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AXA Mansard Health Unveils New TV Commercial to Promote Health Insurance in Nigeria

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By Modupe Gbadeyanka

A new one-minute television commercial that highlights the importance of subscribing to a life insurance policy tagged More Wellness For Less has been unveiled by Axa Mansard Health.

The TVC seeks to enlighten the average Nigerian on the benefits they can derive from having a life insurance policy even while they are alive.

The chief executive of AXA Mansard Health, Mr Tope Adeniyi, while speaking at the launch of the commercial in Lagos, disclosed that for as low as N1,000, Nigerians could have access to AXA Mansard Health services.

“You also have products at N2,000 per month or easy care. There is a bronze plan that you can buy at about N60,000 per annum.

“So, we have a range from of simple products that enable you to have decent access to lifestyle products; you can configure them based on your lifestyle.

“Think about it, the value of your airtime is practically about three times the cost of buying access to more awareness or less. So, everyone can buy AXA,” Mr Adeniyi said.

At the event, the company gave an illustration of how crucial health insurance is.

A woman had an emergency with the child. Meanwhile, the husband wasn’t around, and she managed to rush the child to the hospital, where she was asked to deposit N30,000 before any form of treatment could be administered to the child.

This woman had N31,000 in her (bank) account. This is an emergency. Life is in the line. She had just that N30,000 paid for.

What if she were to pay N35,000? It could be N40,000! This is a woman who does not like begging people for money; probably, she could have resorted to just that. Imagine if the hospital had requested her to pay cash at this time of cash crunch; what a bad experience!

Well, this is where health insurance comes in, and there could not have been a better option than AXA Mansard Health. Yes, because there is another woman who has embraced AXA Mansard’s life health insurance policy and felt calmer in the face of a child’s ill health.

The second woman is calmer because she has MyAXA App.

MyAXA Mobile App is your one-stop non-banking financial service platform. The mobile services have been specifically designed to give users a more convenient way to purchase and manage health and other insurance plans. It is available for download for iPhone and Android users.

In the case of the woman who has the app, she was able to book an appointment, and on getting to the hospital the baby found herself in waiting hands. The woman is not bothered about cash.

The Chief Client Officer of AXA Mansard Insurance, Ms Rashidat Adebisi, remarked that, “It’s very important to us. Mental health is very topical. It has been for us for a long time. Those are some of the things that you can access under our retail products. There’s Wellness, there are genes, and there are so many things that are incorporated into it. We have telemedicine services incorporated into it. If a user prefers not to necessarily be at the hospital, you can access services through telemedicine, and the medication can be delivered to you.

“And we need to highlight that it’s also very affordable. I think a lot of people assume, oh, AXA, they are pricey, no. But in terms of value for money, I think that we are top of the list.

“In furtherance of the seamless service delivery to the users, AXA Mansard Health is working with Moove.”

Also, the Country Director for Moove, Taiwo Ajibola, speaking on the 1 minute TV Commercial video that we all saw, said the first lady had money. That money transfer wasn’t successful. That was the major issue there. We’ve all seen how the recent cash crunch impacted so many of us.

“Access to healthcare anywhere is a critical issue. With this kind of product (by AXA), you have so much access to hospitals. We encourage Nigerians to leverage on that, and we at Moove are here to make life even better for you.”

Continuing, Mr Adeniyi said they have mapped out a strategy on how people in the Diaspora can benefit from the products. “That means those who have ‘japa’ (emigrants) can buy for their family members; they can buy for their community, and they can adopt our products to impact life.

“So, you can reach out to [email protected], and we know more about the products and services.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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FG Begins Vaccination Against Mpox in FCT, Six States

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By Adedapo Adesanya

The Federal Ministry of Health and Social Welfare through the National Primary Health Care Development Agency (NPHCDA) has commenced the vaccination against Monkeypox, now known as Mpox.

Business Post reports that Bayelsa, Rivers, Cross River, Akwa Ibom, Enugu, Benue, and the Federal Capital Territory, were selected as pilot states for the vaccination.

An average of 631 persons are expected to be vaccinated across the seven states with two doses of the Mpox vaccine. A buffer for 50 persons will be kept at the national in case of an upsurge in other states.

NPHCDA in a statement posted on its verified X account confirmed the exercise, stressing that the vaccination will help to protect communities and safeguarding health of the people.

In a related development, according to the latest update by the Nigeria Centre for Disease Control (NCDC), there are 1,442 suspected cases of Mpox from 36 states and the Federal Capital Territory, while the number of confirmed cases of the infection was 118 from 28 states and the FCT.

“To prevent the spread of Mpox, we strongly advise the public to avoid contact with animals that may carry the virus, including sick or dead animals in affected areas, avoid handling materials that have been in contact with infected animals, limit unnecessary physical contact with individuals who are infected, practice frequent handwashing with soap and water, and ensure that animal food products are thoroughly cooked before eating.

