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General Wholesale vs Liquidation Wholesale: Which One Is Better For Your Business?

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Liquidation Wholesale

Selling products wholesale is something that most people have been doing for a long time. Wholesale is now divided into two different types. We now have General wholesale and liquidation wholesale. These concepts are quite simple to understand but have a lot of depth to them. General wholesale is mostly about the unique goals and markets that you target.

For example, General wholesale is mostly done with products such as furniture, clothes, appliances, Hardware, home supplies, etc. These are products that most people buy in their day-to-day lives. On the other hand, liquidation wholesale is a lot more specific.

People buy liquidation wholesale pallets, if they want second-hand, overstock, customer returns, or closeout products.  Sellers don’t usually buy these products directly from the producers. Therefore, these products are a little less costly. If you wish to know which type of wholesale is better for your business, keep reading the article:

  • The target audience of general wholesale vs liquidation wholesale:
  • General wholesale: The target audience of General wholesale is usually the general public. This means that products we see regularly in markets are from general wholesalers. For example, when we go to the supermarket to buy groceries, they are mostly from general wholesalers.

This is mainly because the grocery stores buy these works directly from the producers wholesale to sell them to the general public in the sale. Other than general supplies, many people also sell items that people buy occasionally if not regularly. For example, jewellery, clothes, home appliances, fitness gear, and many other items. Due to such a wide catalogue, the market of general wholesalers is very wide.

  • Liquidation wholesalers: The target market of liquidation wholesalers is usually people who wish to buy high-quality products at a cheap price. Although liquidation products are cheaper, liquidation pallets can give you a lot of different types of products. Most liquidation stores offer second-hand products.

Since these products or not the original products which have come directly from the producer, the price is lesser. Since second-hand products have few damages to them, liquidation wholesalers cannot sell them at the original price. This appears as a great sale to most people who do not wish to spend a lot of money on the brand-new product but also want the same for purchase.

In addition, liquidation wholesalers also upload their products on online retail websites. Websites like eBay, Amazon and Flipkart in India sell a few liquidation products. In this way, liquidation wholesalers can expand the market and reach more people.

  • Advantages:
  • General wholesale: The first advantage of General wholesale is that most of your products will be of great quality. This is mainly because you buy them directly from the main producer. Therefore, all of your products will be new, fresh, relevant and ready for purchasing. In addition, General wholesale products are hardly ever damaged.

In this way, you will not have to face any problems with damage to the products. Since these products are something that most people need to buy, having a higher price on them will not stop people from buying them. Therefore, no matter the MRP, people will buy your products leading to more profit.

  • Liquidation wholesalers: liquidation wholesalers have some amazing advantages. One of these is that you can negotiate the price of your products by yourself. Since you are going to be selling the products regardless of the MRP, you can set a price which you feel is the best.

You can always make some great profit from liquidation wholesale lots. Since your products are cheaper and of high quality, most people will buy your products in the first instance. This means that you will mostly acquire all of your customers and not lose any. Liquidation wholesale is also great as you can promote your products in various ways and grow your brand.

  • Disadvantages:
  • General wholesale: General wholesale has a few disadvantages. Most of these are based on the fact that you will have to charge a greater price than what the original producer gave to you for your product.

This is because, to keep some profit, you will have to increase the price. This may cause a problem for a few people as general supplies should not be as expensive. Even though your market will remain active, your customers may not be the happiest.

  • Liquidation wholesale: liquidation wholesale doesn’t have many disadvantages regarding customer satisfaction. However, many people may find it difficult to carry out a liquidation business due to the damages to a few products. Sometimes, there are also many problems with the packaging of the products. This can lead to a lot of obstacles.

In conclusion, both General wholesale and liquidation wholesale have their pros and cons. Depending upon your needs and expectations, you should figure out which one fits you the best. If you are willing to put an effort and go the extra mile to find high-quality liquidated products, then liquidation wholesalers are for you.

However, if you wish to simply sell ready-made high-quality products, then you should go for general wholesale. We hope that this article could help you understand General wholesale and liquidation wholesale better and could help you choose the best one for your business.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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FCCPC Seals Illegal Consumer Protection Group in Abia

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FCCPC

By Adedapo Adesanya

The Federal Competition and Consumer Protection Commission (FCCPC) has sealed the premises of an entity operating under the name Community Crime Prevention Initiative of Nigeria (CCPIN) in Aba, Abia state.

In a statement on Thursday, Mr Ondaje Ijagwu, FCCPC’s director of corporate affairs, said the enforcement operation took place on Wednesday at Number 214 Aba-Owerri Road, in collaboration with law enforcement agents.

Mr Ijagwu said FCCPC’s action followed credible intelligence that CCPIN was falsely claiming affiliation with the commission and misleading the public by representing itself as an “authorised consumer protection NGO”.

“The entity had issued public notices alleging joint surveillance operations with FCCPC and was soliciting consumer complaints through unauthorised telephone lines,” the statement reads.

