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9 Proven Unconventional SEO Tips and Tricks in 2023

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unconventional SEO tips and tricks

By Khurshid Alam

Introduction

SEO is an ever-evolving game, and it’s becoming increasingly difficult to keep up with all the changes. It can be hard to come up with creative and effective ways of optimizing your website for search engine rankings without breaking any rules.

Most SEO analysts would never admit to using any “black hat” methods, but there are a few unconventional SEO tips and tricks that can give your website a boost without getting you into hot water. Here are 9 of the best ones:

9 Proven Unconventional SEO Tips and Tricks

Monitor Website Performance

One of the best ways to optimize your website’s SEO is by monitoring its performance. This can be done with tools such as Google Analytics and Search Console, which give you valuable insight into things like traffic patterns, keyword rankings and click-through rates. With this information in hand, you can make informed decisions about how to improve your website’s rankings and gain more visibility.

For example, if you notice that your website’s organic search results have been declining, it might be time to do an audit of the content on your pages and see if there are any changes needed.

Utilize social shares and signals

Another effective unconventional SEO tip is to make use of social media platforms like Facebook, Twitter, Instagram and YouTube. These channels are great for boosting your website’s reach, as well as helping you get valuable backlinks from other websites. If used strategically, these channels can bring an array of benefits to your website.

For example, when you post content on social media platforms, it is possible for other people to share that content with their own followers, which in turn helps you get more visibility and exposure. Additionally, many social signals are also taken into account by Google in its algorithm. This means that if your website is mentioned in an interesting way on social media, it can help improve its ranking in search engine results.

Optimize internal linking

Another way to improve your website’s SEO is by optimizing internal linking. Internal linking refers to the practice of adding links within the content of a page that point to other pages on the same domain. This can help search engine crawlers find and index more of your webpages, which helps boost your SEO rankings. Additionally, this practice also helps visitors navigate your website more easily, allowing them to find the content they are looking for quickly.

Join and contribute to communities and forums

Connecting with other professionals in your industry can be beneficial for SEO purposes. By joining and contributing to local forums or communities related to your field, you can get links from other websites that can help boost your website’s ranking in search engine results. Additionally, participating in these types of communities helps create a positive image for your brand and increases the chances of potential customers discovering your website.

Optimizing site metadata:

Another way to optimize your website for SEO is to optimize the metadata. This includes titles, descriptions, keywords and any other information that appears on the search engine results page (SERP) when someone searches for a term related to your business. By optimizing this information, you can help increase the visibility of your website in search engine results. Additionally, making sure that the information is accurate, relevant and up-to-date can also help your website’s ranking.

Repurpose blog posts as videos and podcasts

Creating content multiple times in different formats can help drive more traffic to your website. By turning blog posts into videos or podcasts, you can appeal to a wider audience and further increase your potential reach. Additionally, repurposed content can significantly reduce the amount of time needed to create new content, saving you time and resources.

For example, if you write a blog post about tips for starting an online business, you can turn that same content into a podcast episode or YouTube video. This not only provides more ways for potential customers to find your website, but also ensures that the content is still valuable and relevant to your target audience.

Resource pages and link roundups help secure backlinks:

Publishing resource pages or link roundups is an effective way to attract backlinks. A resource page is a collection of helpful links and resources that are relevant to the topic you’re covering. Link roundups, on the other hand, include valuable content from around the web alongside your own original content.

For example, if you’re writing an article on content marketing tactics, you can include links to helpful resources from other sites in your resource page or link roundup. By providing value to your readers and including external sources, you can secure backlinks for your website.

Optimizing images with alt tags:

Every image on a website should have the alt attribute filled in with an appropriate keyword. This helps search engine crawlers understand what your image is about, and it can help you get more organic traffic from Google Image Search.

For example, if you’re writing a blog post about hiking in the mountains, your image should have an alt tag with keywords such as “hiking,” “mountains,” or “outdoor adventure.”

Optimizing dwell time:

Dwell time is the amount of time a person spends on your website once they land there from a search engine. The longer people stay on your page, the more likely it is that Google and other search engines will consider you a trusted resource.

To improve dwell time, focus on providing quality content that engages readers. Use visuals such as photos, videos and infographics to break up long text. Make sure your content is easy to read on mobile devices and be sure to include internal links that direct readers to other relevant pages on your website.

Conclusion:

SEO tips are a dime a dozen on the Internet; however , some of the best tips and tricks out there remain unknown to most SEO professionals. Use these 9 unconventional tips and tricks to give your website an edge over the competition in search engine rankings. With a little bit of creativity and an eye for detail, you can make sure that your website stands out from the crowd.

