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Gebeya Targets Chunk of $1.5trn Freelancer Economy Industry

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Gebeya Amadou Daffe Becky Tsadik

By Aduragbemi Omiyale

Though the global freelancer economy industry is estimated to worth $1.5 trillion, Africa only controls 1.4 per cent and according to data, North America accounts for over half of the total freelancers in the world, about 78 million, with $486 million going to tech freelancers.

But this is about to change as a pan-African source for freelance professional talent, Gebeya, is target a fair chunk of the pie.

In 2020, the company raised a $2 million seed investment co-led by Partech and Orange Ventures and followed by Consonance Investment Managers, to set up the machine for scale, fully automated and digitized.

On Monday, June 14, 2021, the firm announced the launch of its revamped marketplace, the first of its kind in terms of reach in Africa. Prior to investment, Gebeya operated mostly a manual non-scalable marketplace model.

As experts project, freelancers will constitute 80 per cent of the workforce by 2030 andGebeya’s vision is to unlock the power of the skilled workforce on the continent and increase the number of innovative startups leading the helm of digital transformation.

The Gebeya Marketplace boasts of an intelligent matching algorithm that considers location, language, and budget, an automated matching for a seamless experience on a single dashboard and the ability to create a profile and request talent at no cost.

Also, the platform has an option to hire individual talent with specialized skills or build a core team, a dedicated Account Representative, a smooth handling of administrative and finance processes, and an access to a diverse pool, ready to work remotely.

Visitors to the Gebeya Marketplace are matched with freelancers from a carefully curated pool, trusted by multinational telecommunications companies like Orange, as well as e-commerce startups such as Limestart, and logistics startup Paps.

“It’s time for businesses to leverage the sharp skills and fresh perspective that freelancers infuse into a permanent workforce,” said Amadou Daffe, CEO and Co-founder of Gebeya.

“Africa doesn’t have a talent deficiency, it has a matching problem and that is what Gebeya is seeking to address through the deployment of a true Pan-African freelance marketplace,” he added.

“Freelancers are part of a smart, agile hiring strategy. We plan to expand our pool of skilled freelance talent to 15,000 within the next 3 years,” noted Amadou.

Since its inception, Gebeya has played an integral role in aggressively moving the needle forward, bringing Africa’s competitiveness to the forefront of the global digital and technical landscape. New features on the platform will connect businesses with talent in minutes.

Demand for African talent on the Gebeya platform is Pan-African, from East to West Africa – and reaches as far as the EU and the US, as its quality and calibre is comparable to freelancers in those markets. Clients are only matched with talents who have successfully passed vetting, testing, and an interview. Freelance talents possess experience in exploding sectors like fintech, healtech, agritech, and logistics & supply chains, meaning individual entrepreneurs, startups, and large enterprises alike will benefit.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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Insight Redefini Appoints Babatunde Olaifa Group CEO

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Babatunde Olaifa

By Modupe Gbadeyanka

Mr Babatunde Olaifa has been appointed as the new chief executive of a Nigerian integrated marketing communications firm, Insight Redefini Group.

Before his latest appointment, Mr Olaifa served as the Country Head of GoMyCode Nigeria, where he led initiatives focused on digital technology education and talent development.

He had earlier occupied leadership roles at X3M Ideas, Prima Garnet Ogilvy and Google, where he served as SMB Business Development Manager for Sub-Saharan Africa, helping to drive digital adoption and business growth initiatives across the continent.

Mr Olaifa’s career started at Insight Redefini, a member of Publicis Groupe, making his appointment as a return to where his professional journey began more than two decades ago and an opportunity to help redefine the role of marketing communications in a rapidly changing business environment.

“I am returning with a deeper understanding of the challenges businesses face today,” the new chief executive said.

“The world has changed dramatically. Consumers are more connected, markets are more volatile, technology is evolving at an unprecedented pace, and organisations are under increasing pressure to deliver measurable value. The role of agencies must evolve accordingly,” he added.

