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UF Agency: Maximising Online Visibility for Fintechs with Strategic PR

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UF Agency Online Visibility for Fintechs

UF Agency helps businesses cut through the noise and stand out in the fiercely competitive fintech and online trading space with tailored press release creation and distribution services.

Crafting effective PR campaigns is at the core of UF Agency. With years of experience, UF Agency has emerged as the preferred choice for fintech brands seeking the most effective means to build a powerful brand image online and reach their target audience.

The full-suite marketing services provider has carved out a unique niche for itself with its press release writing and distribution services. Customised to the needs of each business, the focus is on strengthening brand authority and reputation for companies looking to make a significant impact.

Why PR should be a core part of fintech marketing

By leveraging PRs, businesses not only enhance their online presence but also engage their target audience, driving the achievement of specific marketing goals. This is particularly crucial for fintech providers and brokers who need to build trust and establish thought leadership to stand out in a saturated market.

According to recent reports, 84% of businesses state that press releases are an extremely effective tool to publicise company news, with 68% recognising the positive impact of PRs on brand and product visibility. However, 42% say that reaching the right media outlets is the biggest challenge for their PR campaigns.

This is where the expertise of a PR services provider, like UF Agency, comes into play. Through its established network of renowned media partners, the agency can ensure high-impact and cost-effective results that are measurable. 

What can you expect from UF Agency

In fintech and online trading, brands need to navigate complex regulatory requirements unique to this industry. UF Agency sets itself apart by developing impactful and regulation-compliant PR strategies, aligned with each business’s unique marketing KPIs.

From start to finish, the agency handles all your PR needs following a step-by-step approach:

  1. Discovery: Understanding the brand to propose the most impactful focus areas.
  2. Strategy: Tailoring the PR roadmap to align with the specific business objectives.
  3. Creation: Crafting press releases that resonate with the target audience, localising content in line with industry jargon and optimising for search engines.
  4. Distribution: Ensuring that each press release reaches the right audience through the most appropriate media outlets.

What UF Agency helps you achieve?

Getting noticed by the right audience:

Strategic PR distribution to boost brand awareness and recognition.

Maximising click-throughs:

SEO techniques, social media amplification and persuasive CTAs to prompt the desired actions.

Managing unexpected situations:

Crisis communication press releases to respond immediately to potential negative situations, protecting brand reputation.

Establishing industry leadership:

A tailored PR strategy aligned with your USPs to carve out a strong public profile.

Maintaining a lasting presence:

Evergreen content that resonates with readers for the long term.

Global Reach. Local Touch

Just how important could UF Agency prove to be in handling your full-scope PR campaigns? UF Agency ensures your brand’s story takes center stage by securing coverage in highly respected global and regional media outlets across LatAm, Africa, Europe, the Middle East, Asia and Oceania, speaking to readers directly in their native language.

The goal is clear: to boost online visibility, acquire high-quality backlinks and elevate brand awareness far and wide.

“We understand the industry inside and out. To ensure maximum reach, regardless of whether you need global visibility or want to establish leadership in a specific region, we’ve built an extensive network of partnerships with impactful media outlets,” said Dusan Camilovic, CEO at UF Agency.

“We make sure that a brand’s message speaks directly to their target audience, maximising exposure and share of voice – factors often underestimated, yet crucial for driving growth,” he added.

Seeking to amplify your online footprint with strategic PR? Contact the UF team today to schedule your consultation.

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NIMASA Mulls Expansion of Nigeria’s Deep Blue Project

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deep blue project

By Adedapo Adesanya

The Nigerian Maritime Administration and Safety Agency (NIMASA) is considering expanding the country’s Deep Blue Project due to its perceived success, with impact felt across the Gulf of Guinea, where it has helped to reduce piracy massively and gained global recognition, to ensure sustainability and greater impact.

The Director General of NIMASA, Mr Dayo Mobereola, made this known during his strategic visit to the Chief of Naval Staff, Vice Admiral Idi Abass, at the Naval Headquarters, Abuja.

Mr Mobereola, while commending the Navy for the harmonious collaboration with NIMASA and congratulating the CNS who had previously served as Maritime Guard Commander under the agency, called for continued partnership with the security outfit under his watch.

“It is important that we continue our partnership and strengthen our relationship. Our purpose here is to congratulate you and to discuss the benefits of the Deep Blue Project, how to sustain it, expand it, and increase its impact on the Gulf of Guinea.

“We are confident that we have the backing of the President, the Minister of Marine and Blue Economy, and the Nigerian Navy, hence, we are working towards presenting our proposal on the necessary improvements to be undertaken,” he stated.

The DG acknowledged the importance of the Deep Blue Project, noting that its impact resonates globally, with the International Maritime Organisation (IMO) commending it.

“The Deep Blue Project is vital, and countries around Africa and some other parts of the world are coming to copy our model. The IMO is asking how a civilian organisation was able to achieve this feat. It is therefore important that we continue to collaborate and do even better for greater sustainability,” he said.

Mr Mobereola also congratulated the Chief of Operations, Nigerian Navy, Rear Admiral Musa Katagum, who is joining the NIMASA governing board as the Navy’s representative.

