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Top 9 Most Effective Off-Page SEO Strategies

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Effective Off-Page SEO Strategies

Search engine optimization (SEO) requires more than great content. It also requires an ironclad off-page SEO strategy.

Blog commenting is one of the most effective off-page SEO techniques. It can improve your SERP ranking by building quality backlinks.

Creating incredible products and services that generate digital word of mouth is another off-page SEO technique that can boost your search engine visibility. It can also help you earn positively linked mentions on review sites and social media.

1. Share your Content on Social Media

Social media sharing is a valuable off-page SEO strategy that can help increase your organic reach and drive traffic to your website. It also helps build brand awareness and enhances customer engagement.

The significance of social media sharing as an off-page SEO strategy is underscored by its ability to amplify a website’s content and audience engagement. Leveraging JetRank seo services for social media sharing can markedly enhance a website’s online visibility, foster meaningful connections, and contribute substantively to its overall search engine optimization success.

2. Submit your Articles to Directories

One of the most effective off-page SEO strategies is article submission. This strategy involves submitting your articles to relevant directories that offer do-follow backlinks. This is a great way to build brand awareness and increase your domain authority.

The key is to create quality content that offers value to readers. This will make it more likely that editors and webmasters will link to your content. You should also consider attending local events, as this can be a great way to generate mentions and backlinks.

3. Forum Posting

Forum posting is a great off-page SEO technique that involves writing helpful messages in online forums to generate backlinks and traffic. This is a powerful link-building tactic that requires careful planning and strategic thinking.

Post relevant content and answer people’s questions. It’s a time-consuming process, but it pays off in the long run. These backlinks can improve your website’s domain authority, as Google regards them as positive votes of approval from other websites. However, be careful when choosing which sites to participate in.

4. Content Marketing

Content marketing is the act of creating, promoting, and sharing valuable information to earn backlinks and media attention. It’s a great way to show Google that your brand is credible, reputable, and trustworthy.

5. Social Media

While social media may not appear to be an off-page SEO strategy, a pest control seo company can leverage it to improve brand visibility and build backlinks. When done correctly, it can result in higher rankings and increased traffic from search engines.

One of the best ways to do this is by answering questions on question-and-answer websites like Stack Overflow and Quora. This can increase your chances of gaining a do-follow backlink, which passes more authority to the website.

6. Infographics

One of the best off-page SEO techniques is to create informative, engaging infographics that other websites can link to or embed. This not only builds backlinks but also helps search engines discover new pages on your site.

A well-rounded off-page SEO strategy involves creating sharable content that provides useful insights. This includes infographics, which provide a great way to gain backlinks and boost brand awareness at the same time.

JetRank SEO

7. Earning Positive Linked Mentions from Others

If you want to increase your visibility and rankings, it’s essential to implement an effective off-page SEO strategy. These techniques include social media, forum posting, and content marketing.

Creating high-quality content is one of the best ways to generate off-page SEO signals. It also helps you build brand awareness and attract more customers.

Internal linking is another important off-page SEO strategy to focus on. Use tools like Screaming Frog to crawl your site and fix any broken links that you find. This will improve your website’s user experience and search engine rankings.

Broken link building is a great off-page SEO strategy that involves finding links on other websites that no longer work and asking the webmaster to replace them with your link. This technique can result in a large number of do-follow backlinks, which is beneficial for SEO.

8. Local Citations

You can generate quality backlinks through online forums and Q&A websites by posting discussion articles. These backlinks are often do-follow, which can improve your domain authority.

Using data aggregator tools can automate the process of submitting complete local business listings to directories and review sites. This helps your business stand out against competitors with accurate information and increases your visibility. This off-page SEO tactic is especially important for local businesses with a specific niche market or service.

9. Creating Incredible Products and Services

It may not feel like an SEO tactic, but creating incredible products and services that generate digital word of mouth is a powerful way to increase your search engine visibility. This strategy can help you unseat industry giants even if they have an army of backlinks.

Participating in question-and-answer websites such as Stack Overflow and Quora is another effective off-page SEO technique. When you share your research on these sites, it attracts attention from media outlets and influencers who want to link to your content.

Related Post: SEO Tools That SEO Experts Use in 2021

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The Future of Payments: Key Trends to Watch in 2025

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Luke Kyohere

By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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ghana election 2024

In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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