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Ringier Explores Francophone African Markets

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By Modupe Gbadeyanka

With headquarters in Dakar, Senegal, Ringier Africa Digital Publishing (RADP)’s Ringier Digital Marketing (RDM) Afrique & Pulse Live Afrique have now been established to serve users and clients in Senegal, Côte d’Ivoire and further countries in French-speaking Africa.

Over the past years, Ringier Africa Digital Publishing, Ringier AG’s African integrated media group has grown rapidly to develop quality publishing and creative, data-driven digital marketing solutions in Africa – with offices across Sub-Saharan Africa.

Its two major initiatives are on the one side its new media publisher Pulse with its mass media publications and social channels in Nigeria, Ghana, Kenya and Uganda.

Pulse now reaches over 175 million unique users across its platforms and channels combined and over 170 million video views per month – covering news, sports, entertainment, lifestyle and more. Its license brands New York Times, Business Insider and Men’s Health/Women’s Health hosted on the Pulse infrastructure in Africa complement this content offering.

On the other side, Ringier Digital Marketing (RDM) is Ringier’s complete digital partner, merging technology, media and creativity to provide corporates and SMEs alike with cutting-edge, 360-degree digital-first marketing and digital enterprise solutions. Its sister brand Play Studio is focused on creative content solutions with dedicated video, graphic and editorial teams across the continent.

This set-up is now officially being added to by the offerings being made fully available also in Francophone Africa.

Specifically, the marketing offering Ringier Digital Marketing (RDM) Afrique has been established with a careful build-up over the past year – gaining experience with clients in the markets Senegal and Côte d’Ivoire and beyond. Pulse Live Afrique has been established with a dedicated curator, bringing its unique content approach to the markets too. With an initial focus on social distribution, it will grow its social channels on Facebook, Instagram, Twitter and Medium to reach users across the region – and also bring content from the region to its other African presences and beyond.

Tim Kollmann, Group CEO of Ringier Africa Digital Publishing (RADP) emphasises the dedication of the company to continue to provide world class content and digital solutions in Africa:

“Sub-Saharan Africa’s internet users are at the cutting-edge of modern, social, mobile and video content consumption – through the huge rise of mobile phones and social networks on the continent. However, the available local content and advertising has not always kept up with this development. This is where we come in with the trusted mass media brand Pulse, our digital marketing & services provider Ringier Digital Marketing and our commercial content production house Play Studio.”

Caroline Mbodj, Head of Ringier Digital Marketing Afrique, based in Dakar, Senegal, added that, “In Senegal, Côte d’Ivoire and beyond, the digital revolution is being felt by both people and corporations. We are here to help companies use the internet to their advantage – marketing effectively and efficiently to grow their sales. The content expertise of Pulse will additionally help us to tell great stories for our clients.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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National Grid, Mr Ibu Among Top Trending Searches by Nigerians in 2024

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By Dipo Olowookere

Many events happened in 2024 in Nigeria but a few shook the nation because of their impact on residents of the country.

According to a report released by Google, the incessant collapse of the national grip, which plunged the nation into darkness, was among trending searches on its platform.

In the report made available to Business Post on Tuesday, the tech giant said this year’s results show a continued interest in the political and economic landscape, with searches related to the US elections, the new national anthem.

“The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year.

“From cultural milestones to pressing concerns, these insights reflect how Search continues to be a valuable tool for users to navigate and better understand their world,” the Communications and Public Affairs Manager for Google West Africa, Taiwo Kola-Ogunlade, stated.

Google’s 2024 Year in Search for Nigeria showcased the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigerians’ attention in the year.

Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn, and do.

The music scene in 2024 was marked by a surge in popularity for artists like Shallipopi and Khaid, who also featured prominently in the overall personalities list. The top trending song was “”I Don’t Care” by Boy Spyce”, followed closely by “Ozeba” and “Commas” by Ayra”. Nigerians also showed a keen interest in understanding the lyrics of various songs, with “Ogechi lyrics”, “Ozeba lyrics”, and “Omemma by Chandler Moore lyrics” leading the searches in the lyrics category.

This year, Nigerians continued to demonstrate a strong interest in entertainment with movies like “A Tribe Called Judah”, “Treasure In The Sky”, and “Damsel” topping the movie charts. The top TV series that captured the interest of Nigerian netizens included “Supacell”, “My Demon”, and “Queen of Tears”. In the culinary world, Nigerians explored diverse recipes with “Pornstar Martini recipe” leading the searches.

Concerns about personal well-being and global events were also reflected in search trends. Questions like “How much is dollar to naira today?”, “How to get perfectly defined curls for African hair?”, and “Who won the US presidential election?” topped the list of queries. Nigerians were curious about the meaning of words like “demure,” “steeze,” and “pet peeves,” turning to Search for answers.

