General
Press Release Distribution Services: Unlocking the Power of Earned Media in 2022
Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.
For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.
For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.
Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.
The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.
The WHY, Where, Whom, and What
This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.
You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.
The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.
The importance of Press release Distribution in 2022
2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.
While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.
Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.
How to Find Reliable Press Release Distribution Company
Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.
When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.
You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.
Press Release Distribution Timelines
Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.
Conclusion
Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.
General
Jim Ovia Bets on Luxury Housing With New Multi-Billion Naira Lagos Towers
By Adedapo Adesanya
Nigerian business leader and Zenith Bank founder, Mr Jim Ovia, is expanding his footprint in real estate with the construction of a 26-floor Metropolitan Towers residential development in Lagos, where units start at $1.85 million (N2.5 billion), as well as the completion of a 44-unit Quantum Luxury Towers high-rise, where apartments start from $2.8 million (N3.8 billion).
Mr Ovia, who until recently retired as the chairman of Zenith Bank, Nigeria’s biggest lender by market value, through his Quantum Luxury Properties Limited business, is seeking to deepen his property investments.
Among his most notable property investments is the transformation of previously underutilised waterfront land on Ozumba Mbadiwe in Lagos into premium commercial and hospitality assets. These developments include the Civic Centre, Civic Towers and hospitality properties that have become prominent landmarks within Lagos’ commercial landscape.
At a recent gathering, the businessman described real estate as a more profitable venture than banking, pointing to the significant value created through strategic property investments over the years.
Mr Ovia noted that some of his most rewarding investments have come from real estate developments rather than traditional banking operations.
His latest play comes as rapid urban population growth and increasing demand for commercial space have strengthened the real estate sector’s long-term fundamentals, while the country faces rising housing deficits.
After his retirement from Zenith Bank, following the completion of the regulatory maximum tenure of 12 years as a non-executive director and chairman under corporate governance guidelines of the Central Bank of Nigeria (CBN), Mr Mustafa Bello was announced as the new chairman, effective April 27, 2026.
Beyond banking and real estate, the tycoon has also developed a significant interest in telecommunications and technology, particularly Visafone in 2007, which he built to become Nigeria’s largest Code Division Multiple Access (CDMA) telco serving over 2 million subscribers and owned 800MHz spectrum licenses, setting the foundation for future 4G services.
In January 2016, South African telco group MTN bought Visafone for over N47 billion to improve its broadband services in its biggest market.
General
Navy Intercepts 92,660 Litres of Illegally Refined Diesel in Rivers
By Adedapo Adesanya
The Nigerian Navy has recorded another breakthrough in its campaign against crude oil theft and illegal refining in the Niger Delta, recovering 92,660 litres of suspected illegally refined Automotive Gas Oil (AGO), commonly known as diesel, along the Rivers-Bayelsa border.
The recovery was made under Operation Delta Sentinel following intelligence reports that led personnel of the Nigerian Navy Ship (NNS) SOROH to the Okolomade community in Abua-Odual Local Government Area of Rivers State.
According to a statement issued by the Director of Naval Information, Captain Abiodun Folorunsho, aerial surveillance and follow-up search operations uncovered about 138 sacks containing suspected illegally refined diesel. The products were reportedly hidden beneath thick vegetation and at several concealed locations along adjoining waterways.
The maritime force said the discovery highlights the evolving tactics being adopted by illegal petroleum operators, who increasingly use remote creek corridors and hidden storage points to evade detection by security agencies.
Mr Folorunsho noted that the recovered products were handled in line with existing regulatory procedures, effectively preventing them from being distributed through illegal channels.
He stated that the operation forms part of ongoing efforts to dismantle networks involved in crude oil theft, illegal refining and unauthorised petroleum distribution across the Niger Delta. Solid minerals reports
“The operation demonstrates our continued commitment to intelligence-driven actions aimed at disrupting economic sabotage and protecting Nigeria’s critical oil and gas assets,” the statement said.
The latest recovery adds to a series of recent successes recorded by security agencies in the region as authorities intensify efforts to curb oil theft, protect national revenue, improve environmental security in oil-producing communities and help the Nigerian economy
The Nigerian Navy reaffirmed its resolve to sustain surveillance and enforcement operations across the Niger Delta, stressing that collaboration with local communities and timely intelligence remain critical to combating illegal petroleum activities.
General
Nigerian Telco Operators Reject NBS Telecom Foreign Investment Figures
By Adedapo Adesanya
Nigerian telecommunication operators, under the Association of Licensed Telecommunications Operators of Nigeria (ALTON), have disputed capital importation data released by the National Bureau of Statistics (NBS), insisting it underrepresents the sector’s total investment, which they put at N2.13 trillion in capital expenditure in 2025.
The stats office in the Nigerian Capital Importation data for the first quarter of 2026, released last Friday, said foreign investment in the telecom sector fell 91 per cent to $7.24 million from $80.78 million in 2025.
In a statement issued on Monday, jointly signed by ALTON’s Chairman, Mr Gbenga Adebayo, and Publicity Secretary, Mr Damian Udeh, the group said it welcomed the NBS report but stressed that the data needed a broader context to properly reflect sector dynamics.
“While we recognise the importance of accurate data in shaping investor perceptions and guiding policy decisions, we believe that additional context regarding the telecommunications sector’s current investment landscape will provide stakeholders with a more comprehensive understanding of the industry’s health and trajectory,” ALTON stated.
The telco operators argued that although the report shows a decline in foreign capital importation from $80.78 million in 2025 to $7.24 million in the first three months of 2026, the figures capture only a portion of total capital deployed in the sector.
The statement noted that the industry’s capital expenditure profile suggests investment is increasingly being driven by domestic capital sources and reinvested earnings, financial mechanisms that may not be fully captured in traditional capital importation data.
“The sector’s recovery is reflected in sustained capital deployment. In 2025, mobile network operators, tower companies, and other players in the sector recorded a total capital expenditure of N2.13tn, with a planned capital expenditure of N1.86tn for 2026, directed towards network infrastructure expansion,” the association said.
According to ALTON, the investment momentum reflects the impact of policy support measures, including a 50 per cent tariff increase approved in 2025 by the federal government.
ALTON said the tariff adjustment in January 2025 played a pivotal role in stabilising the telecoms sector, addressing critical revenue sustainability gaps, and restoring operational viability during a particularly challenging period.
It added that operators have since moved from financial distress toward a more sustainable investment cycle, with continued capital deployment into network infrastructure.
The group warned that the gap between official foreign inflows and actual sector spending highlights limitations in how telecom investment is currently measured.
“This disparity between reported foreign capital inflows and actual infrastructure investment highlights a gap in how sectoral capital deployment is currently measured and reported,” ALTON said.
It then called for a joint framework involving the Nigerian Communications Commission (NCC), the NBS, and the Central Bank of Nigeria (CBN) to improve tracking of telecom investment flows.
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