Selling products wholesale is something that most people have been doing for a long time. Wholesale is now divided into two different types. We now have General wholesale and liquidation wholesale. These concepts are quite simple to understand but have a lot of depth to them. General wholesale is mostly about the unique goals and markets that you target.

For example, General wholesale is mostly done with products such as furniture, clothes, appliances, Hardware, home supplies, etc. These are products that most people buy in their day-to-day lives. On the other hand, liquidation wholesale is a lot more specific.

People buy liquidation wholesale pallets, if they want second-hand, overstock, customer returns, or closeout products.  Sellers don’t usually buy these products directly from the producers. Therefore, these products are a little less costly. If you wish to know which type of wholesale is better for your business, keep reading the article:

• The target audience of general wholesale vs liquidation wholesale:
• General wholesale: The target audience of General wholesale is usually the general public. This means that products we see regularly in markets are from general wholesalers. For example, when we go to the supermarket to buy groceries, they are mostly from general wholesalers.

This is mainly because the grocery stores buy these works directly from the producers wholesale to sell them to the general public in the sale. Other than general supplies, many people also sell items that people buy occasionally if not regularly. For example, jewellery, clothes, home appliances, fitness gear, and many other items. Due to such a wide catalogue, the market of general wholesalers is very wide.

• Liquidation wholesalers: The target market of liquidation wholesalers is usually people who wish to buy high-quality products at a cheap price. Although liquidation products are cheaper, liquidation pallets can give you a lot of different types of products. Most liquidation stores offer second-hand products.

Since these products or not the original products which have come directly from the producer, the price is lesser. Since second-hand products have few damages to them, liquidation wholesalers cannot sell them at the original price. This appears as a great sale to most people who do not wish to spend a lot of money on the brand-new product but also want the same for purchase.

In addition, liquidation wholesalers also upload their products on online retail websites. Websites like eBay, Amazon and Flipkart in India sell a few liquidation products. In this way, liquidation wholesalers can expand the market and reach more people.

• Advantages:
• General wholesale: The first advantage of General wholesale is that most of your products will be of great quality. This is mainly because you buy them directly from the main producer. Therefore, all of your products will be new, fresh, relevant and ready for purchasing. In addition, General wholesale products are hardly ever damaged.

In this way, you will not have to face any problems with damage to the products. Since these products are something that most people need to buy, having a higher price on them will not stop people from buying them. Therefore, no matter the MRP, people will buy your products leading to more profit.

• Liquidation wholesalers: liquidation wholesalers have some amazing advantages. One of these is that you can negotiate the price of your products by yourself. Since you are going to be selling the products regardless of the MRP, you can set a price which you feel is the best.

You can always make some great profit from liquidation wholesale lots. Since your products are cheaper and of high quality, most people will buy your products in the first instance. This means that you will mostly acquire all of your customers and not lose any. Liquidation wholesale is also great as you can promote your products in various ways and grow your brand.

• Disadvantages:
• General wholesale: General wholesale has a few disadvantages. Most of these are based on the fact that you will have to charge a greater price than what the original producer gave to you for your product.

This is because, to keep some profit, you will have to increase the price. This may cause a problem for a few people as general supplies should not be as expensive. Even though your market will remain active, your customers may not be the happiest.

• Liquidation wholesale: liquidation wholesale doesn’t have many disadvantages regarding customer satisfaction. However, many people may find it difficult to carry out a liquidation business due to the damages to a few products. Sometimes, there are also many problems with the packaging of the products. This can lead to a lot of obstacles.

In conclusion, both General wholesale and liquidation wholesale have their pros and cons. Depending upon your needs and expectations, you should figure out which one fits you the best. If you are willing to put an effort and go the extra mile to find high-quality liquidated products, then liquidation wholesalers are for you.

However, if you wish to simply sell ready-made high-quality products, then you should go for general wholesale. We hope that this article could help you understand General wholesale and liquidation wholesale better and could help you choose the best one for your business.