By Dipo Olowookere
First media monitoring and evaluation company in Nigeria, P+ Measurement Services, has signed an exclusive partnership deal with the Lagos State chapter of Nigerian Institute of Public Relations (NIPR).
With this deal, P+ Measurement Services will serve as the Official Media Monitoring and Evaluation Partner for the leading NIPR branch.
The exclusive partnership which commenced on Monday, December 17, 2018 will see the P+ Measurement Services handling the media monitoring and social listening activities of the Lagos NIPR across print, broadcast and online platforms during specific campaigns or events and provide the Chapter a performance Audit Report upon the completion of such activity, at no cost.
Lagos NIPR will allow P+ Measurement Services to leverage its brand properties to promote the company’s name and logo on all the Chapter’s campaigns and event communication materials, stating it as the Official Media Monitoring and Evaluation Partner.
P+ Measurement Services is the leading independent communications/PR measurement and evaluation agency in Nigeria that specializes in delivering bespoke media monitoring, measurement, evaluation services and analysis across the full spread of media channels.
Chairman of Lagos NIPR, Mr Olusegun McMedal, said at the signing of the Memorandum of Understanding (MoU) at the Secretariat of the Chapter, disclosed that, “This exclusive partnership will help the Lagos State Chapter stay abreast of news mentions, helping it to track, analyse and respond to conversations across media platforms real time.
“The outcome will also serve as a source of strategic data and component of audience engagement going forward. P+ Measurement Services is the perfect partner to help us fully realize these capabilities.”
On his part, Lead Consultant of P+ Measurement Services, Mr Philip Odiakose, stated that, “P+ Measurement is very happy to partner with the Lagos State Chapter which is the leading branch of the regulatory body of the public relations industry in Nigeria and we are committed to helping the body grow in the region through independent media monitoring and evaluation services as we believe the PR industry is currently driven by data, hence the need for the body to have a data hub they can reach out to for factual figures. Then again, this means more work for the team, but we aim to deliver the best with precision, in line with the current market standard.” Established in 1963, the Nigerian Institute of Public Relations (NIPR) is the non-governmental, not-for-profit professional association of Public Relations practitioners chartered (by Decree 16 of June 1990 now an Act of Parliament) to regulate and develop the public relations, public affairs and communication practice in Nigeria with functioning Chapters in the 36 States of the Federation including the Federal Capital Territory, Abuja.