“During the operation, the operator of the facility, Dr Onwuka K. Okorie, was arrested on-site and is currently in police custody at World Bank Police Station, Abayi-Aba, Abia State, pending further investigation and prosecution.

“A number of exhibits bearing FCCPC’s name, logo, and false enforcement materials were recovered from the premises.”

The official said the commission has no affiliation with CCPIN and does not authorise or partner with the group or any similarly styled organisation for enforcement or consumer protection operations.

He added that FCCPC does not delegate such enforcement powers to NGOs, private entities, or individuals without formal legal authorisation.

Mr Ijagwu advised the public to disregard any announcements, sealing notices, or consumer-related campaigns issued by CCPIN or its representatives.

“To verify any enforcement or communication, members of the public can contact the Commission through its hotlines: 08056002020 and 08056003030. Official FCCPC activities and communications can also be verified via fccpc.gov.ng or social media handles (@fccpcnigeria),” he added.

The recognised consumer protection body also reaffirmed its commitment to operating with the highest level of transparency while ensuring consumer protection and market integrity.

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Navy Destroys Nine Illegal Refineries in Rivers, Seizes Stolen Oil

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Nigerian Navy

By Adedapo Adesanya

The Nigerian Navy Ship (NNS) Pathfinder has dismantled nine illegal refining sites in Ogba/Egbema/Ndoni Local Government Area of Rivers State, seizing over 170,000 litres of suspected stolen and illegally refined petroleum products.

This is the latest in a long series of efforts to curb oil theft hampering crude oil production and economic growth in Africa’s largest oil producer.

The operation, carried out yesterday (Wednesday) uncovered a sprawling network of criminal infrastructure, including 45 ovens, 30 reservoirs, and 75 dugout pits, according to Commodore Cajethan Nnabuchi Aniaku, Commander of NNS Pathfinder.

He revealed that the illegal sites were stocked with approximately 60,000 litres of suspected stolen crude oil, 80,000 litres of illegally refined Automotive Gas Oil (AGO) known as diesel, and 33,000 litres of kerosene.

He said, “During the operation, the Tactical Riverine Assault Squadron Team acting on credible intelligence discovered two wellheads connected with pipes used for siphoning crude oil to illegal camps.

“The team dismantled the connected pipes to the wellheads and destroyed the illegal refining sites. The products were handled in accordance with anti-crude oil theft procedures,” he added.

The outfit could not make any arrests as the perpetrators fled on sighting the patrol team, the scale of the seizure underscores the magnitude of oil theft operations still active in the Niger Delta.

Commodore Aniaku praised the bravery and professionalism of the personnel involved and reaffirmed the Navy’s unwavering resolve to stamp out economic sabotage.

“Under the leadership of Vice Admiral E. I. Ogalla, the Nigerian Navy remains committed to combating crude oil theft and illegal bunkering activities which pose significant threats to the nation’s economy and energy security,” he stated.

The latest crackdown comes as the Navy intensifies its riverine operations across the oil-rich region, aligning with national efforts to boost crude production and plug revenue leakages caused by pipeline vandalism and illegal refining.

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Petrobas Mulls Re-entry into Nigeria, Eyes Deepwater Exploration

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Petrobras Oil

By Adedapo Adesanya

Brazilian state oil company, Petrobras, is seeking a return to Nigeria’s oil sector with a renewed focus on frontier deepwater exploration.

This came as part of efforts to strengthen ties between both countries.

In a statement on Wednesday, Mr Stanley Nkwocha, Senior Special Assistant to the President on Media and Communications, announced that the development came during an interministerial review meeting.

The meeting, chaired by Vice President Kashim Shettima at the Presidential Villa in Abuja, was held to prepare for the second session of the Nigeria-Brazil Strategic Dialogue Mechanism (SDM) in June 2025.

Petrobras, the equivalent of Nigerian National Petroleum Company (NNPC) Limited, had previously wound down its Nigerian operations at the Agbami Field.

Now, with renewed economic reforms under President Bola Tinubu, the company is actively engaging the Nigerian authorities for fresh investment opportunities.

Speaking at the session, Vice President Shettima underscored the strategic importance of Nigeria’s relationship with Brazil, especially as Brazil prepares to host a series of global summits this year.

Providing further insight into Petrobras’ return, Minister of Foreign Affairs, Mr Yusuf Tuggar, confirmed ongoing discussions with the state owned oil company.

“Apart from ethanol, which they are hoping to engage the NNPCL for blending, Petrobras is also being actively engaged, and we expect they will form part of the delegation to Nigeria,” Mr Tuggar said.

“Petrobras is no longer active in Nigeria, but they are very keen on coming back. They said they want frontier acreage in deep waters.”

Brazil is one of the leading crude oil producers in the world and the largest in Latin America, producing 3 million barrels of crude oil per day.

In addition, the country has proven oil reserves of over 12 billion barrels, primarily located offshore in the Atlantic Ocean.

Petrobras dominates the sector, especially in offshore exploration and production but has joint ventures with international oil companies such as Shell, TotalEnergies, Equinor, and Chevron.

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