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P+ Measurement Services Hosts 2019 AMEC Measurement Month in Nigeria

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2019 AMEC Measurement Month in Nigeria

The International Association for the Measurement and Evaluation of Communication (AMEC), in conjunction with P+ Measurement Services, is set to host the annual educational programme, AMEC Measurement Month (#AMECMM), 2019 in Nigeria.

P+ Measurement, a media independent and Nigeria’s first specialized agency championing new innovative models for Communications Measurement and Evaluation, will join 86 other participating countries to host the annual event, with the theme Why Measurement and Evaluation is Necessary for the Growth of the PR Industry. The event, now in its fourth year in Nigeria, is slated for November 22, 2019.

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The event will be facilitated by industry experts, Gilbert Alasa, Lead Analyst, Osmosis Africa and supported by Philip Odiakose, Lead Consultant, P+ Measurement Services.

Mr Odiakose, who’s agency also lead a quarterly capacity building training exercise for communications and PR experts in Nigeria, said this year’s edition of the annual event will help marketing communications professionals discover data-driven models for measuring the impact of their communication campaigns.

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“We are happy to be the sole Independent PR measurement agency in Nigeria selected by AMEC to lead this conversation. We are not only open to working with organizations who want to make sense of their communication programs, we are also looking to expand our mileage while mainstreaming these critical skills from the academia to the public and private sectors,” Mr Odiakose said.

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For the first time, the event will be broadcast live to reach more professionals and increase participation. The hashtags:  #EvaluatePR #AMECMM will be used to join in on the online platform for the event.

For Communications and PR professionals who intend to attend, kindly register here to book a free seat at https://forms.gle/yFtMxfpLioziKe8ZA. For more information about the AMEC Measurement Month and events, kindly visit the link https://amecorg.com/measurement-month-2019/

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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LG Polls: Ogun Imposes Movement Restriction

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Ogun LG Polls

By Adedapo Adesanya

The Ogun State Government has announced a statewide restriction of movement between 7 am and 4 pm on Saturday, July 24, 2021, to allow for the conduct of local government elections.

The State Commissioner for Information and Strategy, Mr Abdulwaheed Odusile, said the restriction was at the instance of the Ogun State Independent Electoral Commission (OGSIEC), which is conducting the councilorship and chairmanship elections in all the 236 wards across the 20 local government areas in the state.

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However, during the period of the restriction, voters will be free to move to their polling centres within their neighbourhood and cast their votes for the candidates of their choice.

The statement urged the electorate to be peaceful and avoid any act that could tarnish the hard-earned reputation of Ogun State as one of the most peaceful states in the country.

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This is coming after the Lagos State Government restricted movement between 8 am and 3 pm on Saturday for the same purpose.

Mr Gbenga Omotoso, the Commissioner for Information and Strategy, had said in a statement Thursday that the restriction will enable the Lagos State Independent Electoral Commission (LASIEC) to conduct hitch-free elections across the 57 local government areas and local council development areas in the state.

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“The restriction will facilitate the ease of movement of the electorate, election materials and LASIEC officials for the sanctity of the election, effective monitoring and enhanced security,” Mr Omotoso said.

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Everybody Needs PR—Yomi Badejo-Okusanya

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yomi badejo okusanya Everybody Needs PR

By Aduragbemi Omiyale

The Group Managing Director of CMC Connect BCW, Mr Yomi Badejo-Okusanya (YBO), has emphasised the importance of Public Relations to organisations and individuals, saying everybody needs PR.

Mr Badejo-Okusanya, who doubles as the president of the African Public Relations Association (APPA), therefore, submitted that efforts should be made to have a better understanding of the profession, noting that PR is different from journalism but both work together to achieve great results.

He called on organisations, leaders, nations, policy and decision-makers to never overlook the value that PR brings to the table.

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“Many still bear in mind that PR is only about press releases and organising events whilst those with an understanding of the weight PR professionals pull as a result of their expertise have yielded great results for themselves,” he said.

Mr Badejo-Okusanya, while speaking on the first-ever World PR Day held on July 16, 2021, charged practitioners to push forward the agenda of PR in their daily dealings, stressing that “PR needs PR.”

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The APRA leader said the decision to set aside a day for PR and a unified global agenda was indeed a welcome development, stressing that, for the past 33 years, APPA has been able to gather PR Practitioners in Africa and recently across the globe under one roof to push forward the agenda of PR, the profession itself and discuss issues, trends and solutions to PR needs.

“I am delighted because this day speaks to the fact that our effort is yielding results in ways that will take the profession to the level where it belongs and better utilized by organisations, businesses, nations, brands, individuals, decision and policymakers.

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“Truth is, everybody needs PR. It is part of our daily lives and PR is about telling a compelling story! This call for unity on a day such as this will bring about great opportunities and collaborations that will be beneficial to our profession in the long run,” he said.

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MIIVOC to Train FIRS Officials on FOI Act

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FOI Act

By Modupe Gbadeyanka

A group known as the Media Initiative against Injustice, Violence and Corruption (MIIVOC) is taking steps to improve the knowledge of government officials in the implementation of the Freedom of Information (FOI) Act of 2011.

Already, it has concluded arrangements with the management of the Federal Inland Revenue Services (FIRS) to train key personnel on the provisions and application of the law.

“Knowledge and capacity on the FOI Act are still very low in the country. There is a need for training and retraining of representatives of public institutions on the provisions and applications of the Act.

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“Poor understanding of the provisions of the FOI Act is one of the reasons for its poor implementation in Nigeria, particularly, among state actors,” the Executive Director of MIIVOC, Mr Walter Duru, said.

“Section 13 of the FOI Act makes it mandatory for public institutions to ensure the provision of appropriate training for its officials on the public’s right to access information or records held by the government or public institutions, as provided for in this Act,” he added.

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“Pursuant to section 13 of the FOI Act, the present management of FIRS approved the training for relevant officials of the Service on the FOI Act, with the view to ensuring increased compliance. The training is to be held on Thursday and Friday this week in Abuja,” Mr Duru also stated.

The MIIVOC chief, who also chairs the board of the Freedom of Information Coalition, Nigeria called on other public institutions in the country to take steps towards enhancing the capacity of their officials through regular training and retraining on the provisions of the Act.

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He also called on Nigerian citizens to take advantage of the FOI Act to hold governments at all levels accountable.

Mr Duru, an Assistant Professor of Communication and Multimedia Design at the American University of Nigeria, Yola is the leader of the non-state actors drive on FOI Implementation in Nigeria – Chairman of Freedom of Information Coalition in Nigeria.

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