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Creating Engaging Content with a Digital Marketing Agency

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Creating Engaging Content

By Ben Austin

In today’s digital era, the importance of creating engaging content cannot be overemphasised. Businesses looking to connect with their audience, foster brand recognition, and generate sales should consider partnering with a digital marketing company. A genuine digital marketing agency has the expertise to create effective strategies and content that resonates with the target audience, while also aligning with your brand’s vision.

When it comes to creating engaging content, there are no shortcuts. It’s not just about being creative, but also about understanding what really motivates and interests your audience. Let’s explore some of the ways that a digital marketing agency can help with this.

Understanding the Audience

A digital marketing agency spends considerable time understanding your audience. They conduct thorough market research to understand your client’s needs, preferences, and online behaviours. With this valuable data in hand, they can then craft and tailor content that appeals to your target demographic and sparks interest.

SEO Optimisation

SEO is an integral step in creating engaging content. Without it, your content may not reach your targeted audience, no matter how compelling it may be. Digital marketing agencies possess the expertise to perform comprehensive SEO optimisation. This includes keyword research and integration, on-page and off-page SEO, and crafting SEO-friendly metadata. All these efforts help to improve your online visibility and ensure that your content reaches the right people.

Content Strategy

Creating engaging content isn’t just about creating one-off pieces that are attention-grabbing. A successful content strategy involves regular, consistent and well-thought-out content that delivers value to your audience over time. Digital marketing agencies have the expertise to develop a comprehensive content strategy that suits your brand, aligns with your goals, and engages your audience over the long term. A Miami experiential agency can bring unique, immersive experiences to your marketing efforts, enhancing brand connection and impact.

Creative Execution

Digital marketing agencies aren’t just strategists, they’re creatives too. They can help to bring your brand to life with engaging and eye-catching visuals, compelling copy, and innovative campaigns. From elaborate video marketing campaigns to simple yet powerful blog posts, they possess the skills and creativity to make your content stand-out and resonate with your audience.

Analysis of Results

Finally, it’s crucial to understand that creating engaging content isn’t a one-and-done process. It requires continuous refinement and analysis. A credible digital marketing agency keeps track of all the necessary metrics to assess the performance and impact of your content. They consider data like audience engagement, bounce rates, conversion rates, and more. This information helps in refining and optimising the strategy for better results.

In conclusion, creating engaging content is a nuanced process requiring a deep understanding of both your audience and the digital space. Partnering with a professional digital marketing agency can significantly improve your chances of connecting with your audience and achieving your business goals in a comprehensive, strategic, and creative manner.

Ben Austin is the founder and CEO of multi-award-winning digital marketing agency Absolute Digital Media. Ben loves to write and share exclusive insights into the world of digital marketing from his own eyes.

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Discos Restore Power Supply After First National Grid Collapse of 2026

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Ikeja Electric

By Adedapo Adesanya

Gradual electricity restoration has began across the nation after the country’s national grid recorded its first collapse in 2026 on Friday.

The first collapse in 2026 on January 23 came after a similar incident on December 29, 2025, which had caused widespread power outages across the country.

The prevalent grid collapse in the country has been attributed to a combination of technical faults, inadequate maintenance of transmission lines, and fluctuations in generation capacity.

Earlier today, electricity generation dropped sharply from over 4,500 megawatts to as low as 24 megawatts as of 1:30 pm.

Checks showed that all 23 power generation plants connected to the grid reportedly lost output during the incident, resulting in zero power allocation to each of the 11 electricity distribution companies from Lagos to Kano to Abuja.

Officials of the Transmission Company of Nigeria (TCN) had yet to issue a detailed statement at the time of filing this report by 4:40 p.m.

However, a notice from Abuja Electric Distribution Company (AEDC) to customers noted that “gradual restoration of supply” has commenced.

In Lagos State, several streets in the Orelope area of Alimosho Local Government also reported power restoration.

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Google Search Shows Nigerians Prioritizing Ambition, Self-Growth in 2026

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google search Nigeria

By Aduragbemi Omiyale

A Google Search report has revealed that Nigerians are deploying the platform to make findings on how to get better in 2026 so as to navigate the year seamlessly.

Data showed that in the first two weeks of January, there has been a 40 per cent spike in searches related to self-improvement, entrepreneurial growth and “becoming better” as they search for the tools needed to succeed in every area of life.

A few of the most searches on Google by Nigerians this year have been Starting a blog, Launching a podcast, How to start a business, and Opening a YouTube channel, among others.

For example, How to start a business emerged as the top-searched how to start query this month, seeing a significant 80 per cent increase as Nigerians look to build new ventures and drive economic opportunity.

Investing in the Better Me

Personal growth is a top priority for Nigerians this year, with searches for how to be a good/better person increasing by 20 per cent. This desire for improvement extends into the heart of the home and community, with people searching for ways to be better partners, husbands, wives, and listeners.

A Healthy Start to 2026

Well-being is at the forefront of the national conversation. Nigerians are forming new habits to stay energized, with searches for how to eat healthy and healthy diet rising by 40 per cent. Mental wellness is also gaining momentum, as searches for “how to meditate” spiked by 40 per cent during the same period.

