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UF Agency: Maximising Online Visibility for Fintechs with Strategic PR

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UF Agency Online Visibility for Fintechs

UF Agency helps businesses cut through the noise and stand out in the fiercely competitive fintech and online trading space with tailored press release creation and distribution services.

Crafting effective PR campaigns is at the core of UF Agency. With years of experience, UF Agency has emerged as the preferred choice for fintech brands seeking the most effective means to build a powerful brand image online and reach their target audience.

The full-suite marketing services provider has carved out a unique niche for itself with its press release writing and distribution services. Customised to the needs of each business, the focus is on strengthening brand authority and reputation for companies looking to make a significant impact.

Why PR should be a core part of fintech marketing

By leveraging PRs, businesses not only enhance their online presence but also engage their target audience, driving the achievement of specific marketing goals. This is particularly crucial for fintech providers and brokers who need to build trust and establish thought leadership to stand out in a saturated market.

According to recent reports, 84% of businesses state that press releases are an extremely effective tool to publicise company news, with 68% recognising the positive impact of PRs on brand and product visibility. However, 42% say that reaching the right media outlets is the biggest challenge for their PR campaigns.

This is where the expertise of a PR services provider, like UF Agency, comes into play. Through its established network of renowned media partners, the agency can ensure high-impact and cost-effective results that are measurable. 

What can you expect from UF Agency

In fintech and online trading, brands need to navigate complex regulatory requirements unique to this industry. UF Agency sets itself apart by developing impactful and regulation-compliant PR strategies, aligned with each business’s unique marketing KPIs.

From start to finish, the agency handles all your PR needs following a step-by-step approach:

  1. Discovery: Understanding the brand to propose the most impactful focus areas.
  2. Strategy: Tailoring the PR roadmap to align with the specific business objectives.
  3. Creation: Crafting press releases that resonate with the target audience, localising content in line with industry jargon and optimising for search engines.
  4. Distribution: Ensuring that each press release reaches the right audience through the most appropriate media outlets.

What UF Agency helps you achieve?

Getting noticed by the right audience:

Strategic PR distribution to boost brand awareness and recognition.

Maximising click-throughs:

SEO techniques, social media amplification and persuasive CTAs to prompt the desired actions.

Managing unexpected situations:

Crisis communication press releases to respond immediately to potential negative situations, protecting brand reputation.

Establishing industry leadership:

A tailored PR strategy aligned with your USPs to carve out a strong public profile.

Maintaining a lasting presence:

Evergreen content that resonates with readers for the long term.

Global Reach. Local Touch

Just how important could UF Agency prove to be in handling your full-scope PR campaigns? UF Agency ensures your brand’s story takes center stage by securing coverage in highly respected global and regional media outlets across LatAm, Africa, Europe, the Middle East, Asia and Oceania, speaking to readers directly in their native language.

The goal is clear: to boost online visibility, acquire high-quality backlinks and elevate brand awareness far and wide.

“We understand the industry inside and out. To ensure maximum reach, regardless of whether you need global visibility or want to establish leadership in a specific region, we’ve built an extensive network of partnerships with impactful media outlets,” said Dusan Camilovic, CEO at UF Agency.

“We make sure that a brand’s message speaks directly to their target audience, maximising exposure and share of voice – factors often underestimated, yet crucial for driving growth,” he added.

Seeking to amplify your online footprint with strategic PR? Contact the UF team today to schedule your consultation.

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MOFI, Niger State to Drive Scalable Inclusive Growth Framework

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SIPC Programme

By Adedapo Adesanya

The Ministry of Finance Incorporated (MOFI) and the Niger State Government have signed a landmark Memorandum of Understanding (MoU) to pilot the Sustainable Integrated Productive Communities (SIPC) programme and enterprise development into a single, scalable framework for inclusive growth.

The MoU was signed at the Federal Ministry of Finance, Abuja.

Speaking at the ceremony, the Minister of State for Finance, Mrs Doris Uzoka-Anite, described the agreement as a moment of delivery rather than a ceremonial exercise, noting that the SIPC Programme demonstrates how national priorities can be translated into tangible outcomes through strong federal-state collaboration.

“This partnership reflects our belief that development works best when housing, agriculture, finance, and governance move together. By anchoring farmers in secure, well-planned communities, we are not just building houses. We are strengthening livelihoods, food security, and long-term prosperity,” she said.

Under the programme, Niger State will host the pilot phase of integrated farming and housing estates designed to provide farmers with secure settlements located close to agricultural production zones, storage, processing facilities, and markets.

The model directly addresses long-standing challenges such as insecure rural settlements, rural-urban migration, post-harvest losses, and limited youth participation in agriculture.

On his part, Mr Mohammed Umaru Bago, Executive Governor of Niger State, reaffirmed the state’s commitment to the initiative, highlighting the availability of extensive arable land, water resources and supporting infrastructure.

He emphasized that the programme would also contribute to improved security, climate resilience, and the orderly development of rural communities while creating viable economic opportunities for farming households.

The SIPC Programme adopts an innovative financing structure that blends public land and assets with private investment, allowing the government to focus on policy, coordination, and oversight while leveraging private-sector efficiency and scale. MOFI’s role is central to this approach, ensuring transparency, sustainability, and shared risk across partners.

