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Using the Waste to Wealth Model to Address Nigeria’s Plastic Waste Problem 

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Waste to Wealth

By Adedapo Adesanya 

In the inroads of Ajike Falaye Street in Mosan-Okunola LCDA Alimosho, a young man was using a spade to lift wet sand out of a clogged drainage system on a Wednesday night in April, a hasty move to avoid hefty punishment meted out by the Lagos State government for poor sanitation.

Thursdays are designated by the Lagos state for general sanitation, and commercial activities are put on hold till 10 am. The young man, Isaiah, told me, “These plastics are always too much,” and he is not alone in this. According to a report, Nigeria ranks ninth among countries with the highest contributions to plastic pollution, with close to 90 per cent of them not recycled. 

While many see this issue as a business opportunity, others see it not just through this limited scope.

According to Babatunde Sanni, the project coordinator at Waste to Wealth (Watowe),  it is applying a double model to solve the plastic problem while utilising other value-added services like healthcare to bring about the desired goal of recycling among the people of the communities it operates. 

“The reason why we decided to tackle plastic waste is because of sustainability. We looked at rural communities in the first stages. We do a lot of community work to ensure that they not only tackle this issue head-on but how can we offer them value? So we look at how we can kill two birds with one stone, hence, why we created waste to wealth or Watowe,” said Sanni. 

“It was instrumental in getting their trust, and one thing about people in communities that we deal with is the hard task it takes to win their trust. From our onset, we just had to do a lot to win their trust because getting their trust was necessary before we can bring about desired behaviour from those we target.” For instance, after proper monitoring and evaluation, the team, alongside volunteers and partners including Glovo, and Inspired Youth Network, among others, have cleaned up communities and beaches in Lagos. 

The Mechanisms of Watowe 

According to Mr Sanni, Watowe was started in 2017 after he identified the many issues prevalent in the Nigerian environment. This came after in-depth research that saw him visit several communities in Lagos, Abuja, and other states. He noted that the rural communities were the first entry point before moving on to more sub-national locations. 

“The rural community is the first stage when it comes to solving issues like this. We looked at what other value of wealth we can give them, so we noted that while the wealth approach will not involve money, we can have a replica of that.”

This, he said, involved the use of healthcare subsidies that are insured by waste. The company partners with several healthcare companies that allow residents of these communities access to several insurance packages. Speaking of how this is done, Sanni noted that. “It is a give-and-take approach. We have to offer them something to earn their trust. After this, we then issue the cards. These insurance cards range from life, health, and gadgets, and we will bring more on board in later years.” 

Gaps 

The low level of recycling, which is less than 12 per cent, poses a huge threat to plastic pollution management in Nigeria. But it has reached a better position in the last few years and despite the many promises present in the field, Sanni noted that, like every company that takes the initiative approach to solve issues that relate to the environment, funding is a major hurdle. Watowe is a self-funded enterprise, and accounting for the high cost it takes remains a problem that he hopes will be resolved in the long run. 

“The major problem we face is the cost of logistics. The value never matches the logistics. Since we became registered in 2020, we have had to do all the heavy lifting ourselves, and we hope that with the steps we are taking, we will be able to meet our target.”

He further revealed that there are some strides that he couldn’t disclose due to the legal restraints on them but noted that by 2023, Watowe would have increased its capacity to around 15 tonnes per day. 

“Currently, we have recycled about 200 tonnes of plastic waste, but we are moving to bring these communities into the fold to improve this. We try not to act like those companies that set themselves unreal targets.”

Closing the Gaps 

Watowe has committed to continue its advocacy, project building, and community outreach while banking on its business model but advocated for more laws. The Lagos State government last year planned to launch new legislation to curb the menace of waste in the state and support businesses in the circular economy, but that hasn’t seen the light of day. The drawback in law remains a large hurdle with the slowdown in the move to ban polythene products. Also, the Nigerian government, despite making no law to introduce taxation on Single Use Plastics tax. This raised concerns from manufacturers that it does not appear to have a basis in law, as it is not provided for under the Customs, Excise, Tariff, etc. (Consolidation) Act (CETA), unlike beverages and tobacco.   

