By Modupe Gbadeyanka
A new solution to help electric, gas, and water utilities increase customer participation in clean energy programmes has been introduced by Salesforce.
The initiative known as Clean Energy Programme Management for Energy & Utilities Cloud streamlines the launch, management, and oversight of energy efficiency, conservation, electrification, and EV charging programs.
It helps utilities manage clean energy initiatives with connected data — like energy usage and billing information — and personalised engagement to promote relevant programmes.
This platform also digitises and simplifies the application process for customers, participating contractors, and utility program staff to help increase clean energy and energy efficiency program enrolment, electric vehicle adoption, and more.
The firm disclosed that the Energy & Utilities Cloud is built on the Einstein 1 Platform, its trusted customer platform.
The Einstein 1 Platform helps organisations safely take advantage of their data to create better customer experiences and enhance employee productivity with AI to improve profitability for customers with CRM, AI, and data.
“The energy and utilities sector has a once-in-a-lifetime opportunity to guide their customers toward a clean and sustainable future.
“With Clean Energy Programme Management on Salesforce’s trusted AI, data, and CRM platform, energy and utility companies can create strong and lasting partnerships with their customers and communities, helping us all get to net zero faster,” Salesforce Director Engineering Solutions Africa, Ms Linda Saunders, stated.
