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Creating Engaging Content with a Digital Marketing Agency

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Creating Engaging Content

By Ben Austin

In today’s digital era, the importance of creating engaging content cannot be overemphasised. Businesses looking to connect with their audience, foster brand recognition, and generate sales should consider partnering with a digital marketing company. A genuine digital marketing agency has the expertise to create effective strategies and content that resonates with the target audience, while also aligning with your brand’s vision.

When it comes to creating engaging content, there are no shortcuts. It’s not just about being creative, but also about understanding what really motivates and interests your audience. Let’s explore some of the ways that a digital marketing agency can help with this.

Understanding the Audience

A digital marketing agency spends considerable time understanding your audience. They conduct thorough market research to understand your client’s needs, preferences, and online behaviours. With this valuable data in hand, they can then craft and tailor content that appeals to your target demographic and sparks interest.

SEO Optimisation

SEO is an integral step in creating engaging content. Without it, your content may not reach your targeted audience, no matter how compelling it may be. Digital marketing agencies possess the expertise to perform comprehensive SEO optimisation. This includes keyword research and integration, on-page and off-page SEO, and crafting SEO-friendly metadata. All these efforts help to improve your online visibility and ensure that your content reaches the right people.

Content Strategy

Creating engaging content isn’t just about creating one-off pieces that are attention-grabbing. A successful content strategy involves regular, consistent and well-thought-out content that delivers value to your audience over time. Digital marketing agencies have the expertise to develop a comprehensive content strategy that suits your brand, aligns with your goals, and engages your audience over the long term. A Miami experiential agency can bring unique, immersive experiences to your marketing efforts, enhancing brand connection and impact.

Creative Execution

Digital marketing agencies aren’t just strategists, they’re creatives too. They can help to bring your brand to life with engaging and eye-catching visuals, compelling copy, and innovative campaigns. From elaborate video marketing campaigns to simple yet powerful blog posts, they possess the skills and creativity to make your content stand-out and resonate with your audience.

Analysis of Results

Finally, it’s crucial to understand that creating engaging content isn’t a one-and-done process. It requires continuous refinement and analysis. A credible digital marketing agency keeps track of all the necessary metrics to assess the performance and impact of your content. They consider data like audience engagement, bounce rates, conversion rates, and more. This information helps in refining and optimising the strategy for better results.

In conclusion, creating engaging content is a nuanced process requiring a deep understanding of both your audience and the digital space. Partnering with a professional digital marketing agency can significantly improve your chances of connecting with your audience and achieving your business goals in a comprehensive, strategic, and creative manner.

Ben Austin is the founder and CEO of multi-award-winning digital marketing agency Absolute Digital Media. Ben loves to write and share exclusive insights into the world of digital marketing from his own eyes.

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Court to Rule on Malami’s Bail Application January 7

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Abubakar Malami Assets Recovery Campaign

By Adedapo Adesanya

A Federal High Court sitting in Abuja has fixed January 7 to hear the bail application of former Attorney General of the Federation and Minister of Justice, Mr Abubakar Malami, over alleged money laundering.

Recall that the same court had ordered the remand of Mr Malami at the Kuje Correctional Centre.

The Senior Advocate of Nigeria, his son, Abdulaziz, and one of his wives, Mrs Bashir Asabe, are standing trial predicated on a 16-count charge preferred against them by the Economic and Financial Crimes Commission (EFCC).

The trio, who are accused of laundering N8.7 billion, pleaded not guilty to the charges when they were arraigned on December 29, 2025.

Following their plea of not guilty, Justice Emeka Nwite ordered their remand at Kuje Correctional Centre till January 2, 2026, when their written bail application would be argued by his legal team.

In the charge, identified as FHC/ABJ/CR/700/2025, the defendants were accused of conspiring to conceal, disguise, and retain proceeds from illegal activities.

The indictment claimed that they used multiple bank accounts, corporate entities, and high-value real estate transactions over nearly ten years to indirectly acquire the illicit funds.

According to the charge sheet, the alleged offences took place between 2015 and 2025, primarily within the Federal Capital Territory, Abuja, during Malami’s time as the country’s Attorney-General.

The EFCC alleged that Malami and his son used Metropolitan Auto Tech Limited to hide N1.014 billion in a Sterling Bank account from July 2022 to June 2025.

They were also accused of depositing an additional N600.01 million between September 2020 and February 2021.

