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Nigeria Marketing Communications Industry Has Lost a Rare Gem—Adelusi

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Tolu Ogunkoya Marketing communications industry

By Modupe Gbadeyanka

The President of the Media Independent Practitioners Association of Nigeria (MIPAN), Mr Femi Adelusi, has described the passing of the Regional Chief Executive Officer of Omnicom Media Group (OMG) West & Central Africa (WeCA), Mr Tolu Ogunkoya, as a huge loss to the marketing communications industry in Nigeria and Africa.

According to him, the deceased was a shining example of dedication, professionalism, and excellence, a very rare gem, and not many have his type of business and leadership DNA.

The marketing communication guru died on Tuesday, April 25, 2023, in the United Kingdom.

Until his death, Mr Ogunkoya was the Chairman of the 15-Member Ministerial Task Team set up by the Minister of Information and Culture, Mr Lai Mohammed, in January 2022 to fashion out and implement five fundamental reforms that would ensure the recovery of the advertising and broadcast sectors in Nigeria, within the next few years, working closely with the Director-Generals of ARCON and the Nigerian Broadcasting Commission (NBC).

A Fellow of the Advertising Regulatory Council of Nigeria (ARCON), formerly (APCON), Mr Ogunkoya was inducted as the 87th Fellow of the practice in Nigeria in 2010.

He was a Council Member and Fellow of the Institute of Directors (IOD) Nigeria and an alumni member of the Lagos Business School & the Ashridge Business School in Berkhamsted, UK.

The late Ogunkoya started his advertising career 33 years ago at the then-called Insight Communications and distinguished himself as a thoughtful and reliable young executive.

He was at SO&U for almost 10 years, where he became a key member of the leadership team, working simultaneously as the Media Lead for the Agency when he headed an Account Service Team.

In early 1999, he was head hunted and became the pioneer CEO of MediaReach Nigeria (now known as MediaReach OMD).  At the organisation, Ogunkoya assembled and led a team of determined advertising executives to set standards by which the industry now leverages.

With his team at MediaReach OMD, he set a new standard of professionalism, driven by technology and innovations in the practice of media strategy, planning, buying and implementation in Nigeria and the West African sub-region.

Under his leadership, MediaReach OMD introduced the Nigerian Media Facts Book in 2001, which has become the industry bible for media audience data and trends in the Nigeria Marketing Communications Industry. The scope of the publication was later expanded in 2006 to cover countries in West & Central Africa, written in English & French as “Nigeria/West & Central Africa Media Facts Book.”

He was bestowed with numerous laurels and commendations, including the MIPAN’s Outstanding Advertising Media Personality (OMP) for three decades in 2021, TIES – The Industry Award 2020 – Lifetime Award Winner (of three recipients in 2020), and the Brand Journalist Association of Nigeria (BJAN) Excellence Award 2018 as the Most Professional Media Practitioner in Nigeria.

Other achievements include the Outstanding Contributor to the Media Industry in the Marketing Award 2016, the Success Digest Enterprise Award, and the Male Entrepreneur of the Year 2011,

His legacy in the integrated marketing communication industry, especially media independence (strategy and management) remains indelible.

He is fondly remembered by his wife, children, family and the entire marketing communication industry.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Power Outage in Nigeria as National Grid Collapses

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By Aduragbemi Omiyale

Nigeria is currently experience a cut in power supply after the national grid collapsed for the 11th time in 2024.

This is the first time in over a month as the last time the nation witnessed a nationwide shut down in electricity supply was on November 7, 2024.

Before then, the country was experiencing an incessant collapse of the grid, which prompted the federal government to set up a team to address the issue.

However, just when Nigerians were thinking they will not witnessed another national grid collapse in the year, it issue reared its ugly head again.

On Wednesday afternoon, most of the energy distribution companies suffered power outage, prompting them to inform their customers of the situation.

One of the DisCos, Ikeja Electric Plc, in a message to electricity consumers under its franchise area, said, “Please be informed that we experienced a system outage today, December 11, 2024, at about 13:32 hours affecting supply within our network.

“Restoration of supply is ongoing in collaboration with our critical stakeholders. Kindly bear with us.”

Recall that on Tuesday, in a report, Google listed national grid as one of the top trending searches by Nigerians this year.

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NLNG to Replace Vessels in Move Towards Decarbonisation, Sustainability

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Nigeria LNG Limited NLNG

By Adedapo Adesanya

The Nigerian LNG Limited (NLNG), which produces Nigeria’s Liquified Natural Gas (LNG) and natural gas liquids (NGLs) for export, is planning to replace all its vessels with modern ships within the next decade.

This was disclosed by Mr Nnamdi Anowi, the General Manager of Production, NLNG, during the World Leaders’ Panel session on Tuesday in Berlin, Germany, as part of the 2024 World LNG Summit and Awards.