Mr Olaifa noted that many organisations today are navigating complex realities that extend beyond traditional marketing challenges, from digital transformation and changing consumer behaviour to operational pressures, data management, and business resilience.

“Businesses are looking for partners that can help solve real problems, not just create campaigns,” he said. “The opportunity before us is to combine creativity, technology, data, strategy and culture to help clients unlock growth and navigate complexity. That is where the future of our industry lies.”

He added that the convergence of technology, artificial intelligence and data presents a unique opportunity for marketing communications professionals to reclaim a more strategic role within organisations.

“For years, creativity has been our strength. Today, we have an opportunity to complement that strength with deeper business understanding, stronger analytical capabilities and emerging technologies that allow us to create greater value for clients. Technology is not replacing creativity; it is amplifying what creativity can achieve.”

Drawing from these experiences, Mr Olaifa said his focus will be on strengthening the group’s integrated capabilities while fostering a culture of innovation, curiosity and continuous reinvention.

“Insight Redefini has always been known for creativity, bold thinking and industry leadership. The next chapter is about building on that legacy while preparing for the future. We want to create an environment where talent can experiment, innovate and solve business challenges in new ways.”

“Our ambition is simple. We want to be indispensable to our clients. We want to be involved not only when a campaign is needed, but when business challenges need solving. We want to sit at the intersection of creativity, technology, culture and commerce, helping organisations navigate change and seize opportunities,” he further stated.

Insight Redefini Group said the appointment reflects its commitment to strengthening its position as an integrated growth partner for businesses across Nigeria and West Africa.

With access to the global capabilities, technology infrastructure, data intelligence and strategic resources of Publicis Groupe, the group said it remains focused on delivering connected solutions that help brands remain relevant, competitive and future-ready.

Insight Redefini Group is a member of Troyka Holdings, West Africa’s leading marketing communications and business solutions group. Its portfolio includes Insight Publicis, Leo Burnett Lagos, All Seasons Zenith, Starcom Media Perspectives, Quadrant MSL, Digitas and Publicis Nourish.

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Seplat Appoints Elumelu Chairman, Okon CEO as Roger Brown Bows Out

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tony elumelu

By Adedapo Adesanya

Seplat Energy Plc has announced a major leadership transition, appointing Mr Tony Elumelu as Chairman-designate and Mr Effiong Okon as incoming chief executive, as it pursues its long-term growth ambitions and 2030 strategic roadmap

The company disclosed that its current Chairman, Mr Udoma Udo Udoma, will retire from the board on December 31, 2026, after overseeing a significant period of strategic expansion, including the integration of Mobil Producing Nigeria Unlimited (MPNU) and the development of Seplat Energy’s 2030 strategic plan.

Mr Elumelu will take over on January 1, 2027, having joined the board at the beginning of the year after buying a 20.07 per cent stake in the local energy producer.

In a parallel leadership transition, the current chief executive, Mr Roger Brown, will retire on July 31, 2026, ending a 13-year tenure with the company, including six years as CEO.

Mr Brown played a pivotal role in Seplat Energy’s transformation, leading major acquisitions, including Eland Oil & Gas in 2019 and the landmark acquisition of MPNU in 2024.

In his place, Mr Okon, who currently serves as Managing Director of the ANOH Gas Processing Company, will take over on August 1.

The veteran brings more than 35 years of industry experience and has held several leadership positions within Seplat Energy and Royal Dutch Shell.

Speaking on his exit, Mr Brown said, “It has been the greatest pleasure to be part of Seplat Energy’s growth since joining in 2013 as CFO and having led the company as CEO since August 2020. I am immensely proud that we have built a company that has now become synonymous with financial resilience, balanced capital allocation, strong corporate governance and shareholder reward.”

Mr Udoma also said, “[Mr] Roger has been ever-present in Seplat Energy’s journey, and under his leadership, the company has materially outperformed the sector and delivered exceptional returns to shareholders. He leaves us well-placed to continue delivering for all our stakeholders.