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Fiscal Responsibility Commission Backs Controversial Tax Reform Bills

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tax-to-GDP ratio

By Adedapo Adesanya

The Fiscal Responsibility Commission (FRC) has expressed strong support for the controversial Tax Reform Bills currently before the National Assembly.

The bills, developed by the Presidential Fiscal Policy and Tax Reforms Committee on instruction by President Bola Tinubu, aim to improve fiscal governance, transform public revenue architecture boost economic growth.

The Chairman of the commission, Mr Victor Muruako, expressed the support of the organisation at an interaction with academics and journalists on the sidelines of the Fellowship Lecture and Investiture Ceremony of the Capital Market Academics of Nigeria (CMAN) on Monday in Abuja.

According to a statement by FRC’s Head of Strategic Communications Officer, Mr Bede Anyanwu on Tuesday, the agency revealed that a critical analysis of the bills showed that it does not contain any issue or item that could be said to be skewed to favour any region or section of the country.

“The bills rather create a more equitable distribution of resources amongst Nigeria’s federating states,” Mr Muruako added, noting that the analysis also confirmed that the proposed reforms are designed to benefit all Nigerians, particularly low-income earners and Micro Small and Medium Businesses (MSMBs).

Mr Muruako outlined some of the key benefits of the reforms, including tax relief for low-income earners: individuals earning less than N1.7 million annually will pay less income tax, exemption of tax on small businesses with turnovers below N50 million, and exemption of over 90 per cent of small businesses from profit tax payment.

It was stated that the new bills intend to simplify tax administration in the country and make it more transparent.

Increasing revenue for subnational governments as states and local governments will receive a larger share of VAT revenue, empowering them to provide better public services, and improving ease of doing business, noting that reforms will reduce the administrative burden on businesses and make it easier to comply with tax regulations.

The FRC explained that it is upbeat that the tax relief for low-income earners will enhance savings and capital formation at household levels.

The commission also expressed confidence that given the positive correlation between savings and investment, explaining that the increase in small household investments across the board would lead to improvements in the sustainable growth of the nation’s economy.

He also opined that the reduced tax burden on small businesses would give Micro-Small Medium Enterprises breathing space, and enable them to grow organically, hence contributing to a sustained increase in the nation’s GDP in the near future.

On the recent controversies over the bills, Mr Muruako praised President Tinubu for allowing room for further dialogue, appealing to all stakeholders across geopolitical zones to support the bills because their transformative potentials stand to benefit every Nigerian.

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CSCS Gets Dual Management System Certifications

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CSCS Haruna Jalo-Waziri

By Adedapo Adesanya

Central Securities Clearing System (CSCS) Plc has been awarded the ISO/IEC 27001:2022 and ISO 22301:2019 certifications by the globally renowned Management System Certification Body (MSECB).

According to a statement from the firm, the Managing Director of CSCS, Mr Haruna Jalo-Waziri, said the ISO 27001 is an internationally recognised benchmark for managing information security, ensuring robust protection against data breaches and IT disruptions.

The ISO 22301 standard is an international standard that establishes the requirements for business continuity management systems.

Mr Jalo-Waziri said this recognition underscores CSCS’s steadfast commitment to international best practices in information security management and business continuity.

He noted that the ISO/IEC 27001:2022 certification highlights CSCS’s adherence to stringent information security measures, ensuring robust protection against data breaches and IT disruptions.

Mr Jalo-Waziri said that the ISO 22301:2019 certification also confirms CSCS’s business continuity and readiness to respond to unexpected incidents, minimising disruptions and safeguarding stakeholders’ interests.

“Achieving these certifications is a testament to our deliberate and strategic focus on embedding a culture of excellence, resilience, and trustworthiness in our operations.

“It underscores our commitment to maintaining the highest standards of information security and business continuity in delivering value to our stakeholders.

“These certifications position CSCS alongside leading global organisations that prioritise the confidentiality, integrity, and availability of information systems.

“They further validate the organisation’s dedication to securing its clients’ trust and ensuring operational resilience,” he said.

The CSCS MD added these certifications not only reinforce the trust of its clients, stakeholders, and regulators but also to validate the hard work and dedication of its team.

He said, that as Nigeria’s premier financial market infrastructure, the firm remains resolute in its mission to enable market confidence through best-in-class services and practices.

According to him, receiving these certifications from MSECB strengthens CSCS’s reputation as a reliable partner and a leader in the financial market ecosystem.

He said that the certifications assure stakeholders that CSCS’s processes are periodically monitored to meet and exceed compliance requirements.

This achievement, Mr Jalo-Waziri said, was a significant milestone in CSCS’s journey to consistently deliver secure, resilient, and innovative solutions to the Nigerian capital market and beyond.

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