Sanni noted that the government needed to be more deliberate in taxing plastic products, suggesting that companies should charge consumers to bring their bags from home or pay for them, adding that this will change their behaviours. 

“If this is done, people will come with paper bags. I know that we cannot completely ban plastics in one fell swoop, but we can make considerable progress with it in Nigeria, and with the work we have seen in the last few years, I say we are getting there.”

Community Impact and Progress 

Watowe has been able to reach a considerable number of communities in Lagos. According to information shared, the company has seen its impact in Odumola in Epe, Orile, Okun Aja, and Sangotedo.

In the Odumola environs of Epe, Watowe has cleaned up entire streets and applied collection points where residents can dump their single-use plastic containers. This has been replicated in the Orile area in Agege. 

In June 2023, during the celebration of World Environment Day, in partnership with Action Aid Nigeria and Inspired Youth Network, there was a clean-up at Coney Island Lagos, one of the beach resorts in Lagos. This was followed by an awareness event on the threat of plastic pollution to the environment, where the collective organisers encouraged collective action. 

The most significant intervention was done at Noon (pronounced noo nee) Street in the Oworonshoki area of the state. Collection points for plastic waste were applied, and residents could bring their packs of waste and get rewarded. 

This is, however, yet to catch much attention, but Sanni said that progress depends on a lot of things. One of these is trust. He revealed that once trust has been established, there needs to be more that needs to be done. 

The Lagos State government has played its part, he said, but the public-private partnerships need to extend to sustainable projects as well. He said the Lagos State administration over the last 15 years had made sizeable impacts which Watowe has been part of. These include seminars and special lectures that saw industry players come on board but admitted that policies could remain a drawback where necessary. 

“No matter your contingency, as long as the government doesn’t do certain things, you are back to square one. They have the larger role to play before we can do our bit,” he said. 

Educating the Next Generation on Recycling 

Watowe has also extended its reach beyond grassroots communities and into the vibrant Generation Alpha with the collaboration it has had with primary and secondary schools. Mr Sanni said the company was working with a number of schools, including Meadow Hall Schools in Lekki, where it is a constant feature in its recycling club. This club is tasked with debates, assignments, and projects around recycling, and this has brought about more results since it commenced Post-COVID. Another such beneficiary is Ilasan Nursery and Primary School, which, unlike Meadow Hall, doesn’t have a defined recycling club yet but partakes in activities from time to time. Watowe hopes that with its expected growth and reach, more schools will be able to tap into this. 

Sanni noted that partnerships like these are welcome, and investors and funding will see more initiatives pop out. Already some initiatives like Wecyclers and United Cylcers are pushing ahead with their intervention, but for people like Isaiah, the impact is yet to reach them. 

This story was produced in partnership with Nigeria Health Watch through the Solutions Journalism Network, a non-profit organisation dedicated to rigorous and compelling reporting about responses to social problems.

Waste to Wealth Babatunde Sanni

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Mastering SEO: Proven Methods to Grow Your Online Presence

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RiseGrower

Search Engine Optimization isn’t what it used to be.

Gone are the days of stuffing keywords, buying random backlinks, and expecting overnight rankings. Today, SEO is a sophisticated blend of technical precision, content authority, brand positioning, and strategic digital PR.

At RiseGrower.com, we’re launching with one mission:

To help brands grow through ethical, scalable, authority-driven SEO.

This isn’t just another SEO agency. This is the next evolution of ranking strategy.

🌍 SEO in 2026: What Has Changed?

Search engines—especially Google—have become dramatically smarter.

Modern ranking systems analyze:

  • Topical authority
  • Content depth and expertise
  • User engagement signals
  • Link quality (not quantity)
  • Brand credibility
  • Search intent satisfaction

SEO today is no longer about “gaming the algorithm.” It’s about becoming the most trusted answer in your industry.

That’s where RiseGrower comes in.

