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Genesys Employs Former Google, Microsoft Marketing Executive

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By Modupe Gbadeyanka

A former marketing executive with Google and Microsoft, Ms Joyce Kim, has joined the services of global leader in cloud customer experience and contact centre solutions, Genesys.

Ms Kim was appointed by the firm as the chief marketing officer (CMO) of Genesys, succeeding Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions.

A statement issued by the company stated that Ms Kim, who will report to Chief Executive Officer (CEO), Mr Tony Bates, will oversees worldwide marketing for Genesys.

She is expected to play a pivotal role in elevating the company as the undisputed leader in personalized customer experience.

She will drive overall marketing strategy and position the company for further growth by building on its market momentum as well as expanding its partner and developer ecosystem.

Ms Kim brings more than two decades of technology sector experience to Genesys, with expertise in data-driven digital marketing and executing go-to-market strategies for software solutions leveraging cloud-based enterprise data, communications, artificial intelligence (AI), IoT and more.

Most recently, she was CMO and Chief Digital Officer for Arm, where she helped build a new software as a service (SaaS) business from the ground up and oversaw company-wide digital transformation initiatives.

Prior to Arm, Kim led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product partnerships and communications for Chromebooks and Google Hangouts at Google.

“Joyce’s successful track record driving growth and delivering results for global technology companies, combined with her technical, creative and strategic acumen, will be instrumental for Genesys as we take our brand to the next level,” said Bates. “I can’t think of a more exceptional executive than Joyce to help Genesys continue to scale and further advance our leadership in the cloud contact center space.”

“I am thrilled to join the Genesys team at a time when the company is propelling the industry forward by reinventing how organizations connect with their customers through bold new innovations,” said Ms Kim. “Customer data is intrinsically tied to personalization. With its cloud, AI and engagement technologies, Genesys is helping thousands of businesses turn data into actionable insights so they can provide the individualized service needed to build customer trust and loyalty.”

Organizations are increasingly adopting advanced cloud-based workforce engagement management (WEM) applications, AI and automation technologies to enrich both the employee and customer experience and achieve higher customer metrics, sales and profitability.

With its recent acquisition to add gamification to its employee engagement tool, as well as an increased investment in R&D and dedicated talent, Genesys is rapidly evolving its WEM suite to accelerate innovation and address growing demand from customers. To further its focus in this area, the company formed the Genesys Employee Engagement Solutions business unit, which te Booij now leads.

With a background spanning workforce optimization business consulting, product management, and contact center operations and leadership, te Booij brings decades of experience to this role. He is now responsible for driving product strategy and building customer demand for the company’s native workforce engagement management solutions.

Bates said, “I want to thank Merijn for helping to transform Genesys into the cloud customer experience industry leader that we are today. We are delighted the company will continue to benefit from his extensive knowledge as he steps into his new role to help organizations heighten employee engagement and satisfaction so they can deliver even better customer experiences.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Tinubu Picks Fola Adeola to Chair Presidential Petroleum Reform Task Force

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By Aduragbemi Omiyale

The co-founder of Guaranty Trust Bank (GTBank) Limited, Mr Fola Adeola, has been appointed by President Bola Tinubu as chairman of the newly formed Presidential Petroleum Reform and Value Optimisation task force.

The team has Mofoluwasho Fadayomi as secretary, while the members are Ademola Adeyemi-Bero, Osagie Okunbor, Abubakar Suleiman, Adaeze Aguele, Farouk Gumel, Phillipa Osakwe-Okoye and Seyi Bella.

A statement issued by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, on Friday disclosed that the task force would be responsible for the next phase of structural reforms in Nigeria’s petroleum sector.

The initiative, the statement said, reflects the President’s commitment to transforming Nigeria’s petroleum industry into a more competitive, transparent, and value-maximising sector capable of driving long-term economic growth, macroeconomic resilience, and industrial development.

It will operate as a technical reform body rather than a representative committee, engaging industry operators, regulators, investors, and civil society as consultees while focusing on actionable policy design and implementation strategies.

 The task force will report directly to Mr Tinubu and provide monthly progress memoranda. An interim report will be submitted after three months, while the final outputs are expected within six months of inauguration, and he expects the team to deliver three major reform blueprints.

One of the deliverables is the Implementation Toolkit for Immediate Structural Fixes – including draft legislative amendments, executive instruments, and institutional restructuring proposals.

The second deliverable is the Capital & Liquidity Acceleration Blueprint, aimed at unlocking $5–10 billion in sectoral liquidity while safeguarding Nigeria’s sovereign interests.

The third blueprint will focus on the National Energy Transformation Strategy – a ten-year roadmap with measurable targets for production, foreign exchange earnings, GDP contribution, and cost competitiveness.

