Modupe Gbadeyanka
By Modupe Gbadeyanka
A New York-based audio streaming platform, Audiomack, has chosen Aleph as its Authorized Sales Partner in Nigeria and Ghana, underlining Aleph’s commitment to enhancing its presence and strategy in Sub-Saharan Africa (SSA).
This collaboration will leverage Aleph’s deep expertise in crafting targeted and impactful campaigns and Audiomack’s robust platform teeming with engaged users, creating an unparalleled landscape of opportunity for brands and agencies across the region.
Aleph was unveiled on December 5 at a pop-up event dubbed #AudiomackHouseLagos, which brought together key players in the music industry to celebrate the thriving Nigerian and African music scenes.
The co-founder and CMO of Audiomack, Mr David Ponte, while speaking at the Audiomack House Lagos event, said, “Our partnership with Aleph offers an exceptional opportunity for our advertising clients in these markets to capitalise on our unparalleled reach and connect with their target audience.
“Additionally, this partnership will empower artists to enhance their earnings and elevate the overall music experience for our users.”
He expressed delight over the partnership with Aleph, noting that, “Our music service’s rapid expansion across Africa, with millions of engaged users, makes aligning with Aleph a strategic move to enhance our ability to offer tailored, impactful advertising solutions to our clients.
“Aleph’s expertise in digital advertising, combined with our platform’s reach, creates an ideal synergy for brands seeking to engage with the vibrant markets of Nigeria and Ghana.”
To enrich both user experience and artistic expression, Audiomack also launched Rewarded Ads, an offering that grants users ad-free listening time, allowing them uninterrupted music streaming.
Reflecting on the essence of this partnership, Stephen Newton, Aleph SSA Regional Director stated, “This collaboration with Audiomack is a strategic alignment that propels our mission forward in connecting advertisers with diverse, engaged audiences. Our focus on localizing advertising content ensures that brands can effectively reach and resonate with their target demographic in Nigeria and Ghana.”
