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Consumers Gear up for Festive Season Like no Other

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Nigerian Consumers Shoppers

The global retail sector is in an unprecedented state of flux and as the end of the year approaches, Nielsen has identified a range of evolving consumer groups as well as four Holiday/Festive consumer behavioural resets related to this crucial holiday period.

Nielsen Retail Intelligence MD for Sub-Sahara Africa Kelly Arnold comments; “As the end of the year approaches, upcoming festivities are going to look very different for consumers depending on where they live, what restrictions they face and how COVID-19 has changed their spending habits.

However, the reality is that the ‘golden quarter’, the crucial holiday trading period is already underway and with the continued spread of the virus and ongoing restrictions, this year’s festive period will be unlike any other.

Evolving Consumer Groups

Against this backdrop Nielsen has identified five different consumer groups that indicate how financial and physical restrictions could manifest leading up to the festive season.

  1. Constrained and Restricted consumers have suffered income loss as a result of COVID-19 and have less money to spend and also have less freedom to physically congregate and shop for their holiday needs due to local restrictions to travel, business openings and social interaction. As a result of limited physical shopping, they may have less opportunity to shop around for the best deals and assortment.
  2. Constrained but Free consumers have also suffered income loss and are likely to have a savings mindset as they prepare for the festive season but because they have no physical restrictions, they will have more freedom to celebrate with others and to seek the right products and price points to suit their needs.
  3. Cautious Middle consumers have not yet been impacted financially and their celebrations are not limited by local physical restrictions. They are more likely to be cautious spenders and may prioritise occasions and gift giving with only those closest to them.
  4. Insulated but Restricted consumers have not been financially impacted by COVID-19 but festivities will be impacted by local physical restrictions. Smaller gatherings may curtail normal spending and encourage self-indulgent celebrations. Financial flexibility will drive these consumers to splurge in some ways to compensate for experiences that are no longer possible (e.g. travel).
  5. Insulated and Free consumers have also not been financially impacted by COVID-19. While their social interactions may not be restricted, their typical celebrations may be affected by those unable to be with them this year. These consumers are likely to spend the most freely and to exhibit pre-COVID-19 holiday behaviour.

New Purchase Behaviours

To help chart the behaviour of these consumers, Nielsen has also identified four emerging patterns to help predict the drivers of pandemic purchase decisions in future. When applied to the context of the many upcoming holidays and year-end festivities, these reset patterns now highlight some important new behaviours that could emerge this season.

Basket Reset – Holiday spending and gifting will be refined based on what and who are considered essential for each consumer. This will require retailers and manufacturers to redefine what’s festive and capitalise on the broadened assortment of what consumers might consider “giftable” this year. From a necessity that can no longer fit the budget, to a product that has been harder to get in stores this year, there will be big shifts in what defines a “gift”.

Homebody Reset – Gatherings will be smaller and more intimate with many planned at the last minute. This might see the introduction of so-called ‘Single-Serve Celebrations that cater to needs for convenience, health and budget consciousness by offering serving sizes and packages conducive to small or socially distanced gatherings.

Rationale Reset – Consumers will spend more on themselves, prioritising self-care this year. Retailers might then look to engage with empathy and recognize the trade-offs consumers will need to make. There is also scope for just-in-case solutions that cater to consumers who may be waiting to see whether they are able to physically celebrate a festive occasion or not.

Affordability Reset – Online shopping will power more holiday consumer behaviours than ever before creating a need to convert impulsivity. With limited physical touchpoints with consumers, it’ll be vital to create spontaneity, even in an online environment.

Within this new Festive framework Arnold points out; “It’s clear that celebrations are going to look very different for many consumers depending on where they live, what restrictions they face and how COVID-19 has impacted their purchasing power.

Despite the diverse global spectrum of holiday celebrations, COVID-19 has forced many consumers to re-think their holiday plans in similar ways, based upon known levels of virus-related constraints and this will have far-reaching consequences for both brands and retailers.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Christmas: Tinubu Calls for Religious Tolerance Amid Rising Insecurity

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By Adedapo Adesanya

President Bola Tinubu has called on Nigerians to embrace religious tolerance, peace, and unity, urging citizens of all faiths to reject violence and intolerance amid ongoing security challenges across the country.

