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UF Agency: Maximising Online Visibility for Fintechs with Strategic PR
UF Agency helps businesses cut through the noise and stand out in the fiercely competitive fintech and online trading space with tailored press release creation and distribution services.
Crafting effective PR campaigns is at the core of UF Agency. With years of experience, UF Agency has emerged as the preferred choice for fintech brands seeking the most effective means to build a powerful brand image online and reach their target audience.
The full-suite marketing services provider has carved out a unique niche for itself with its press release writing and distribution services. Customised to the needs of each business, the focus is on strengthening brand authority and reputation for companies looking to make a significant impact.
Why PR should be a core part of fintech marketing
By leveraging PRs, businesses not only enhance their online presence but also engage their target audience, driving the achievement of specific marketing goals. This is particularly crucial for fintech providers and brokers who need to build trust and establish thought leadership to stand out in a saturated market.
According to recent reports, 84% of businesses state that press releases are an extremely effective tool to publicise company news, with 68% recognising the positive impact of PRs on brand and product visibility. However, 42% say that reaching the right media outlets is the biggest challenge for their PR campaigns.
This is where the expertise of a PR services provider, like UF Agency, comes into play. Through its established network of renowned media partners, the agency can ensure high-impact and cost-effective results that are measurable.
What can you expect from UF Agency
In fintech and online trading, brands need to navigate complex regulatory requirements unique to this industry. UF Agency sets itself apart by developing impactful and regulation-compliant PR strategies, aligned with each business’s unique marketing KPIs.
From start to finish, the agency handles all your PR needs following a step-by-step approach:
- Discovery: Understanding the brand to propose the most impactful focus areas.
- Strategy: Tailoring the PR roadmap to align with the specific business objectives.
- Creation: Crafting press releases that resonate with the target audience, localising content in line with industry jargon and optimising for search engines.
- Distribution: Ensuring that each press release reaches the right audience through the most appropriate media outlets.
What UF Agency helps you achieve?
Getting noticed by the right audience:
Strategic PR distribution to boost brand awareness and recognition.
Maximising click-throughs:
SEO techniques, social media amplification and persuasive CTAs to prompt the desired actions.
Managing unexpected situations:
Crisis communication press releases to respond immediately to potential negative situations, protecting brand reputation.
Establishing industry leadership:
A tailored PR strategy aligned with your USPs to carve out a strong public profile.
Maintaining a lasting presence:
Evergreen content that resonates with readers for the long term.
Global Reach. Local Touch
Just how important could UF Agency prove to be in handling your full-scope PR campaigns? UF Agency ensures your brand’s story takes center stage by securing coverage in highly respected global and regional media outlets across LatAm, Africa, Europe, the Middle East, Asia and Oceania, speaking to readers directly in their native language.
The goal is clear: to boost online visibility, acquire high-quality backlinks and elevate brand awareness far and wide.
“We understand the industry inside and out. To ensure maximum reach, regardless of whether you need global visibility or want to establish leadership in a specific region, we’ve built an extensive network of partnerships with impactful media outlets,” said Dusan Camilovic, CEO at UF Agency.
“We make sure that a brand’s message speaks directly to their target audience, maximising exposure and share of voice – factors often underestimated, yet crucial for driving growth,” he added.
Seeking to amplify your online footprint with strategic PR? Contact the UF team today to schedule your consultation.
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NECA’s Annual Retreat for Business Managers, Executives Holds April 16
By Aduragbemi Omiyale
The annual retreat for business managers and executives organised by the Nigeria Employers’ Consultative Association (NECA) will take place from April 16 to 18, 2026, at the AAE & T Hotel, Kuto, Abeokuta, Ogun State.
This year’s edition is themed The Resilient Enterprise, People and Systems: Building and Managing Businesses that Outlive Seasons, Cycles and Crises.
The programme aims to equip leaders with the insights, tools, and networks required to build resilient organisations in an increasingly complex business environment.
It will provide a unique platform for executive-level engagement through high-level conversations, peer learning sessions with experienced leaders, strategy reflection workshops, and curated networking opportunities.
Expected to attend are industry leaders, senior executives, and business managers from across sectors. They will explore strategies for sustaining organisational performance through leadership transitions, economic cycles, regulatory shifts, and market disruptions.
Participants will also benefit from interactive discussions focused on strengthening corporate governance, developing agile leadership capabilities, and building organisational systems that can withstand periods of uncertainty and transformation.
