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Nigeria Marketing Communications Industry Has Lost a Rare Gem—Adelusi

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Tolu Ogunkoya Marketing communications industry

By Modupe Gbadeyanka

The President of the Media Independent Practitioners Association of Nigeria (MIPAN), Mr Femi Adelusi, has described the passing of the Regional Chief Executive Officer of Omnicom Media Group (OMG) West & Central Africa (WeCA), Mr Tolu Ogunkoya, as a huge loss to the marketing communications industry in Nigeria and Africa.

According to him, the deceased was a shining example of dedication, professionalism, and excellence, a very rare gem, and not many have his type of business and leadership DNA.

The marketing communication guru died on Tuesday, April 25, 2023, in the United Kingdom.

Until his death, Mr Ogunkoya was the Chairman of the 15-Member Ministerial Task Team set up by the Minister of Information and Culture, Mr Lai Mohammed, in January 2022 to fashion out and implement five fundamental reforms that would ensure the recovery of the advertising and broadcast sectors in Nigeria, within the next few years, working closely with the Director-Generals of ARCON and the Nigerian Broadcasting Commission (NBC).

A Fellow of the Advertising Regulatory Council of Nigeria (ARCON), formerly (APCON), Mr Ogunkoya was inducted as the 87th Fellow of the practice in Nigeria in 2010.

He was a Council Member and Fellow of the Institute of Directors (IOD) Nigeria and an alumni member of the Lagos Business School & the Ashridge Business School in Berkhamsted, UK.

The late Ogunkoya started his advertising career 33 years ago at the then-called Insight Communications and distinguished himself as a thoughtful and reliable young executive.

He was at SO&U for almost 10 years, where he became a key member of the leadership team, working simultaneously as the Media Lead for the Agency when he headed an Account Service Team.

In early 1999, he was head hunted and became the pioneer CEO of MediaReach Nigeria (now known as MediaReach OMD).  At the organisation, Ogunkoya assembled and led a team of determined advertising executives to set standards by which the industry now leverages.

With his team at MediaReach OMD, he set a new standard of professionalism, driven by technology and innovations in the practice of media strategy, planning, buying and implementation in Nigeria and the West African sub-region.

Under his leadership, MediaReach OMD introduced the Nigerian Media Facts Book in 2001, which has become the industry bible for media audience data and trends in the Nigeria Marketing Communications Industry. The scope of the publication was later expanded in 2006 to cover countries in West & Central Africa, written in English & French as “Nigeria/West & Central Africa Media Facts Book.”

He was bestowed with numerous laurels and commendations, including the MIPAN’s Outstanding Advertising Media Personality (OMP) for three decades in 2021, TIES – The Industry Award 2020 – Lifetime Award Winner (of three recipients in 2020), and the Brand Journalist Association of Nigeria (BJAN) Excellence Award 2018 as the Most Professional Media Practitioner in Nigeria.

Other achievements include the Outstanding Contributor to the Media Industry in the Marketing Award 2016, the Success Digest Enterprise Award, and the Male Entrepreneur of the Year 2011,

His legacy in the integrated marketing communication industry, especially media independence (strategy and management) remains indelible.

He is fondly remembered by his wife, children, family and the entire marketing communication industry.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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FG Insists Prepaid Meter is Free, Warns Nigerians Against Payment

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Ikeja Electric Prepaid meter

By Adedapo Adesanya

The federal government has reaffirmed that electricity meters being deployed under the Distribution Sector Recovery Programme (DISREP) are free for customers, warning Nigerians not to pay any money for meter supply or installation.

The Director General of the Bureau of Public Enterprises (BPE), Mr Ayodeji Ariyo Gbeleyi, stated this in Abuja at a joint media briefing on DISREP with the managing directors of Nigeria’s 11 Electricity Distribution Companies (DisCos). DISREP is financed through a $500 million World Bank facility.

The DG said the concessional nature of the funding, which comes at single-digit interest rates, makes it more sustainable than commercial borrowing and supports long-term stability in the power sector.

Under the DISREP IPF, 3.2 million smart meters are being procured and installed nationwide over four years through competitive international and local bidding. According to him, close to 700,000 meters have already been delivered, while about 200,000 have been installed across different DisCos.

The DG said, “With DISREP and other Federal Government interventions, the journey to power sector reliability is underway. DISREP is not just a short-term intervention, but part of a broader and coordinated plan of the Renewed Hope Agenda of President Bola Ahmed Tinubu, GCFR, towards building a financially viable and service-oriented electricity market

“Nigerians deserve a power sector that works, one that delivers reliable electricity, protects consumers, ensures value for money, and supports economic growth.

“Together, we shall achieve that! The supply and installation of these meters for customers is free.

It was also disclosed that the government had already paid the contractors to supply and install the meters. DISREP is integrated with other metering initiatives, including the Presidential Metering Initiative and the Meter Acquisition Fund, to accelerate the closing of Nigeria’s metering gap.

On his part, the Managing Director of Abuja Electricity Distribution Company, Mr Chijioke Okwuokenye, warned customers not to pay for meters.

“These meters are to be deployed and installed freely. Anybody asking you to bring money should be reported,” he said.

MD of Eko Electricity Distribution Company (Eko Disco), Mrs Wola Joseph-Condotti, said the company is working closely with the authorities to weed out bad eggs who extort money from customers for meter procurement and installation.

