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Genesys Employs Former Google, Microsoft Marketing Executive

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Genesys

By Modupe Gbadeyanka

A former marketing executive with Google and Microsoft, Ms Joyce Kim, has joined the services of global leader in cloud customer experience and contact centre solutions, Genesys.

Ms Kim was appointed by the firm as the chief marketing officer (CMO) of Genesys, succeeding Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions.

A statement issued by the company stated that Ms Kim, who will report to Chief Executive Officer (CEO), Mr Tony Bates, will oversees worldwide marketing for Genesys.

She is expected to play a pivotal role in elevating the company as the undisputed leader in personalized customer experience.

She will drive overall marketing strategy and position the company for further growth by building on its market momentum as well as expanding its partner and developer ecosystem.

Ms Kim brings more than two decades of technology sector experience to Genesys, with expertise in data-driven digital marketing and executing go-to-market strategies for software solutions leveraging cloud-based enterprise data, communications, artificial intelligence (AI), IoT and more.

Most recently, she was CMO and Chief Digital Officer for Arm, where she helped build a new software as a service (SaaS) business from the ground up and oversaw company-wide digital transformation initiatives.

Prior to Arm, Kim led marketing for global brands such as Skype and Skype for Business at Microsoft as well as product partnerships and communications for Chromebooks and Google Hangouts at Google.

“Joyce’s successful track record driving growth and delivering results for global technology companies, combined with her technical, creative and strategic acumen, will be instrumental for Genesys as we take our brand to the next level,” said Bates. “I can’t think of a more exceptional executive than Joyce to help Genesys continue to scale and further advance our leadership in the cloud contact center space.”

“I am thrilled to join the Genesys team at a time when the company is propelling the industry forward by reinventing how organizations connect with their customers through bold new innovations,” said Ms Kim. “Customer data is intrinsically tied to personalization. With its cloud, AI and engagement technologies, Genesys is helping thousands of businesses turn data into actionable insights so they can provide the individualized service needed to build customer trust and loyalty.”

Organizations are increasingly adopting advanced cloud-based workforce engagement management (WEM) applications, AI and automation technologies to enrich both the employee and customer experience and achieve higher customer metrics, sales and profitability.

With its recent acquisition to add gamification to its employee engagement tool, as well as an increased investment in R&D and dedicated talent, Genesys is rapidly evolving its WEM suite to accelerate innovation and address growing demand from customers. To further its focus in this area, the company formed the Genesys Employee Engagement Solutions business unit, which te Booij now leads.

With a background spanning workforce optimization business consulting, product management, and contact center operations and leadership, te Booij brings decades of experience to this role. He is now responsible for driving product strategy and building customer demand for the company’s native workforce engagement management solutions.

Bates said, “I want to thank Merijn for helping to transform Genesys into the cloud customer experience industry leader that we are today. We are delighted the company will continue to benefit from his extensive knowledge as he steps into his new role to help organizations heighten employee engagement and satisfaction so they can deliver even better customer experiences.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Binance Names Co-Founder Yi He as Co-CEO Amid Ongoing Restructuring

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Binance Yi He

By Adedapo Adesanya

Global blockchain ecosystem behind the world’s largest digital asset exchange by trading volume and users, Binance, has appointed its co-founder, Ms Yi He, as its co-CEO.

“Yi has been an integral part of the executive leadership team since the launch of Binance. Her innovative and user-focused approach has been instrumental in shaping the company’s vision, culture, and bottom-up business strategy,” said Binance CEO, Mr Richard Teng. “This appointment is a natural progression and she will continue to guide the organization from strength to strength.”

“We remain dedicated to being the most trusted and regulated exchange in the world, always putting our users first. Yi plays a critical role in growing our community and driving product innovation as we work to reach one billion users. Together, we are focused on building the Web3 infrastructure and promoting financial freedom, empowering people to participate in a more open and fair financial system,” added Mr Teng.

“I am honored to build alongside Richard, who brings decades of experience in regulated financial markets and was among the first to regulate crypto in its early days,” said Ms He. “Together, we bring diverse perspectives and are confident in leading the future of the industry during this pivotal time, as we responsibly expand our global presence and drive sustainable innovation with our users always at the center.”

Binance remains one of the world’s largest players in crypto trading, and leadership changes within the company continue to draw attention due to its scale and influence.

The appointment of a co-CEO adds structure during a period when global exchanges emphasize compliance, operational clarity and more formal management frameworks.

