General
Why to Start a YouTube Channel for Yoga
Introduction
YouTube is one of the most creatively driven platforms on the Internet right now. Thanks to YouTube, many artists, and unconventional professionals have found a place to share what they love, do something they enjoy and showcase their talents to the world, and do some pretty crazy stuff for people to see. And just by creating and sharing fun, they are able to earn money as well! Previously, it was difficult for people of their professions to leave a mark, and often, they did not make enough. However, with YouTube, creative pathways opened for everyone around the world.
Moreover, videos entered the commercial picture and changed the face of marketing. Prior to YouTube domination, people found it extremely difficult to watch or transfer videos due to their size. However, when YouTube came in, things changed drastically, and new avenues opened for all.
Starting a YouTube channel is a giant leap for anyone today. As a Yoga teacher, this must have been on your mind for some time. It is essential to know, however, the best possible way to start one so that you can do a better job at it.
How to start your YouTube channel for Yoga
There are a few things that you must keep in mind to run a successful Yoga channel on YouTube. To begin with, it is necessary to point out that creating a YouTube channel and making videos are relatively easier tasks as compared to marketing those videos and earning money out of them. However, the following tips will give you a head-up about where to start and how to get going to ensure you not only do what you love, but you also earn a profit out of it.
- Chalk out the plan for your video content: As a Yoga instructor, it is vital to base your content around Yoga and the general wellbeing of your viewers. You must be careful to present your content in a way that your audience will appreciate and be attracted towards. You can do this by researching and watching videos of established Yoga teachers on YouTube. The engagement on their posts will tell you what your audience is likely to enjoy, share, and engage with. Moreover, make sure you use great intros and outros. There are plenty of templates readily available to create impactful intros and inspire your YouTube end screen ideas. Additionally, there are intro makers and YouTube outro templates that you can use at your convenience.
- Pre-define your target audience: Before you delve into your channel, research about the kind of audience you are aiming to reach. They are your targets, and you should be as specific as you can get. Take inspiration from the active audience of some fellow predominant Yoga instructors on YouTube and tailor it to your needs.
- Make sure your videos are SEO friendly: SEO is a critical factor for your videos to get a better ranking and reach more people on YouTube. You can either learn all about it from tutorials and guides on the Internet, or you can even hire a freelancer to do it for you. Use video descriptions well to make your videos rich in keywords so that the YouTube algorithm can detect it and thereby recommend your videos to anyone who’s looking for related content.
- Follow a schedule to upload your videos: Creating a schedule is of utmost importance especially whenever you feel your motivation and energy levels declining. When you first create your channel, you will be enthusiastic and fired up. You will upload the videos according to the decided frequency, and things will be fine. However, once the enthusiasm subsides and you calm down, you will find yourself postponing and delaying the videos. Hence, to discipline yourself, you must create a schedule and make sure to follow it. Moreover, your audience will find it easier to follow your content if you have a routine, especially because Yoga is a lot about being punctual about the practice.
- Create your brand presence: Creating a brand presence is important to establish your credibility among your audience. Your brand, if it is famous and of repute, will ensure the trust of your clients and viewers. Your content will be viewed as authentic and your followers and subscribers are also likely to increase.
- Promote your content across social media: Your work as a creator does not end with uploading the video. After this, another part of the job starts- marketing. Use all the social media platforms available to promote your videos and reach many people as possible. Use SEO everywhere and make your content catchy and attractive. Concentrate on adding value, and people will automatically share your content with their friends and social groups. Use your social media to drive traffic to your YouTube account. This will also help you create a personal brand.
- Collaborate with brands and other YouTubers in your videos: Collaborations with different brands and companies, or other creators on YouTube will help you expand across many genres and reach a much larger chunk of the audience. If you want a diverse range of viewers, make sure to collaborate with influencers in those particular areas. This act will excite their audience and introduce your content to them. The exchange, if properly conducted, can bring you a ton of new subscribers within a short period. It will definitely widen your scope of success on YouTube.
Conclusion
As a YouTube creator, make sure to concentrate on your content. Think of all the ways you can add value to your viewers with Yoga and anything associated with it. Engage with your audience regularly and modify your upcoming videos to suit their needs. Ask for feedback and analyse your growth. Being a creator is easy, but being a creator who people want to watch, is a tough nut to crack.
By Adedapo Adesanya
The Socio-Economic Rights and Accountability Project (SERAP) has approached the court against the Independent National Electoral Commission (INEC) over an alleged N800 billion campaign fund diversion.
The organisation is seeking to compel the electoral body to investigate allegations that about N800 million from the Federation Account Allocation Committee (FAAC) allocations was diverted by governors elected on the platform of the All Progressives Congress (APC) to finance political and campaign activities.
The suit, marked FHC/ABJ/CS/1426/2026, was filed at the Federal High Court in Abuja last week, but no date has been fixed for the hearing of the suit.
SERAP is asking the court to issue an order of mandamus directing INEC to investigate the claims that the governors channelled public funds into a dedicated campaign account allegedly meant to support President Bola Tinubu’s 2027 re-election bid.