In his 2025 Christmas goodwill message issued on Wednesday by his Special Adviser on Information and Strategy, Mr Mr Bayo Onanuga, the President emphasised that no Nigerian should suffer discrimination or violence because of their religious beliefs, reaffirming his administration’s commitment to safeguarding freedom of worship and national cohesion.

“As your President, I remain committed to doing everything within my power to enshrine religious freedom in Nigeria and to protect all people of different faiths from violence,” Mr Tinubu said, noting that all Nigerians have the constitutional right to live, worship, and pursue their aspirations in safety and dignity.

The President acknowledged growing concerns around religious intolerance and insecurity, revealing that he had engaged extensively throughout the year with leaders of Nigeria’s two major faiths.

In the last few months, the country faced a spate of attacks including kidnapping of school children and armed terror, involving the death of a high ranking army personnel.

He also said the government would continue to build on these engagements to strengthen collaboration with religious institutions, prevent conflict, and promote peaceful coexistence.

President Tinubu described Christmas as a period for reflection on the message of Jesus Christ as the Prince of Peace, urging Nigerians to draw inspiration from values of love, compassion, and goodwill that cut across all major religions.

He commended Christians in Nigeria for their contributions to national development, particularly their role in caring for the vulnerable and promoting harmony within communities.

“The love for God and love for humanity is at the heart of all the great faiths. These shared values must continue to bind us together as one indivisible and resilient people,” he said.

Reiterating his administration’s stance on security, the President said the government’s commitment to protecting Nigeria’s unity and stability has remained unwavering since he assumed office in 2023. He stressed that the state would not tolerate violence targeted at any group on the basis of ethnicity or belief.

President Tinubu also appealed to Nigerians travelling during the festive season to exercise patience and discipline on the roads, wishing them safe journeys and returns.

Expressing optimism about the country’s future, the President said that with faith in God and collective resolve, Nigeria would overcome its challenges and build a nation that future generations would be proud of.

He concluded by wishing Christians in Nigeria and around the world a Merry Christmas and Nigerians a happy New Year in advance.

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FG Slams 16 Money Laundering Charges of N1.014bn Against Malami

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Abubakar Malami Assets Recovery Campaign

By Adedapo Adesanya

The federal government has filed 16 alleged money laundering charges, to the tune of N1.014 billion, against a former Attorney-General of the Federation and Minister of Justice, Mr Abubakar Malami (SAN), and his son, Mr Abubakar Abdulaziz Malami, before the Federal High Court in Abuja.

Also listed as a co-defendant in the case is Hajia Bashir Asabe.

According to the charge, the government is accusing Mr Malami, his son, and others of being involved in the laundering and concealment of N1,014,848,500.00 allegedly traced to a commercial bank.

In the 16 charges, the Nigerian government alleged that between July 2022 and June 2025, within Abuja and the jurisdiction of the court, the defendants procured Metropolitan Auto Tech Limited to conceal the unlawful origin of the money.

The charge alleges, in part, that the defendants used the company as a front to conceal the origin and movement of the funds, an act the government says constitutes money laundering under Nigerian law.

The alleged offence is said to be contrary to Section 21(c) of the Money Laundering (Prevention and Prohibition) Act, 2022, and punishable under Section 18(3) of the same Act.

The 16 charges reveal how Malami allegedly engaged Metropolitan Auto Tech Limited to launder funds.

The charges are as follows:

“That you Abubakar Malami SAN, and Abubakar Abdulaziz Malami between July 2022 and June, 2025 in Abuja within the jurisdiction of this Honourable Court did procure Metropolitan Auto Tech Limited to conceal the unlawful origin of the total sum of N1, 014, 848, 500.00 (One Billion, Fourteen Million, Eight Hundred and Forty Eight Thousand, Five Hundred Naira) in the Sterling Bank Plc Account No. 0079182387 when you reasonably ought to have known that the said sum formed proceeds of unlawful activities and you thereby committed an offence contrary to Section 21(c) of the Money Laundering (Prevention and Prohibition) Act 2022 and punishable under Section 18(3) of the same Act.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation, and Abubakar Abdulaziz Malami between September 2020 and February, 2021in Abuja within the jurisdiction of this Honourable Court did procure Metropolitan Auto Tech Limited to conceal the unlawful origin of the total sum of N600,013,460.4 in the Sterling Bank Plc Account No. 0079182387 when you reasonably ought to have known that the said sum formed proceeds of unlawful activities and you thereby committed an offence contrary to Section 18(c) of the Money Laundering Prohibition Act 2011 as amended by Act No. 1 of 2012) and punishable under section 15(3) of the same Act

