Business Post Contributor
By Ashemiriogwa Emmanuel
Popular Nigerian television reality show, Gulder Ultimate Search (GUS) is making a return to TV screens after going off-air for over half a decade.
The survival reality show, which dominated the Nigerian airwaves in the early 2000s, was created and sponsored by Nigerian Breweries Plc to promote the Gulder Lager Beer with its first season premiered in 2004.
With 11 epic seasons streamed on air, the show went on to become the most-watched reality TV series in Nigeria before went on break in 2014.
The come-back of the series was announced by the Corporate Affairs Director, Nigerian Breweries Plc, Mrs Sade Morgan, on Wednesday and she was quoted as saying, “We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show.”
The comeback of this year’s season is themed The Age of Craftsmanship as registration for participants kicked off on September 1 and will close on September 8, 2021.
Speaking on how to apply for Gulder Ultimate Search, Mrs Morgan said the interested applicants must be Nigerians and must fall within the age bracket of 21-35 years.
To register, applicants will have to visit the Gulder Ultimate Search official website (www.gulderultimatesearch.ng) to submit their data.
She said that the screening session for the show will commence September 13 in Abuja and Enugu, while individuals in Lagos who want to take part should take note of the kick-off for the screening exercise which is on September 16.
The show will officially begin October 16, 2021, and will run till December 19, when the grand finale will hold.
However, the host of the show remains unknown and the location of this edition’s hunt has also not been disclosed.
As it has always been, the tradition of the show involves contestants who will be camped in different parts of the country to thrive in wild in their pursuit for a hidden treasure that brings to the last person standing instant fame and fortune.
The cash prize for the last man standing has in time risen from N3 million from the first edition to N10 million along with a brand new SUV, which was given to the winner of the last edition.
While the prize for this year’s edition is yet unknown, the series will be streamed on DStv and other local stations across the country for people to watch in their homes.
