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Ringier Explores Francophone African Markets

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By Modupe Gbadeyanka

With headquarters in Dakar, Senegal, Ringier Africa Digital Publishing (RADP)’s Ringier Digital Marketing (RDM) Afrique & Pulse Live Afrique have now been established to serve users and clients in Senegal, Côte d’Ivoire and further countries in French-speaking Africa.

Over the past years, Ringier Africa Digital Publishing, Ringier AG’s African integrated media group has grown rapidly to develop quality publishing and creative, data-driven digital marketing solutions in Africa – with offices across Sub-Saharan Africa.

Its two major initiatives are on the one side its new media publisher Pulse with its mass media publications and social channels in Nigeria, Ghana, Kenya and Uganda.

Pulse now reaches over 175 million unique users across its platforms and channels combined and over 170 million video views per month – covering news, sports, entertainment, lifestyle and more. Its license brands New York Times, Business Insider and Men’s Health/Women’s Health hosted on the Pulse infrastructure in Africa complement this content offering.

On the other side, Ringier Digital Marketing (RDM) is Ringier’s complete digital partner, merging technology, media and creativity to provide corporates and SMEs alike with cutting-edge, 360-degree digital-first marketing and digital enterprise solutions. Its sister brand Play Studio is focused on creative content solutions with dedicated video, graphic and editorial teams across the continent.

This set-up is now officially being added to by the offerings being made fully available also in Francophone Africa.

Specifically, the marketing offering Ringier Digital Marketing (RDM) Afrique has been established with a careful build-up over the past year – gaining experience with clients in the markets Senegal and Côte d’Ivoire and beyond. Pulse Live Afrique has been established with a dedicated curator, bringing its unique content approach to the markets too. With an initial focus on social distribution, it will grow its social channels on Facebook, Instagram, Twitter and Medium to reach users across the region – and also bring content from the region to its other African presences and beyond.

Tim Kollmann, Group CEO of Ringier Africa Digital Publishing (RADP) emphasises the dedication of the company to continue to provide world class content and digital solutions in Africa:

“Sub-Saharan Africa’s internet users are at the cutting-edge of modern, social, mobile and video content consumption – through the huge rise of mobile phones and social networks on the continent. However, the available local content and advertising has not always kept up with this development. This is where we come in with the trusted mass media brand Pulse, our digital marketing & services provider Ringier Digital Marketing and our commercial content production house Play Studio.”

Caroline Mbodj, Head of Ringier Digital Marketing Afrique, based in Dakar, Senegal, added that, “In Senegal, Côte d’Ivoire and beyond, the digital revolution is being felt by both people and corporations. We are here to help companies use the internet to their advantage – marketing effectively and efficiently to grow their sales. The content expertise of Pulse will additionally help us to tell great stories for our clients.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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We Prioritised Personal Pension Plan, Others for Robust Pension System— PenCom

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Personal Pension Plan PenCom DG

By Modupe Gbadeyanka

The Director General of the National Pension Commission (PenCom), Ms Omolola Oloworaran, has highlighted strategies deployed by her organisation to ensure pension coverage is deepened in Nigeria.

Speaking at the ISSA Technical Seminar in Abuja recently, she said the steps taken were to build a more inclusive, transparent, and responsive pension system, where communication serves not just as information, but as a bridge to trust, accessibility, and sustained industry growth.

According to her, the Contributory Pension Scheme (CPS) has, over more than two decades, built a strong institutional foundation, but true inclusion goes beyond coverage to require trust and clear communication.

For this reason, PenCom has prioritised the Personal Pension Plan, strengthened stakeholder engagement, and invested in digital channels that reach contributors in accessible and relatable ways, she stated.

Ms Oloworaran further stressed that, “Effective communication is not a soft complement to regulation; it is a core instrument of coverage expansion, compliance, and public confidence.

“Every circular we issue, every benefit we pay, and every reform we introduce ultimately succeeds or fails on whether our members can understand it and act on it.”

The ISSA Technical Seminar, themed Improving Inclusivity and Accessibility of Social Security Services Through Effective Communication, was organised in collaboration with the International Social Security Association (ISSA).

It brought together key stakeholders across West Africa to advance dialogue on strengthening social security systems through clearer, more inclusive engagement.

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Nnaji Expresses Worry Over Lack of Power Plant Financing

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Gas Power Plant

By Adedapo Adesanya

Former Minister of Power, Mr Barth Nnaji, has run to the rooftop to declare that Nigeria has not secured financing for any major power plant in more than a decade, blaming policy reversals and weak government commitment for the prolonged investment drought.