As constituted, the taskforce is a time-bound, high-level executive working group tasked with producing execution-ready reform blueprints that will consolidate ongoing reforms, unlock capital within the petroleum sector, and strengthen Nigeria’s position as a leading global energy investment destination. It will automatically dissolve upon submission and acceptance of its final report.

President Tinubu has directed all Ministries, Departments, Agencies, regulators, and relevant institutions to provide full technical support to the Taskforce and to submit inventories of ongoing initiatives to ensure alignment with the emerging reform framework.

In furtherance of this directive, he has also directed all existing committees, teams, and working groups established under various reform initiatives within the sector to align their activities, reporting structures, and work programmes with the new taskforce.

The streamlining will ensure coordination, avoid duplication of mandates, and provide institutional clarity, thereby ensuring coherence in the petroleum sector reform architecture.

Mr Tinubu has also directed that all relevant documentation, institutional knowledge, and ongoing workstreams should be made available to the task force to support the development and implementation of its comprehensive reform framework.

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CBN Authorises Wilson Agu’s Appointment to Wema Bank Board

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By Aduragbemi Omiyale

The appointment of Mr Wilson Agu to the board of Wema Bank Plc as an independent non-executive director has been approved by the Central Bank of Nigeria (CBN).

In a statement signed by the company secretary, Mr Johnson Lebile, it was disclosed that the appointment became effective on Tuesday, March 3, 2026.

The board welcomed Mr Agu into its fold, noting that it “looks forward to the valuable contributions his extensive experience in engineering, technology, and project development will bring to the bank.”

The new board member is a distinguished polymath and serial entrepreneur with over 35 years of professional experience spanning engineering consultancy, information technology, cybersecurity, and business development.

He earned a bachelor’s degree in Civil/Structural Engineering from the University of Nigeria, Nsukka in 1990. His engineering career includes notable leadership roles, particularly as Partner and Resident Engineer at Project Development Consortium (PDC) between 1993 and 2007, where he managed major projects, including the structural design for Orient Bank and the National Maritime Resource Centre.

In 2000, he founded I-Sixty Nigeria Limited, a diversified enterprise that has delivered several landmark projects, including the NIMASA Maritime Museum, the Nigerian Navy Dockyard Museum, and the beautification of eleven renovated airports across Nigeria.

Mr Agu has also contributed significantly to Nigeria’s technology governance ecosystem, especially during his service on the Governing Board of the National Information Technology Development Agency (NITDA) from 2013 to 2015, where he chaired the Committee on Standards, Guidelines and Regulations and supported the implementation of the National IT Policy and COBIT 5 framework.

He later collaborated with Precise Financial Systems (2018–2020) on banking automation solutions. He currently leads Eagle Industrial and Energy Limited, focused on industrial parks and free trade zone infrastructure, including the Enugu Tech Market project.

In recognition of his contributions to corporate and public administration, he was awarded a Professional Fellowship Doctorate (PFD) by the Institute of Corporate and Public Administration of Nigeria in 2021. He is also a member of the Institute of Software Practitioners of Nigeria (ISPON).

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GCR Ratings Appoints Saul Sassoon Interim CEO as Marc Joffe Steps Down

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By Aduragbemi Omiyale

One of the most reputable rating agencies in Africa, GCR Ratings, has appointed Mr Saul Sassoon as its interim group chief executive.

In a statement on Friday, it was disclosed that Mr Sassoon will be in charge of the organisation after the exit of Mr Marc Joffe at the end of this month.

Mr Joffe is stepping down from the role after 25 years with the company, having joined GCR in 2001.

Over the past two decades, he has overseen the firm’s transformation into Africa’s leading credit rating agency, recognised for its deep market expertise and commitment to strengthening financial markets across the continent.

His tenure included landmark achievements such as the sale of GCR to Moody’s Corporation, positioning the company for sustainable long-term growth across Africa.

“Leading GCR Ratings has been a privilege. I am incredibly proud of what we have achieved as a truly pan-African rating agency.

“I step down with profound gratitude, respect, and lasting appreciation for the trust, support, and collaboration of colleagues and stakeholders throughout this journey, and am confident in GCR’s future,” he stated.

The board thanked him for his exceptional leadership and vision, noting his role in building GCR’s reputation as the undisputed leader in African credit ratings.

It also welcomed the interim CEO into his new role, expressing confidence in his ability to guide the organisation through this transition period.

Mr Sassoon, who before his appointment served as Chief Financial Officer (CFO) of the organisation, is expected to drive GCR’s growth, extensive capital markets expertise, and deep relationships with its customers and investors during this transition period.

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