General
Olatubosun Suggests Home-grown Method of Teaching Yoruba Culture
By Modupe Gbadeyanka
The Commissioner for Information, Culture and Tourism in Oyo State, Mr Wasiu Olatubosun, has suggested that the Yoruba culture can be taught effectively through a home-grown teaching method.
At the 2022 Ijala Are-Ode Cultural Festival in Ibadan, the Commissioner emphasised that for the Yoruba race to conquer the world, its people must appreciate who they are, learn the things of the race, and behave truly like omoluabis.
He informed participants of the programme with the theme Ijala: Beyond Social Gyration to Intellectual Exposition of Yoruba Cultural Heritage that the state government, under Governor Seyi Makinde, has shown commitment to resuscitating the Yoruba culture and tradition among the younger generation through a re-introduction of history classes to public schools in the state.
Mr Olatubosun, who was represented by the Permanent Secretary of the Ministry, Mr Oye Oyedele, assured that the state government would continue to promote the growth of the language and the culture of Yoruba.
In his contribution, a veteran actor and Araba Awo of Osogbo, Mr Yemi Elebuibon, urged Africans to develop their culture, observing that it is a must to “first appreciate who they are and what they are.”
He also warned the Yorubas against jettisoning Ifa science and technology, adding that if care is not taken, in no distant future, people of the Yoruba tribe will soon be paying the Europeans for Ifa divination.
During his lecture, a scholar, Prof. Akinkunmi Adegbola Alao, said there was a need to go back to the basics, look beyond the social gyrations derived from Ijala by hunters, and find ways to deploy the intellectual foundation of Ijala in Yoruba cultural heritage, urging historians to research Yoruba cultural values that can benefit the society constantly.
He noted that although the immediate purpose of any traditional music performance is to entertain, the genre of music could influence a renaissance of Yoruba Culture and traditions, appealing to Africans, especially the Yorubas, to embrace and leverage indigenous technology to develop human society.
“We need to go back to the basics. Go beyond just the gyrations of individuals, amusing themselves, to unearth the intellectual premise of this rich cultural tradition,” he said.
Speaking on what led to the celebration of Ijala by hunters in those days, Mr Alao noted that the neglect by the political class gave room for chanting Ijala by the hunters to celebrate their contributions to society.
He applauded the efforts of hunters in maintaining peace within the boundaries of their society, admonishing the political class to stop forthwith diminishing their importance.
“The nature of their profession takes them away from domestic politics. They are always engaged in warfare and deep forest hunting, and so many other activities outside the immediate precinct of the established kingdoms. So many times, they are not on the ground to take part in the political process, so the political class diminished their importance,” he observed.
“But they resorted to Ijala to celebrate themselves, to call attention to their importance and to let people know they have contributed a lot to the development of the society,” he continued.
The culture enthusiast commended the Oyo State Government for partnering Ona-ara Development Forum in celebrating the Ijala are-ode cultural renaissance.
“Rather than denouncing our hunters, we must encourage them to use their knowledge towards the development of human society positively,” he noted, stating that the festival will open doors of opportunities to hunters, showcasing talents and the importance of the hunters’ guild.
Speaking earlier, the Chairman Organising Committee, Ijala Are-Ode Cultural Festival, Mr Dipo Gbenro, noted that the Ona Ara Development Forum seeks the development of Ona-Ara.
He also revealed that the forefathers of all Ona-Ara indigenes were hunters and warriors who played pivotal roles in the Agbekoya war, stating that Ijala is expository of intellectual content, spells history, and family lineage.
“Ijala explores and exposes the inadequacies of our leaders, promotes social relations and is rich with powerful words,” he said.
By Aduragbemi Omiyale
The Governor of Kwara State, Mr AbdulRahman AbdulRazaq, has removed his Deputy Chief of Staff and the Principal Private Secretary.
In a statement on Monday by his Deputy Chief Press Secretary, Mr Mashood AbdulRafiu Agboola, it was disclosed that the Governor also removed all Special Advisers, Advisers, Senior Special Assistants, and Special Assistants in the “minor cabinet shake-up.
It was explained that the action was to extend opportunities to more party members and inject fresh energy into the administration.
Mr AbdulRazaq directed them to hand over all government properties in their custody to the Office of the Secretary to the State Government.
He thanked the affected appointees for selfless service to the state and his administration, wishing them well in their future endeavours.
“His Excellency expresses his gratitude to all the appointees for their priceless service to the state. He wishes them the best in their future endeavours,” the statement noted.
By Adedapo Adesanya
The federal government has announced that another batch of Nigerians will be evacuated from South Africa on Tuesday as part of ongoing efforts to safeguard citizens ahead of planned anti-immigrant protests in the country.
Anti-immigrant groups in South Africa have set a June 30 deadline for immigrants to leave the country, planning widespread demonstrations on that date and threatening a national shutdown if the country’s government does not take significant action on immigration.
