By Modupe Gbadeyanka
The eventual winner of the 2021 edition of Gulder Ultimate Search (GUS) will go home with over N50 million, the organisers have confirmed.
In a statement made available to Business Post, it was stated that the grand prize includes N20 million cash, a brand new sport utility vehicle (SUV), with other mouth-watering gifts.
It was further stated that apart from the winner, the other GUS contestants will smile home with over N20 million in cash prizes.
A total of 16 persons would be selected for the reality TV show, which is making a return to the television screen after about seven years off-air.
Last week, Nigerian Breweries Plc, which created and sponsors the programme, announced the return of the show, with interested participants asked to begin to send entries from September 1 till Friday, September 10.
The theme for this year’s edition is The Age of Craftsmanship.
It was learned that since entries opened, several Nigerians have registered as Gulder Ultimate Search and Gulder Ultimate Search 2021 are among the popular topics searched on most social media platforms over the last five days, mainly because excited fans are searching for information on how to apply for the reality survival show.
The stories of past winners of GUS who have gone to grab a seat as top stars in the world’s second-largest film industry, Nollywood, is also a source of motivation for many interested applicants.
In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners – Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.
Interested contestants between 21 and 35 years old have been urged to visit the GUS website www.gulderultimatesearch.ng where they will be required to provide personal details, upload a photograph, a short video and answer a few questions.
Shortlisted applicants will undergo a regional selection process in Abuja on September 14 and 15; and in Enugu on September 15 and 16, while the final selection will take place in Lagos on September 16 and 17, 2021, while the show will run from October 16 to December 19, 2021.
The organisers explained that it made the application window very short to maintain and adhere strictly to the COVID-19 protocols in place by relevant health and government institutions.
It was stated that at the regional screenings, applicants will be subjected to physical and mental exercises, swimming and a robust medical examination, which includes but is not limited to the COVID-19 test to ensure they are fully fit.
Those certified medically fit and competent across the required physical parameters will progress to the next phase, while the 16 selected contestants will have insurance cover.
The organisers said security would be top-notch as they have the full complement of all private, public and high tech security agencies who have been mobilized to keep the facility impenetrable and protect the lives and properties of contestants and crew members, adding that the entire sites are fully equipped with an all-round armed team monitoring the CCTV footage round the clock.
Ghana’s Amaarae Joins Spotify EQUAL Music Programme
By Modupe Gbadeyanka
The prestigious Spotify EQUAL Music Programme has announced Ghanaian breakout star, Amaarae, as the January Artist of the Month.
The red-gold-green nation’s global sensation is the cover of Spotify’s EQUAL Africa playlist, which compiles music from “the fiercest African women making waves”.
Spotify EQUAL is a pledge to amplify the voices of women in the music industry, as only 25 per cent of artistes on the charts are female, according to a study by Spotify-funded USC Annenberg.
The EQUAL programme spans seven categories, which include the EQUAL Artists of the Month and the EQUAL local playlists, where Amaarae represents the January 2022 selection.
“I’m incredibly proud to be EQUAL’s Artist of the Month in recognition of all the barriers my creative work looks to break. It’s a win for Ghanaian and African female creators,” Amaarae enthused.
New York-born Ama Serwah Genfi is creating R&B, Soul, and Afropop fusions that have global appeal. Amaarae, who is a strong advocate of gender equality, is fast achieving fame.
The rise of The Angel You Don’t Know album maker on Spotify is phenomenal, with more than 10 million monthly listeners, and over 116 million streams for her Sad Girlz Luv Money remix alone.
With this viral hit, which features Kali Uchis and Moliy and which debuted at #80 on the US Billboard Hot 100 in November 2021, Amaarae became the second Ghanaian to break into the Billboard charts – 50 years after Ghanaian-English Afro rock band Osibisa first paved the way.
Today, the entertainer known to her social media fans as Fountain Baby follows in the footsteps of fellow Ghanaian female star Gyakie who, with her selection in April last year, became the first African woman to partner with Spotify for EQUAL.
Other African artistes to have been featured on EQUAL include Kenya’s SSARU and Muthoni Drummer Queen, Nigeria’s Ayra Starr, and South Africa’s DBN Gogo.
Entries Open for Second ALAT Food Challenge
By Aduragbemi Omiyale
Food lovers in Nigeria now have the opportunity to apply for the second edition of the ALAT Food Challenge sponsored by Wema Bank Plc.
According to the Head of Marketing Communications and Investor Relations at Wema Bank, Ms Funmilayo Falola, the company’s drive-in organising another edition of the ALAT Food Challenge was to “lift the spirits of Nigerians, especially following a difficult year.”
“It was exciting to see how Nigerians reacted to the first contest and we hope that we can replicate that joy on a much bigger scale with this edition,” she added.
On Monday, January 17, 2022, ALAT by Wema confirmed that the challenge will even improve on the successes of the previous edition and will leverage the excitement of the new year season.
The challenge will give young Nigerians another opportunity to express their excitement following an eventful year. The partnership with popular social media food influencer, Ayo the creator of the food eating show – Nigerians vs Food, will continue this season.
This challenge, which will feature two episodes, is open to all interested persons between the ages of 18 to 35 and requires all challengers to sign up on the ALAT app (via Play Store or App Store) using the referral code ‘FOOD’. Following a successful registration, challengers are expected to visit the bank’s verified social media channels to complete the process.
ALAT has built a customer base of over 600,000 customers in the past four years, investing over N2 billion in various youth-oriented initiatives such as Talk Series, SociaLiga, GameOn Turf Football Competition, Social Media Week, and many more since its launch.
Bisola Aiyeola to Host Season 5 of NdaniTV’s Real Talk
By Aduragbemi Omiyale
The fifth season of NdaniTV’s Real Talk, a foremost talk show in Nigeria, will be hosted by popular Nigerian actress and singer, Bisola Aiyeola.
The show makes a return on Thursday, January 20, 2022, according to a statement from the show organisers, with more interesting issues that will keep viewers glued to their screens.
According to the teaser video released by the production company, viewers of the addictive programme are in for an exciting season.
Real Talk first launched on the NdaniTV YouTube channel in 2016 and has had a number of popular hosts including Nicole Asinugo and Cornelia O’Dwyer. The talk show brings celebrities together to speak on societal issues and a lot more.
NdaniTV is Africa’s premier platform for original web series and is home to some of the most popular series including Gidi Up, Rumour Has It, Skinny Girl in Transit, Officer Titus and more.
With over 441,000 subscribers on YouTube and over 109 million minutes in watch time, the channel is one of the fastest-growing platforms for original content out of Nigeria and made for Africans.
NdaniTV content remains free to view on YouTube and is powered by GTCO Plc.
The trailer for this season can be viewed below;
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