Khurshid Alam is the founder and director of Pixel Street. A top SEO agency in Kolkata. He has over 8 years of experience in the industry and has worked with some of the world’s leading brands including ITC, The Hindu Group, Glocal Healthcare, etc.

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Nigerian Opposition: What You Have to Do

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Nigerian Opposition

By Prince Charles Dickson, PhD

“And Jesus said to Judas… what you are going to do, do quickly.”

There is a hard, almost rude lesson in that line. History does not wait for the timid to finish their committee meeting. Politics, especially Nigerian politics, is not kind to hesitation dressed as strategy. It rewards those who understand timing, nerve, structure, and the brutal arithmetic of power. That is where the Nigerian opposition now stands: not at the edge of impossibility, but at the edge of urgency.

The first truth is the one opposition politicians do not enjoy hearing at rallies where microphones are loud, and introspection is scarce. They are not getting it right. The evidence is not only in Tinubu’s strength, but in their own disorder. INEC said on February 5, 2026, that there were now 21 registered political parties and warned that persistent internal leadership crises within parties pose a serious threat to democratic consolidation. Eight days later, the commission formally released the notice and timetable for the 2027 general elections. In other words, this is no longer the season of abstract grumbling. The whistle has gone. The race is live.

Yet the opposition often behaves like students who entered the examination hall with righteous anger but forgot their pens. Too much of its energy is spent on lamentation, rumours, courtroom oxygen, personality feuds, and that old Nigerian hobby of mistaking noise for architecture. You cannot defeat an incumbent machine by forming a WhatsApp coalition of wounded egos and calling it national salvation. Voters may clap for drama, but they still ask the unromantic question: who is in charge, what is the plan, and why should we trust you with the keys?

Now comes the more uncomfortable truth. The opposition is not facing an ordinary incumbent. It is facing Bola Ahmed Tinubu, a man whose political DNA was forged in opposition. He is not merely benefiting from power; he understands opposition as craft, pressure, infiltration, timing, persistence, and theatre. In his June 12, 2025, Democracy Day speech, he taunted rivals by saying it was “a pleasure to witness” their disarray, while also reminding Nigerians that he once stood almost alone against an overbearing ruling machine. This was not casual banter. It was a warning shot from a politician who knows both the grammar of resistance and the machinery of incumbency.

That is why copying Tinubu’s old template will not be enough. Yes, the coalition instinct is understandable. In July 2025, major opposition figures, including Atiku Abubakar and Peter Obi, aligned under the ADC banner, presenting themselves as a bulwark against one-party drift, with David Mark as interim chairman. But here is the problem: Tinubu’s own coalition history worked not simply because men gathered in one room and glared at the ruling party. It worked because there was a disciplined merger logic, state-level anchoring, message coordination, and a ruthless understanding of elite bargaining. What the present opposition sometimes offers instead is photocopy politics with low toner: a coalition of convenience trying to frighten a man who practically wrote the Nigerian handbook on political accommodation, defection management, and patient conquest.

This is also why the opposition’s moral complaint, though not baseless, cannot be its only language. Yes, concerns about democratic shrinkage are real. Tinubu himself publicly denied that Nigeria is moving toward a one-party state, even as defections from opposition parties to the APC intensified and his own party welcomed them. But to say “democracy is in danger” is not yet the same thing as building a democratic alternative. Nigerians do not eat constitutional anxiety for breakfast. They want a credible opposition that can protect pluralism and still explain food prices, jobs, security, power supply, transport costs, and what exactly it would do on Monday morning after taking office.

On the government’s side, the picture is mixed enough to make both triumphalism and apocalypse look unserious. Reuters reported this week that the World Bank expects Nigeria’s economy to grow by about 4.2% in 2026, with external buffers improving and the debt-to-GDP ratio falling for the first time in a decade. Inflation had eased to 15.06% in February from roughly 33% in late 2024. Those are not imaginary numbers, and any fair-minded analysis must admit that Tinubu’s reforms have altered the macroeconomic conversation. But the same report warned that the Iran war has pushed fuel prices up by more than 50%, with obvious consequences for transport, food, and household pain. Add the continuing insecurity, underscored again this week by the killing of a Nigerian army general in Borno, and the government begins to look like a man who has repaired the roof but left half the house still flooding. That is not a collapse. It is not a command either. It is a meandering reform under political stress.

