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SEO Tools That SEO Experts Use in 2021

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SEO tools

SEO tools are important to use to reduce your work and optimize it according to modern requirements. These tools can also help you find out what’s wrong with your website and what you can do to make it better.

There are tons of SEO tools on the internet, but not all are reliable and relevant for every web admin. If you want to know about the SEO tools that experts use these days, you should go through this post.

In this brief traction, we have listed some of the best and most helpful SEO tools used by experts in 2021! These tools can help you optimize your website no matter if it is new or has seen some bad days in the digital market!

Best SEO tools that experts use in 2021!

Out of a handful of search engine optimization tools indexed on the web, we have handpicked those recommended by experts and are under their utilization. Read on the section below for the details of these tools:

Website SEO Score Checker by SmallSEOTools

The website free SEO checker by SmallSeoTools is among the most important tools in this league. If you want to check your website’s score compared to your competition, you would need this tool.

We want you to know that the SEO checker of a website is dependent on many factors, including the quality of content, the authority of backlinks, the position of the keywords, overall structure of the site, page speed, and other relevant factors.

If your website’s score is low, then there is something wrong with either of these aspects. The free website SEO score checker tool by SmallSeoTools can help you get the exact SEO score of your site and tell you about the problems in the site and where or what needs to be enhanced or changed.

This SEO checker tool is simple, and this is because of the straightforward interface. You need to enter the domain name or the URL address of the site and hit the button that says ‘check SEO score.

The tool would get you detailed results in no time. Here you should know that your website’s SEO score would lie somewhere between zero and a hundred. If you want to get insights on a website, then this is the best utility that can be used!

Ahref Keyword research tool

Keywords are an important part of your website. Suppose you want to be successful in maintaining your position and visibility on the search engine. In that case, you need to add the highest authority keywords.

Ahref can help you get the keywords relevant to the niche you are working on and have a higher search density. The better the search density of the keyword would be, the higher would be its target rate.

You must know that keywords are the only way to target your market with your content. The Ahref keyword research tool is free and easy to use; you can get tons of keywords with this tool in no time! This is one of the favourite expert-recommended online SEO tools!

Duplichecker

Duplichecker is another online tool that web admins and SEO experts these days are using. One should know that duplication in content is a killer for SEO. Suppose your website content is having plagiarism in it or stealing content from your website. In that case, you will suffer a great loss in terms of your credibility and your position on the search engine ranking pages.

Duplichecker can help you check plagiarism with complete accuracy in your newly created website content and help you check the originality of the content that is already published on your website. This online tool is also very easy to use and can be used by all sorts of users.

Backlink Checker by SearchEngineReports

The backlink checker by searchenginereports.net is among the best SEO tools on the web these days. Backlinks are an important part of your website. They would help you generate goodwill in the search engine’s eyes and direct tons of organic traffic from different resources.

Checking the quality of backlinks is very important for website owners. It helps them understand what improvement they are bringing to the table. You can easily know whether a backlink needs to be changed or removed using the backlink checker tools. You can also find out the backlinks that your competitors are using, and that too for free!

Google Trends

This is another tool that lies under expert recommendations. One should know that this tool has been in the market for the last many years and plays an important role in delivering the right information about the modern trends in the digital market.

Google trends can be used for finding out what your audience demands from you. You can easily get details of spicy topics, queries, and keywords with this tool’s help. It is both free and easy to use for beginners as well as mature website owners!

These are some of the best SEO tools that you should try in 2021!

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Technology

Interswitch Champions ePayments Ecosystem Growth

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ePayments Ecosystem

By Modupe Gbadeyanka

Interswitch has thrown its full weight behind the 2021 Annual Committee of e-Business Industry Heads (CeBIH) retreat as part of its commitment to champion the epayments ecosystem growth.

This is the fifth consecutive year the leading integrated payments and digital commerce company is sponsoring the programme, which is a platform through which the committee examines key innovations in the payment industry over the past year and discuss insights and trend for the coming year.

This year’s retreat is slated to hold on December 2 and 3, 2021, in Abeokuta, Ogun State and would be attended by various stakeholders in the sector.