The properties in question include a luxury duplex on Amazon Street, Maitama, purchased for N500 million; a property on Onitsha Crescent, Garki, bought for N700 million; and another in Jabi District for N850 million.

Additional acquisitions include real estate on Rhine Street, Maitama (N430 million); in Asokoro District (N210 million and N325 million); and at Efab Estate, Gwarimpa (N120 million).

The EFCC further alleges that Mr Malami used unlawful proceeds totaling N952 million to acquire multiple properties in Abuja, Kano, and Birnin Kebbi between 2018 and 2023.

The acquisitions were allegedly made through proxies and corporate entities to obscure ownership.

The commission claimed that the alleged actions violate the provisions of the Money Laundering (Prohibition) Act, 2011 (as amended) and the Money Laundering (Prevention and Prohibition) Act, 2022.

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Train 7: Plant Operators Petition EFCC to Investigate Fraud, Tax Deductions

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Nigeria Association of Plant Operators

By Adedapo Adesanya

The Nigeria Association of Plant Operators (NAPO) has petitioned the Economic and Financial Crimes Commission (EFCC) to investigate allegations of tax deduction and non-remittance fraud linked to the NLNG Train 7 project.

Train 7 is a major expansion project of the Nigeria Liquefied Natural Gas (NLNG) facility on Bonny Island, Rivers State, Nigeria. It involves building a seventh “train” (processing unit) at the LNG plant to significantly increase Nigeria’s LNG production capacity and strengthen the country’s role as a global supplier of cleaner energy.

NAPO’s President General, Mr Harold Benstowe, alongside four other officials, appeared at the EFCC Port Harcourt Zonal Office in Port Harcourt, to adopt a petition accusing Daewoo Engineering & Construction Nigeria and others of alleged unlawful tax deductions from workers on the multibillion-dollar NLNG Train 7 gas plant construction project.

According to NAPO, the EFCC received the delegation and guided them through the formal adoption of the petition, paving the way for what the union described as a “proper forensic investigation” into the alleged financial misconduct.

“The EFCC has assured the victims that it will conduct a thorough investigation to get to the root of the matter,” Mr Benstowe said, describing the development as a major step toward accountability in the construction segment of Nigeria’s oil and gas industry.

It also raised that the allegations strike at the heart of compliance risks surrounding one of Nigeria’s most strategic gas investments, with potential implications for contractors, regulators and investor confidence in large-scale energy projects.

Mr Benstowe called on workers involved in the NLNG Train 7 project to actively support the investigation by submitting documentary evidence, particularly payslips allegedly showing tax deductions by Daewoo E&C Nigeria.

“We encourage all affected workers to freely come forward with more evidence to assist the EFCC in carrying out a comprehensive investigation,” he said.

He also dismissed reports of intimidation, warning that the union would resist any attempts to suppress whistleblowers.

“All victims should ignore threats or discouragement from any quarters. This is no longer business as usual. We are prepared for a big showdown to ensure everyone involved is brought to book,” Mr Benstowe declared.

The NAPO leader framed the petition as part of a broader struggle for financial transparency and workers’ rights in Nigeria’s oil and gas construction value chain, stressing that the outcome would send a strong signal to contractors operating on high-value energy projects.

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FIRS Officially Transitions into NRS

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firs new logo

By Adedapo Adesanya

The Nigeria Revenue Service (NRS) has unveiled its institutional brand identity as it officially transition from the Federal Inland Revenue Service (FIRS) to the newly established revenue collection agency as gazetted.

The transition was marked with the unveiling of the agency’s new logo, according to a statement from Mr Dare Adekanmbi, special adviser to the chairman of NRS, Mr Zacch Adedeji.

Speaking at the unveiling event in Abuja on Wednesday, Mr Adedeji said the new identity represents a significant milestone in the evolution of Nigeria’s revenue administration framework.

The taxman said the unveiling reflects a renewed commitment to a more unified, efficient, and service-oriented revenue system aligned with Nigeria’s economic transformation agenda and global best practices.

He said the new identity signals continuity of purpose, strengthened institutional capacity, and a forward-looking approach to supporting taxpayers and national development.

According to the statement, the NRS said it remains committed to transparency, partnership, and service excellence.

“The unveiling of this new identity represents not an end, but the beginning of a strengthened relationship between the revenue authority and the Nigerian public—built on trust, clarity, and shared prosperity,” the statement reads.

It was also stated that the service came into operation following the signing of its enabling law — the Nigeria Revenue Service Establishment Act 2025 — by President Bola Tinubu in June.

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