“It’s also important to use protective clothing and gloves when handling sick animals or their tissues. Similarly, health workers are advised to follow standard safety protocols including droplet precautions when treating patients, use protective equipment including masks, gloves, and gowns, during patient care, and be vigilant for symptoms of Mpox, especially fever and rash, among other measures.”

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AXA Mansard Health Partners LUTH in Blood Donation Drive

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By Aduragbemi Omiyale

Over 250 pints of blood have been donated by AXA Mansard Health to the Lagos University Teaching Hospital (LUTH), Idi Araba.

The blood was donated by more than 100 employees of the leading health insurance company in Nigeria through its volunteering programme tagged AXA Hearts in Action.

The initiative is part of the company’s blood donation drive aimed at contributing to positive societal and environmental impacts through employee volunteering, and expertise related financial support and in-kind donations.

According to the Chief Client Officer of AXA Mansard, Ms Rashidat Adebisi, “Through the AHIA, our employees do not just give time to great causes; we work together for a better future.”

“We share our time, knowledge and expertise as a people with a shared purpose of acting for human progress by protecting what matters through initiatives like this,” she added.

Ms Adebisi said the blood drive is a shining example of the philosophy in action, where collective contributions serve as a reminder that true impact often involves giving more than just money. It’s about putting one’s heart in action – an idea embedded in AXA’s corporate culture.

On his part, the chief executive of AXA Mansard Health Limited, Mr Tope Adeniyi, said with hospitals frequently experiencing blood shortages, events like these serve as a lifeline for patients in need.

“We are proud to contribute to the local healthcare sector and provide much-needed support to hospitals such as LUTH, ensuring that they have resources essential to saving lives,” he added.

Also commenting, the Head of Corporate Services and Public Relations at LUTH, Omolola Olubukunola Fakeye, thanked the firm for the “generous support,” which has made a “meaningful difference to our blood bank and ultimately to the lives of patients.”

“Blood donations are invaluable in many critical treatments, and initiatives like AXA Mansard’s blood drive bring immense relief to healthcare system.

“We are sincerely grateful for this partnership and the dedication of AXA Mansard’s employees,” Fakeye stated.

AXA Hearts in Action operates globally, she urging AXA employees everywhere to engage with and give back to their communities.

Through diverse projects – from health initiatives like this blood drive and medical outreaches to environmental efforts like the AXA Week for Good “Trash-to-Treasure” waste management project – AXA staff have opportunities to make a lasting difference on issues that matter.

For AXA Mansard, every act of social service brings them closer to the communities they serve, helping build a world where giving back is not only about charity but about lasting, positive change.

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US Buys 4.8 million Swipha Malaria Doses for Nigeria, Others

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By Adedapo Adesanya

The US Agency for International Development (USAID) has committed $2.3 million to procure 4.8 million doses of life-saving malaria tablets from Swiss Pharma (Swipha) in a landmark partnership that will expand access to essential medicines in Nigeria and West Africa.

This procurement, to be facilitated through the U.S. Government’s President’s Malaria Initiative (PMI), underscores the United States’ dedication to advancing Nigeria’s healthcare infrastructure and ensuring life-saving treatments reach vulnerable communities.

For years, Nigeria has faced significant challenges in procuring affordable, high-quality medicines due to the high cost of production and the inability of many local pharmaceutical companies to meet international quality standards.

According to the World Health Organization (WHO), fewer than 10 per cent of medicines manufactured in sub-Saharan Africa meet global standards, limiting local companies’ ability to supply essential drugs and meet healthcare needs.

These barriers have particularly affected access to medicines for malaria and child health, as local production has often fallen short of both quality and quantity requirements.

In response, USAID partnered with Swipha in their efforts to attain World Health Organization (WHO) prequalification for sulfadoxine/pyrimethamine (SP) tablets, a vital medicine for malaria prevention during pregnancy.

Swipha is now the first pharmaceutical company in Nigeria and in West Africa to achieve this WHO certification, marking a critical step forward for the region’s pharmaceutical capacity.

“USAID’s support was pivotal in helping us reach this milestone,” said Swipha Managing Director, Mr Frederic Lieutaud.

“The WHO prequalification not only validates our commitment to producing high-quality medicines but also enhances our capacity to scale production and serve both local and international markets with trusted, essential medicines.”

With the WHO prequalification, Swipha is well-positioned to expand its reach, supplying these essential medicines to international donors and procurement agencies, ultimately strengthening healthcare delivery across Nigeria and the broader West African region.

This achievement also represents a significant boost to Nigeria’s healthcare system by enhancing local manufacturing capacity and contributing to public health efforts to combat preventable diseases.

During her visit to Swipha’s facility in Lagos, USAID Mission Director to Nigeria, Ms Melissa Jones, commented “This achievement is a testament to the power of collaboration in improving healthcare in Nigeria.

“We are proud to have supported Swipha in reaching this milestone and look forward to continuing our partnership to ensure more quality medicines reach those who need them most. Together, we are building a healthier future for Nigeria.”

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