The 2021 Annual CeBIH Retreat tagged Innovative Digital Banking will focus on issues around the growth of digital payments in Nigeria and how technological innovations such as digital currencies, blockchain, 5G network, contactless payments, among others, will dominate the payment industry in the coming years.

Interswitch as a key industry stakeholder will be instrumental in spearheading these discussions, especially with its recent efforts around blockchain technology and other solutions around contactless payments.

The digital payment company has been an ardent supporter of the committee and its objectives, underpinned by a shared objective of enabling further development of the digital payments ecosystem in Nigeria.

This sponsorship highlights its interest in fostering deeper collaboration between banks and fintechs within the industry ecosystem.

Speaking on the forthcoming retreat, Mr Akeem Lawal, Managing Director for Transaction Switching & Payment Processing at Interswitch reiterated the importance of Interswitch’s participation in industry events such as the CeBIH Retreat, where critical issues, trends and analysis around the payment ecosystem are discussed.

He described the retreat as a necessity for industry players to assess the current state of things and make calculable projections for the future, with the aim to improve and deepen Nigeria’s payment system.

“This retreat remains important for stakeholders in the payment industry and offers an opportunity for Interswitch to be introspective about the steps taken to improve the payment system in Nigeria and in Africa as a whole,” Mr Lawal said.

“We at Interswitch remain committed to supporting and participating at platforms that share our vision to drive greater financial inclusion and prosperity across Nigeria and the Africa continent.

“Platforms such as the CeBIH annual retreat provide Interswitch and other industry players the impetus to engage with key stakeholders and collaborators from the banking system with a view towards improving our offerings to our customers viz-a-viz market demands, global trends and insights from the operating environment,” he added.

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Technology

Cyber Threats in Nigeria Drop 7.5% in 2021—Kaspersky

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Cyber Threats

By Adedapo Adesanya

Cyber threats in Nigeria in 2021 depreciated by 7.5 per cent, according to the latest research by Kaspersky.

This dramatic change in the threat landscape is coming at a time regular and self-propagating malware is decreasing dramatically, as it is no longer effective and cannot fly under security radars.

Security researchers at Kaspersky noticed that Kenya recorded the highest decline with an unprecedented 28.6 per cent, while South Africa saw a 12 per cent decrease.

The reason for such a change was the introduction and popularisation of new cybercrime models in the region, with cybercrime tools becoming more targeted along with a long-running trend where malware creators rely not on the technical advantage of their technologies over security protection, but on the human factor.

The cybersecurity firm noted that this has stimulated the evolution of phishing schemes in 2021. In particular, the region saw a wave of ‘Anomalous’ spyware attacks.

The usual phishing spyware attack begins when attackers infect a victim by sending them an e-mail with a malicious attachment or a link to a compromised website and ends when the spyware is downloaded and activated on the victim’s device.

Having gathered all necessary data, the operator usually ends the operation by attempting to leave the infected system unnoticed. In anomalous attacks, however, the victim’s device becomes not only a source of data but also a tool for spyware distribution.

Having access to the victim’s email server, the malware operators use it to send phishing emails from a legitimate company’s email address. In this case, anomalous spyware attacks an organisation’s server for collecting stolen data from another organisation and sending further phishing emails.

Speaking on this, Maria Garnaeva, Senior Security Researcher at Kaspersky ICS CERT team, “The Anomalous spyware attacks have a huge potential for growth in South Africa, Kenya and Nigeria in 2022, because unlike regular spyware the entry-level for attackers who wish to employ this tactic is significantly lower – since instead of paying for their own infrastructure, they abuse and employ the victims’ resources.

“We see that cheaper attack methods have always been on the rise in the region and cybercriminals quickly pick up on new tactics. Kaspersky, therefore, suggests that in the nearest future, these countries should be prepared for such attacks.”

She explained that the mass scale attacks are not disappearing, but rather transforming with the scheme usually following a style where a user searches for a free version of an extremely popular legitimate spyware and the cybercriminals offer them a fake installer using ‘black SEO technic’ – the abuse of the legitimate search engines, resulting in the offering of the fraudulent websites first.