A notice from NECA said the event is open to both members and non-members, with participation fees set at N300,000 for members and N320,000 for non-members. Discounts will also be available for Gold and Silver members, subject to applicable terms and conditions.
Interested participants are encouraged to register via the official registration link to secure their place at the retreat, which promises to deliver valuable insights and connections for executives seeking to build enterprises capable of thriving through seasons of change and uncertainty.
The Director-General of NECA, Mr Adewale Smatt-Oyerinde, noted that by convening business managers and senior executives in a collaborative learning environment, the association aims to contribute to the development of stronger, future-ready enterprises that can drive economic growth, create jobs, and support national development even in the face of evolving global and local challenges.
He added that the retreat will provide executives with the opportunity to step away from daily operational demands and engage in deeper strategic conversations with peers and industry experts.
“The theme of this year’s retreat speaks directly to the realities businesses face today. Across sectors, organisations are navigating leadership transitions, regulatory shifts, economic pressures, and technological disruption.
“What distinguishes enduring enterprises is their ability to build strong systems, develop capable leaders, and create organisational cultures that can adapt and respond effectively to change,” the NECA chief said.
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Egbin Power Commissions 80 New Staff Housing Units
By Modupe Gbadeyanka
In further demonstration of its unwavering commitment to its workforce, Nigeria’s foremost power generation company, Egbin Power Plc, has unveiled 80 new residential housing units for employees within its plant premises in Egbin, Lagos State.
This comprises 40 fully furnished three-bedroom apartments and 40 furnished studio apartments, all designed to contemporary standards.
The units feature modern infrastructure and thoughtfully planned utilities, creating a safe, comfortable, and conducive living environment that supports both employee productivity and family well-being.
This strategic investment underscores the company’s philosophy that a well-supported workforce is fundamental to sustained operational excellence.
The new housing units are part of a holistic strategy to cultivate a stable, motivated, and future-ready workforce.
This strategy extends beyond infrastructure to encompass robust career development and recognition. Over the past three years, Egbin Power has promoted 112 employees across various cadres, reinforcing a culture that rewards merit, performance, and long-term dedication
“At Egbin Power, our people are our most valuable asset. Even amidst the prevailing liquidity and operational realities within the broader power sector, our focus on employee welfare has remained deliberate and consistent.
“This significant expansion of our residential estate is a tangible expression of that commitment.
“It is one of several key initiatives aimed at ensuring our employees feel genuinely supported, allowing them to thrive both personally and professionally,” the chief executive of Egbin Power, Mr Mokhtar Bounour, said.
Initiated in 2025 and completed in January 2026, this project is the latest milestone in Egbin Power’s structured and ongoing approach to enhancing employee welfare. It reflects the energy firm’s dedication to fostering a culture where every team member feels valued, secure, and motivated.
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NGX Group, CSCS, WIMBIZ to Ring Bell for Gender Equality
By Aduragbemi Omiyale
On Tuesday, March 10, 2026, at the Nigerian Exchange Group House in Lagos, the role of capital markets in promoting gender equality will be reemphasised through the closing gong ceremony in commemoration of International Women’s Day 2026.
The ceremony is part of the global Ring the Bell for Gender Equality campaign, which mobilises stock exchanges worldwide to expand women’s participation in the economy and advance gender-inclusive practices.
In Nigeria, the NGX Group is partnering with the Central Securities Clearing System (CSCS) Plc and Women in Management, Business and Public Service (WIMBIZ) to make it memorable under the theme Rights. Justice. Action. For ALL Women and Girls.
Dignitaries expected at the ceremony include the Minister of State for Foreign Affairs, Mrs Bianca Odumegwu-Ojukwu; the First Lady of Imo State, Mrs Chioma Uzodimma; the Executive Commissioner for Legal and Enforcement at the Securities and Exchange Commission (SEC), Ms Frana Chukwuogor; foremost actor, Ms Funke Akindele; a Director at the NGX Group, Ms Ojinnika Olaghere; and another staffer of NGX Group, Mrs Fatima Wali-Abdulrahman, alongside board members of NGX Group, regulators, capital market stakeholders, and industry leaders.
NGX Group is joining other exchanges worldwide in sounding the NGX Gong to underscore the importance of inclusive leadership, equal opportunities, and stronger market accountability in advancing gender equality.
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