By Modupe Gbadeyanka
The eventual winner of the 2021 edition of Gulder Ultimate Search (GUS) will go home with over N50 million, the organisers have confirmed.
In a statement made available to Business Post, it was stated that the grand prize includes N20 million cash, a brand new sport utility vehicle (SUV), with other mouth-watering gifts.
It was further stated that apart from the winner, the other GUS contestants will smile home with over N20 million in cash prizes.
A total of 16 persons would be selected for the reality TV show, which is making a return to the television screen after about seven years off-air.
Last week, Nigerian Breweries Plc, which created and sponsors the programme, announced the return of the show, with interested participants asked to begin to send entries from September 1 till Friday, September 10.
The theme for this year’s edition is The Age of Craftsmanship.
It was learned that since entries opened, several Nigerians have registered as Gulder Ultimate Search and Gulder Ultimate Search 2021 are among the popular topics searched on most social media platforms over the last five days, mainly because excited fans are searching for information on how to apply for the reality survival show.
The stories of past winners of GUS who have gone to grab a seat as top stars in the world’s second-largest film industry, Nollywood, is also a source of motivation for many interested applicants.
In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners – Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.
Interested contestants between 21 and 35 years old have been urged to visit the GUS website www.gulderultimatesearch.ng where they will be required to provide personal details, upload a photograph, a short video and answer a few questions.
Shortlisted applicants will undergo a regional selection process in Abuja on September 14 and 15; and in Enugu on September 15 and 16, while the final selection will take place in Lagos on September 16 and 17, 2021, while the show will run from October 16 to December 19, 2021.
The organisers explained that it made the application window very short to maintain and adhere strictly to the COVID-19 protocols in place by relevant health and government institutions.
It was stated that at the regional screenings, applicants will be subjected to physical and mental exercises, swimming and a robust medical examination, which includes but is not limited to the COVID-19 test to ensure they are fully fit.
Those certified medically fit and competent across the required physical parameters will progress to the next phase, while the 16 selected contestants will have insurance cover.
The organisers said security would be top-notch as they have the full complement of all private, public and high tech security agencies who have been mobilized to keep the facility impenetrable and protect the lives and properties of contestants and crew members, adding that the entire sites are fully equipped with an all-round armed team monitoring the CCTV footage round the clock.
Tobi Bakre Joins LandLotto as Brand Ambassador
By Dipo Olowookere
Reality TV star, Mr Tobi Bakre, has been appointed as the brand ambassador for a lottery platform in Nigeria, Landlotto.
He was chosen to use his influence to promote the brand and make it very popular among Nigerians, who are exposed to many lotto brands.
Tobi Bakre shot into prominence when he featured in season 3 of the Big Brother Nigeria show and made it to the final. He later delved into acting and also became an influencer.
Over the years, he has garnered a huge following on social media. This is one of the things that attracted the management of Landlotto and both parties agreed to work together.
The firm said the new partnership consolidates its position as a trusted platform offering Nigerians a genuine shot at financial stability, as well as the chance to own landed properties and apartments in Lagos at a cost as low as N200, though this is only opened to persons who are 18 years or older.
Landlotto, which is licensed by the Lagos State Lottery Board, allows participants to win these various prizes on a daily, weekly, monthly, bi-monthly and quarterly basis.
The company said the lotto players can get N10,000 from the daily draws with just N200; N50,000 weekly with just N500 in the super Saturday draw; N500,000 monthly with N1,000 in the monthly jackpot; a grand prize of a piece of land with N2,000 every two months in the Land Mega Win draw; and an apartment in Lagos with just N3,000 in the Landlotto Boomer draw.
NFF Plans Insurance Cover for National Teams
By Adedapo Adesanya
The federal government is working to provide insurance cover worth N2.3 billion for Super Eagles players who sustain injuries or die playing for the country.
