General
African Competition Authorities Respond to COVID-19 Crisis
By Lerisha Naidu and Thato Mkhize
The substantial increase in confirmed COVID-19 cases in Africa has led to innumerable complaints of anti-competitive conduct from customers and consumers across the continent, who have expressed concerns over sudden price hikes of healthcare and hygiene products as well as identified essential products. This has prompted rapid responses from African competition authorities.
In South Africa, competition and consumer protection authorities are collaborating in efforts to examining complaints from customers and consumers implicating companies for excessive and/or exploitative pricing of essential products.
Such essential products include facemasks, toilet paper and hand sanitisers. In addition, South Africa’s Department of Trade, Industry and Competition has introduced new regulations, which together with existing competition regulations on excessive pricing, deal with pricing and supply matters during the national disaster.
These regulations do not prevent market players from implementing necessary price adjustments, their objective being to prevent unjustified price hikes and facilitate the collaboration of essential service providers in a regulated manner.
Further, essential service providers – the private healthcare sector, hotel industry, banking sector and retail property sector – have been granted block exemptions from certain provisions of the South African Competition Act, thereby enabling them to coordinate resources and infrastructure for the benefit of consumers during the period of the national disaster.
The country has also entered a 21-day lockdown period, which began on Thursday, 26 March 2020 and is due to end on 16 April 2020. During this period, all non-essential services providers are required to allow employees to operate from their homes in order to limit non-essential human interaction.
The lockdown has affected the operations of both the Competition Commission (Commission) and Competition Tribunal (Tribunal), requiring that both refocus their resources on complaints filed in relation to COVID-19 and other urgent matters over the 21 days.
The scaling down of operations by the competition authorities has proved to be necessary, not only to comply with the resolution of the National Coronavirus Command Council, but also to deal with the increase in COVID-19 complaints submitted to the Commission – 559 complaints have been received to-date.
In Namibia, the Namibian Competition Commission (NaCC) concluded a market analysis, which revealed that the price of immune boosters, hand sanitisers and 3ply facemasks have substantially increased due to growing demand for these essential products.
In response to this, the NaCC formed a dedicated task team under its Enforcement, Exemptions & Cartels Division, which will continue to investigate and prioritise price exploitation complaints in relation to essential healthcare and hygiene during the COVID-19 crisis.
The NaCC is cognisant of the fact that it is necessary for certain essential service providers to collaborate during this period; therefore, we can expect engagements between the NaCC and the Namibian government, with the aim of introducing block exemptions similar to those introduced in South Africa.
Mauritius has also experienced a surge in the pricing of essential goods in response to the COVID-19 pandemic.
In addition, certain suppliers of essential goods in Mauritius have come under the spotlight of the authority, suspected of creating artificial shortages of supplies.
In response, the Mauritian government has announced that its Competition Commission will be tasked with monitoring the market for unjustified price escalations of essential goods and will prosecute any businesses found to be engaging in such restricted trade practices during this period.
The rest of Southern Africa’s competition authorities are yet to issue cautionary measures or publish competition regulations in response of the effects of the COVID-19 pandemic on their markets.
Although the number of confirmed COVID-19 cases in the East African countries combined are significantly less than those reported in South Africa, competition authorities in Kenya, Tanzania, Malawi and Zambia have adopted a proactive approach to guarding against unjustified price hikes and the excessive pricing of essential goods during this period.
The Competition Authority of Kenya (CAK) has published a cautionary note warning manufacturers and retailers that are implicated in price fixing or any sort of price manipulation behaviour that they will be subject to an administrative penalty of up to 10% of turnover.
Further, the CAK has ordered the removal of exclusivity clauses in agreements between manufactures and distributors of maize flour, wheat flour, edible oils, rice, sanitizers and toilet papers, effective 26 March 2020.
Exclusive distribution agreements between market players interfere with the allocation of favourable prices in relation to essential goods. The CAK highlighted that negative effects of such agreements may be further exacerbated during pandemics such as COVID-19.
In addition, distributors who also operate in the downstream retail market have been requested to provide these essential goods to other retailers on non-discriminatory terms.