As a result of software installer execution, a few dozen malware samples are downloaded and installed with the goal of turning the infected devices into a part of the Glupteba botnet.

The whole fake installers campaign and botnet have been extremely active in South Africa in 2021 and continue to evolve, yet it is scarcely researched.

“While the Glupteba botnet seems to be a threat for consumers, we are still researching it and keeping an eye on its behaviour, since some distributed malware resembles APT-related samples like Lazarus APT groups and were recently used in the largest DDoS attack in Russia. It is too early to say it with a high level of confidence, but these factors may suggest that we are now entering the era where APT actors start to use existing malware distribution platforms which makes attribution of such attacks harder and opens a new vector similar to supply chain attacks,” added Ms Garnaeva.

Recommendations from Kaspersky

In order to stay protected from such new cybercrime models and threats, Kaspersky recommends the following:

– Pay close attention to and don’t open any suspicious files or attachments received from unknown sources.

– Do not download and install applications from untrusted sources.

– Do not click on any links received from unknown sources and suspicious online advertisements.

– Create strong passwords and don’t forget to change them regularly.

– Always install updates. Some of them may contain critical security issues fixes.

– Ignore messages asking to disable security systems for office software or antivirus software.

– Use a robust security solution appropriate to your system type and devices, such as Kaspersky Internet Security.

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Technology

Zeepay, KudiGo, mPharma, Others Win at Ghana Fintech Awards 2021

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Ghana Fintech Awards 2021

By Modupe Gbadeyanka

It was a memorable day a few days ago when the key stakeholders in the financial technology (fintech) sector in Ghana gathered in Accra for the Ghana Fintech Awards 2021.

At the event, organised by Arkel Consult and Management Services Limited in partnership with Abjel Communications, Zeepay Ghana Limited went home as the Fintech Company of the year, while Andrew Takyi-Appiah was announced as fintech personality of the year in the male category, with the female category was Dede Afriyie Quarshie.

The Start-up Fintech of the year was Paybox, the Fintech & Bank partnership of the year was Ghana Interbank payment & settlement systems, while the Fintech & Non-Bank partnership was clinched by KudiGo Incorporated.

Business Post reports that the Agritech of the year was Kwidex, the Healthtech of the year was mPharma, the Edutech of the year was Blossom Academy, the Insurtech of the year was Insurerity Digital, while the IT/Tech of the year was Clydestone Ghana LTD.

The organisers also announced BPC Banking Technologies as the Leading Payments Technologies Service Provider 2021, while Panamax Incorporated was announced as the Leading Fintech Solutions Provider 2021.

Speaking at the maiden awards held at the Best Western Premier Hotel in Accra, the President of the African Fintech Network (AFN), Mr Segun Aina, disclosed that the “Ghana Fintech Awards has come at a time when the Bank of Ghana has observed that there are over 70 Fintech companies and startups operating in the country.”

“It is highly appropriate to say Arkel Consult and Abjel Communications have identified the economic contribution of the fintech startups and companies and decided to recognize their efforts by hosting this event. My hearty congratulations to these organisers for the foresight in putting up this event,” he added.

He assured that “AFN will look forward to inaugurating the Ghana Fintech Association and will be happy to support the sustenance of the Ghana Fintech Outlook Conference and Awards as an annual ecosystem event in partnership with the Ghana Fintech Association.”

Mr Martin Kwame Awagah, Director of Arkel Consult and Management Services Limited, expressed appreciation to Panamax Inc. Zeepay Ghana Limited, BPC Banking Technologies, Brassica Pay, EziPay, DreamOval, MTN Mobile Money Limited, Pavelon.com, People’s Pension Trust and Tarragon Edge who were the official sponsors of the ceremony.

He congratulated the shortlisted nominees and the winners for their efforts in promoting the growth of the fintech space in the country.

The Ghana Fintech Awards 2021 was created to recognise and acknowledge the achievements of individuals and companies who are contributing to the growth of Ghana’s financial and technology ecosystem.

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