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Nigeria Marketing Communications Industry Has Lost a Rare Gem—Adelusi

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Tolu Ogunkoya Marketing communications industry

By Modupe Gbadeyanka

The President of the Media Independent Practitioners Association of Nigeria (MIPAN), Mr Femi Adelusi, has described the passing of the Regional Chief Executive Officer of Omnicom Media Group (OMG) West & Central Africa (WeCA), Mr Tolu Ogunkoya, as a huge loss to the marketing communications industry in Nigeria and Africa.

According to him, the deceased was a shining example of dedication, professionalism, and excellence, a very rare gem, and not many have his type of business and leadership DNA.

The marketing communication guru died on Tuesday, April 25, 2023, in the United Kingdom.

Until his death, Mr Ogunkoya was the Chairman of the 15-Member Ministerial Task Team set up by the Minister of Information and Culture, Mr Lai Mohammed, in January 2022 to fashion out and implement five fundamental reforms that would ensure the recovery of the advertising and broadcast sectors in Nigeria, within the next few years, working closely with the Director-Generals of ARCON and the Nigerian Broadcasting Commission (NBC).

A Fellow of the Advertising Regulatory Council of Nigeria (ARCON), formerly (APCON), Mr Ogunkoya was inducted as the 87th Fellow of the practice in Nigeria in 2010.

He was a Council Member and Fellow of the Institute of Directors (IOD) Nigeria and an alumni member of the Lagos Business School & the Ashridge Business School in Berkhamsted, UK.

The late Ogunkoya started his advertising career 33 years ago at the then-called Insight Communications and distinguished himself as a thoughtful and reliable young executive.

He was at SO&U for almost 10 years, where he became a key member of the leadership team, working simultaneously as the Media Lead for the Agency when he headed an Account Service Team.

In early 1999, he was head hunted and became the pioneer CEO of MediaReach Nigeria (now known as MediaReach OMD).  At the organisation, Ogunkoya assembled and led a team of determined advertising executives to set standards by which the industry now leverages.

With his team at MediaReach OMD, he set a new standard of professionalism, driven by technology and innovations in the practice of media strategy, planning, buying and implementation in Nigeria and the West African sub-region.

Under his leadership, MediaReach OMD introduced the Nigerian Media Facts Book in 2001, which has become the industry bible for media audience data and trends in the Nigeria Marketing Communications Industry. The scope of the publication was later expanded in 2006 to cover countries in West & Central Africa, written in English & French as “Nigeria/West & Central Africa Media Facts Book.”

He was bestowed with numerous laurels and commendations, including the MIPAN’s Outstanding Advertising Media Personality (OMP) for three decades in 2021, TIES – The Industry Award 2020 – Lifetime Award Winner (of three recipients in 2020), and the Brand Journalist Association of Nigeria (BJAN) Excellence Award 2018 as the Most Professional Media Practitioner in Nigeria.

Other achievements include the Outstanding Contributor to the Media Industry in the Marketing Award 2016, the Success Digest Enterprise Award, and the Male Entrepreneur of the Year 2011,

His legacy in the integrated marketing communication industry, especially media independence (strategy and management) remains indelible.

He is fondly remembered by his wife, children, family and the entire marketing communication industry.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Adelabu’s Sister, Twin Nephews Regain Freedom as Police Kill Kidnappers

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Mrs. Olaide Busayo Adegoke John-Paul

By Dipo Olowookere

The younger sister of the former Minister of Power, Mr Adebayo Adelabu, Mrs Olaide Busayo Adegoke John-Paul, has been rescued by officials of the Nigeria Police Force (NPF).

The woman was freed from her kidnappers along with her twin sons, Peter and Paul, on Saturday evening.

They were abducted on Wednesday morning while the former employee of the Central Bank of Nigeria (CBN) was taking her children to school in Ibadan, Oyo State.

The unfortunate incident reportedly occurred at about 7:30 am on June 3, 2026, throwing residents of the area into panic. The 43-year-old mother was taken from her vehicle by the gunmen and driven away with her 12-year-old twin sons.

This evening, in an operation by security operatives, the victims were rescued, while two of the suspected kidnappers were fatally shot in a gun duel, and two firearms were recovered from the gang.

The police are now combing the area where the rescue operation took place to apprehend some of the fleeing kidnappers, who are believed to have escaped with gunshot wounds.

The news of the rescue of the kidnapped victims has thrown the family of the former Minister into a frenzy.

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FG, Honeywell Explore Sustainable Development Opportunities

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By Modupe Gbadeyanka

The federal government and the Honeywell Group are strengthening a partnership aimed at achieving sustainable development in Nigeria.