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation and Abubakar Abdulaziz Malami sometime in March, 2021 in Abuja within the jurisdiction of this Honourable Court did retain the total sum of N600,000,000.00 in Metropolitan Auto Tech Limited as cash collateral for a loan of N500,000,000.00 granted to RAYHAAN HOTELS LTD by Sterling Bank Plc when you reasonably ought to have known that the said cash collateral of N600,000,000.00 was proceed of unlawful activities and you thereby committed an offence contrary to Section 18(c) of the Money Laundering Prohibition Act 2011 as amendedpunishable under section 15(3) of the same Act

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation, Abubakar Abdulaziz Malami, and Hajia Bashir Asabe an employee of Rahamaniyya Properties Limited sometime in November, 2022 in Abuja within the jurisdiction of this Honourable Court did indirectly disguise the unlawful origin of the aggregate sum of N500,000,000.00 paid to Efab Properties Ltd paid for purchase of property known as luxury duplex at Amazon street, Plot No. 3011 within Cadastral Zone A06 Maitama District, Abuja in favour of Abubakar Malami SAN when you reasonably ought to have known that the said N500million formed proceed of unlawful activity and you thereby committed an offence contrary to section 18(2) (a) and punishable under section 18(3) of the Money Laundering (Prevention and Prohibition) Act, 2022.

“That you Abubakar Malami SAN, Abubakar Abdulaziz Malami, and Hajia Bashir Asabe an employee of Rahamaniyya Properties Ltd sometimes in September 2024 in Abuja within the jurisdiction of this Honourable Court conspired to disguise the unlawful origin of the aggregate sum of N1,049,173,926.13 paid through the Union Bank Plc account of Meethaq Hotels Ltd Jabi savings Account No. 0179011105 between November 2022 and September 2024 and you thereby committed an offence contrary to Section 21 of the Money Laundering (Prevention and Prohibition Act) 2022 and punishable under Section 18(2) (a) and (3) of the same Act.

“That you Abubakar Malami SAN, and Abubakar Abdulaziz Malami between November 2022 and October, 2025 indirectly took control of the aggregate sum of N1,362,887,872.96 paid through the savings account of Meethaq Hotels Limited in Union Bank Plc when you reasonably ought to have known that the said funds formed proceeds of unlawful activity and you thereby committed an offence contrary to Section 18(2) (d) and punishable under Section 18(3) of the Money Laundering (Prevention and Prohibition) Act, 2022.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation and Hajia Bashir Asabe an employee of Rahamaniyya Properties Ltd sometimes between November and December, 2018 in Abuja within the jurisdiction of this Honourable Court indirectly concealed the unlawful origin of the aggregate sum of N700,000,000.00 paid for the purchase of the property described as No. 3 Onitsha Crescent Area 11, Garki Abuja (Hamonia Hotels Ltd) in favour of Abubakar Malami SAN when you reasonably ought to have known that the said sum of N700, 000,000.00formed proceeds of unlawful activityand you thereby committed an offence contrary to section 15(2) (d) and punishable under section 15(3) of the Money Laundering (Prohibition) Act, 2011 as amended.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation, Abubakar Abdulaziz Malami and Hajia Bashir Asabe an employee of Rahamaniyya Properties Ltdsometimes between September 2020 and December, 2020 in Abuja within the jurisdiction of this Honourable Court, indirectly concealed the aggregate sum of N850,000,000.00 paid for the purchase of property described as Plot 683 Jabi District Cadastral Zone B04 (Meethaq Hotels Ltd, Jabi) when you reasonably ought to have known that the said sum of N850, 000, 000.00 represented proceeds of unlawful activity and you thereby committed an offence contrary to Section 15(2) (d) and punishable under Section 15(3) of the Money Laundering (Prohibition) Act, 2011 as amended.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation and Hajia Bashir Asabe an employee of Rahamaniyya Properties Limited on or about February, 2018 in Abuja within the jurisdiction of this Honourable Court indirectly acquired the property described as No. 3 Rhine Street Maitama, Abuja (Meethaq Hotels Ltd) for an aggregate sum of N430,000,000.00 when you reasonably ought to have known that the said sum of N430,000,000.00 formed proceeds of unlawful activity and you thereby committed an offence contrary to Section 15(2) (d) and punishable under Section 15(3) of the Money Laundering (Prohibition) Act, 2011 as amended.”