“I would also like to welcome Mr Okon as our incoming CEO. He has extensive operational experience that will support our ambitious growth aspirations.”

On his part, the incoming CEO said: “I am delighted to be taking on this appointment at an important juncture. My immediate focus will be on ensuring the Company executes the 2030 Roadmap, alongside development of the long-term plan to ensure we deliver on the immense potential inherent in our portfolio.”

Mr Elumelu said, “I am honoured to succeed Senator Udoma as Chairman in January 2027 and to lead the Board through Seplat Energy’s next phase of growth. I firmly believe in the critical role indigenous resources play in the economic transformation of Nigeria and Africa, and Seplat Energy’s culture of execution and governance aligns strongly with my own values.”

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Tinubu Swears in Power Minister, Minister of State for Foreign Affairs

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swear in Joseph tegbe Sola Enikanolaiye

By Modupe Gbadeyanka

President Bola Tinubu, on Monday, swore in Mr Joseph Olasunkanmi Tegbe as the new Minister of Power and Mr Sola Enikanolaiye as the Minister of State for Foreign Affairs.

A statement from the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, last night disclosed that the exercise took place at the Presidential Villa, Abuja, in the presence of the ministers’ spouses and senior government officials.

The new Ministers took the oaths of office yesterday after they were cleared by the Senate for the appointments on May 6, 2026.

Mr Tegbe was chosen to replace Mr Adebayo Adelabu, who resigned from the position to pursue a governorship ambition in Oyo State, while Mr Enikanolaiye was drafted to the current post after the elevation of Mrs Bianca Ojukwu to the position of the Minister of Foreign Affairs, following the resignation of Mr Yusuf Tuggar, who tried to clinch the governorship ticket of the All Progressives Congress (APC) in Bauchi State.

Mr Tegbe, born in Ibadan, Oyo State, is a renowned fiscal, economic and institutional reform strategist and stakeholder engagement expert with over 35 years of professional experience across the public and private sectors.

He holds a First Class Degree in Civil Engineering from Obafemi Awolowo University, a Master’s degree in Business Administration (Switzerland) and a Master’s degree in Public Administration (Birmingham).

He worked as a Senior Partner and Head of Advisory Services at KPMG in Africa, where he led transformational initiatives, including the design and implementation of major presidential reforms, the articulation and implementation of a strategy for subnational governments.

The Power Minister was also involved in fiscal policy restructuring at all levels of Government. He has worked with organisations such as the Nigerian Communications Commission, Nigerian Bulk Electricity Trading, Nigerian Electricity Regulatory Commission, Nigeria Revenue Service, Shell, Huawei, General Electric, MTN, and Odu’a Group, among others.

On his part, Mr Enikanolaiye from Igbagun, Kogi State, holds a First Class Degree in Political Science from Ahmadu Bello University, Zaria, and won the Dean’s Prize as the best student in his faculty. He also obtained a Master’s Degree in International Law and Diplomacy from the University of Lagos with Distinction.

He joined the Ministry of Foreign Affairs in August 1982 and rose to the position of Director. He was appointed Permanent Secretary of the Ministry in 2016, from which he retired on August 4, 2017, after 35 years in service.

As a career diplomat, Mr Enikanolaiye served in many of Nigeria’s diplomatic missions, notably Addis Ababa (Ethiopia), Belgrade (Serbia), Ottawa (Canada) and London (UK). His last foreign service posting was as Nigeria’s Head of Mission in New Delhi (India).

He is a recipient of several merit awards, including the Presidential Civil Service Merit Award, the Presidential Distinguished Public Service Career Award, and a Distinguished Fellow of the National Defence College, among others.

Mr Enikanolaiye was, until his appointment, the Senior Special Assistant to the President on Foreign Affairs and International Relations in the Office of the Chief of Staff to the President.

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