project synchronization on projects with many components and players involved. As with any project, make sure that any potential agency partner has rigorous and efficient project management policies in place.

Enquire the standard operating procedures that involve working on projects, reporting practices and communication patterns. Good agencies are highly interactive and make sure that all the clients involved, team members, and vendors are in the same loop. They also bring about the results of the campaign as well as suggestions on continued improvements.

Grow Your Brand with Wendilovee Digital Marketing

Choosing the right full-service digital marketing agency can be a pivotal step to take your Lagos business into its next stage of growth. Partner with a specialized and experienced agency like Wendilovee to provide you with essential expertise in digital marketing, SEO, and social media management. This will allow you to focus on your core operations while ensuring your marketing efforts are in capable hands.

What sets Wendilovee apart is their commitment to not only growing your business but also empowering individuals in the digital marketing field. They offer comprehensive courses designed to help aspiring marketers and entrepreneurs develop valuable skills that can be applied to freelance work or remote job opportunities. This means you can learn how to work from home as a digital marketing professional, opening up new avenues for flexible income generation.

By choosing Wendilovee, you’re not just investing in your business’s growth; you’re also gaining access to a wealth of knowledge that can help you or your team members explore work-from-home opportunities in the thriving digital marketing industry. Contact them today to get started on your journey to digital marketing success and explore the potential for remote work in this exciting field!

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Customs, NMDPRA Strengthen Interagency Efforts Against Fuel Diversion

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By Adedapo Adesanya

The Nigeria Customs Service (NCS) and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) are strengthening their collaboration to combat the diversion of petroleum products intended for domestic use and to safeguard Nigeria’s energy security.

This renewed partnership was highlighted during a meeting between Comptroller General of Customs, Mr Adewale Adeniyi and the NMDPRA Executive Director of Distribution Systems, Storage and Retailing Infrastructure, Mr Ogbugo Ukoha, at Customs House, Maitama, Abuja.

During the engagement, Mr Adeniyi reaffirmed the service’s commitment to strengthening inter-agency cooperation, particularly in safeguarding Nigeria’s domestic energy security and ensuring that petroleum products meant for local consumption are not diverted to neighbouring countries.

He noted that collaboration between both agencies had already produced measurable results, especially through Operation Whirlwind, which he described as a model for intelligence sharing, joint enforcement and coordinated field operations.

He said the Nigeria Customs Service remains fully aligned with ongoing reforms in the petroleum regulatory space and will continue to provide technical input, operational feedback and border management expertise to support the implementation of new guidelines being developed by the NMDPRA.

He commended the Authority for its efforts to harmonise legacy processes with the Petroleum Industry Act, stressing that clear and efficient export point procedures are essential as Nigeria moves from being a net importer to an emerging exporter of petroleum products.

“We welcome every initiative that strengthens energy security and ensures that the gains made in reducing cross border diversion are not reversed. Our shared responsibility is to protect national interest, support legitimate trade and maintain a transparent system that stakeholders can rely on. We will continue to work closely with sister agencies to achieve these outcomes,” he stated.

In his remarks, the Executive Director, Mr Ukoha, said the NMDPRA enjoys a longstanding and productive working relationship with the Nigeria Customs Service, noting that Operation Whirlwind remained the high point of that collaboration.

He explained that both agencies deployed personnel, exchanged intelligence and jointly monitored petroleum products in border corridors, leading to a marked reduction in cross border diversion.

Ukoha said the purpose of the visit was to brief the CGC on newly developed guidelines for designating export points for petroleum products as Nigeria’s refining capacity expands.

He said the NMDPRA is engaging key institutions, including Customs, the Central Bank of Nigeria (CBN), the Federal Ministry of Industry, Trade and Investment, and the Nigerian Navy, to ensure the guidelines reflect operational realities before implementation.

The NMDPRA executive recalled several field operations and strategic engagements with the Customs leadership, including the joint launch of Operation Whirlwind in Yola, where both agencies reinforced their commitment to curbing diversion and securing the domestic supply chain.