Speaking at the event themed “Achieving the Balance Between Energy Security and Decarbonisation,” he said the company which was incorporated in 1989 was making plans to boost its vessels to ensure proper transportation of gas for export.

“We are making significant strides in our shipping operations. Over the next 10 years, we aim to transition from our current steam-powered vessels to modern ships.

“Earlier this year, we took a major step by entering into a long-term chapter of our first modern ship Aktoras, and we are already planning to acquire a second ship next year,” he said.

On the critical issue of net zero emissions, Mr Anowi said that NLNG aspires to achieve net zero emissions by 2040.

According to him, this goal is attainable through implementing a combination of solutions that include operational efficiency, natural sinks/offset projects, carbon capture and storage (CCS), net zero expansion, digital solutions and shipping efficiency.

“Our pathway to net zero aligns with Nigeria’s target of reaching net zero by 2060, while many major players in the industry are aiming for 2050.

“We are actively expanding our initiatives in this area, including several low-carbon projects,” he explained.

Regarding Liquefied Petroleum Gas (LPG), Anowi noted that the company had committed 100 per cent of its LPG production (propane and butane) to the Nigerian market.

He pointed out the urgent need for cleaner energy, citing a report that revealed that not less than 100,000 Nigerians died yearly from smoke inhalation caused by cooking with firewood, predominantly affecting women and children.

“This underscores our commitment to sustainability. It’s important to recognise that about 80 per cent of Africans lack access to cleaner energy.

“When discussing sustainability, we can not overlook the necessity of providing energy to these communities,” he added.

He further elaborated on NLNG’s strategy, stating, “Our objective at Nigeria LNG is to maintain safety, enhance capacity, foster growth, and future-proof our business.

“The recent transformation programme includes a rebranding initiative, evidenced by the unveiling of a new logo and the company’s renewed purpose: providing energy for life’s sustainability.

Mr Anowi also noted that NLNG was working diligently to improve its production capacity from 23 million tons to 30 million tons through its Train 7 Project.

“We are actively engaging with stakeholders and the government to ensure our LNG trains are filled by the end of next year,” he said.

On sustainability, Mr Anowi explained that 75 per cent of NLNG’s emissions result from its operations, with the remaining 25 per cent coming from its shipping activities.

He emphasised the importance of measurement, reduction, avoidance and mitigation strategies in their sustainability efforts.

He said that the company was also exploring CCS opportunities through partnerships with the government and other international oil companies.

“We are in the early stages of CCS implementation, assessing potential reservoirs for this purpose,” he said.

In terms of renewable energy, Anowi said that NLNG was investigating solar power projects at its offices in Abuja and Port Harcourt as part of its broader sustainability initiatives.

“We are committed to abatement efforts and are collaborating with experienced private companies to explore carbon credit opportunities.

“We must balance sustainability with affordability and reliability in energy supply.

“The African region must progress at its own pace, prioritising immediate energy needs before addressing long-term sustainability goals,” he explained.

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National Grid, Mr Ibu Among Top Trending Searches by Nigerians in 2024

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By Dipo Olowookere

Many events happened in 2024 in Nigeria but a few shook the nation because of their impact on residents of the country.

According to a report released by Google, the incessant collapse of the national grip, which plunged the nation into darkness, was among trending searches on its platform.

In the report made available to Business Post on Tuesday, the tech giant said this year’s results show a continued interest in the political and economic landscape, with searches related to the US elections, the new national anthem.

“The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year.

“From cultural milestones to pressing concerns, these insights reflect how Search continues to be a valuable tool for users to navigate and better understand their world,” the Communications and Public Affairs Manager for Google West Africa, Taiwo Kola-Ogunlade, stated.

Google’s 2024 Year in Search for Nigeria showcased the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigerians’ attention in the year.

Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn, and do.

The music scene in 2024 was marked by a surge in popularity for artists like Shallipopi and Khaid, who also featured prominently in the overall personalities list. The top trending song was “”I Don’t Care” by Boy Spyce”, followed closely by “Ozeba” and “Commas” by Ayra”. Nigerians also showed a keen interest in understanding the lyrics of various songs, with “Ogechi lyrics”, “Ozeba lyrics”, and “Omemma by Chandler Moore lyrics” leading the searches in the lyrics category.

This year, Nigerians continued to demonstrate a strong interest in entertainment with movies like “A Tribe Called Judah”, “Treasure In The Sky”, and “Damsel” topping the movie charts. The top TV series that captured the interest of Nigerian netizens included “Supacell”, “My Demon”, and “Queen of Tears”. In the culinary world, Nigerians explored diverse recipes with “Pornstar Martini recipe” leading the searches.

Concerns about personal well-being and global events were also reflected in search trends. Questions like “How much is dollar to naira today?”, “How to get perfectly defined curls for African hair?”, and “Who won the US presidential election?” topped the list of queries. Nigerians were curious about the meaning of words like “demure,” “steeze,” and “pet peeves,” turning to Search for answers.

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