According to the spokesperson for the Ministry of Foreign Affairs, Mr Kimiebi Ebienfa, an Air Peace aircraft departed Nigeria on Monday and is expected to return to Lagos on Tuesday morning with another group of Nigerians who opted for voluntary evacuation.
The latest operation comes as anti-immigration groups prepare to stage demonstrations from June 30. The government has continued its evacuation programme for Nigerians who have indicated a willingness to return home.
Providing details of the latest flight, Mr Ebienfa said, “Nigeria will resume the evacuation of our nationals from South Africa today.
“Air Peace aircraft will depart Nigeria today, Monday, June 29, 2026, at 3:00 pm and is expected to arrive in South Africa at approximately 9:00 pm local time.
“The return flight is scheduled to depart South Africa at 12:00 midnight and is expected to arrive at Murtala Mohammed International Airport, Lagos, on Tuesday morning.”
He added that 271 Nigerians are expected to arrive on the evacuation flight.
President Tinubu approved the voluntary evacuation programme earlier this month to enable Nigerians willing to leave South Africa to return home safely.
Earlier in June, the federal government disclosed that five Air Peace evacuation flights had been approved after more than 500 Nigerians were screened for repatriation. The Ministry of Foreign Affairs said the flights were intended to ensure that all registered Nigerians who wished to return would be evacuated safely.
Before the latest operation, 328 Nigerians had already been repatriated in two batches. The first flight, which landed on June 11, brought back 262 returnees, while a second batch of 66 arrived in Lagos on June 25.
The evacuation exercise is being coordinated by the Federal Government in partnership with Air Peace and other relevant agencies.
General
Why Ad Platform Policy Changes Are a Hidden Risk in Every Outsourced Paid Media Relationship
The rules governing digital advertising landscapes are never set in stone. Major platforms like Google, Meta, and TikTok frequently update their privacy frameworks, compliance requirements, and algorithmic bidding logic without giving agencies much time to prepare. When a marketing team decides to delegate its active campaigns to an external production partner, these sudden policy shifts can introduce a major element of vulnerability into the relationship. Integrating a professional white label ppc management structure allows your business to scale production and tap into high-level optimization talent without building a massive internal department. However, if your fulfillment partner is not built to monitor, interpret, and rapidly deploy adjustments in response to changing platform guidelines, your clients risk facing sudden account suspensions or massive spikes in customer acquisition costs.
Decoupling Technical Adaptability from Account Ownership
When an advertising platform changes its rules, the changes need to be made away in the live ad accounts. This is so the ads do not stop working. Sometimes there is a problem when one team thinks another team is taking care of making sure the ads follow the rules. The team that is supposed to make sure everything is working thinks the other team is doing this job. This can cause problems like missing information and ads that do not work. To keep your clients happy, you need a plan that says who is in charge of checking for rule changes, who updates the ad information, and who updates the ad text rules when the advertising platform changes its rules. You need to know who does what so everything runs smoothly. Advertising platforms and ad accounts are important for your clients.
Managing the Financial Fallouts of Compliance Delays
The real-world financial cost of failing to adapt to sudden policy changes can ruin an agency’s reputation and cause high client turnover. If an automated ad platform updates its rules for a specific industry—such as healthcare, real estate, or finance—and your campaign structure fails to adjust within the grace period, entire accounts can be paused overnight. While your backend team works to fix the errors, your client loses valuable inbound leads while their fixed overhead costs remain. Agencies must make sure their fulfillment partners don’t just focus on basic optimization but also maintain a proactive stance toward platform compliance to prevent budget waste and operational downtime.
Maintaining Strategic Alignment Through Platform Shifts
Relying on a partner to manage the daily execution of your paid media means you must remain highly aligned on how macro-level platform changes alter your broader strategy. When networks restrict traditional targeting methods, your backend white label ppc management team must quickly pivot to alternative solutions, such as first-party data loops or contextual targeting systems. If your vendor operates on autopilot without adjusting to these shifts, your campaigns will slowly lose efficiency as the old targeting methods become obsolete. Regular strategy sessions are essential to confirm that your optimization partners are actively adjusting their setups to remain effective beneath the latest network rules.
Building a Resilient Operations Partnership
To do well with ad networks, you need to work together with your partners and be able to change quickly. You also need to be open with each other. Ad agencies can not just set up their paid media. Forget about it. They need to keep an eye on it and make changes when needed. If you work closely with the company that provides your white-label service, you can protect your business from losing money. You should expect this company to tell you about changes to the network rules and to take action. The best partnerships are the ones where people work together all the time and make changes fast. This helps your clients make money consistently from their investments even when the rules of the ad networks change. Modern ad networks are always changing, so you need to be able to change with them to do well. Modern ad networks require a lot of work to navigate successfully.
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