On his part, the Chief of Naval Staff, Vice Admiral Idi Abass, while welcoming the NIMASA DG and his delegation, commended the Agency for the good work it is doing in the maritime sector and its continued support to the Nigerian Navy.

“Part of my command’s objective is to work in synergy with other agencies to achieve our goal as a country. We complement each other. We have no option but to collaborate and synergise.”

The Naval chief noted some concerns, which include the MoU between NIMASA and the Nigerian Navy, which has been in place since 2007 and should be revisited.

He also solicited for the Navy to be called upon for such needs as vessel repair, hydrographic surveys and chartings, stating the Navy’s capacity in handling such tasks.

The CNS also canvassed NIMASA’s assistance for wreck removal, particularly as the Navy gears towards its 70th Anniversary, where it looks forward to welcoming foreign ships.

He further commended NIMASA for its recent launch of the Cabotage Vessel Financing Fund (CVFF) Application Portal, noting that the organisation has come a long way in its planned disbursement of the fund.

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Ikeja Electric Fumes Over Impropriety Allegations Against CEO, Chairman

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folake soetan kola adesina Ikeja Electric

By Adedapo Adesanya

Ikeja Electricity Distribution Company has described as malicious and misleading a widespread publication currently circulating online alleging impropriety about its chief executive, Ms Folake Soetan, and its board chairman, Mr Kola Adesina.

The management of the DisCo noted that a publication attributed to ‘Nigerian Global Business Forum’ defamed its CEO and the chairman of the IKEDC board.

The company said, “The publication, attributed to yet to be verified individuals and organisation, is clearly intended to misinform the public and bring the company and its leadership into disrepute through fabricated claims, the DisCo observed.”

Ikeja Electric noted that its investigation so far revealed that the ‘Nigerian Global Business Forum’ is an unregistered organisation with no recognised legal or corporate existence locally or abroad.

According to the energy firm, the signatories, “Dr Alaba Kalejaiye” and “Musa Ahmed,” have no verifiable professional credentials or established public profiles, and the publication contains false and misleading statements regarding Ikeja Electric’s operations, safety record, and financial practices.

The organisation said it had instructed its legal advisers to conduct a thorough forensic investigation and to initiate defamation proceedings against the authors, publishers, and any persons or entities found responsible for sponsoring or disseminating this malicious publication.

Ikeja Electric said it operates within a strict framework of accountability and remains committed to transparency and service improvement, warning it will not tolerate coordinated disinformation campaigns aimed at undermining public confidence and tarnishing its corporate integrity.

“Ikeja Electric remains steadfast in its mandate to deliver reliable power while upholding the highest standards of corporate governance and customer excellence.

Members of the public are advised to disregard the false publication in its entirety,” it said in a statement.

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PMS May Sell N1,000 Per Litre if Marketers Adopt Costly Coastal Loading

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PMS pump price

By Aduragbemi Omiyale

Nigerians may be forced to purchase premium motor spirit (PMS), commonly known as petrol, for almost N1,000 per litre if marketers choose to go for the costly coastal evacuation and not the cheaper gantry loading, the Dangote Petroleum Refinery has cautioned.

Though the company clarified that marketers were free to choose their preferred mode of evacuation, it emphasised that the implication of adopting the coastal loading was that consumers would pay more for the product because of the extra costs.

According to Dangote Refinery, “Coastal logistics can add approximately N75 per litre to the cost of petrol, which, if passed on to consumers, would push the pump price of PMS close to N1,000 per litre.”

The firm noted that its “world-class gantry facility” has 91 loading bays capable of loading up to 2,900 tankers daily.

Operating on a 24-hour basis, the facility can evacuate over 50 million litres of Premium Motor Spirit PMS, 14 million litres of Automotive Gas Oil (diesel) and other refined products each day, it added, urging marketers and policymakers to prioritise logistics choices that support price stability and consumer welfare.

It stressed that direct gantry evacuation eliminates port charges, maritime levies and vessel-related costs that do not add value to end users, helping to optimise costs, improve distribution efficiency and support price stability.

“Reliance on coastal delivery, particularly within Lagos, may introduce avoidable costs with material implications for fuel pricing, consumer welfare and overall economic wellbeing,” the company stated in a statement.

Based on Nigeria’s average daily consumption of about 50 million litres of PMS and 14 million litres of diesel, the refinery estimated that sustained dependence on coastal logistics could impose an additional annual cost of roughly N1.752 trillion. This cost, it said, would ultimately be borne either by producers or Nigerian consumers.

The refinery also renewed calls for coordinated investment in pipeline infrastructure nationwide, arguing that functional pipelines linking refineries to depots would significantly cut distribution costs, improve supply reliability and strengthen national energy security.

It said domestic refining has already delivered measurable benefits to the Nigerian economy. Since the commencement of operations, the price of diesel has fallen from about N1,700 per litre to N1,100 and currently trades between N980 and N990. Similarly, PMS prices have declined from about N1,250 per litre to between N839 and N900.

It added that increased local supply has sharply reduced fuel importation, eased foreign exchange pressures and improved market stability, contributing to a stronger naira, which recently traded at about N1,385 to the dollar.

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