Health
AXA Mansard Health Unveils New TV Commercial to Promote Health Insurance in Nigeria
By Modupe Gbadeyanka
A new one-minute television commercial that highlights the importance of subscribing to a life insurance policy tagged More Wellness For Less has been unveiled by Axa Mansard Health.
The TVC seeks to enlighten the average Nigerian on the benefits they can derive from having a life insurance policy even while they are alive.
The chief executive of AXA Mansard Health, Mr Tope Adeniyi, while speaking at the launch of the commercial in Lagos, disclosed that for as low as N1,000, Nigerians could have access to AXA Mansard Health services.
“You also have products at N2,000 per month or easy care. There is a bronze plan that you can buy at about N60,000 per annum.
“So, we have a range from of simple products that enable you to have decent access to lifestyle products; you can configure them based on your lifestyle.
“Think about it, the value of your airtime is practically about three times the cost of buying access to more awareness or less. So, everyone can buy AXA,” Mr Adeniyi said.
At the event, the company gave an illustration of how crucial health insurance is.
A woman had an emergency with the child. Meanwhile, the husband wasn’t around, and she managed to rush the child to the hospital, where she was asked to deposit N30,000 before any form of treatment could be administered to the child.
This woman had N31,000 in her (bank) account. This is an emergency. Life is in the line. She had just that N30,000 paid for.
What if she were to pay N35,000? It could be N40,000! This is a woman who does not like begging people for money; probably, she could have resorted to just that. Imagine if the hospital had requested her to pay cash at this time of cash crunch; what a bad experience!
Well, this is where health insurance comes in, and there could not have been a better option than AXA Mansard Health. Yes, because there is another woman who has embraced AXA Mansard’s life health insurance policy and felt calmer in the face of a child’s ill health.
The second woman is calmer because she has MyAXA App.
MyAXA Mobile App is your one-stop non-banking financial service platform. The mobile services have been specifically designed to give users a more convenient way to purchase and manage health and other insurance plans. It is available for download for iPhone and Android users.
In the case of the woman who has the app, she was able to book an appointment, and on getting to the hospital the baby found herself in waiting hands. The woman is not bothered about cash.
The Chief Client Officer of AXA Mansard Insurance, Ms Rashidat Adebisi, remarked that, “It’s very important to us. Mental health is very topical. It has been for us for a long time. Those are some of the things that you can access under our retail products. There’s Wellness, there are genes, and there are so many things that are incorporated into it. We have telemedicine services incorporated into it. If a user prefers not to necessarily be at the hospital, you can access services through telemedicine, and the medication can be delivered to you.
“And we need to highlight that it’s also very affordable. I think a lot of people assume, oh, AXA, they are pricey, no. But in terms of value for money, I think that we are top of the list.
“In furtherance of the seamless service delivery to the users, AXA Mansard Health is working with Moove.”
Also, the Country Director for Moove, Taiwo Ajibola, speaking on the 1 minute TV Commercial video that we all saw, said the first lady had money. That money transfer wasn’t successful. That was the major issue there. We’ve all seen how the recent cash crunch impacted so many of us.
“Access to healthcare anywhere is a critical issue. With this kind of product (by AXA), you have so much access to hospitals. We encourage Nigerians to leverage on that, and we at Moove are here to make life even better for you.”
Continuing, Mr Adeniyi said they have mapped out a strategy on how people in the Diaspora can benefit from the products. “That means those who have ‘japa’ (emigrants) can buy for their family members; they can buy for their community, and they can adopt our products to impact life.
“So, you can reach out to ma*******@********de.com, and we know more about the products and services.”
By Modupe Gbadeyanka
Dr Obi Adigwe has been appointed as the pioneer National Coordinator of the National Health Technology and Data Analytics Office (NHTDAO).
The body was created by the Ministry of Health under the approval of President Bola Tinubu.
NHTDAO will be domiciled in the Office of the Coordinating Minister of Health and Social Welfare, a statement on Friday by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, stated.
The agency will serve as a meta-level national platform for coordinating the country’s digital-health agenda. It will reinforce, not replace, the existing statutory functions of relevant departments and agencies, it was emphasised.
The organisation will also harmonise and empower the public and private institutions across the health system, set the standards that connect them, and operationalise the National Digital Health Architecture, approved by the National Council on Health in November 2025.
It was stated that President Tinubu expects NHTDAO to accelerate Nigeria’s transition to a secure, interoperable and data-driven health system that improves outcomes for all citizens.
Mr Adigwe, as Director General of the National Institute for Pharmaceutical Research and Development, has leveraged science to catalyse interventions in artificial intelligence, translational research, and technology transfer.
He coordinated major projects, including the ¥300m Nanotechnology grant and the AFREXIMBank grant for Africa’s first API Training Facility. He led the roadmap development that underpinned an €18 million EU grant, the largest in Africa for the thematic area. During the last pandemic, Adigwe globally showcased African science by undertaking the world’s first analysis to debunk claims about the Covid Organics preparation.
