By Modupe Gbadeyanka
A subsidiary of Aleph Group, Ad Dynamo by Aleph, has announced the appointment of Mr Carl Jordan as its Regional Sales Director.
He will be in charge of Ad Dynamo by Aleph’s business strategy for Sub-Saharan Africa’s (SSA) region and will bring a wealth of experience to his new position, having worked at the intersection of media and technology for over two decades.
The key focus for Mr Jordan is to grow partner representation, including territory footprint and, by extension, revenues through platform acquisition and representation, country launches, and advertiser and agency engagements.
According to PWC’s Insights from the Entertainment & Media Outlook report, in key markets such as Nigeria, Ghana, and Kenya, digital advertising still accounts for less than 20 per cent of total media spend, suggesting that the SSA region offers substantial growth potential for the digital economy.
For Mr Jordan, “The development of local and regional businesses, the creation of jobs and delivering social impact are all made possible by serving communities,” expressing his excitement to use his experience to achieve a lot with Ad Dynamo by Aleph.
“I am excited to work for a global company that is serving both developed and emerging countries and understands the link between growing the SSA region’s digital ecosystem and social impact,” Mr Jordan said.
“I’m especially pleased about the opportunity to educate businesses about the efficiency of digital channels, as well as to collaborate with the telcos to make it more cost-effective for consumers to access the digital economy,” he added.
The new Regional Sales Director has held a number of leadership and commercial positions, most notably for Yahoo, Google, and Thomson Reuters in the UK, as well as Outbrain and Datafree across SSA.
He has contributed to the growth of Africa’s digital economy and start-up (disrupter) ecosystem over the last three years with Meta, in collaboration with VCs, brands, agencies, and startups.
