Press release distribution services date back to 1906 when it was first used by Ivy Lee. They have since metamorphosized into an integral part of getting content published online.
For most companies, media is a waiting game, while for the smart ones, media is a game won on intentions. If you are trying to position your business for seamless media coverage in 2022, you should consider using press releases as one of your marketing strategies.
For most small business owners, learning how to write a press release can be out of their league, and as such, they tend to outsource it to capable content writers with experience in writing press releases.
Using templates like one of the many NewswireJet press release formats can help them save the day. A well-written press release should include the Who, Why, Where, When, and What of the press release.
The WHO of a press release focuses on the intended audience for the press release. The WHO also covers the company issuing the press release as well. Combining these two endpoints (The company and the audience) creates a complete communication channel and an easy-to-understand flow in the press release.
The WHY, Where, Whom, and What
This is the story behind the press release and what makes the press release important. This seeks to communicate the essence of the press release and the message intended by the company. This aspect of the press release is useful in captivating the reader’s attention and engaging them as they read through the press release. Suppose people are finding it difficult to understand the essence of a press release.
You need to include the WHERE as well as it shows the venue of an event or where the report took place. For an event press release, it is basic to include the WHERE of the press release as this will include the venue of the event and the time of the event, which covers the WHEN.
The WHOM part of the press release covers the target audience and the company issuing the press release. It is essential to have a seamless synchronization between the press release and the audience for effective communication. Going through a press release sample can help understand how to get this done. When you read through other press releases, you will get to know how to best structure this section of your PR for maximum results. You need to understand your audience and find a press release angle that resonates with them.
The importance of Press release Distribution in 2022
2020 was a challenging year for everyone, and till now, many businesses are still struggling to find their foot again. No matter the stage a company is founded, marketing will always be a key driver in achieving set objectives, not excluding press releases.
While most people view press releases as a technical buzzword for public relations alone, press release distribution is an effective tool used by small and large businesses to amplify their brand and create countless footprints on the internet. If you run a local business, you can use press release distribution to improve your local citation.
Some press release distribution companies can allow you to add your GMB Map as an embedded file in the press release. The impact of his strategy is multi-dimensional as it will give your website more link diversity and help boost your local rankings. With more than 70% of purchases starting from the internet, every business owner should embrace the use of Google My Business Profiles while submitting a press release.
How to Find Reliable Press Release Distribution Company
Like many others, you would want to search first online or get recommendations from friends who use press release distribution services in their marketing mix. Checking online can help you decide by looking at other people’s experiences with different press release services.
When you are satisfied, you can go ahead with them and submit the written press release, and they will take it from there.
You can look around for a mix of cost and efficiency, but it is better to go for quality first. When you find a press release that offers top quality like Newswirejet.com at a reasonable price, you would take full advantage of that and get your press release out there. If you plan to send out a press release every month, it is better to subscribe to a monthly package to help you save on each press release.
Press Release Distribution Timelines
Most companies will publish your press release within 6 hours as speed can be critical when issuing a time-bound press release. It is better to submit the press release on time so the service provider can have enough time to review and possibly send it back to you for any corrections needed. Submitting your press release on time also gives you the chance to go over it again to be sure there are no errors in the press release. As a rule of thumb, it is better to submit your press release 48 hours before your deadline.
Press release distribution is a great way to gain authority and drive massive brand recognition for your business. If you are yet to introduce press release distribution to your marketing mix, this is the time to start and take your brand awareness to the next level.
Council Approves Board to Manage Power Sector Liabilities
By Adedapo Adesanya
The National Council on Privatisation (NCP) has approved the board composition and proposed governance framework for the sustainable management and payment of post-privatisation power sector liabilities transferred to the Nigerian Electricity Liability Management Company (NELMCO) Board.
In a meeting presided over by Vice President Yemi Osinbajo, the council also approved the fast-tracking of the work plan for the concession of the Zungeru Hydroelectric Power Plant (ZHPP).
On the board of the NELMCO board are the Minister of Finance, Mrs Zainab Ahmed, who is the Chairman; while members will comprise the Minister of Power, Mr Abubakar Aliyu; Director-General, Bureau of Public Enterprises (BPE), Mr Alex Okoh; Director-General, Debt Management Office (DMO), Ms Patience Oniha; Managing Director, NELMCO, Mr Adebayo Fagbemi; and all its Executive Directors.
It was also resolved that two key members from the private sector be included on the board.
Also at the meeting, it was noted that the key objectives of the Zungeru Hydroelectric Power Plant concession include leveraging private sector access to finance and reduce the reliance on government budgetary allocation to fund the China EXIM Bank loan; and leveraging efficiencies and better facility management (maintenance) culture of the private sector for long-term preservation of the asset.
The Council had, in its December 2020 meeting, approved the concession of the ZHPP.
Similarly, the team was briefed on the performance assessment report of the nine Electricity Distribution Companies (DISCOs), which has been forwarded to the Nigerian Electricity Regulatory Commission (NERC), the sector regulator, for further review and action.