The Competition and Fair Trading Commission (CFTC) of Malawi concluded an investigation on 23 March 2020, which revealed that 11 pharmacies in Lilongwe and Blantyre were excessively pricing hand sanitisers, facemasks and gloves in response to the COVID-19 outbreak in Malawi. The CFTC has also published a cautionary note warning against excessive pricing during this period.
The Competition and Consumer Protection Commission of Zambia’s cautionary note was directed at companies and individuals that are excessively pricing hygiene products in response to the demand during the COVID-19 crisis.
The Fair Competition Commission in Tanzania has responded to the Ministry of Industry and Trade’s request to monitor and report on whether market players are maintaining reasonable prices on essential items such as sterilisers, masks and disinfectant hand wash during the COVID-19 pandemic.
From a West African perspective, Nigeria announced a 14-day lockdown of its two major cities, Lagos and Abuja, effective Monday, 30 March 2020 at 11pm.
Accordingly, the Federal Competition and Consumer Protection Commission (FCCPC) announced that it will be scaling down on its operations and available resources will be redirected to focus on COVID-19-related complaints and issues.
The FCCPC similarly published a cautionary notice to suppliers, retailers and online shopping platforms, warning them against irregularly increasing prices of essential hygiene products in response to increased demand caused by the COVID-19 epidemic.
The FCCPC has been active in the enforcement of competition laws amid the COVID-19 crisis. Currently, it has referred four supermarkets and their pharmacy distributors to court for conspiring to hike prices and selling essential products at unfair prices during the pandemic.
Apart from communication indicating the scaling down of operations by competition agencies in Morocco, Tunisia and Egypt, no other preventative measures in response to COVID-19 have been communicated by competition authorities in North Africa.
Numerous competition authorities in Africa are aware of the effects of unjustified price hikes and excessive pricing on already vulnerable economies.
They have responded by establishing specialised investigation teams, refocusing existing resources to COVID-19 specific complaints and introducing new competition regulations – as is the case in South Africa.
African competition authorities have further noted that collaboration between themselves and consumer protection authorities, as well as between competing essential service providers, is essential in order to enable countries to adequately respond to the COVID-19 crisis. Unprecedented times appear to have called for unprecedented measures for competition authorities across Africa.
Lerisha Naidu is a Partner at Sphesihle Nxumalo and Associate at Baker McKenzie Johannesburg, while Thato Mkhize is a Candidate Attorney, Competition and Antitrust Practice at Baker McKenzie Johannesburg
General
Kwara Governor Removes Deputy Chief of Staff, Others in Minor Shake-up
By Aduragbemi Omiyale
The Governor of Kwara State, Mr AbdulRahman AbdulRazaq, has removed his Deputy Chief of Staff and the Principal Private Secretary.
In a statement on Monday by his Deputy Chief Press Secretary, Mr Mashood AbdulRafiu Agboola, it was disclosed that the Governor also removed all Special Advisers, Advisers, Senior Special Assistants, and Special Assistants in the “minor cabinet shake-up.
It was explained that the action was to extend opportunities to more party members and inject fresh energy into the administration.
Mr AbdulRazaq directed them to hand over all government properties in their custody to the Office of the Secretary to the State Government.
He thanked the affected appointees for selfless service to the state and his administration, wishing them well in their future endeavours.
“His Excellency expresses his gratitude to all the appointees for their priceless service to the state. He wishes them the best in their future endeavours,” the statement noted.
General
Xenophobia: FG Evacuates More Nigerians as South Africa Protests Loom
By Adedapo Adesanya
The federal government has announced that another batch of Nigerians will be evacuated from South Africa on Tuesday as part of ongoing efforts to safeguard citizens ahead of planned anti-immigrant protests in the country.
Anti-immigrant groups in South Africa have set a June 30 deadline for immigrants to leave the country, planning widespread demonstrations on that date and threatening a national shutdown if the country’s government does not take significant action on immigration.
According to the spokesperson for the Ministry of Foreign Affairs, Mr Kimiebi Ebienfa, an Air Peace aircraft departed Nigeria on Monday and is expected to return to Lagos on Tuesday morning with another group of Nigerians who opted for voluntary evacuation.
The latest operation comes as anti-immigration groups prepare to stage demonstrations from June 30. The government has continued its evacuation programme for Nigerians who have indicated a willingness to return home.
Providing details of the latest flight, Mr Ebienfa said, “Nigeria will resume the evacuation of our nationals from South Africa today.