The company on Thursday held a meeting with the Minister of Interior, Mr Olubunmi Tunji-Ojo, in Abuja. Both parties explored ways to promote economic development, reaffirming the importance of public-private sector cooperation in advancing Nigeria’s development agenda and improving service delivery for citizens.

The Senior Adviser to the Honeywell Group, Mrs Oduwaye Nsidi-Sakiri, reaffirmed the organisation’s commitment to supporting national development through constructive engagement and collaboration.

“We commend the remarkable progress that has been made. These achievements are a reflection not only of leadership but also of the dedication and hard work of the entire team within the Ministry,” she said.

She explained that the visit reflected Honeywell Group’s longstanding tradition of maintaining proactive and constructive relationships with government institutions, regulatory agencies, and other key public-sector stakeholders. She further expressed the group’s willingness to explore opportunities for collaboration in support of government initiatives and national development objectives.

Also speaking, Honeywell Group Chief Operating Officer, Mrs Tomi Ayo-Tugbo, commended the Ministry for reforms that are delivering tangible improvements in the lives of Nigerians, reiterating the firm’s commitment to supporting the country’s growth and prosperity.

On his part, Mr Tunji-Ojo praised the company for its longstanding contributions to Nigeria’s economy and acknowledged the critical role of the private sector in driving economic growth, creating jobs, and supporting national development.

He further assured the delegation of the Ministry’s readiness to engage with stakeholders and collaborate with responsible corporate organisations in advancing initiatives that promote economic development, innovation, and improved service delivery.

The Minister emphasised that the reforms being implemented across the Ministry and its agencies are designed not only to improve operational efficiency but also to strengthen national security and enhance public confidence in government institutions.

“Our goal is to build institutions that work efficiently for the people. We are committed to creating systems that are transparent, technology-driven, and capable of delivering services in a manner that reflects the aspirations of a modern Nigeria,” he stated.

“The government cannot achieve sustainable development alone. Strong partnerships between the public and private sectors are essential to building a prosperous nation. We value organisations such as Honeywell Group that have consistently invested in Nigeria and contributed to the country’s growth over several decades,” Mr Tunji-Ojo added.

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FG Orders MDAs to Secure Funding Before Awarding Contracts

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By Adedapo Adesanya

The federal government has directed that no new public contracts should be awarded without first getting the funds, as part of efforts to improve project delivery across the country.

Director-General of the Bureau of Public Procurement (BPP), Mr Adebowale Adedokun, disclosed this on the sidelines of the Inaugural Hosting of The Procurement Evolution in Abuja on Thursday.

Mr Adedokun said President Bola Tinubu had approved measures to raise resources needed to settle outstanding obligations to contractors, describing timely payment as critical to an efficient procurement system.

“Mr President has given a directive on when funds should be raised to address the concerns of contractors who are yet to be paid. With this, procurement processes will be much better because payment is now tied to procurement.

“Meaning that no award will be further issued without resources or funding available. So these are the things that the President has asked us to do.”

The BPP boss said the government was also implementing 23 procurement reforms aimed at improving transparency, efficiency and value for money in public spending.

According to him, committees to drive the reforms will soon be inaugurated by the Secretary to the Government of the Federation (SGF).

He said the reforms were designed to ensure that Nigerians benefit directly through improved infrastructure, healthcare, education and better living conditions.

“The president wants Nigerians to feel the effects of this transformation by having good roads, good hospitals, good educational institutions, and a good living wage for all workers.”

The Secretary to the Government of the Federation (SGF), Mr George Akume, said public procurement remained central to the Tinubu administration’s Renewed Hope Agenda.

Mr Akume noted that ongoing reforms, including proposed amendments to the Public Procurement Act 2007, the Nigeria First Policy, Nigeria e-Marketplace initiative, community-based procurement and affirmative procurement programmes, were intended to strengthen local industries and promote economic inclusion.

The SGF, represented by Mr Abubakar Kana, Permanent Secretary, General Services Office, Office of the SGF, added that the reforms would enhance transparency, simplify procurement processes and leverage technology to improve service delivery and national development.

“As we move forward, our collective responsibility is very clear.

“We must ensure that procurement processes are simplified. without compromising accountability, that technology is fully leveraged to eliminate inefficiencies and that all stakeholders work collaboratively to achieve shared national goals.

“The federal government remains fully committed to supporting the Bureau of Public Procurement in driving these reforms and ensuring that public procurement becomes a catalyst for economic growth, infrastructure development and improved quality of life for all our citizens.”

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