General
Report Shows Hilda Baci Cook-a-thon Garners 85% Positive Sentiment
By Modupe Gbadeyanka
The buzz created a few days ago by the Hilda Baci Cook-a-thon may be going down gradually, the chef benefitted from the media hype and attention she attracted during the period.
Hilda Baci, born Hilda Bassey Effiong, attempted to ink her name in the highly prestigious Guinness World Records by becoming the world’s longest-cooking champion.
Though she broke the record of over 85 hours when she cooked for 100 hours, her feat is yet to be officially acknowledged. This could take more than a month to be ratified.
A leading Media Intelligence Consultancy, P+ Measurement Services, conducted a media performance audit on Hilda’s Baci Cook-a-thon by critically examining the media sentiment, media reach, media share by countries and sponsorships.
According to the analysis, the positive sentiment garnered 85 per cent, which Hilda Baci can leverage to build brand loyalty and increase engagement with her audience; while the negative sentiment of 15 per cent suggests that any issues or concerns raised during the event were addressed promptly and effectively.
The analysis of media share by country highlights the top five countries with the highest earned media coverage of Hilda Baci, with 67 per cent of the media coverage from Nigeria, followed by the USA with 15 per cent.
The United Kingdom had 4 per cent, Ghana accounted for 3 per cent, and Canada accounted for 1 per cent. The remaining countries had a relatively lower media share, indicating varying degrees of interest and coverage.
Hilda Baci’s Cook-a-thon was analysed using data harvested from traditional and digital media. These media types provided significant insights on the reach, impact, and characteristics of the event, with 87 per cent generated from digital media and 13 per cent from traditional media, providing a sense of credibility and authenticity to the event.
The audience reach of 4,812,704,500 is a testament to the popularity and success of the Cook-a-thon media engagement. The traditional media gained 13 per cent, and the digital media gained 87 per cent based on the media type analysed. The high percentage of online media mentions also suggests that digital media played a significant role in driving awareness and engagement about the event.
The Amore Gardens, the top sponsor, received 18 per cent of the media attention, followed by Uber with 14 per cent, BaigeWallet in third with 13 per cent, and Arla and Woodscope in lower positions with 10 per cent and 9 per cent, respectively.
It is important to note that media prominence doesn’t necessarily equate to the level of financial or logistical support provided by each sponsor. It reflects the volume of media exposure and visibility they received during the event period.
By Modupe Gbadeyanka
Contrary to reports making the rounds, the Akwa Ibom State House of Assembly is not considering passing a bill to make it a criminal offence for single ladies having romantic affairs with married men in the state.
On Monday, unconfirmed news went viral, purporting that a phantom Deputy Governor of Akwa Ibom State, Mrs Akon Etim, had sponsored a bill to ensure single ladies having sexual relationship with married men spend 10 years in prison, while the men pay a fine of N2 million.
It was claimed that the bill was to be passed by the state parliament, today, Tuesday, January 13, 2026.
Business Post reports that the Deputy Governor of Akwa Ibom State is Mrs Akon Eyakenyi, not Mrs Akon Etim.
Reacting to the reports, the chairman of the House Committee on Information, Mr Jerry Anson Otu, described the reports as “false.”
“The Akwa Ibom State House of Assembly wishes to categorically state that this report is entirely false and has no basis in fact. The Assembly has not received or considered any such bill, and the Deputy Governor has not sponsored it.
“We condemn this malicious attempt to tarnish the image of the Deputy Governor and the Assembly, and urge the public to disregard this fake news and any associated commentaries.
“The House remains committed to its constitutional role of law-making, and will not be swayed by mischievous attempts to undermine its integrity,” parts of the statement issued by the parliament stated.
By Adedapo Adesanya
Nigeria is eyeing stronger diplomatic and strategic ties when it comes to sustainable development as it participates in the 2026 edition of Abu Dhabi Sustainability Week (ADSW).
President Bola Tinubu arrived in Abu Dhabi, United Arab Emirates (UAE), on Sunday. His plane landed at the Presidential Wing of Zayed International Airport at exactly 11:30 pm local time.
He was received by Sheikh Shakhboot Nahyan Al Nahyan, UAE Minister of State for Foreign Affairs; the UAE Ambassador to Nigeria, Salem Saeed Al-Shamsi; Nigeria’s Minister of Foreign Affairs, Ambassador Yusuf Maitama Tuggar; and members of the Nigerian diplomatic mission in Abu Dhabi.
Several other ministers, including the Minister of Budget and Planning, Mr Atiku Bagudu; the Minister of Industry, Trade and Investment, Mrs Jumoke Oduwole; and the Director-General of the National Intelligence Agency, Mr Mohammed Mohammed, welcomed President Tinubu at his hotel.
President Tinubu arrived in Abu Dhabi from Europe, where he spent part of his end-of-year break, engaging in fruitful discussions with Rwandan President Paul Kagame and French President Emmanuel Macron, according to a statement by the presidency.
The 2026 Abu Dhabi Sustainability Week, with the theme The Nexus of Next, All Systems Go, is a global platform that brings together world leaders, policymakers, investors, and experts to advance dialogue and action on sustainable development, climate action, energy transition, and inclusive economic growth.
This visit further reinforces the strong diplomatic and economic ties between Nigeria and the United Arab Emirates (UAE), while positioning Nigeria as an active contributor to global conversations on sustainable development.
By Modupe Gbadeyanka
The failure of the Independent National Electoral Commission (INEC) to account for about N55.9 billion earmarked for the purchase of some materials for the 2019 general elections has forced the Socio-Economic Rights and Accountability Project (SERAP) to file a lawsuit against the commission.
In the suit number FHC/ABJ/CS/38/2026 filed last Friday at the Federal High Court in Abuja, SERAP asked the court for an order of mandamus to compel INEC to disclose the names of all contractors paid the sum of money.
It was claimed that the N55.9 billion was meant for the purchase of smart card readers, ballot papers, result sheets and other election materials for the 2019 general elections, which produced the late Mr Muhammadu Buhari as President for a second term in office.
SERAP is relying on the latest annual report published by the Auditor-General on September 9, 2025, to ask for the use of the funds, which is said to be missing or diverted.
The organisation argued that the electoral umpire “must operate without corruption if the commission is to ensure free and fair elections in the country and uphold Nigerians’ right to participation.”
“INEC cannot ensure impartial administration of future elections if these allegations are not satisfactorily addressed, perpetrators including the contractors involved are not prosecuted and the proceeds of corruption are not fully recovered,” a part of the statement issued by the group stated.
“INEC cannot properly carry out its constitutional and statutory responsibilities to conduct free and fair elections in the country if it continues to fail to uphold the basic principles of transparency, accountability and the rule of law.
“These allegations also constitute abuse of public office and show the urgent need by INEC to commit to transparency, accountability, clean governance and the rule of law,” it further declared.
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