The President of the Nigerian Football Federation (NFF), Mr Amaju Pinnick, reportedly disclosed this on Arise Television, adding that the federation would sign a contract with a bank to procure the insurance cover.
This followed the several moves that the federation has made in the previous weeks including deals with MTN and Air Peace, which come on board as telecommunications and airline partners respectively.
According to him, “A lot of positives are coming to the Nigerian Football Federation. Today, we are going to be signing a sponsorship deal with them (Premier Lotto) of about N400 million for the next three years initially then renewable.
“With the signing of Baba Ijebu today, by God’s grace, I believe we will be at least 90-92 per cent self-funding.
“Then the big one is coming on the 18th of this month (September) and if everything goes as planned, by God’s grace we will be seeing another mega-contract with one of the very massive banks.
“But that one is strictly player based whereby the players will have a comprehensive insurance cover once they have worn the Nigerian jersey.
“The (insurance) will be paid by these institutions. For injury, that contract is about N600 million a year. Then for death, it is about N1.7 billion a year. So we are still studying it.
“There is gender sensitivity in that contract that we are also making provision for the female national team.
“We are talking to the bank and they kind of agreed that every time the Super Falcons or female national team wins, they will create an account for them. They will pay the bonus and leave that money there until they finish paying. The money will grow for them,” the NFF President disclosed.
Mr Pinnick stated that the sponsorship is coming as a result of the improved integrity of the country’s football body, adding that the federation worked with PriceWaterhouseCoopers (PWC) and Financial Derivative Company (FDC) so as to ensure transparency.
YouTube to Give Creators $1,000 Production Equipment Stipend
By Dipo Olowookere
An opportunity has opened for creators in Nigeria and South Africa to take their content creation to the next level and boost their YouTube careers through an initiative called the YouTube NextUp programme.
Business Post learned that content creators will receive a $1,000 stipend mainly for the procurement of production equipment in addition to a week-long creator camp, among other benefits.
It was gathered that 20 creators with eligible channels would be selected for this production equipment stipend and they must have 10,000 to 100,000 subscribers and at least 3 pieces of original and native video content uploaded in the past 3 months.
In addition, channel accounts must be compliant with the YouTube community guidelines and have no strikes, though participation in other YouTube creator masterclasses is also a basis for acceptance.
According to YouTube, at the creator camp, participants will learn new skills and access support by the YouTube partnerships team.
Applications for the YouTube NextUp programme are currently open and to enter, each creator must submit an entry form along with the video they are most proud of and that best represents their technical production skills, creativity and storytelling ability.
They also need to answer either of these essay questions in 200 words or less: Why should you be selected? How do you collaborate with other channels? or What are your plans for the next 2 years?
Judging will involve the evaluation of the creator’s submitted video and essay along with a general evaluation of their channel, the organisers stated.
Commenting on the scheme, the YouTube Content Partnership in Sub-Saharan Africa, Addy Awofisayo, stated that, “We believe that the next generation of successful creators are already honing their skills on YouTube.
“We are excited that the YouTube NextUp programme will help take creators to the next level in their YouTube careers, enabling them to develop whole new genres and online experiences for audiences around the world.”
YouTube, through programmes like YouTube NextUp, has a long-standing commitment to being an advocate for, and ally to, the diverse communities that reside on the platform and will continue to expand its efforts to support marginalised and underrepresented communities.
In Nigeria, over 500 channels now have over 100,000 subscribers while in South Africa over 250 channels now have over 100,000 subscribers. This is an increase of over 60 per cent, year on year.
As of June this year, the percentage of YouTube channels in Nigeria making 7 figures or more revenue in Naira has now increased by 100 per cent year-on-year.
South Africa also now has an increase of 70 per cent in channels making 6 figures or more in revenue in Rands, year-on-year in the period under review.
“YouTube creators are already doing what they are passionate about and making money from it. YouTube NextUp aims to take them to the next level in terms of income generation and professionalism,” Awofisayo noted.
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