🚀 What RiseGrower.com Is Built For

We specialize in performance-focused SEO strategies designed to:

  • Increase organic traffic
  • Improve high-intent keyword rankings
  • Strengthen domain authority
  • Build sustainable backlink profiles
  • Turn search visibility into revenue

Our approach combines:

  • Advanced technical SEO audits
  • Strategic content architecture
  • Authority guest posting campaigns
  • White-hat link acquisition
  • On-page optimization
  • Data-driven reporting

We don’t chase vanity metrics. We build growth systems.

🧠 Our Philosophy: Authority Wins

Search engines reward expertise and trust.

That’s why our strategy centers around three pillars:

1️ Topical Authority

We help brands dominate entire keyword clusters—not just single keywords.

2️ Editorial Authority

Through high-quality guest posting on real industry publications, we build contextual backlinks that move rankings safely and effectively.

3️ Technical Excellence

From crawl optimization to structured data, we ensure search engines fully understand and prioritize your content.

🔥 Why Most SEO Strategies Fail

Many businesses struggle with SEO because:

  • They focus only on backlinks without strategy
  • They publish content without search intent research
  • They ignore technical site health
  • They chase short-term wins instead of long-term growth

SEO is not a trick.

It’s a system.

RiseGrower builds systems.

📊 Our Approach Is Data-Driven

Every campaign starts with:

  • Competitive analysis
  • Keyword gap research
  • Link profile audit
  • SERP intent mapping

We analyze what’s ranking—and why.

Then we engineer a strategy that outperforms it.

🏢 Who We Work With

RiseGrower is built for ambitious brands:

  • SaaS companies
  • eCommerce brands
  • Agencies
  • Startups
  • Enterprise businesses
  • Niche industry leaders

If your goal is sustainable organic growth, you’re in the right place.

⚖️ White-Hat SEO Only

We believe in:

  • Real editorial placements
  • Ethical outreach
  • Genuine authority building
  • Search engine compliance

We do not use:

  • Private Blog Networks (PBNs)
  • Spammy link schemes
  • Automated backlink tools
  • Manipulative ranking shortcuts

Long-term growth requires integrity.

📈 The Rise of Performance-Based SEO

The future of SEO isn’t “deliverables.”

It’s measurable outcomes.

At RiseGrower, we align our strategy with:

  • Ranking milestones
  • Traffic growth targets
  • Lead generation goals
  • Revenue impact

Because rankings are only valuable if they drive business growth.

🌟 What Makes RiseGrower Different?

We blend:

  • SEO strategy
  • Digital PR
  • Authority guest posting
  • Content intelligence
  • Conversion-focused thinking

We don’t just improve rankings.

We build market leaders.

🔮 The Future of Search

AI-generated content is flooding the internet. Competition is rising daily.

Search engines will increasingly reward:

  • Authentic expertise
  • Brand mentions
  • Trusted backlinks
  • Valuable long-form content
  • Real-world credibility

The brands that invest in authority now will dominate tomorrow.

RiseGrower was created for that future.

🚀 Launching Soon

RiseGrower.com is preparing to launch with a clear promise:

Growth through strategic SEO authority.

If you’re ready to:

  • Outrank competitors
  • Scale organic traffic
  • Build long-term visibility
  • Turn search into revenue

We’re ready to grow with you.

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Globy Platform: B2B Marketplace and Its Logistics Calculator

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Globy Platform

Wholesale marketplaces were created so that business owners could find profitable offers and make deals on B2B platforms worldwide. In addition to buyers and sellers, there are traders, distributors, logisticians, and other professionals on such platforms. Let’s take a closer look at these professions. Traders purchase goods in order to resell them at a higher price; speculation is allowed on B2B marketplaces and is a legal instrument. Distributors are the official representatives of the manufacturer, meaning you can purchase original products at the lowest price. Most often, goods are purchased in China and then transported by sea to European countries or North America. We suggest you try the Globy Platform, where the most reputable Asian distributors are registered. Logisticians can also register on Globy. They provide services for the transportation of goods by sea. The following are the advantages of Globy, which are mentioned most often:

  • quick registration on the portal;
  • website with simple navigation and management;
  • excellent choice of reliable suppliers;
  • most relevant products in the catalog;
  • free registration;
  • no commission.

