General
UF Agency: Maximising Online Visibility for Fintechs with Strategic PR
UF Agency helps businesses cut through the noise and stand out in the fiercely competitive fintech and online trading space with tailored press release creation and distribution services.
Crafting effective PR campaigns is at the core of UF Agency. With years of experience, UF Agency has emerged as the preferred choice for fintech brands seeking the most effective means to build a powerful brand image online and reach their target audience.
The full-suite marketing services provider has carved out a unique niche for itself with its press release writing and distribution services. Customised to the needs of each business, the focus is on strengthening brand authority and reputation for companies looking to make a significant impact.
Why PR should be a core part of fintech marketing
By leveraging PRs, businesses not only enhance their online presence but also engage their target audience, driving the achievement of specific marketing goals. This is particularly crucial for fintech providers and brokers who need to build trust and establish thought leadership to stand out in a saturated market.
According to recent reports, 84% of businesses state that press releases are an extremely effective tool to publicise company news, with 68% recognising the positive impact of PRs on brand and product visibility. However, 42% say that reaching the right media outlets is the biggest challenge for their PR campaigns.
This is where the expertise of a PR services provider, like UF Agency, comes into play. Through its established network of renowned media partners, the agency can ensure high-impact and cost-effective results that are measurable.
What can you expect from UF Agency
In fintech and online trading, brands need to navigate complex regulatory requirements unique to this industry. UF Agency sets itself apart by developing impactful and regulation-compliant PR strategies, aligned with each business’s unique marketing KPIs.
From start to finish, the agency handles all your PR needs following a step-by-step approach:
- Discovery: Understanding the brand to propose the most impactful focus areas.
- Strategy: Tailoring the PR roadmap to align with the specific business objectives.
- Creation: Crafting press releases that resonate with the target audience, localising content in line with industry jargon and optimising for search engines.
- Distribution: Ensuring that each press release reaches the right audience through the most appropriate media outlets.
What UF Agency helps you achieve?
Getting noticed by the right audience:
Strategic PR distribution to boost brand awareness and recognition.
Maximising click-throughs:
SEO techniques, social media amplification and persuasive CTAs to prompt the desired actions.
Managing unexpected situations:
Crisis communication press releases to respond immediately to potential negative situations, protecting brand reputation.
Establishing industry leadership:
A tailored PR strategy aligned with your USPs to carve out a strong public profile.
Maintaining a lasting presence:
Evergreen content that resonates with readers for the long term.
Global Reach. Local Touch
Just how important could UF Agency prove to be in handling your full-scope PR campaigns? UF Agency ensures your brand’s story takes center stage by securing coverage in highly respected global and regional media outlets across LatAm, Africa, Europe, the Middle East, Asia and Oceania, speaking to readers directly in their native language.
The goal is clear: to boost online visibility, acquire high-quality backlinks and elevate brand awareness far and wide.
“We understand the industry inside and out. To ensure maximum reach, regardless of whether you need global visibility or want to establish leadership in a specific region, we’ve built an extensive network of partnerships with impactful media outlets,” said Dusan Camilovic, CEO at UF Agency.
“We make sure that a brand’s message speaks directly to their target audience, maximising exposure and share of voice – factors often underestimated, yet crucial for driving growth,” he added.
Seeking to amplify your online footprint with strategic PR? Contact the UF team today to schedule your consultation.
General
KWAM 1 Ends Awujale Ambition, Withdraws Legal Challenge
By Adedapo Adesanya
Fuji musician, Mr Wasiu Ayinde, popularly known as K1 De Ultimate or KWAM 1, has formally withdrawn from the race for the Awujale of Ijebuland after staunch opposition to his ambitions.
This came as the minstrel filed a notice of discontinuation at the Ogun State High Court to end his legal challenge against the ongoing selection process.
The notice, filed on Monday, December 22, 2025, by his legal team led by Mr Wahab Shittu (SAN), brings to a close his controversial bid for the revered throne.
The withdrawal followed a ruling by Justice A. A. Omoniyi of High Court 3, Ijebu-Ode Judicial Division, who dismissed KWAM 1’s application for an interim injunction seeking to restrain the Ogun State Governor, Mr Dapo Abiodun, the Fusengbuwa Ruling House and other parties from proceeding with the selection of a new Awujale.
Justice Omoniyi held that the application lacked merit but ruled that the substantive suit could proceed on its merits, fixing January 14, 2026, for further hearing.
KWAM 1, the Olori Omooba of Ijebuland from the Fidipote Ruling House, had approached the court after the Fusengbuwa Ruling House declared him ineligible to contest for the stool, insisting he was not a bona fide member of the ruling house and therefore could not vie for the throne under its platform.
However, with the filing of the notice of discontinuation, KWAM 1 appears to have formally recused himself from the Awujale selection process, effectively ending his challenge.