The programme offers significant benefits to consumers, including the removal of upfront meter purchase and installation costs, accurate billing, the elimination of arbitrary estimated billing, improved service accountability by DisCos, better transparency and dispute resolution, and long-term improvements in supply reliability as the sector becomes more financially viable.

For DisCos, Mr Gbeleyi said DISREP provides access to concessional World Bank financing for metering and network upgrades, reduces Aggregate Technical, Commercial and Collection (ATC&C) losses, improves liquidity and revenue assurance, and strengthens operational performance for long-term investment.

He disclosed that $250 million of the facility is dedicated to Investment Project Financing, which supports bulk procurement of the 3.2 million smart meters, deployment of Meter Data Management Systems, and provision of technical assistance and capacity-building programmes to strengthen DisCos’ operations and processes.

Describing DISREP as a landmark transaction, Mr Gbeleyi said it is the first initiative of its kind in which the government, beyond investing in distribution network infrastructure, is deploying meters at scale to bridge the country’s metering gap. He cited official figures showing that Nigeria currently has about 5.66 million unmetered electricity customers.

“The plan is to quickly close that gap. These meters are for everybody. They are for Nigerians. Priority is on unmetered customers,” he said.

He clarified that while the policy targets unmetered customers, DisCos have been allowed to deploy up to 20 per cent of the meters to replace faulty or technologically obsolete units, following feedback from the field.

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NSC Revamps PSSP to Solve Complaints, Boost Ease of Doing Business in Ports

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Port Service Support Portal

By Adedapo Adesanya

The Nigerian Shippers’ Council (NSC) has successfully concluded the review of the Port Service Support Portal (PSSP) application, which is aimed at ensuring seamless handling and efficient resolution of stakeholders’ commercial disputes across the maritime sector.

The Head of NSC-ICT, Mr Benjamin Ivwigheghweta, and his team; the Head of the Complaints Unit, Mr Bashir Ambi and his team; as well as consultants from BrandOne, all collaborated to complete the platform’s final implementation stage.

Mr Ivwigheghweta expressed satisfaction with the successful integration of the revamped PSSP for streamlined dispute resolution. He encouraged the team to fully engage with the new system and to ask questions where necessary, ensuring that every member is well equipped to meet stakeholder needs with precision and efficiency.

On his part, Mr Ambi applauded the deployment of the PSSP as a tool for accelerating grievance resolution, adding that the platform would significantly strengthen the council’s dispute resolution framework by promoting transparency, boosting stakeholder confidence, and generating reliable, data-driven records to support national economic growth.

He further commended the ICT team for its unwavering support-particularly in ensuring extended network availability to support the Unit’s after-hours operations.

Describing the PSSP as a critical modern upgrade for dispute resolution, Mr Ambi revealed that the Council’s operations are now about 90 percent digital. “We rely heavily on electronic platforms to serve our stakeholders,” he said, adding that the ICT Unit has remained the backbone of these efforts by providing consistent support, even over weekends, to ensure uninterrupted online service delivery.

This digital-first approach, he noted, keeps the NSC at the forefront of maritime efficiency.

Following a productive three-hour technical review and interactive question and answer session, the PSSP is now in its final phase.

The next steps include the configuration of individual user access by the ICT Unit and a live demonstration of the platform to Management. Upon completion of these tasks, the council will be ready to go live-ushering in a new era of digital efficiency in port service delivery.

The Port Service Support Portal was officially launched by the former Vice President, Mr Yemi Osinbajo, in June 2016 in Abuja. The launch was held alongside the unveiling of the Port Harmonized Standard Operating Procedures (SOPs). The portal was designed as an online, real-time platform to enhance service delivery, address stakeholder complaints, and curb corruption at Nigerian ports.

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Tinubu Deploys Army to Kwara, Condemns Terrorist Attack

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kwara state map

By Adedapo Adesanya

President Bola Tinubu has deployed an army battalion to Kaiama district in Kwara State after suspected jihadist fighters killed about 170 people in an overnight attack on Tuesday.

The terrorists stormed Woro and Nuku communities in Kaiama Local Council, according to Kwara State lawmaker, Mr Saidu Ahmed.

The violence highlights fears that jihadist factions prevalent in Northern Nigeria are pushing south along the Niger-Kwara axis toward the Kainji forest.

According to a statement from the Presidency, the new military command will spearhead Operation Savannah Shield to checkmate the barbaric terrorists and protect defenceless communities.

He condemned the attack as “cowardly and barbaric,” saying the gunmen targeted villagers who had rejected attempts to impose extremist rule.

“It is commendable that community members, even though Muslims, refused to be conscripted into a belief that promotes violence over peace,” President Tinubu said in the statement.

The President urged collaboration between federal and state agencies to provide succour to members of the community and ensure that those who committed the atrocities do not go scot-free.

President Tinubu prayed for the repose of the souls of the deceased and condoled with those who lost family members as well as the people and government of Kwara State.

Similarly, suspected bandits stormed Doma community in Tafoki Ward, Katsina State, on Tuesday afternoon, killing several residents, injuring many others and setting vehicles and houses ablaze.

There were conflicting figures over the casualty toll, with police putting the number of deaths at 13, while the executive chairman of Faskari Local Council estimated more than 20.

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