At the meeting, it was noted that a thorough performance assessment revealed that most of the set performance targets were not met by the nine electricity distribution companies.
Google Organises Residency Programme for Young Non-mainstream Creators
By Modupe Gbadeyanka
Some young non-mainstream creators were recently gathered in Nairobi, Kenya for a two-day residency programme organised by a tech giant, Google.
The bootcamp took place from Tuesday, June 28 to Thursday, June 30, 2022, and helped participants learn how to better connect with their audiences and move the culture forward through platforms like Google Arts & Culture, YouTube and YouTubeShorts.
The program will see the first batch of 25 young Alté creatives from Nigeria, Kenya, Ghana, Botswana, and South Africa attend the residency and be equipped with entrepreneurial skills on how they can enhance the visibility of their brands.
Google explained that it came up with the idea to upskill and celebrate the young creatives, who are normally not given a chance on mainstream media, which resulted in many of them taking to YouTube and others to tell their stories.
“It’s exciting to see creators that identify as non-mainstream find community on our platform. This comes just a few days after we announced a call for applications for the YouTube Black Voices Fund for 2023 aimed at elevating marginalised voices.
“The aim of the residency is to amplify the impact of the Alté movement in Africa and the world. We also want to showcase how products like YouTube and YouTube Shorts and platforms like Google Arts & Culture can help drive the culture forward,” the Communications and Public Relations Manager for Google West Africa, Taiwo Kola-Ogunlade, said.
Though it started in Nigeria, it has strongly taken root across the continent. Recent Google Search trends from across Africa show an increase in `Alté’ related searches from 2020, with questions like ‘What is alté?’, ‘Who is an alté?’ and ‘How to dress alte?’, being the most searched alté related questions.
Other top searches in Africa on Alté include alte’ music, alte’ songs, alte’ suit designs, top alte’ vibe, alte’ kids, alte’ Nigeria, alte’ in Ghana Music, and alte’ food.
Google has also invited Alté creatives that have global brands such as Tshepo The Jeans Maker to give career talks to the young creative entrepreneurs on how to further build and monetise their brands.
Reps to Investigate Duplication of Functions Across MDAs
By Adedapo Adesanya
The House of Representatives has inaugurated an ad-hoc committee to investigate the duplication of functions rife across ministries, departments, and agencies (MDAs) of the government.
The Speaker of the House of Representatives, Mr Femi Gbajabiamila, who inaugurated the committee, said that the panel aims to reduce the cost of governance and prevent redundancy.
He said that the government has noticed that there was duplication of functions by the different agencies which has led to reduced productivity.
“An organization’s vision and mission must of necessity be derived from the mandate and functions enunciated by its establishment act or any instrument that establishes it.
“Uncertainty sets in when we have multiple agencies carrying out the same functions, leading to bickering, suspicion, and eventually duplication of efforts and waste of hard-earned government resources and time.
“Governments in the past have put in place measures to ensure effective and efficient service delivery by agencies of government, e.g., SERVICOM, but this could not achieve much without a clearly defined mandate,” Mr Gbajabiamila said.
He stressed that “The House of Representatives is not out to witch-hunt any individual or organization, but we are propelled by our desire to ensure good governance and in the exercise of our legislative oversight powers as enshrined in Sections 88 and 89 of the 1999 Constitution of the Federal Republic of Nigeria (as amended).
“This Committee is expected to come up with solutions to the apparent continuous conflict of functions and avoidable bickering among established Ministries, Departments and Agencies (MDA’s), resulting in ineffectiveness, inefficiency and redundancy in the government workforce.
“The committee is therefore expected to engage relevant stakeholders and members of the public with a view to resolving the areas of conflict among the MDA’s, which may require amending some laws and/or outright repeal, as the case may be.”
Mr Gbajabiamila urged the MDAs and other critical stakeholders to work with the committee to complete its mandate in accordance with its Terms of Reference.
The Chairman of the team, Mr Victor Mela Danzaria, said that most of the laws establishing government agencies were made during the military regime and are not in tandem with democracy.
He said that subject matter has been a thorn in the flesh of previous governments which led to the setting up of various committees in the past.
“It is important to note however that our task is different from that of the Oransanya Committee. Whereas their major concern was to reduce the cost of governance, ours is to streamline, merge and if need be, scrap some in order to bring about efficiency in the governance,” Mr Danzaria said.
He assured Nigerians that the committee would conduct a detailed investigation into the activities of some of the agencies and come up with a report that would have a far-reaching decision that would strengthen the agencies.
Meanwhile, the Chief Whip who moved the motion that led to the constitution of the ad-hoc committee, Mr Muhammed Mongunu, said that during a series of oversight functions, it was observed that there were various agencies duplicating functions.
“It is out of the totality of our oversight functions over three sessions that generated the motion on the floor of the House and the parliament saw that there was the need to come up with something that would address these challenges,” Mr Monguno said.
He added that the committee needs to establish areas of mergers and synergies so that existing laws can be justified.
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