“Air Peace aircraft will depart Nigeria today, Monday, June 29, 2026, at 3:00 pm and is expected to arrive in South Africa at approximately 9:00 pm local time.
“The return flight is scheduled to depart South Africa at 12:00 midnight and is expected to arrive at Murtala Mohammed International Airport, Lagos, on Tuesday morning.”
He added that 271 Nigerians are expected to arrive on the evacuation flight.
President Tinubu approved the voluntary evacuation programme earlier this month to enable Nigerians willing to leave South Africa to return home safely.
Earlier in June, the federal government disclosed that five Air Peace evacuation flights had been approved after more than 500 Nigerians were screened for repatriation. The Ministry of Foreign Affairs said the flights were intended to ensure that all registered Nigerians who wished to return would be evacuated safely.
Before the latest operation, 328 Nigerians had already been repatriated in two batches. The first flight, which landed on June 11, brought back 262 returnees, while a second batch of 66 arrived in Lagos on June 25.
The evacuation exercise is being coordinated by the Federal Government in partnership with Air Peace and other relevant agencies.
General
Why Ad Platform Policy Changes Are a Hidden Risk in Every Outsourced Paid Media Relationship
The rules governing digital advertising landscapes are never set in stone. Major platforms like Google, Meta, and TikTok frequently update their privacy frameworks, compliance requirements, and algorithmic bidding logic without giving agencies much time to prepare. When a marketing team decides to delegate its active campaigns to an external production partner, these sudden policy shifts can introduce a major element of vulnerability into the relationship. Integrating a professional white label ppc management structure allows your business to scale production and tap into high-level optimization talent without building a massive internal department. However, if your fulfillment partner is not built to monitor, interpret, and rapidly deploy adjustments in response to changing platform guidelines, your clients risk facing sudden account suspensions or massive spikes in customer acquisition costs.
Decoupling Technical Adaptability from Account Ownership
When an advertising platform changes its rules, the changes need to be made away in the live ad accounts. This is so the ads do not stop working. Sometimes there is a problem when one team thinks another team is taking care of making sure the ads follow the rules. The team that is supposed to make sure everything is working thinks the other team is doing this job. This can cause problems like missing information and ads that do not work. To keep your clients happy, you need a plan that says who is in charge of checking for rule changes, who updates the ad information, and who updates the ad text rules when the advertising platform changes its rules. You need to know who does what so everything runs smoothly. Advertising platforms and ad accounts are important for your clients.
Managing the Financial Fallouts of Compliance Delays
The real-world financial cost of failing to adapt to sudden policy changes can ruin an agency’s reputation and cause high client turnover. If an automated ad platform updates its rules for a specific industry—such as healthcare, real estate, or finance—and your campaign structure fails to adjust within the grace period, entire accounts can be paused overnight. While your backend team works to fix the errors, your client loses valuable inbound leads while their fixed overhead costs remain. Agencies must make sure their fulfillment partners don’t just focus on basic optimization but also maintain a proactive stance toward platform compliance to prevent budget waste and operational downtime.
Maintaining Strategic Alignment Through Platform Shifts
Relying on a partner to manage the daily execution of your paid media means you must remain highly aligned on how macro-level platform changes alter your broader strategy. When networks restrict traditional targeting methods, your backend white label ppc management team must quickly pivot to alternative solutions, such as first-party data loops or contextual targeting systems. If your vendor operates on autopilot without adjusting to these shifts, your campaigns will slowly lose efficiency as the old targeting methods become obsolete. Regular strategy sessions are essential to confirm that your optimization partners are actively adjusting their setups to remain effective beneath the latest network rules.
Building a Resilient Operations Partnership
To do well with ad networks, you need to work together with your partners and be able to change quickly. You also need to be open with each other. Ad agencies can not just set up their paid media. Forget about it. They need to keep an eye on it and make changes when needed. If you work closely with the company that provides your white-label service, you can protect your business from losing money. You should expect this company to tell you about changes to the network rules and to take action. The best partnerships are the ones where people work together all the time and make changes fast. This helps your clients make money consistently from their investments even when the rules of the ad networks change. Modern ad networks are always changing, so you need to be able to change with them to do well. Modern ad networks require a lot of work to navigate successfully.
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