YouTube Unveils New Generative AI Products as Shorts Hits 70 billion Daily Views
By Aduragbemi Omiyale
An artificial intelligence-powered feature, Dream Screen for Shorts, designed to redefine how creators use YouTube, has been unveiled by the video streaming platform.
The feature was introduced by the tech giant on Thursday alongside others at the Made On YouTube event. It was created to allow YouTube creators to reach more viewers.
According to the firm, Dream Screen allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt.
With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by the bounds of their imagination.
Business Post gathered that two other features were launched at the event; YouTube Create App and Aloud. The former offers a suite of tools designed for seamless content creation, while the latter is an AI-driven dubbing tool created to break language barriers and open up global audiences for creators.
The launch of YouTube Create to help take the work out of video production: To help anyone to create and share videos right to YouTube, today the platform has launched a new mobile app called YouTube Create, which was designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.
The app offers video editing tools including precision editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters, effects, transitions and royalty-free music with beat-matching technology so that creators can produce their next YouTube video without relying on complex editing software.
“We shared new updates that will help creators and artists push the boundaries of creative expression — by making the difficult things simple and impossible dreams possible.
“Making it easier for creators anywhere to create content they love is core to YouTube’s commitment to putting creative power into the hands of billions of people. Today is the start of a new era of creativity. We can’t wait to see what our incredible community of creators and artists make on YouTube,” the chief executive of YouTube, Mr Neal Mohan, said.
Also commenting, the Global Head of Music at YouTube, Lyor Cohen, said, “Bold and responsible, that is our mission. The potential of AI is incredibly exciting. But as with any new technology, we have to approach it responsibly.
“What Artists, Songwriters, and Producers do is something that is uniquely human, that cannot be replaced by technology.
“We see AI as a tool that can be used by artists to amplify and accelerate their creativity. And we are committed to working alongside the creative community within our AI Music Incubator, which has now expanded globally.
“We are also leaning into our superpower – our deep partnerships with the music industry – working back-to-back with them to achieve our collective goals of fueling creativity and driving the business forward.”
A YouTube creator, Alan Chikin Chow, said: “It’s really great to see a dedicated Create app because it gives creators the confidence that whatever we make on YouTube Create will be optimized for the platform. An app like this will open the door for more people and make becoming a YouTuber that much more accessible.”
Meanwhile, since its unveiling in 2020, Shorts has now climbed to over 70 billion daily views from over 2 billion logged-in users every month.