Key federal agencies participating in the initiative include Family Homes Funds Limited, the Rural Electrification Agency, and Niger Foods Limited, each contributing sector-specific expertise spanning affordable housing delivery, renewable energy solutions and agricultural value chain development. Renewable energy, particularly solar-powered community infrastructure and mini-grids, will underpin agro-processing, storage, and household energy needs, reducing costs and enhancing productivity.

Beyond agriculture, the programme is expected to stimulate broad-based economic activity through construction, logistics, agro-processing and community services, creating jobs for engineers, artisans, builders and suppliers, while supporting local industries such as cement, steel and transportation.

The settlements are explicitly designed to be affordable and functional, with transparent allocation mechanisms and governance structures to ensure access for farmers and low – to middle-income earners.

The signing of the MoU sends a clear signal to developers, financial institutions, pension funds, agribusiness investors and development partners that Niger State, working in alignment with the Federal Ministry of Finance and MOFI, is open to credible, impact-driven investment. The SIPC framework is intended to serve as a replicable national model for integrated rural and peri-urban development.

The Federal Ministry of Finance also reaffirmed its commitment to ensuring that the agreement moves swiftly from signing to execution, with close coordination among all stakeholders to deliver measurable outcomes on housing, food security, employment and inclusive economic growth.

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US Suspends Immigrants Visa for Nigerians, 74 Others

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US Immigrants Visa

By Adedapo Adesanya

Nigeria is among 75 countries the US government will suspend the processing of immigrant visas for its citizens.

According to the US State Department, the citizens of the 75 countries are those whose nationals are deemed likely to require public assistance while living in the United States.

The State Department, led by Secretary Marco Rubio, said it had instructed consular officers to halt immigrant visa applications from the countries affected in accordance with a broader order issued in November that tightened rules around potential immigrants who might become “public charges” in the US.

Business Post gathered that alongside Nigeria are Afghanistan, Albania, Algeria, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belize, Bhutan, Bosnia, Brazil, Burma, Cambodia, Cameroon, Cape Verde, Colombia, Cote d’Ivoire, Cuba, Democratic Republic of the Congo, and Dominica.

Others include Egypt, Eritrea, Ethiopia, Fiji, Gambia, Georgia, Ghana, Grenada, Guatemala, Guinea, Haiti, Iran, Iraq, Jamaica, Jordan, Kazakhstan, Kosovo, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Libya, Macedonia, Moldova, Mongolia, Montenegro, Morocco, Nepal, Nicaragua, Pakistan, Republic of the Congo, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Syria, Tanzania, Thailand, Togo, Tunisia, Uganda, Uruguay, Uzbekistan, and Yemen.

The suspension, which will begin on January 21, will not apply to applicants seeking non-immigrant visas, or temporary tourist or business visas.

“The Trump administration is bringing an end to the abuse of America’s immigration system by those who would extract wealth from the American people,” the department said in a statement.

“Immigrant visa processing from these 75 countries will be paused while the State Department reassess immigration processing procedures to prevent the entry of foreign nationals who would take welfare and public benefits.”

President Donald Trump’s administration has already severely restricted immigrant and non-immigrant visa processing for citizens of dozens of countries, many of them in Africa.

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Nigeria Hires $9m American Lobby Firm to Counter Christian Genocide Claims

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christians nigeria

By Adedapo Adesanya

Nigeria has reportedly engaged the services of a Washington-based lobbying firm, DCI Group, in a $9 million contract aimed at communicating its efforts to protect Christians in Nigeria to the United States government.

According to The Africa Report, the amount appears to be a record for African lobbying in the US capital, citing documents filed with the US Department of Justice by Aster Legal, a Kaduna-based law firm, acting on behalf of National Security Adviser (NSA), Mr Nuhu Ribadu.

The agreement, signed on December 17, 2025, between Mr Oyetunji Olalekan Teslim, Managing Partner of Aster Legal, and Mr Justin Peterson, Managing Member of DCI Group, authorises the US firm to assist the Nigerian government “in communicating its actions to protect Nigerian Christian communities and maintaining US support in countering West African jihadist groups and other destabilizing elements.”

Under the terms of the contract, DCI Group will receive $750,000 monthly, amounting to $9 million over 12 months. The deal runs initially for six months, until June 30, 2026, with an automatic renewal clause for another six-month period.

A clause in the agreement also allowed either party to terminate the deal “for any reason without penalty” by giving 60 days’ advance written notice.

It was reported that on December 12, 2025, Nigeria paid DCI Group 50 per cent or $4.5 million prepayment covering the first six months of the retainership agreement. A second installment is due at the end of the initial contract period.

This comes amid recent threats by US President Donald Trump to invade the country after its redesignation of Nigeria as a “country of particular concern,” citing alleged attacks against Christian communities. However, the Nigerian government has repeatedly denied claims of a Christian genocide, insisting that violence in the country affects all regardless of their affiliations.

Following an engagement late last year, the federal government pledged to “engage with the American government through diplomatic and legal channels” to address the allegations. Since late November, the US has been conducting intelligence-gathering flights over large parts of Nigeria.

On Christmas Day, the US military launched airstrikes against Islamic State (IS) terrorist enclaves in Bauni Forest, Tangaza Local Government Area of Sokoto State, marking a significant escalation in US counterterrorism involvement in Nigeria.

On Tuesday, the US delivered critical military supplies to Nigeria to bolster the country’s operations, the US military’s Africa Command (AFRICOM) said.

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