So, what must the opposition do, and do quickly? First, it must stop making Tinubu the only subject of the campaign. Anti-Tinubu is not a manifesto. It is a mood. Moods trend; structures win. Second, it must settle leadership questions early and publicly, because no voter wants to hire a rescue team still fighting over the steering wheel. Third, it needs an issue coalition, not just an elite coalition. Security, inflation, youth jobs, electricity, federalism, and institutional reform must become a coherent national offer, not a buffet of press conference talking points. Fourth, it must build from the states upward. Presidential romance without subnational organisation is political karaoke: loud, emotional, and usually off-key by the second verse.

Fifth, it must look seriously at the legal terrain. The Electoral Act 2026 has made party organisation even more central. PLAC notes that the new law tightens party registration rules, removes deemed registration, expands INEC’s regulatory discretion, and preserves the fact that candidates still need political parties as the vehicle for contesting most elective offices because independent candidacy is not permitted. In plain language, parties matter even more now. A fragmented opposition is therefore not just aesthetically untidy. It is strategically suicidal.

Still, there are dangers in the opposite direction, too. A desperate anti-Tinubu mega-bloc could become a cargo truck of incompatible ambitions. If all it offers is the promise to defeat one man, it may reproduce the same habits it condemns once power arrives. Nigeria does not need a ruling party so swollen that democracy gasps for air. But it also does not need an opposition whose only ideology is turn-by-turn revenge. The health of democracy lies somewhere between monopoly and mob. It requires competition with content, not merely competition with bitterness. Tinubu himself, in that same June 12 speech, defended multiparty politics even while mocking the opposition’s disorder. That irony should not be wasted. He has thrown them both an insult and an assignment.

So, yes, the opposition is right to worry. But worry is not a strategy. Outrage is not an organisation. The coalition is not coherent. And history is not sentimental. The man they are up against is ruthless, seasoned, and intimate with the dark arts of democratic combat. He knows the game. Some of his opponents are still learning the rules from old newspaper cuttings.

Which brings us back to the scripture. What you are going to do, do quickly. Not recklessly. Not hysterically. Quickly. Settle your house. Name your purpose. Offer something fresher than recycled indignation. Build a machine that is not merely anti-Tinubu but pro-Nigeria in a way ordinary Nigerians can feel in their pockets and in their pulse. Otherwise, the opposition will keep arriving at battle dressed in borrowed armour, only to discover that the tailor works for the man they came to unseat—May Nigeria win!

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The Digital Imperative for Women-Led Businesses in Nigeria

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Gloria Onosode FairMoney

By Gloria Onosode

Nigeria is targeting an ambitious $1 trillion economy by 2030. To achieve this, women-led businesses must transition from mere passive observers to primary growth drivers at the heart of the economy and strategic participants in their respective industries.

According to the National Bureau of Statistics (NBS), the increased ownership rate of MSMEs by women represents a significant contribution to economic growth and job creation. Digital empowerment for these enterprises must move from being a social responsibility or gender support initiative to contributing to broader economic development.

To reach the $1 trillion GDP milestone, women-led businesses must be positioned to operate at a macroeconomic scale. This requires moving beyond subsistence trading and into the digital value chain.  For instance, a fashion designer in Aba, through digital positioning, can access broader markets and commercial networks and thereby facilitate better record-keeping and data-driven decision-making, supporting improved financial record-keeping, which may be considered in credit assessments by financial institutions.

FairMoney Microfinance Bank (MFB), a bank licensed and regulated by the Central Bank of Nigeria, contributes to the digital transitioning of small businesses in Nigeria by providing tools specifically designed for the realities of the Nigerian entrepreneur. For women, whose businesses often fluctuate with seasonal demands or family needs, the ability to protect and grow capital is paramount. FairMoney MFB offers features that empower women to move from informal ‘under-the-mattress’ savings to digitised interest-bearing savings products. By embracing digital transition, tech-based saving platforms can enable business owners to set specific goals, such as purchasing new equipment,  saving towards business goals in a disciplined manner, while earning interest at applicable rates.

For that business owner who requires immediate liquidity, our flexible savings feature offers interest while allowing for withdrawal access that is subject to applicable terms and conditions to cover emergency restocks. For longer-term scaling, our fixed-term savings feature allows entrepreneurs to lock away funds for a fixed period and accrue interest based on product terms, subject to terms and conditions. By automating savings and providing interest at applicable rates, FairMoney MFB is designed to support financial planning and resilience over time for women-led SMEs.