Some B2B platforms process payments, but Globy allows participants to make money payments outside the platform using one of the secure methods. In addition, Globy does not charge a commission when concluding a purchase deal. To start working on the platform, you need to register in accelerated mode or fill out a form with your company’s details. You can be sure that your banking details, personal, and contact information are protected. Third parties can only see the information that you leave open. When registering, do not forget to enter your company’s contact information (messenger, phone, email) so that new partners can contact you. You can pay attention to the fact that the Globy catalog contains items without specifying a price, but the product profile contains the vendor’s contacts. You can contact the seller to discuss the deal details, determining the price of the product.

Logistics Tool on Globy

There is often a situation when the supplier does not provide transportation services and the buyer has to search for a carrier on their own. In fact, this problem is solved simply. Globy has a special tool that helps you quickly find a charterer. You would open the freight calculator and fill in all the fields in the suggested form. You would specify the sending and destination port, and don’t forget to specify the dates and choose the container size. If you want to place containers in an optimal way, then use the load calculator, which is also available for free on the official website. You can use these tools only after registration. You can log in quickly if you have a Google account or a LinkedIn profile. After entering the data, the freight calculator will process your request and provide a list of prices. You can select a suitable line and contact the charterer to discuss the details of the contract. It is recommended to choose a sea delivery with a minimum number of intermediate stops, in which case the cargo will arrive at the destination port faster.

Receiving Cargo at the Destination Port

Buyers should remember that you can check the cargo when it arrives at the port. If the rules of transportation were violated, there was a long delay, or the goods were damaged, you can refuse the cargo, explaining the reason. You can discuss a price reduction with the supplier if the product has lost its proper appearance or the packaging is damaged. You can evaluate the cargo yourself or with the help of third-party experts. It is best to carefully check the documentation when receiving the goods at the port. All documents must be executed in accordance with international law. You can register on Globy today, find the goods you need, and use the logistics tools for free. More than fifty-five thousand users have already been registered on the platform, which indicates the high authority of Globy. If you have any questions, you can ask them in the Help Center on Globy website.

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MSC, Nigerdock Seal 45-Year Port Concession Deal for Snake Island Terminal

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Snake Island Terminal

By Adedapo Adesanya

Shipping giant, Mediterranean Shipping Company (MSC), has signed a 45-year concession agreement with ​Nigerian maritime company, Nigerdock, to develop, operate ‌and maintain a new container terminal at Snake Island Port in Lagos.

A statement by MSC on Thursday noted that the new container terminal would be completed by 2028 with a 910-meter quay, six Ship-to-Shore (STS) cranes, two ship berths, three barge berths, and up to 18 meters of draft.

The ​dedicated MSC terminal would be part of ​the company’s announced $1 billion investment in infrastructure ⁠and logistics in Nigeria.

“We are thrilled to take this step forward in our partnership with MSC to develop a world-class container terminal within Snake Island Port.

“This gives the world’s leading shipping line a home in Nigeria and brings significant foreign direct investment into the country to accelerate growth in the maritime and logistics industry,” it said.

Global shipping companies ​are pushing to secure long-term footholds in emerging ​markets as supply chains are reconfigured worldwide.

MSC said the terminal, to be built ​by ITB Nigeria and DEME Group, is expected to be ‌ready ⁠by 2028.

It will occupy 30 hectares (74 acres) and feature a 910-metre (3,000 ft) quay capable of handling ship‑to‑shore cranes and mobile harbour ​cranes, serving both ​deep-sea vessels ⁠and barges.

MSC President, Mr Diego Aponte, said: “Completing this key phase in the development of Snake Island Container Terminal with Nigerdock and our trusted partners demonstrates MSC Group’s commitment to providing excellent service to our customers in Nigeria and throughout Africa.

“The new terminal will open up opportunities, enhance efficiency, and elevate Snake Island Port as a major global shipping centre.

“Together with our Group’s other long-term investments in Nigeria, it will generate many local jobs and significantly increase economic revenue and resilience.”

Snake Island Port is an 85-hectare facility operated ⁠by ​Nigerdock, a maritime and ​logistics company, and comprises three terminals serving the Lagos port ​complex.

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