The company did not announce changes to its product lineup or platform priorities alongside the leadership update, and no financial terms were disclosed. The addition of a co-CEO role reflects an internal effort to distribute responsibilities as the firm works with regulators and seeks stability in a competitive and closely watched industry.

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AFRIPERF Adopts Nigeria as Headquarters, Picks Komolafe as Chairman

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Gbenga Komolafe NUPRC

By Adedapo Adesanya

The African Petroleum Regulators Forum (AFRIPERF) has chosen Nigeria as its official headquarters and also elected the chief executive of the Nigerian Upstream Petroleum Regulatory Commission (NUPRC), Mr Gbenga Komolafe, as its chairman.

Recall that in September, 16 countries, led by Nigeria, gathered in Accra, Ghana, to witness the signing of the charter establishing the forum, which seek to harmonise oil regulation in Africa.

Others include Ghana, Somalia, Gambia, Madagascar, Sudan, Guinea, and Togo among others.

The decisions were announced at the inaugural executive committee meeting of the forum which took place virtually on December 2, 2025. The meeting which was attended by the 16 African countries, was convened to pick its leadership, headquarters and logo.

Prior to his endorsement as the substantive pioneering chairman, Mr Komolafe acted in interim capacity.

Also, Mrs Eyoanwan Ndiyo-Aiyetan also emerged as the secretary of AFRIPERF.

According to a statement on Wednesday, NUPRC notes that the development affirms Nigeria’s central role in the African petroleum regulatory space and as Africa’s largest producer of crude oil.

In his acceptance speech, Mr Komolafe thanked his African counterparts for the trust and honour, promising to ensure that no member country is left behind.

AFRIPERF aims to strengthen regional petroleum governance by fostering collaboration, cooperation and coordination among member regulators.

Its mission includes creating standards, enhancing transparency and addressing cross-border challenges such as gas trade, emissions, and digitalisation while making the African continent energy sector attractive for crucial investments.

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Tinubu Nominates General Christopher Musa as New Defense Minister

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CDS Christopher Musa

By Adedapo Adesanya

The immediate past Chief of Defence Staff (CDS), General Christopher Gwabin Musa, has been nominated by President Bola Tinubu as the new Minister of Defence, replacing Mr Mohammed Badaru Abubakar.

The erstwhile minister resigned from his position with immediate effect for health reasons, the president’s spokesman, Mr Bayo Onanuga, had said on Monday night.

The 63-year-old’s departure coincides with a period of heightened security challenges across Nigeria, with the government under pressure to deal with a spate of mass kidnappings.

In a letter to Senate President, Mr Godswill Akpabio, President Tinubu conveyed Mr Musa’s nomination as the successor to Mr Abubakar, according to statement on Tuesday by Mr Onanuga, the Special Adviser to the President on Information and Strategy.

The 58-year-old retired military chief is described as a distinguished soldier who served as the CDS from 2023 until October 2025. He won the Colin Powell Award for Soldiering in 2012.

Born in Sokoto in 1967, Mr Musa received his primary and secondary education there before attending the College of Advanced Studies in Zaria. He graduated in 1986 and enrolled at the Nigerian Defence Academy the same year, earning a Bachelor of Science degree upon graduation in 1991.

He was commissioned into the Nigerian Army as a Second Lieutenant in 1991 and has since had a distinguished career. His appointments included General Staff Officer 1, Training/Operations at HQ 81 Division; Commanding Officer, 73 Battalion; Assistant Director, Operational Requirements, Department of Army Policy and Plans; and Infantry Representative/Member, Training Team, HQ Nigerian Army Armour Corps.

In 2019, he served as Deputy Chief of Staff, Training/Operations, Headquarters Infantry Centre and Corps; Commander, Sector 3, Operation Lafiya Dole; and Commander, Sector 3 Multinational Joint Task Force in the Lake Chad Region.

In 2021, Mr Musa was appointed Theatre Commander, Operation Hadin Kai. He later became Commander of the Nigerian Army Infantry Corps before being appointed CDS by President Tinubu in 2023.

In the letter to the Senate, Mr Tinubu expressed confidence in Mr Musa’s ability to lead the Ministry of Defence and further strengthen Nigeria’s security architecture.

If confirmed by the upper legislative chamber, he will take up the ministry at a crucial time when security challenges including terror and kidnappings are plaguing the country.

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