General
Aleph Launches One Brand Initiative, to Rebrand Ad Dynamo by Aleph in Nigeria, Others
By Modupe Gbadeyanka
All the range of brands of Aleph Group, including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa, would be rebranded under the Aleph name.
The company said it is taking this step as part of its recently launched One Brand initiative, designed to unify its global brands and create a strong growth platform for market expansion, multi-service cross-selling, and strategic Mergers and Acquisitions.
Aleph’s expertise is connecting thousands of advertisers with billions of consumers globally and creating markets for local businesses to grow through digital advertising.
The Group’s multiple, largely regional brands included Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads, and served as the adtech partner of choice for the world’s leading platforms, advertisers and agencies.
Now, the Group, headquartered in Buenos Aires, Argentina, and Dubai, UAE, will immediately re-brand Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa as well as the majority of its legacy brands to Aleph, creating a truly unified, global ecosystem of local experts in the process.
This will also support Aleph’s medium-term growth strategy: by 2026, Aleph aims to partner with more than 60 top digital platforms and help them offer innovative advertising solutions to clients in more than 150 countries.
Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services.
It also creates a platform for Aleph to strengthen its position in Nigeria, Kenya, Ghana and South Africa, expand into new regions, accelerate organic growth, and explore M&A opportunities that align with its strategic objectives.
The initiative will also help Aleph build on the tangible progress made globally, and in Nigeria, Kenya, Ghana and South Africa over recent years. Since 2021, the Group has expanded from 90 markets to 150, now spanning five continents; and grown to serve more than 45 partners with a dedicated team of digital experts around the world.
Through its global reach, unrivalled local knowledge and scalable solutions, Aleph helps clients in Nigeria, Kenya, Ghana and South Africa enter new markets in a cost-effective and de-risked way as they expand internationally.
Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration with TikTok enables medium-sized enterprises in South Africa to genuinely connect with their customers, aligning with TikTok’s mission to foster creativity and spread joy.
“At Aleph, we are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand, Aleph. That is the purpose of our One Brand initiative, a strategic direction towards a unified future where our global expertise enables us to deliver unparalleled value to our partners, advertisers, agencies, and SMBs in Nigeria, Kenya, Ghana and South Africa while helping them to grow at scale,” Stephen Newton, Managing Director at Aleph, Africa commented.
Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express.
Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.
Aleph Payments simplifies the financial complexities from KYC, local billing, collections, forex exchange and tax settlements, and cross-border payments, allowing businesses to focus on their main operations. Aleph Payments currently manages over $2 billion worth of cross-border credit and payments.
Aleph’s commercial strategy is underpinned by Digital Ad Expert, the Group’s social initiative to create economic opportunities through digital advertising education. Totally free, fully online, and designed by global digital advertising experts in the field, Digital Ad Expert has nearly 600,000 active users registered to the platform, certified more than 75,000 students from across 140+ countries in short courses, and awarded more than 10,000 students with their full Digital Ad Certificate. To create even more value for students, Digital Ad Expert recently joined UNESCO’s Global Education Coalition and supports its ambitious plans to upskill ten million people by 2029. This is in addition to Digital Ad Expert’s medium-term target to certify 100,000 students from around the world.
By Adedapo Adesanya
The Pension Transitional Arrangement Directorate (PTAD) has said the implementation of the Defined Benefit Scheme Pension Harmonisation is a reform meant to advance and enhance pension payment equity in the country.
The chief executive of PTAD, Mrs Tolulope Abiodun Odunaiya, said this initiative was a landmark reform designed to restore fairness, improve retirees’ welfare and strengthen confidence in the administration of the country’s legacy pension system.
The harmonisation exercise marks one of the most significant policy interventions in the Defined Benefit Scheme since PTAD was established in 2013 to take over the management of pensions under the old federal pension arrangement.
Unlike periodic pension increases that merely raise existing benefits by a percentage, she stressed that pension harmonisation was further than that by recomputing pensions using the latest approved salary structures that existed before the closure of the Defined Benefit Scheme.
She noted that the objective is to ensure that retirees who held similar positions and rendered comparable years of service receive equitable pension benefits regardless of their retirement dates.
The initiative comes against the backdrop of years of agitation by pensioners over historical disparities in pension computation.
She added that the PTAD’s harmonisation programme seeks to resolve that challenge by restoring parity within the system. According to her, pension harmonisation is the formal recomputation of pensions using approved salary structures applicable before the DBS cut-off date.
In practical terms, it ensures that pension outcomes are determined by rank, grade level and years of service rather than the year of retirement.
The Directorate believes the exercise will significantly improve social justice by correcting historical inequities that disadvantaged thousands of retirees.
The harmonisation applies primarily to pure Federal Government pensioners as well as eligible retirees under the Parastatals Pension Department (PaPD), Defunct and Transferred Agencies Pension Department (DTAPD), and the Education and Health Pension Department (TEHPD), particularly those who initially served under the Federal Government before their agencies were transferred to state governments.
By Adedapo Adesanya
The Nigeria Police Force will today, Tuesday, July 14, 2026, arraign the controversial director-general of the non-existent Presidential Foreign Intervention Promotion Council (PFIPC), Mr Adeniyi Adeyemi.
The arraignment will take place before Justice Mohammed Umar of the Federal High Court in Abuja.