Nigerian women are among the most entrepreneurial globally, consistently defying structural barriers to build enterprises from the ground up. According to the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), Nigeria has approximately 39.6 million nano, micro, small, and medium enterprises. Charles Odii, Director General at SMEDAN in 2024, also recently shared that approximately 72% of these enterprises are now classified as being owned or led by women. This is a significant jump from previous years, which hovered around 40–43%, largely due to the surge in ‘nano’ and ‘micro’ home-based businesses. These female-led enterprises are the primary engines of job creation and community stability.

Despite this drive, women entrepreneurs face a unique set of structural hurdles that stifle their ability to scale. The ‘financing gap’ remains the most formidable obstacle. The World Bank IFC Nigeria2Equal initiative reports that while Nigeria has one of the highest female entrepreneurship rates globally, the credit gap for these women is estimated at over 2.9 trillion Naira, forcing them into the ‘savings and family’ funding model.

The case for supporting these businesses extends beyond equity; it is rooted in the ‘multiplier effect’. Research demonstrates that women reinvest up to 90% of their income into their families and communities, specifically in education, healthcare, and nutrition. Supporting these enterprises is, therefore, a direct investment in Nigeria’s human capital.  By bringing these businesses into the formal sector, the accuracy of economic planning will be improved. When a woman-led SME flourishes, the benefits ripple across the entire socioeconomic landscape.

The future of the Nigerian economy is intrinsically tied to the success of its women. When we prioritise women-led businesses, we are not merely fulfilling a gender quota; we can contribute to unlocking economic potential across sectors. By bridging the digital gap and providing robust financial tools for saving and credit to women-led businesses,  Nigeria can begin to support the growth of micro-enterprises over time.  A $1 trillion Nigeria is not just a dream; it represents a significant opportunity that can be progressively realised by the resilient women entrepreneurs of our nation.

Gloria Onosode is the Director of Enterprise Sales at FairMoney Business

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Premium Entertainment Without the Premium Price Tag

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These days, surviving in Nigeria feels like a full-time job on its own.

Before the month even properly begins, salary has already been divided into transport, fuel, food, bills, subscriptions, and every other expense that somehow keeps increasing. For many 9–5ers, the routine has become painfully familiar: wake up early, battle traffic, survive the stress of work, battle traffic again, and get home completely drained, only to realise even the simple things that help you unwind now have to be carefully budgeted for.

Because in this economy, everybody is cutting costs. People are thinking twice before ordering food. They are postponing shopping plans. They are reducing unnecessary spending. And for many, one of the first things to go has been entertainment.

The same streaming platforms and premium subscriptions people once paid for without thinking have now become part of the “maybe next month” list. Not because people suddenly stopped loving movies, series, football, or reality TV, but because when inflation keeps rising, and fuel costs continue to affect everything, entertainment starts to feel like a luxury.

But that is exactly why affordability in entertainment matters now more than ever and why GOtv continues to stand out as a brand that genuinely keeps everyday Nigerians in mind.

Rather than assuming quality entertainment should only be accessible to people willing to spend heavily, GOtv has consistently positioned itself as a platform built with everyday Nigerians in mind, creating options that allow people to still enjoy premium entertainment without having to break the bank.

Take the GOtv Smallie package, for example.

For as low as ₦1,900 a month, subscribers get access to over 35 channels, including approximately 19 to 21 local channels, sports content, and 15+ channels across news, music, movies, lifestyle, kids, and general entertainment.

And for those who prefer longer payment plans, it is also available in:

  • Quarterly – ₦5,100

  • Annual – ₦15,000

What makes this even better is that, despite being the most affordable package, Smallie still offers something for everyone.

It is not one of those basic plans where you pay less and get almost nothing. Whether you are the family member who loves African movies, the sports enthusiast who never wants to miss a match, the parent looking for kids’ content, or the person who just wants background TV after a stressful day, there is something to watch.

And for viewers who want even more variety, GOtv has other packages across different price points:

  • GOtv Jinja – ₦3,900

  • GOtv Jolli – ₦5,800

  • GOtv Max – ₦8,500

  • GOtv Supa – ₦11,400

  • GOtv Supa Plus – ₦16,800

So, whether you’re going for the most affordable option or something with a more premium feel, there’s always a GOtv package that fits comfortably into different lifestyles and budgets.

At a time when everyday decisions are increasingly shaped by cost, GOtv quietly fills an important gap by keeping quality entertainment within reach for more people, because beyond the hustle, the traffic, the deadlines, and the constant pressure of trying to keep up with life in today’s economy, there is still a need for simple moments of joy and escape. Those small pauses in the day where you can switch off, relax, and just enjoy something light without overthinking it.

And that’s really the point: entertainment shouldn’t feel like another financial burden.

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