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation and Hajia Bashir Asabe an employee of Rahamaniyya Properties Ltd sometimes on or about February, 2018 in Abuja within the jurisdiction of this Honourable Court indirectly concealed the unlawful origin of the aggregate sum of N210,000,000.00 paid for the purchaseof the property described as No. 3130 Cadastral Zone A04 Asokoro District, Abuja in favour of Abubakar Malami SAN when you reasonably ought to have known that the said sum of N210, 000, 000,000.00 represented proceeds of unlawful activity and you thereby committed an offence contrary to section 15(2) (d) and punishable under Section 15(3) of the Money Laundering ( Prohibition) Act, 2011 as amended.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation and Hajia Bashir Asabe an employee of Rahamaniyya Properties Ltd between March and June 2021 in Abuja within the jurisdiction of this Honourable Court indirectly concealed the unlawful origin of the aggregate sum of N325,000,000,000.00 paid for the purchase of property described as No. 1241B Asokoro District Zone (No. 11A Yakubu Gowon Crescent Asokoro) in favour of Abubakar Malami SAN when you reasonably ought to have known that the said sum of N325, 000, 000.00 represented proceed of unlawful activity and you thereby committed an offence contrary to section 15(2) (d) and punishable under section 15(3) of the Money Laundering ( Prohibition) Act, 2011 as amended.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation and Hajia Bashir Asabe an employee of Rahamaniyya Properties Ltd between November 2015 and January, 2016 in Abuja within the jurisdiction of this Honourable Court indirectly concealed the unlawful origin of the aggregate sum of N120,000,000,000.00 paid for the purchase of property described as No. 27 Efab Estate 5th Avenue, 59th Crescent, Gwarimpa, Abuja in favour of Abubakar Malami SAN when you reasonably ought to have known that the said sum of N120, 000, 000.00 represented proceeds of unlawful activity and you thereby committed an offence contrary to section 15(2) (d) and punishable under section 15(3) of the Money Laundering ( Prohibition) Act, 2011 as amended.

“That you Abubakar Malami SANwhilst being the Attorney-General of the Federation, Abubakar Abdulaziz Malami, and Hajia Bashir Asabe an employee of Rahamaniyya Properties Ltd sometime in November, 2022 in Abuja within the jurisdiction of this Honourable Court did conspire amongst yourselves to conceal the unlawful origin of the funds paid for the purchase of property known as luxury duplex at Amazon street, Plot No. 3011 within Cadastral Zone A06 Maitama District, Abuja and you thereby committed an offence contrary to Section 21 of the Money Laundering (Prevention and Prohibition Act) 2022 and punishable under Section 18(2) (a) and (3) of the same Act.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation, Hajia Bashir Asabe whilst being an employee of Rahamaniyya Properties Ltd and other persons at large between December, 2016 and April, 2022 in Abuja within the jurisdiction of this Honourable Court conspired amongst yourselves to indirectly acquire landed properties for Abubakar Malami SAN with proceeds of unlawful activity and you thereby committed an offence contrary to section 18 of the Money Laundering (Prohibition Act) 2011 and punishable under Section 15(2) (a) and (3) of the same Act.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation, between June and January, 2023in Abuja within the jurisdiction of this Honourable Court indirectly concealed the unlawful origin of the aggregate sum N537,000,000.00 which you paid for the purchase of the properties namely (i) No. 26 Babbi Street, BUA Estate, Abuja, (ii) 4 bedroom Bungalow, Guesse 2 Brinin- Kebbi and (iii) No. 4 Ahmadu Bello Way, Kano, Nassarawa GRA, Kano knowing that the said sum of N537, 000,000.00formed proceeds of unlawful activity and you thereby committed an offence contrary to section 18(2) (a) and punishable under section 18(3) of the Money Laundering (Prevention and Prohibition) Act, 2022.

