Modupe Gbadeyanka
By Modupe Gbadeyanka
The quest for better services has resulted in Zoho Corporation recording exponential growth, now serving more than 16 million users globally.
Zoho, which boasts of the most comprehensive suite of business software applications in the industry, is attracting more customers through its enterprise collaboration and communications platform called Workplace.
According to the firm, this has been made possible by increasing business demand for contextual applications with utmost standards for user privacy as well as rising costs from other collaboration platform providers.
Since the start of the pandemic, Zoho Workplace adoption has accelerated as businesses of all sizes transitioned to digital-forward, remote work.
“Zoho has always been about persistent long-term execution, and our investment in Zoho Workplace attests to that. As competitors continue to raise prices or eliminate free editions for those who need them most, Workplace continues to serve businesses and professionals with a feature-rich suite that increases productivity while remaining broadly affordable,” said Hyther Nizam, President MEA, Zoho Corporation. “Our ad-free approach and respect towards user privacy will add to the overall experience that our solution provides.”
Unparalleled Growth
Zoho Workplace experienced 34% year-to-year growth in 2021, with more than 40% of new customers making the switch from Google and Microsoft.
Growth was strong in all segments, with the SMB customer base increasing by 40%, mid-sized by 36%, and enterprises by more than 20%. In Africa, Workplace saw 59% growth. In Nigeria, the Workplace customer base saw 118% growth in 2021 while overall growth in Africa was 59%.
Demand is largely driven by businesses still facing the harsh realities of the pandemic, and its impact on their growth and budget. Unforeseen hikes in operational costs to support collaboration make it more difficult for these businesses to recover and thrive. Within days of Google announcing that it would be ending the free edition of Workspace, Zoho’s Workplace platform experienced a 120% increase in migrations from Google-hosted domains.
Analyst Quote
“Zoho is unique amongst its productivity suite competitors for not rolling out a cost increase for 2022, nor removing their freemium offerings,” commented Thomas Randall, Senior Research Analyst at Info-Tech Research Group.
“Other providers have justified price add-ons and increases to reflect the additional value they believe their customers have received over the pandemic for using their tools.
“Yet freemium offerings and price consistency have been central for many customers and businesses to stay afloat during lockdowns.
“Now that such offerings are in short supply, Zoho will likely see increased demand for their Workplace services as customers seek strong ROI for productivity and collaboration software,” Randall added.
Pricing and Availability
Zoho Workplace is available in three editions: Standard (N780 per user, per month, billed annually) Professional (N1560 per user, per month, billed annually) and Mail-only (N260 per user, per month, billed annually). For more information, please visit: https://www.zoho.com/workplace/pricing.html
Zoho Privacy Pledge
Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products.
More than 75 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. For more information, please visit https://www.zoho.com/privacy.html
