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Aleph Launches One Brand Initiative, to Rebrand Ad Dynamo by Aleph in Nigeria, Others

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Aleph One Brand Initiative

By Modupe Gbadeyanka

All the range of brands of Aleph Group, including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa, would be rebranded under the Aleph name.

The company said it is taking this step as part of its recently launched One Brand initiative, designed to unify its global brands and create a strong growth platform for market expansion, multi-service cross-selling, and strategic Mergers and Acquisitions.

Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising.

The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.

Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process.

This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.

Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services.

It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.

The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world.

Through its global reach, unrivalled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.

Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.

“At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph. That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa while helping them to grow at scale,” Stephen Newton, Managing Director at Aleph, Africa commented.

Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express.

Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.

Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2 billion worth of cross-border credit and payments.

Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate. To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify  100,000 students from around the world.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Rivers Sole Administrator Promises Swift Utilisation of Funds

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Ibok-Ete Ibas rivers state sole administrator

By Adedapo Adesanya

The Sole Administrator of Rivers State, Mr Ibok-Ete Ibas, has assured that necessary steps would be taken to ensure the prompt utilisation of the withheld local government funds, which have now been released by the federal government.

Recall that President Bola Tinubu on Tuesday declared a state of emergency in Rivers State and suspended Governor Similaniyi Fubara and the Deputy Governor, Mrs Ngozi Odu, as well as all members of the Rivers State House of Assembly, over a political crisis. He then replaced them with Mr Ibas, who will act for the next six months as a sole administrator.

Speaking during a meeting with Heads of Local Government Administrators in Port Harcourt on Friday, Mr Ibas described the gathering as a pivotal moment in the collective effort to restore stability and progress in the state.

The Sole Administrator lamented the economic hardship in the Niger Delta, noting that despite the region’s wealth of natural resources, its people continue to suffer.

“This is unacceptable,” he stated, emphasizing the need for transformation and accountability.

He expressed concerns over the delay in salary payments across local government areas, acknowledging the struggles of affected workers.

“I feel the pain of the workers,” he said, assuring them that the withheld allocations had been released and that his administration would ensure that salaries are paid without delay.

However, he warned that financial accountability would be strictly enforced.

Mr Ibas, a retired vice admiral and former Chief of Naval Staff, directed all local government areas to submit their wage bills, supported by relevant documentation, through the office of the Head of Service.

He said his administration would not tolerate financial recklessness, vowing to scrutinize the handling of public funds and take action against any mismanagement.

Mr Ibas said good governance is not just a slogan, but a commitment to changing the negative narrative within the next six months.

He further stressed the importance of collaboration with traditional rulers and security agencies to enhance security at the grassroots level.

“You must take the lead in ensuring security within your domains,” he urged local government administrators.

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FG Calls for Alternative Energy Sources to Drive Nigeria’s Maritime Industry

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Adegboyega Oyetola

By Adedapo Adesanya

The federal government has called for the adoption of alternative energy sources in the maritime industry to reduce greenhouse gas emissions, warning that Africa could face severe economic impacts if left behind in the global transition.

The Minister of Marine and Blue Economy, Mr Adegboyega Oyetola, made this call in Abuja while declaring open the African Strategic Summit on Shipping Decarbonization.

He cautioned that the ongoing shift to low-emission shipping fuels could increase transport costs for Africa, disproportionately affecting developing nations.

“With over 90 per cent of global trade relying on maritime transport, reducing GHG emissions is not just an environmental necessity but an economic imperative,” Mr Oyetola stated.

He stressed the need for Africa to have a strong voice in shaping global policies. “As the IMO advances its regulatory framework on decarbonization, Africa must ensure its interests are safeguarded, as we rely heavily on imports and contribute less than 2 per cent to the global fleet,” he said.

Highlighting the potential benefits of the transition, Mr Oyetola urged African nations to leverage the shift towards cleaner energy to boost industrialization.

“With 38 coastal nations, Africa can use this transition to develop its ports as launch pads for economic growth by engaging the Global North in strategic partnerships,” he added.

The Minister emphasized the need for a just and equitable transition, ensuring that no African nation is left behind.

“While we recognize the urgency of climate action, developing economies face challenges such as limited access to technology, energy poverty, and food insecurity. The principle of common but differentiated responsibilities must guide our approach,” he said.

Also, Director General of the Nigerian Maritime Administration and Safety Agency, NIMASA, Mr Dayo Mobereola, reinforced the urgency of decarbonization.

“The shipping industry contributes about 3 per cent of global emissions. This summit is a platform for Africa to shape a strategy that ensures sustainable maritime development without being disadvantaged,” he noted.

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JUST IN: Ayobo-Ipaja LCDA Chairman Bolatito Shobowale Dies

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bolatito shobowale Ayobo-Ipaja LCDA

By Dipo Olowookere

The Chairman of Ayobo-Ipaja Local Council Development Area (LCDA), Mrs Bolatito Shobowale, has died, Business Post has confirmed.

She passed away on Friday after a prolonged battle with illness and three days after her deputy, Mr Ladi Oluwaloni, was asked to become the acting chairman of the council due to her long absence from work.

Mrs Shobowale had been away from her office for about six months, preventing the presentation of the 2025 budget to the council lawmakers for approval.

There had been underground grumbling within the LCDA until Governor Babajide Sanwo-Olu stepped in and approved the appointment of Mr Oluwaloni as the acting chairman.

Recent council activities had been carried out without the deceased, including the welcoming of the Governor Advisory Council (GAC) led by Mr Femi Pedro and the presentation of work tools to some residents who completed an empowerment programme sponsored by the state government.

Reacting to the death of Mrs Shobowale, the chairman of Alimosho Local Government Area, Mr Jelili Sulaimon, said she would be missed.

Mr Sulaimon, in a statement signed by his media aide, Mr Babatunde Yusuf, described the deceased, fondly called Mama Show, as a mother to all and a good administrator who is ever willing to see Ayobo-Ipaja LCDA progress positively.

According to him, Mrs Shobowale, elected into office in 2021, committed herself to the growth and development of council until her death.

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