“That you Abubakar Malami SAN whilst being the Attorney-General of the Federation, between October 2018 and December, 2021 in Abuja within the jurisdiction of this Honourable Court indirectly concealed the aggregate sum N415,000,000.00 which you paid for the purchase of the properties namely (i) No. 28 Bagudu Kaltio crescent Gwarimpa, Abuja (ii) Plot 13, Ipent 7 Estate Abuja and (iii) A Plaza, Commercial Toilets, Laundry and Warehouse Tanks Adjacent to Brinin Kebbi Market (iv) 100 hectares of land Along Brinin Kebbi, Jeba Road (v) Plot 157 Lamido Crescent, Nassarawa Road GRA, Kano knowing that the said sum of N415,000,000.00 formed proceeds of unlawful activity and you thereby committed an offence contrary to Section 15(2) (a) and punishable under Section 15(3) of the Money Laundering Prohibition Act, 2011 as amended.”

Mr Malami served as Attorney-General and Minister of Justice from 2015 to 2023 under the administration of former President Muhammadu Buhari.

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KWAM 1 Ends Awujale Ambition, Withdraws Legal Challenge

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By Adedapo Adesanya

Fuji musician, Mr Wasiu Ayinde, popularly known as K1 De Ultimate or KWAM 1, has formally withdrawn from the race for the Awujale of Ijebuland after staunch opposition to his ambitions.

This came as the minstrel filed a notice of discontinuation at the Ogun State High Court to end his legal challenge against the ongoing selection process.

The notice, filed on Monday, December 22, 2025, by his legal team led by Mr Wahab Shittu (SAN), brings to a close his controversial bid for the revered throne.

The withdrawal followed a ruling by Justice A. A. Omoniyi of High Court 3, Ijebu-Ode Judicial Division, who dismissed KWAM 1’s application for an interim injunction seeking to restrain the Ogun State Governor, Mr Dapo Abiodun, the Fusengbuwa Ruling House and other parties from proceeding with the selection of a new Awujale.

Justice Omoniyi held that the application lacked merit but ruled that the substantive suit could proceed on its merits, fixing January 14, 2026, for further hearing.

KWAM 1, the Olori Omooba of Ijebuland from the Fidipote Ruling House, had approached the court after the Fusengbuwa Ruling House declared him ineligible to contest for the stool, insisting he was not a bona fide member of the ruling house and therefore could not vie for the throne under its platform.

However, with the filing of the notice of discontinuation, KWAM 1 appears to have formally recused himself from the Awujale selection process, effectively ending his challenge.

He joined as respondents in the case: the Ogun State Governor, the Commissioner for Local Government and Chieftaincy Affairs, the Attorney General and Commissioner for Justice, the Secretary of Ijebu-Ode Local Government, the Chairman of the Awujale Interregnum Administrative Council, and the Chairman of the Fusengbuwa Ruling House.

In the application, KWAM 1 contended that he is a bonafide member of both the Fusengbuwa and Fidipote ruling houses, and that his rights as a potential candidate were being threatened by what he described as a flawed and unlawful process.

He alleged that the Awujale Interregnum Administrative Council, which he described as an “unrecognised body”, was exerting influence over the nomination procedure in violation of Ogun State chieftaincy laws.

Central to his claim was the argument that due process was not followed, particularly the requirement that the Ijebu-Ode Local Government formally publish the names of the 13 recognised kingmakers before any selection exercise commences.

KWAM 1 maintained that the failure to comply with this step rendered the process vulnerable to legal challenge.

The suit was filed against the backdrop of the vacancy created by the death of Oba Sikiru Kayode Adetona in July, at the age of 91, after a reign of more than six decades.

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