The police had charged Mr Adeyemi alongside two others with eight counts, including forgery and impersonation, in the case marked FHC/ABJ/CR/562/2025.
The case was initially filed on November 27, 2025, by Mr Wisdom Madaki, a police prosecutor.
Court proceedings had stalled on June 16, scheduled for Mr Adeyemi’s arraignment, due to his absence from court on grounds of ill health.
According to the court documents, proposed prosecution witnesses to testify against the defendants include the Chief of Staff to the President, Mr Femi Gbajabiamila; Paul Emmanuel, Jeremiah Imoukhede and Ituah Sylvester.
Others are civil servants working in the Office of the Accountant General of the Federation, Mr Akimbo Shola and Mr Adamu Balongu, a deputy superintendent of police, were on the list.
Also listed as witnesses are Mr Ojo Victor, Mr Omeh Amarachukwu, and Mr Wakili Saidu, all of whom were allegedly posted to work with Mr Adeyemi at the non-existent agency.
Others are Mrs Joy Ngwoke, the owner of Kachi Hotel in Abuja, and Mr Ven Okoriko, the pastor of St. Matthew’s Anglican Church, Maitama.
The documentary exhibits planned to be tendered by the prosecution to prove the case include the police investigation report, Mr Gbajabiamila’s petition dated October 17, 2025, and Mr Adeyemi’s fake presidential appointment letter dated March 8, 2024.
They also include the request for a note verbale by Mr Adeyemi sent to the Ministry of Foreign Affairs and the approvals he got to open accounts with the Central Bank of Nigeria (CBN), the request for approval of self-accounting status Mr Adeyemi sent to the Accountant-General of the Federation’s office and the conveyance of approval for take-off of the PFIPC.
Other documents listed by the prosecution are a letter of request for collaboration with the ministry in the area of land acquisition and offices across the 36 states of the federation; statements of all the witnesses and that of the defendants, and pictures.
The police, in the court document, said, “The prosecution shall at the trial call any other related witness or witnesses to prove its case.”
The prosecution accused Mr Adeyemi of operating the fictitious agency from the 2nd Floor of the Federal Secretariat Complex in Abuja, Phase III, before his arrest.
Last week, President Bola Tinubu directed the Independent Corrupt Practices and Other Related Offences Commission (ICPC) to conduct a thorough investigation into the activities of the fictitious agency.
The president gave the ICPC 30 days to complete the investigation, so it is currently unclear how the outcome of the ICPC investigation would impact the police prosecution.
By Aduragbemi Omiyale
A coordinated push to position gender inclusion as a driver of business competitiveness, investment and long-term economic growth has led to the introduction of the Nigeria Gender Country Programme (NGCP) by the private sector.
This initiative, led by the International Finance Corporation (IFC), a member of the World Bank Group, in partnership with Nigerian Exchange (NGX) Group Plc and the Lagos Chamber of Commerce and Industry (LCCI), aligns advisory expertise, funding and partnerships to strengthen women’s representation in leadership, improve access to quality employment, and expand access to finance, technology and markets for women and women-led businesses.
It builds on the CEO Roundtable held in June and the progress achieved through Nigeria2Equal, IFC’s earlier initiative, as it now moves into implementation, with participating organisations expected to adopt practical, measurable gender-smart business practices.
The economic case is significant, with the program underpinned by research showing that closing gaps in women’s leadership, employment and entrepreneurship could generate an estimated $22.9 billion in additional economic output annually, reinforcing the economic case for stronger private sector action on gender inclusion.
“Advancing women’s economic participation is no longer simply a social aspiration; it is a business imperative, an investment in productivity, a catalyst for innovation and a driver of sustainable economic growth.
“Through the Nigeria Gender Country Program, we are creating a practical framework that will help businesses strengthen leadership, expand opportunity and unlock the inclusion dividend for Nigeria’s economy,” the chairman of NGX Group, Mr Umaru Kwairanga, stated.
The Governor of Lagos State, Mr Babajide Sanwo-Olu, represented by the Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs Folashade Ambrose-Medebem, reaffirmed the state’s commitment to creating an enabling environment for women-led enterprises and strengthening inclusive economic development, while the Minister of Women Affairs, Mrs Imaan Sulaiman-Ibrahim, represented by Ms Aishatu Digili, called for stronger collaboration between government, development institutions and the private sector to accelerate women’s economic empowerment and expand opportunities for women across key sectors of the economy.
The Division Director for West and Central Africa at IFC, Mr Olivier Buyoya, said, “Creating more and better jobs is central to IFC’s mission across Africa. Economies grow faster, and businesses perform better when women have equal opportunities to participate, lead, innovate and succeed.
“Through the Nigeria Gender Country Program, we are bringing together the private sector, capital markets and development partners to help companies turn this opportunity into stronger business performance, greater competitiveness and more inclusive growth. We look forward to working with Nigerian businesses to unlock the full economic potential of women as a driver of Nigeria’s future prosperity.”
Speaking on behalf of the Director-General of the Securities and Exchange Commission (SEC), Mr Emomotimi Agama, the Commission’s Executive Commissioner, Legal and Enforcement, Ms Frana Chukwuogor, said, “The Commission welcomes the Nigeria Gender Country Program as an important platform for deepening collaboration, innovation and knowledge sharing in support of inclusive market development. We commend the IFC for its leadership in promoting inclusive private sector development globally, and for its partnership with Nigeria in strengthening our financial markets.”
