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Gebeya Targets Chunk of $1.5trn Freelancer Economy Industry

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Gebeya Amadou Daffe Becky Tsadik

By Aduragbemi Omiyale

Though the global freelancer economy industry is estimated to worth $1.5 trillion, Africa only controls 1.4 per cent and according to data, North America accounts for over half of the total freelancers in the world, about 78 million, with $486 million going to tech freelancers.

But this is about to change as a pan-African source for freelance professional talent, Gebeya, is target a fair chunk of the pie.

In 2020, the company raised a $2 million seed investment co-led by Partech and Orange Ventures and followed by Consonance Investment Managers, to set up the machine for scale, fully automated and digitized.

On Monday, June 14, 2021, the firm announced the launch of its revamped marketplace, the first of its kind in terms of reach in Africa. Prior to investment, Gebeya operated mostly a manual non-scalable marketplace model.

As experts project, freelancers will constitute 80 per cent of the workforce by 2030 andGebeya’s vision is to unlock the power of the skilled workforce on the continent and increase the number of innovative startups leading the helm of digital transformation.

The Gebeya Marketplace boasts of an intelligent matching algorithm that considers location, language, and budget, an automated matching for a seamless experience on a single dashboard and the ability to create a profile and request talent at no cost.

Also, the platform has an option to hire individual talent with specialized skills or build a core team, a dedicated Account Representative, a smooth handling of administrative and finance processes, and an access to a diverse pool, ready to work remotely.

Visitors to the Gebeya Marketplace are matched with freelancers from a carefully curated pool, trusted by multinational telecommunications companies like Orange, as well as e-commerce startups such as Limestart, and logistics startup Paps.

“It’s time for businesses to leverage the sharp skills and fresh perspective that freelancers infuse into a permanent workforce,” said Amadou Daffe, CEO and Co-founder of Gebeya.

“Africa doesn’t have a talent deficiency, it has a matching problem and that is what Gebeya is seeking to address through the deployment of a true Pan-African freelance marketplace,” he added.

“Freelancers are part of a smart, agile hiring strategy. We plan to expand our pool of skilled freelance talent to 15,000 within the next 3 years,” noted Amadou.

Since its inception, Gebeya has played an integral role in aggressively moving the needle forward, bringing Africa’s competitiveness to the forefront of the global digital and technical landscape. New features on the platform will connect businesses with talent in minutes.

Demand for African talent on the Gebeya platform is Pan-African, from East to West Africa – and reaches as far as the EU and the US, as its quality and calibre is comparable to freelancers in those markets. Clients are only matched with talents who have successfully passed vetting, testing, and an interview. Freelance talents possess experience in exploding sectors like fintech, healtech, agritech, and logistics & supply chains, meaning individual entrepreneurs, startups, and large enterprises alike will benefit.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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NMDPRA Denies Fake Employment Alert, Warns Unsuspecting Job Seekers

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NMDPRA fee regulations

By Adedapo Adesanya

The Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) has clarified that the viral report suggesting that it is currently employing new staff is the “handiwork of fake recruitment syndicates established to mastermind fraudulent activities.”

In a Monday statement posted on its official X handle, NMDPRA expressed that it was compelled to publish the disclaimer to alert the public against such activities due to what it described as “exploiting young economically vulnerable and unsuspecting Nigerians perhaps into parting with huge sums of money for purported employment opportunities into the authority.”

“They do this by issuing bogus “Letters of Employment” and empty promises, as well as offering non-existent positions. These may well be the handiwork of fake recruitment syndicates established to mastermind these fraudulent activities.

“We wish to use this opportunity to state categorically that the NMDPRA is NOT conducting any recruitment exercise currently. Neither is the Agency undertaking any kind of employment in its services at any level. For the avoidance of doubt, any future recruitment exercise would be undertaken in accordance with extant rules guiding such exercises in the Nigerian Public Service,” the organisation emphasised.

The agency further advised the public to disregard these fake employment advertisements and urged them to visit its official website and social media pages to verify any recruitment claims.

The statement added, “In this regard therefore, we would like to advise the public and all Nigerians to ignore these spurious claims by unscrupulous people whose only objective is to defraud Nigerians and cast aspersion on the authority.