The organisation is also requesting an order compelling INEC to demand full disclosure from the governors and the APC on any contributions made to such a campaign fund, including the identities of donors and the lawful sources of the funds.
In addition, SERAP wants the electoral commission to commence a comprehensive review of compliance with Section 91 of the Electoral Act by political parties and candidates, particularly regarding campaign financing and the sources of political donations.
According to SERAP, the allegations raise fundamental concerns about transparency in political financing, electoral fairness and the constitutional rights of Nigerians to participate freely in democratic governance.
The organisation argued that opaque campaign financing remains a major avenue for corruption and weakens public confidence in democratic institutions.
It maintained that the alleged misuse of public funds for political purposes threatens the credibility of the 2027 general election and undermines public trust in the electoral process.
In the suit filed by its lawyers, Mr Kolawole Oluwadare and Ms Kehinde Oyewumi, SERAP argued that the reported diversion of public resources for campaign activities warrants immediate action by INEC under its constitutional and statutory responsibilities.
The group stated: “The abuse of state resources for electoral advantage undermines democratic integrity and public trust. Fairness, transparency, and accountability in political or campaign finance are essential safeguards against corruption, state capture, and undue influence in democratic processes.”
SERAP further argued: “The allegations of diversion or opaque use of public funds pose a grave risk to the integrity of the 2027 general elections.”
The organisation said large-scale public financial allocations, combined with weak oversight and limited transparency, provide sufficient grounds for INEC to activate its investigative powers.
Referring to Section 91 of the Electoral Act, SERAP noted that the law empowers INEC to regulate political donations, enforce contribution limits, demand disclosure of funding sources and impose sanctions where violations occur.
The organisation explained that political parties found to have exceeded donation limits risk fines of up to ₦10 million and forfeiture of excess funds, while individuals who exceed prescribed limits are liable to penalties amounting to five times the excess contribution.
SERAP also contended that campaign financing derived from public resources distorts electoral competition and violates constitutional principles guaranteeing free, fair and transparent elections.
According to SERAP, INEC has a constitutional duty to ensure compliance with campaign finance regulations and to investigate allegations that could compromise the integrity of the electoral process.
By Adedapo Adesanya
The Independent National Electoral Commission (INEC) has shifted the deadline for political parties to submit the names and credentials of candidates seeking to contest the 2027 presidential and National Assembly elections.
The electoral body announced that parties now have until midnight on Tuesday, July 14, to complete the process, extending the earlier deadline of Saturday, July 11.
Under INEC’s timetable for the 2027 general election, political parties were expected to upload the names and personal particulars of their presidential, Senate and House of Representatives candidates before the initial cut-off date.
Explaining the decision, INEC said the extension followed appeals from political parties that had encountered difficulties meeting the deadline.
In a statement issued on Sunday, the National Commissioner and Chairman of the Information and Voter Education Committee, Mr Mohammed Haruna, said the request was formally conveyed through the Inter-Party Advisory Council (IPAC).
According to him, IPAC sought additional time on behalf of parties that were yet to complete the submission of their candidates’ details through the commission’s portal.
“The decision to extend was based on an appeal by the Inter-Party Advisory Council, on behalf of political parties who were unable to upload the names and personal particulars of their candidates within the scheduled timeline,” Mr Haruna stated.
INEC noted that the extension is intended to give all eligible parties a fair opportunity to comply with the requirements of the electoral process while remaining within the framework of the law.
The commission also urged political parties to utilise the extra period to finalise and upload all required information ahead of the revised deadline.
“The commission enjoins political parties to take advantage of this window of opportunity and ensure that all necessary details are uploaded before the expiration of the new deadline,” the statement added.
By Dipo Olowookere
Nigeria’s Vice President, Mr Kashim Shettima, will run as the vice-presidential candidate of the All Progressives Congress (APC) in the 2027 presidential election.
President Bola Tinubu retained Mr Shettima as his running mate for re-election next year, according to the National Chairman of the APC, Mr Nentawe Yilwatda.
In a post on Friday on X, the ruling party chairman described this as “another significant milestone in the journey of our great party.”
He also said it reaffirms the party’s collective resolve to sustain the Renewed Hope Agenda and deepen the progress already being recorded across the country.
It was gathered that Mr Tinubu submitted his presidential nomination forms today through his Special Adviser on Political and Other Matters, Mr Ibrahim Masari.
The submission was done ceremony at the Continental Hotel, Abuja, attended by several party chieftains, including The event brought together an impressive array of leaders of our great party, including the Chairman of the Progressive Governors’ Forum and Governor of Imo State, Mr Hope Uzodimma; Governor Mai Mala Buni of Yobe State, Governor Nasir Idris of Kebbi State, Governor Abba Kabir Yusuf of Kano State, Governor Uba Sani of Kaduna State, Governor Babagana Umara Zulum of Borno State, Governor Ahmadu Umaru Fintiri of Adamawa State, as well as other governors, party executives and critical stakeholders from across the federation.
“The All Progressives Congress remains focused on strengthening its grassroots support, consolidating the achievements of the Renewed Hope Agenda and working together to build a more prosperous, secure and inclusive Nigeria for all,” the party leader stated.
