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Fitbit Unveils Device to Track Users’ Fitness, Wellness



By Aduragbemi Omiyale

A new fashion-forward fitness and wellness tracker designed to help users take a more holistic approach to their health and wellness has been designed by Fitbit.

The new device is called Fitbit Luxe and it offers a beautiful, comfortable and versatile design with a variety of accessory choices.

The fashion-forward tracker also offers the motivation and support needed to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design.

According to a statement issued by the company, Luxe also gives users insights into their wellbeing through the Health Metrics dashboard in the Fitbit app to identify changes, which could be caused by increased stress or fatigue.

With Luxe, users will get a six-month trial to Fitbit Premium for added support, motivation and deeper analysis of the data. The sleek tracker comes with a colour touchscreen and has up to five days of battery life that is versatile for any occasion and comfortable for all day and nightwear.

The firm said Luxe will be available in Nigeria this Spring and will retail for N75,000 and after the six-month Fitbit Premium trial worth $59.94, users will have to pay $9.99 per month or $79.99 per year for the subscription.

“Over the past year, we’ve had to think differently about our health and wellness from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world.

“Even though we are starting to see positive changes, it has never been more important to control your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit.

“That’s why we’ve doubled down on our efforts to introduce innovative tools and insights to support you in staying mentally well and physically active.

“We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with these advanced features – some that were previously only available with our smartwatches – and providing access to these tools to even more people around the globe,” Park added.

Also commenting, the MD and pioneer of Integrative Medicine, Deepak Chopra, stated that, “I share Fitbit’s belief that mindfulness and mental wellbeing are an important part of our holistic health and by better managing your emotional wellbeing, it can help make a positive lasting impact on your overall health, including better sleep, improved mood and more meaningful personal relationships.”

“For example, I regularly see my heart rate lower after doing a meditation session and over time, my heart rate variability trends have improved.

“The Mindful Method makes a regular mindfulness practice easy and accessible – no matter whether you are learning how to begin, or are interested in taking your mindfulness practice to the next level,” Chopra added.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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