Speaking at the Nigerian Association for Energy Economics conference in Lagos, Mr Nnaji said the country’s power sector lost momentum after a promising financing framework introduced under his watch was abandoned following a change in administration.

According to him, the partial risk guarantee instrument developed jointly with former Finance Minister, Mrs Ngozi Okonjo-Iweala, had begun attracting international investors by reducing the risks associated with power projects in Nigeria.

“The world was galloping to us to finance power plants because we were getting a service guarantee,” he said, noting that the framework helped secure funding for the Azura-Edo Power Station, one of Nigeria’s most significant independent power projects.

However, he said the policy was scrapped after the administration changed, abruptly halting investor interest.

“Till today, we have not financed any new major power plant in Nigeria. That’s about 11 years ago,” he said.

Mr Nnaji argued that policy inconsistency remains one of the biggest obstacles to power sector growth, without clear, stable and bankable policies.

He said Nigeria will continue to struggle to attract the long-term capital required for large-scale electricity projects.

He also urged Nigeria to adopt a pragmatic approach to energy transition, stressing that natural gas should remain the backbone of the country’s power strategy. With more than 210 trillion cubic feet of proven gas reserves, he said Nigeria is well-positioned to use gas as a bridge fuel for industrialisation and economic growth over the next two decades.

Yet, despite these vast reserves, inadequate infrastructure continues to constrain supply.

Mr Nnaji noted that the Nigeria LNG Limited is operating at only about 60 per cent of capacity due to insufficient gas availability, highlighting the urgent need for greater investment in gas production, processing and transportation.

He also cited the long-delayed Mambilla Hydroelectric Power Station as a symbol of Nigeria’s execution failures. Although technically viable, the project has remained on the drawing board for more than 40 years because of weak political will and inconsistent implementation.

He noted that Nigeria’s power challenge is not a lack of resources but a failure of execution. With an installed generation capacity of about 13,000 megawatts, the country still produces only 4,000 to 5,000 megawatts on average. Until policy becomes consistent and infrastructure investment accelerates, reliable electricity will remain frustratingly out of reach for millions of Nigerians.

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Terra Industries Unveils Defence Drones, Robots to Support Nigerian Military

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Terra Industries

By Adedapo Adesanya

Nigeria-backed startup Terra Industries has launched drones and mine-clearing robots for the country’s military use to fight Islamic militants and reduce reliance on imported defence equipment.

The startup on Monday unveiled interceptor drones, mine-clearing unmanned vehicles and battlefield intelligence software that officials said could help troops confronting insurgents who have increasingly used roadside bombs and drones in recent attacks.

The launch shows a growing effort by Nigeria to reduce dependence on imported military hardware and build domestic defence manufacturing capacity, after years of buying aircraft, armoured vehicles and surveillance systems from countries including China, Turkey, Pakistan and the United States.

However, procurement delays, maintenance bottlenecks and rising foreign exchange costs have strengthened the case for local production, with Terra Industries among the first of such beneficiaries.

Terra Industries had previously focused on civilian drones and security technology before expanding into defence systems. In February, it signed a pact with Defence Industries Corporation of Nigeria (DICON) as part of efforts to boost the country’s defence industrial capacity and advance indigenous high-technology development.

“We are unveiling new defence systems such as our interceptor UAVs, our minesweepers, ground vehicles that can detect IEDs on the ground, and our battlefield intelligence software,” according to Mr Nathan Nwachukwu, the chief executive officer of the firm.

The need for security has risen in recent years, as groups such as Islamic State and al-Qaeda are gaining ground in Africa, converging along a swathe of territory that stretches from Mali to Nigeria, which is also battling with Boko Haram and other cells which remain active despite repeated military offensives.

Militants have stepped up ​attacks against army positions using improvised explosive devices (IEDs) and drones, forcing armies to invest in counter-drone systems, electronic warfare and autonomous ground equipment.

Major General Babatunde Alaya, head of the state-owned DICON, said collaboration with Terra Industries was necessary, given troop casualties caused by hidden explosives and roadside bombs.

DICON has long been central to Nigeria’s ambition to produce more of its own defence equipment, but progress has historically been slow. Partnerships with private firms are increasingly seen as a faster route to innovation and scale.

Terra Industries, which is valued at $100 million, has also announced plans to expand beyond Nigeria, including a manufacturing facility in Ghana, signalling ambitions to serve a wider African market and position itself in the region’s growing security technology industry.

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