“We further advise that for current and up to date information regarding all our activities, kindly refer to our official corporate website: www.nmdpra.gov.ng as well as all our verified online social media outlets (i.e. Facebook, Linkedln and Instagram) for authentic information.”

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Aradel Appoints Nnoli Akpedeye as Independent Non-Executive Director

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Nnoli Akpedeye

By Adedapo Adesanya

Aradel Holdings Plc has appointed Ms Nnoli Akpedeye as an Independent Non-Executive Director, effective February 2, 2026, following a resolution passed at the company’s board meeting held on January 28, 2026.

In a notice to shareholders, Nigerian Exchange (NGX) Limited, and the investing public, the company disclosed that the appointment is subject to ratification by shareholders at its next Annual General Meeting (AGM). The board also authorised the Company Secretary, Mrs Titiola Omisore, to notify relevant regulators and take all necessary steps to give effect to the decision.

Ms Akpedeye brings more than 36 years of multi-disciplinary experience spanning oil and gas, engineering, legal and arbitration services, and management consulting. Her career reflects a strong blend of technical expertise and strategic leadership, with competencies in management and strategy, business process engineering, organisational development and change management, as well as entrepreneurship development.

Until 2014, she served as Technical Planning Manager for Shell Exploration and Production Companies in Nigeria, where she led the execution of high-impact, mission-critical projects. Over the course of her career at Shell, she held roles across civil engineering design, planning and construction, project management, facility management, technical audit, and business planning and strategy, gaining extensive local and international exposure.

Beyond her corporate career, Ms Akpedeye is an entrepreneur and advocate for capacity building in engineering and energy. She runs Contego Servo Limited and Perfectus Laundi Limited, and in 2013, she launched the “Introduce a Girl to Engineering” programme aimed at encouraging secondary school girls in Nigeria to pursue careers in engineering and related STEM fields.

She is a Council for the Regulation of Engineering in Nigeria (COREN)-registered engineer, a Fellow of the Nigerian Society of Engineers (FNSE), and a past President of the Association of Professional Women Engineers of Nigeria (APWEN). She is also a founding member of the Women in Energy Network (WIEN) and serves as a passionate ambassador for science, technology, engineering and mathematics education.

In addition, Ms Akpedeye is the Chief Operating Officer (COO) of Compos Mentis Legal Practitioners and the Chairman of the Board of Trustees of the Compos Mentis Foundation.

Her appointment further strengthens Aradel Holdings’ board with deep industry knowledge, governance experience, and a strong track record in leadership and institutional development, as the company continues to pursue its strategic objectives within Nigeria’s energy landscape.

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Geregu Power Chooses Sean Manley as Interim CEO

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Geregu Power

By Aduragbemi Omiyale

An interim chief executive has been appointed by Geregu Power Plc and he is Mr Sean Manley, with his appointment to take effect from Monday, February 2, 2026.

A statement from the power generating firm disclosed that his appointment is subject to the approval of the Nigerian Electricity Regulatory Commission (NERC) and the shareholders of the company at the next general meeting.

In the notice, the organisation expressed confidence that the appointee would use his wealth of experience and leadership to “add significant value to the company.”

Mr Manley is said to be “a seasoned power-sector professional with a proven track record in delivering complex energy projects in developing markets.”

He is armed with more than 30 years’ experience spanning sales, business development, project implementation, supply-chain management, and OEM-led delivery within the power sector.

Over the course of his career with Siemens, Mr Manley has developed deep technical and operational expertise in thermal power generation, covering plant construction, commissioning, major overhauls, and long-term operational support.

He is widely regarded as a practical problem-solver, with a demonstrated ability to close projects in challenging operating environments and brings extensive international experience and strong intercultural skills acquired across multi-jurisdictional engagements.

His areas of expertise include the delivery of large, complex infrastructure projects, management of multi-million-dollar business units, client and stakeholder relationship management, business and market development, as well as logistics and procurement analysis critical to successful project execution.

The appointment of Mr Manley comes after Mr Femi Otedola divested his stake in the energy firm last month to support the recapitalisation of First Bank of Nigeria, a subsidiary of FBN Holdings Plc, which he chairs.

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