The Quest for Mastery

Whether it is professional development or personal hobbies, the quest for mastery is on. Top mind for many are searches on how to improve communication skills, memory, and even English proficiency. In the world of leisure and skill-based learning, Nigerians are looking to get better at everything from chess and running to singing and even Fortnite.

“These trends are a powerful reflection of Nigeria’s collective ambition and our shared desire to grow.

“We see Search as a cultural mirror that captures the pulse of the nation, and remain committed to ensuring our tools, from Search to Gemini, provide the relevant and helpful insights Nigerians need to navigate their daily journeys and build a more prosperous future,” the Communications and Public Affairs Manager for Google West Africa, Mr Taiwo Kola-Ogunlade, said.

The full list of Searches is below.

Top “how to be a better…” searches

Top “how to improve…” searches

1. How to be a better person

2. How to be a better lover

3. How to be a better girlfriend

4. How to be a better boyfriend

5. How to be a better husband

6. How to become a better writer

7. How to become a better singer

8. How to be a better wife

9. How to be a better kisser

10. How to be a better listener

1. How to improve English

2. How to improve memory

3. How to improve credit score

4. How to improve communication skills

5. How to improve handwriting

6. How to improve eyesight

7. How to improve posture

8. How to improve gut health

9. How to improve concentration

10. How to improve circulation

Top “how to get better at…” searches

Top “how to start…” searches

1. How to get better at Fortnite

2. How to get better at chess

3. How to get better at basketball

4. How to get better at warding League

5. How to get better at singing

6. How to get better at drawing

7. How to get better at pull ups

8. How to get better at math

9. How to get better at running

10. How to get better at soccer

1. How to start a business

2. How to start a blog

3. How to start a conversation

4. How to start a podcast

5. How to start a YouTube channel

6. How to start running

7. How to start an essay

8. How to start a speech

9. How to stop worrying and start living

10. How to start a letter

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Cloover Secures $1.2bn to Build AI Operating System for Energy Independence

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Cloover $1.2bn

By Dipo Olowookere

About $1.222 billion in both equity financing and debt facility has been secured by a pan-European platform building an operating system for energy independence, Cloover.

The company, established in 2023 by Jodok Betschart, Peder Broms and Valentin Gönczy, recently received $22 million in Series A equity funding and a $1.2 billion loan to enable it build Artificial Intelligence (AI) operating system for its operations.

The globe is racing to secure its energy future as electricity demand rises, grids come under pressure, and households face growing uncertainty over costs and supply.

At the same time, demand for decentralized energy solutions like solar, batteries, heat pumps, and EV charging is surging. The missing piece has been infrastructure that can deliver these systems at scale.

Cloover is building the digital nervous system of the distributed energy economy. Its AI-powered platform integrates workflow management, financing, procurement, and energy optimization into one seamless operating system. It automates complex workflows, detects risks early, and empowers data-driven decisions from the first customer leading to long-term energy-management through Cloover’s EMS and dynamic tariffs.

Further, Cloover’s AI Finance co-pilot helps SME installers solve capital flow challenges along the whole value chain and improve liquidity to enable faster growth. By replacing disconnected tools and slow financing processes with one integrated system, Cloover enables installers to close more projects, move faster, and serve a broader customer base.

A statement from the energy firm disclosed that the equity round was led by MMC Ventures and QED Investors, with participation from Lowercarbon Capital, BNVT Capital, Bosch Ventures, Centrotec, and Earthshot Ventures. The debt facility was provided by a leading European bank to fund customer and installer financing on the platform.

Cloover also benefits from a €300 million guarantee from the European Investment Fund, which underpins its financing programs and enables scalable, low-cost capital for the energy transition. In total, Cloover has now raised more than $30 million in equity financing and secured over $1.3 billion in debt.

With the new capital, Cloover will expand into additional European markets and is considering France, Italy, the UK, and Austria, deepen its platform with further AI-driven workflow automation and financing products.

“With this $1.2 billion commitment, we’re enabling households to become energy independent, without the friction of upfront costs or complex loan applications. Our AI operating system connects stakeholders across the value chain and revolutionizes how energy independence becomes the new norm,” the chief executive of Cloover, Mr Betschart said.

Also, the chief product officer at Cloover, Valentin Gönczy, said, “Cloover is not just about financing – we’re building the backbone for energy independence. We are creating the Shopify of Energy: a platform that equips manufacturers, installers, households, and investors with the tools to grow, collaborate, and deliver distributed energy at scale.”

The General Partner at MMC Ventures, Oliver Richards, while commenting, said, “Cloover is tackling one of the largest and most structurally important opportunities in the European energy transition.

“What truly sets them apart is execution: in 2025 the team delivered outstanding commercial progress while building the foundations of a scalable platform business. Jodok, Peder and Valentin have assembled an exceptional team with deep expertise across energy, software, and credit, and we’re excited to back them as they scale Cloover into a category-defining company.”

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