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Entries for 2021 Gulder Ultimate Search Close September 8

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Gulder Ultimate Search

By Modupe Gbadeyanka

**As Organisers Keep Mute on Host

After seven years off air, the popular Gulder Ultimate Search (GUS) sponsored by Nigerian Breweries Plc is making a return to the screen in 2021.

The reality show started in 2004 and ran for 11 seasons before going on hiatus in 2014. Since then, lovers of the programme have longed for its return until this week when the organisers announced its shock return.

“We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show.

“The planning team has put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store,” the Corporate Affairs Director of Nigerian Breweries, Ms Sade Morgan said.

Business Post gathered that the theme for the 2021 edition of the show, which used to be one of the most-watched reality TV series in Nigeria, is The Age of Craftsmanship.

Speaking on how to enter for the programme, Ms Morgan said registration kicked off on September 1 and will close on Wednesday, September 8, 2021.

She stated that the first screening session starts September 13 in Abuja and Enugu, while the second screening session kicks off on September 16 in Lagos, while the show proper will air from October 16 to December 19 on DStv and other local stations across the country.

However, the organisers are yet to announce the host of the new season but previous editions of the show were anchored by Nollywood actors Chidi Mokeme and Bob Manuel-Udokwu.

From the first edition, which premiered in 2004, contestants were camped in different parts of the country to struggle against themselves and the wild, i.e. nature, and their search for a hidden treasure that brings to the last person standing instant fame and fortune.

The prize rose from N3 million from the first edition to N10 million and a brand new SUV in the last edition.

In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners – Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.

Remi, who was 22 years old when he won in 2010, starred in the Africa Magic series Tinsel, Forbidden, and several other critically acclaimed Nollywood movies like Sin City and Gold Statue. Dominic Mudabai, the winner of the fourth edition, has also appeared in numerous TV Commercials for several multinational brands.

Who Can Apply

Organisers said the new season of GUS is open to receiving applications from Nigerians between 21-35 years from September 1, 2021, via its online registration platform www.gulderultimatesearch.ng

How do you do it?

To submit an application, all you have to do is head to the GUS website, where applicants must enter their personal details, upload a photograph and answer a few questions.

What happens after application?

Shortlisted applicants will undergo a regional selection process in Abuja and Enugu on September 13 and 14, while the selection will take place in Lagos on September 16 and 17, 2021.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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AMVCA Young Filmmakers Day: Where African Talent Meets Opportunity

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AMVCA Young Filmmakers Day

As African storytelling continues to reach new audiences around the world, a new generation of filmmakers is stepping up with bold ideas, fresh perspectives, and stories that feel anything but ordinary. Helping to drive this momentum is the MultiChoice Talent Factory, which is setting the stage for Young Filmmakers Day ahead of its Awards Night on May 6.

This special gathering is more than a pre-awards celebration. It serves as a bridge connecting aspiring filmmakers with the industry experts who are actively shaping Africa’s creative economy. The focus is clear: create a space where talent meets opportunity, and where ideas are not only shared but refined into careers.

A Space for Audacious Storytelling

With the theme “Audacious Storytelling & Attracting The Right Opportunities,” the event is positioned as a call to action for young creatives across the continent. It reflects a growing shift in African storytelling, one that encourages risk-taking, originality, and authenticity.

From script development to production insights, participants will have the opportunity to engage directly with industry professionals, gaining practical guidance on how to navigate an increasingly competitive film landscape. The conversations are expected to move beyond inspiration into how stories are shaped, funded, and positioned for both local and global audiences.

Building the Next Generation of African Filmmakers

What makes Young Filmmakers Day significant is its intentional focus on access. For many emerging creatives, breaking into the film industry is not just about talent; it is about connection. This initiative seeks to close that gap by placing young storytellers in the same room as decision-makers, mentors, and established creators.

Backed by Canal+ through its investment in creative development across Africa, the program reinforces a long-term vision: to strengthen the continent’s storytelling pipeline and ensure African narratives continue to evolve on global platforms.