He added that while enforcement had played a major role in reducing irregular movements of petroleum products, the removal of fuel subsidy had significantly reduced the economic incentive for cross border smuggling.

According to him, the authority will continue to work closely with the Customs Service to sustain progress and ensure that petroleum exports are properly regulated without exposing the country to energy security risks.

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Dangote Publishes Details of Farouk Ahmed’s Swiss School Fees for Kids

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By Adedapo Adesanya

The president of Dangote Group, Mr Aliko Dangote, has published details alleging extensive foreign education expenses made by the chief executive of the Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), Mr Farouk Ahmed, on four children in a new turn of event between the businessman and regulators.

Speaking on Sunday, the business mogul alleged that Mr Ahmed paid about $5 million for the secondary school education of his four children in Switzerland, and wondered how the government official could afford to pay such amount of money when there are several students in the home state of Mr Ahmed, Sokoto State. He threatened to published more details.

In the latest illustrated claims, Mr Dangote alleged that Mr Ahmed’s children attended secondary schools in Switzerland for about six years each. He listed the schools as Montreux School, Aiglon College, Institut Le Rosey and La Garenne International School. He named the children of Mr Ahmed as Faisal Farouk, Farouk Jr., Ashraf Farouk, and Farhana Farouk.

Mr Dangote alleged that the total cost of secondary education for the four children — covering tuition, upkeep, travel and related expenses exceeded $5 million.

He further claimed that an additional $2 million was spent on university education for the four children over a four-year period.

Specific figures were also cited for 2025, with Mr Dangote alleging that about $210,000 was spent on one child’s Master of Business Administration programme at Harvard University.

The breakdown reportedly includes $150,000 for tuition and $60,000 for accommodation, travel and other incidentals.

The claims have not been independently verified by Business Post at the time of filing this report but Mr Dangote revealed these details in an advertorial in most of the national newspaper on Tuesday.

Also, Mr Ahmed has yet to publicly respond to the allegations.

Mr Dangote earlier called on the authorities to institute a full scale investigation into the activities of the NMDPRA boss, with the outcome made public.

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Supreme Court Empowers Tinubu to Declare Emergency Rule, Suspend Elected Officials

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By Adedapo Adesanya

The Supreme Court has upheld the power of the President to declare a state of emergency in any state to prevent a breakdown of law and order or degeneration into a state of chaos or anarchy.

In a split decision of six-to-one, the apex court held that the President, during a state of emergency, can suspend elected officials, but within a limited period.

In the lead majority judgment, Justice Mohammed Idris held that Section 305 of the Constitution empowers the President to deploy extraordinary measures to restore normalcy where emergency rule is declared.

Justice Mohammed Idris noted Section 305 was not specific on the nature of the extraordinary measures, thereby granting the President the discretion on how to go about it.

The judgment was on the suit filed by Adamawa State and 10 other Peoples Democratic Party-led states challenging the propriety of the state of emergency declared by President Bola Tinubu in Rivers State, during which elected state officials, including Governor Siminalayi Fubara, were suspended for six months.

On March 18, President Tinubu declared a state of emergency in Rivers State following a reported attack on crude oil pipelines; and in the same breath, suspended the sitting governor and his deputy, Mrs Ngozi Odu. He then put in place a sole administrator.

This was challenged at the apex court by some states.

Justice Idris, in the earlier part of the judgment, upheld the preliminary objections raised by the two defendants against the competence of the suit.

In upholding the objections raised by the Attorney General of the Federation (AGF) and the National Assembly (the defendants), Justice Idris held that the plaintiffs (the 11 PDP states) failed to establish any cause of action capable of activating the original jurisdiction of the apex court.

He struck out the suit for want of jurisdiction, proceeded to also determine the case on the merits, and dismissed it.

However, Justice Obande Ogbuinya dissented and held that the case succeeded in part.

Among others, Justice Ogbuinya held that although the President could declare a state of emergency, he cannot use such powers as a tool to suspend elected state officials, including governors, deputy governors, and members of parliament.

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