He joined as respondents in the case: the Ogun State Governor, the Commissioner for Local Government and Chieftaincy Affairs, the Attorney General and Commissioner for Justice, the Secretary of Ijebu-Ode Local Government, the Chairman of the Awujale Interregnum Administrative Council, and the Chairman of the Fusengbuwa Ruling House.
In the application, KWAM 1 contended that he is a bonafide member of both the Fusengbuwa and Fidipote ruling houses, and that his rights as a potential candidate were being threatened by what he described as a flawed and unlawful process.
He alleged that the Awujale Interregnum Administrative Council, which he described as an “unrecognised body”, was exerting influence over the nomination procedure in violation of Ogun State chieftaincy laws.
Central to his claim was the argument that due process was not followed, particularly the requirement that the Ijebu-Ode Local Government formally publish the names of the 13 recognised kingmakers before any selection exercise commences.
KWAM 1 maintained that the failure to comply with this step rendered the process vulnerable to legal challenge.
The suit was filed against the backdrop of the vacancy created by the death of Oba Sikiru Kayode Adetona in July, at the age of 91, after a reign of more than six decades.
General
Dangote Unveils Phone Number to Report MRS Stations Selling PMS Above N739
By Modupe Gbadeyanka
A hotline number, 0800 123 5264, for Nigerians to report any MRS Oil Nigeria Plc filling stations selling Premium Motor Spirit (PMS), commonly known as petrol, above the approved pump price of N739 per litre, has been released by Dangote Petroleum Refinery.
The private refiner said the number was now active nationwide, enabling consumers to promptly report violations and help maintain fair pricing across over 2,000 MRS stations.
This measure follows the refinery’s recent commencement of nationwide PMS sales at N739 per litre—a strategic intervention aimed at stabilising fuel prices and easing the financial burden on Nigerians during the festive season.
“We encourage Nigerians to avoid purchasing PMS at inflated prices when locally refined fuel is available at N739 per litre.
“Report any MRS station selling above this price by calling our hotline. Together, we can ensure that the benefits of this price reduction reach every consumer,” the company stated in a statement.
The organisation stressed its mission to deliver affordable, high-quality fuel while safeguarding national economic interests, reaffirming its commitment to steady supply, backed by a guaranteed daily output of 50 million litres, and warned against attempts to create artificial scarcity or manipulate supply.
Regulatory authorities have been urged to remain vigilant and take decisive action against unpatriotic practices.
By refining locally at scale, Dangote Refinery is reducing Nigeria’s dependence on imports, conserving foreign exchange, stabilising the Naira, and strengthening energy security. This initiative represents a significant milestone in the country’s journey toward sustainable energy solutions and economic recovery.
The refinery also issued a stern warning against attempts by unscrupulous operators to create artificial scarcity in response to the price reduction, calling on government agencies to act decisively.
“Any attempt to create artificial scarcity or manipulate supply to frustrate recent price reductions is unpatriotic and unacceptable. We urge regulatory authorities to remain vigilant and take firm action against such practices, especially during this critical festive period,” the statement added.
Consumers were advised to resist purchasing fuel at inflated prices when cheaper, high-quality alternatives are readily available.
General
ANLCA Airport Chapter Scores Salamatu High on Stakeholder Engagement, Trade Facilitation
By Bon Peters
The Airport Chapter of the Association of Nigerian Licensed Customs Agents (ANLCA) at Omagwa Rivers State has praised the Customs Area Controller for Customs Area 1 Command, Comptroller Salamatu Atuluku.
At the end-of-the-year party attended by stakeholders, including the leader of the association’s chapter, Mr Charles Onyema, said the customs officer has done well in stakeholder engagement and trade facilitation.
At the event held last Friday, he said his association has been enjoying a very cordial relationship with other organisation in the ecosystem.
“You can see what is happening today, everybody is working together and our operations here are seamless,” he noted.
He stated that apart from creating a very robust business environment for his members and other stakeholders to operate, he has taken a decision to build and commission a befitting ANLCA Secretariat which would be completed soon and be commissioned by the ANLCA national president, Mr Emenike Nwokeoji.
The ANLCA chapter chief said since “Comptroller Salamatu Atuluku assumed office at Customs Area 1, Port Harcourt Command, it has been a different ball game, facilitating trade and increasing Revenue generation.”
“I remember I told her she was a mother during her maiden visit to the airport.
“You know when you have a woman in charge of an affair, food will not lack, compassion will not lack and motherly love will not lack.
“She is very wonderful in stakeholder engagement, revenue generation and trade facilitation,” Mr Onyema enthused.
Projecting into the future, Mr. Onyema said the year 2026 would be better for his members, adding that he has advised them on financial discipline which he said would help them during the trying period.
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