The Office’s Steering Committee, which provides strategic direction and oversight, comprises:
- Professor Muhammad Ali Pate, Coordinating Minister of Health and Social Welfare (Co-chair)
- Mr Olaniyi Yusuf, Chairman of the Nigerian Economic Summit Group (Co-chair)
- Dr Iziaq Adekunle Salako, Minister of State for Health and Social Welfare (Alternate Co-chair)
- Ms Kachollom Daju, Permanent Secretary, Federal Ministry of Health and Social Welfare
- Mr Idris Alubankudi Saliu, Special Adviser to the President on Technology and Digital Economy
- Dr Muntaqa Umar-Sadiq, National Coordinator, SWAp Coordination Office
- Dr Abdu Mukhtar, National Coordinator, Presidential Initiative to Unlock Healthcare Value Chain
- Dr Muyi Aina, Executive Director, National Primary Health Care Development Agency
- Dr Kelechi Ohiri, Director General, National Health Insurance Authority
- Director, Health Planning, Research and Statistics, Ministry of Health and Social Welfare
- National Information Technology Development Agency Representative
- Six representatives of the State Commissioners of Health, one from each of the six geopolitical zones
- Pharm Hamza Buhari, Stakeholder representing Industry and Community.
By Modupe Gbadeyanka
The Lagos State government has kicked off an initiative to ensure that every newborn is screened for Sickle Cell Disease within 48 to 72 hours after birth using a simple heel-prick test.
It was gathered that babies identified as being at risk will immediately be placed on preventive care while awaiting confirmatory testing.
The Head of the Haematology Department at the Alimosho General Hospital, Dr Olubukola Orolu, revealed that an estimated 150,000 babies are born annually with Sickle Cell Disease in Nigeria, giving the country one of the highest SCD burdens globally.
She, however, applauded the Lagos State Government and the Clinton Health Access Initiative (CHAI) for introducing the state-wide newborn screening programme, describing it as a major step towards reducing childhood deaths associated with the disease.
The commencement of this scheme coincides with the 2026 World Sickle Cell Day, themed Young Voices Rising for Sickle Cell Disease – Closing the Survival Gap: Equity in Sickle Cell Disease.
It highlights the importance of listening to the experiences and aspirations of young people living with Sickle Cell Disease.
Mrs Orolu noted that SCD warriors are increasingly breaking barriers as advocates, leaders, students and change-makers, adding that their voices have continued to reshape the narrative through advocacy for equitable, patient-centred healthcare, self-care and experience sharing.
She, therefore, called for equal access to quality healthcare, survival opportunities and dignity for everyone living with Sickle Cell Disease.
Also commenting, the chief executive of Alimosho General Hospital, Dr Akinyele Akinlade, described Sickle Cell Disease as an inherited blood disorder that is not contagious, noting that individuals living with the condition are more susceptible to infections.
He advised SCD warriors to stay well hydrated, avoid stress, and protect themselves from extreme cold or heat, as these are common triggers of sickle cell crises, adding that these preventive measures can significantly reduce the frequency and severity of crises.
One of the participants, Ms Borokini Zainab, an SCD warrior and student nurse, expressed appreciation to the organisers for the enlightenment programme.
Sharing her personal journey, she spoke about the challenges of balancing recurrent pain crises with her academic pursuits and personal life. Despite moments of frustration, she encouraged fellow warriors not to lose hope.
“Don’t let sickle cell put you down. Be encouraged from within. Don’t let your dreams be shattered because of this,” she said, adding that her personal experience with Sickle Cell Disease inspired her to pursue a career in nursing so she could support others living with the condition.
By Aduragbemi Omiyale
A 12-week health-tech incubation programme tailored for early-stage founders in Nigeria has been introduced by an innovation and venture-building platform, Evon Labs.
This initiative, known as HealthX Catalyst, will help participants to create scalable, investable solutions for Africa’s urgent healthcare issues.
The programme is underway, with 12 selected founders nearing the final weeks of intensive incubation, ending with a Demo Day on June 24, 2026, at the UNDP innovation centre in Lagos, where the small business owners will present their solutions to an audience of investors, healthcare leaders, development organisations, and technology partners.
The initiative selects early-stage healthcare founders and immerses them in a structured 12-week development process. Throughout this period, participants receive personalised and group mentorship from seasoned professionals across the healthcare, technology, and business sectors.
They also receive structured support for startup development, including refining business models, developing value propositions, and validating markets.
Additionally, participants gain access to a network of healthcare practitioners, sector experts, and industry leaders, along with targeted investment-readiness assistance to prepare them to engage with investors and strategic partners after the programme.
The result is a cohort of founders who move through the programme not simply with a refined pitch, but with a validated business model, a stronger professional network, and a clear pathway to growth.
To accelerate the most promising solutions beyond the programme, monetary grants will be awarded to the top three founders to support product development, pilot implementation, market validation, and early-stage scaling.
It was learned that HealthX Catalyst was developed in response to a structural gap in the African health-tech ecosystem.
Across the continent, a growing number of entrepreneurs are building solutions to healthcare problems from access and diagnostics to service delivery and health data infrastructure. Yet many of these early-stage ideas fail to progress beyond concept, not for lack of vision, but for lack of structured support: mentorship, startup development frameworks, industry access, and early-stage funding pathways. HealthX Catalyst was built to provide exactly that.
“Africa does not have a shortage of healthcare innovators. What it has lacked is the infrastructure to turn its ideas into sustainable businesses. HealthX Catalyst is that infrastructure, a serious, structured programme designed to take founders from early-stage ideas to investable startups.
“What we are seeing from this first cohort is exactly what we set out to create: founders who are not just building products, but building businesses that can scale and create lasting impact,” the founder of Evon Labs, Ms Isioma Udeozo, said of the unveiling of HealthX Catalyst.
The partners of the programme are the United Nations Development Programme (UNDP), Odua Investment Company Limited (OICL), Washington University of St Louis, Missouri, Lagos State Employment Trust Fund (LSETF), and Brooks Insights.
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