How to Participate

Aspiring filmmakers interested in attending are encouraged to register by sending an email to [email protected]. Slots are limited to reinforce the exclusivity and value of direct engagement with industry leaders.

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Reality TV as a Reflection of Everyday Human Behaviour

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Reality TV

Most people don’t take reality TV seriously, and honestly, it’s not hard to see why. From the outside, it looks like nothing more than fights, chaos, and unnecessary drama. For many, it’s just noise and entertainment with zero substance and absolutely no lessons to take away.

But that’s only if you’re watching on the surface.

Beyond the arguments and plot twists, reality TV is really just human behaviour on display, raw, unfiltered, and often under pressure. And when you pay closer attention, real lessons are hiding in plain sight. Not just about other people, but about yourself too, your reactions, your boundaries, your patience, and your emotional triggers.

Here are a few life lessons reality TV quietly teaches:

  1. Tolerance Isn’t Just a Buzzword

Reality shows throw together people from different backgrounds, personalities, and belief systems. Naturally, clashes happen. But it also highlights something important: not everyone will think, act, or respond like you, and that’s okay. Learning to coexist without constant conflict is a real-life skill a lot of people are still figuring out.

  1.  Patience Will Save You From Unnecessary Chaos

Some of the biggest blow-ups on reality TV happen because someone reacts too quickly, no pause, no reflection, just emotion. Watching it unfold makes one thing clear: a little patience can prevent a lot of regret. Sometimes, not responding immediately is the smarter move.

  1.  Self-Awareness Is Everything

It’s easy to judge contestants when you’re watching from your couch. “Why would they say that?” “Why are they acting like this?” But if you’re honest, you start to see bits of yourself, too. The impulsiveness, the defensiveness, the need to be understood. Reality TV can be an unexpected mirror if you let it.

  1. Not Everyone Is Your Friend (And That’s Okay)

Alliances form quickly on reality TV, but they break just as fast. Some people are with you for convenience, not loyalty. It sounds harsh, but it’s real. Not every connection in your life is meant to be deep or long-term. Learning to accept that and not take it personally is a quiet form of growth.

  1.  Confidence Can Take You Further Than Perfection

You’ll often see contestants who aren’t the most skilled still go far simply because they believe in themselves. Meanwhile, more “qualified” people doubt themselves into silence or hesitation. Reality TV constantly shows that confidence opens doors. You don’t have to be perfect to stand out; you just have to show up as you belong.

  1.  The Way You Handle Pressure Defines You

Anyone can seem composed when things are going well. The real test is pressure, deadlines, competition, conflict, and uncertainty. Reality TV compresses all of that into intense moments, and you see clearly who crumbles, who adapts, and who thrives. It’s a reminder that growth often happens in uncomfortable situations, not easy ones.

At the end of the day, reality TV isn’t really about the drama; it’s about people being placed in situations that strip away filters and force real reactions. And once you see it that way, it becomes less about entertainment and more about observation.

So, even if it doesn’t look like it at first glance, shows like The Real Housewives of Lagos, The Real Housewives of Atlanta, Love & Hip Hop, and other lifestyle reality series often watched on platforms like GOtv aren’t just about the chaos on screen. They quietly reflect everyday human behaviour and sometimes even offer a bit of self-reflection in the process.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Nollywood Star Lateef Adedimeji Announces Birth of Triplet Boys

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lateef adedimeji and adebimpe oyebade

By Dipo Olowookere

Popular Nigerian actor, Lateef Adedimeji, has announced the birth of three boys by his actress wife, Adebimpe Oyebade, also known as MoBimpe.

In a video shared on social media on Friday, the Airtel Nigeria ambassador said his wife had given birth to the triplets before now but had kept the news close to his chest.

“I’ve been quiet… not absent.

“I was building, protecting, and embracing the greatest blessing of my life.

“God gave me more than I prayed for: a woman who became a mother of three, and three kings to call my own.

My world. My responsibility. My legacy. Alhamdulilah,” he wrote on X, formerly Twitter, this morning.

At a colourful wedding on December 18, 2021, in Ado-Ekiti, Ekiti State, Lateef married his wife, with fans expecting them to announce this news.

 

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