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Market Demand Spurs Zoho Workplace Exceptional Growth

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Zoho Workplace

By Modupe Gbadeyanka

The quest for better services has resulted in Zoho Corporation recording exponential growth, now serving more than 16 million users globally.

Zoho, which boasts of the most comprehensive suite of business software applications in the industry, is attracting more customers through its enterprise collaboration and communications platform called Workplace.

According to the firm, this has been made possible by increasing business demand for contextual applications with utmost standards for user privacy as well as rising costs from other collaboration platform providers.

Since the start of the pandemic, Zoho Workplace adoption has accelerated as businesses of all sizes transitioned to digital-forward, remote work.

“Zoho has always been about persistent long-term execution, and our investment in Zoho Workplace attests to that. As competitors continue to raise prices or eliminate free editions for those who need them most, Workplace continues to serve businesses and professionals with a feature-rich suite that increases productivity while remaining broadly affordable,” said Hyther Nizam, President MEA, Zoho Corporation. “Our ad-free approach and respect towards user privacy will add to the overall experience that our solution provides.”

Unparalleled Growth

Zoho Workplace experienced 34% year-to-year growth in 2021, with more than 40% of new customers making the switch from Google and Microsoft.

Growth was strong in all segments, with the SMB customer base increasing by 40%, mid-sized by 36%, and enterprises by more than 20%. In Africa, Workplace saw 59% growth. In Nigeria, the Workplace customer base saw 118% growth in 2021 while overall growth in Africa was 59%.

Demand is largely driven by businesses still facing the harsh realities of the pandemic, and its impact on their growth and budget. Unforeseen hikes in operational costs to support collaboration make it more difficult for these businesses to recover and thrive. Within days of Google announcing that it would be ending the free edition of Workspace, Zoho’s Workplace platform experienced a 120% increase in migrations from Google-hosted domains.

Analyst Quote

“Zoho is unique amongst its productivity suite competitors for not rolling out a cost increase for 2022, nor removing their freemium offerings,” commented Thomas Randall, Senior Research Analyst at Info-Tech Research Group.

“Other providers have justified price add-ons and increases to reflect the additional value they believe their customers have received over the pandemic for using their tools.

“Yet freemium offerings and price consistency have been central for many customers and businesses to stay afloat during lockdowns.

“Now that such offerings are in short supply, Zoho will likely see increased demand for their Workplace services as customers seek strong ROI for productivity and collaboration software,” Randall added.

Pricing and Availability

Zoho Workplace is available in three editions: Standard (N780 per user, per month, billed annually) Professional (N1560 per user, per month, billed annually) and Mail-only (N260 per user, per month, billed annually). For more information, please visit: https://www.zoho.com/workplace/pricing.html

Zoho Privacy Pledge

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products.

More than 75 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself. For more information, please visit https://www.zoho.com/privacy.html

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Jobs/Appointments

Thibaut Boidin to Replace Hans Essaadi as Nigerian Breweries CEO

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Thibaut Boidin

By Aduragbemi Omiyale

Nigerian Breweries Plc has announced the appointment of Mr Thibaut Boidin as its new chief executive, replacing Mr Hans Essaadi, who resigns from the position from June 30, 2025.

The brewer confirmed this development in a statement submitted to the Nigerian Exchange (NGX) Limited on Thursday.

It was disclosed that Mr Essaadi is leaving the seat to take up another role in Poland as the head of Heineken in the European nation.

He drafted to head Nigerian Breweries on July 31, 2021, and his tenure has been marked by significant milestones, including delivering a net revenue of over N1 trillion amidst one of the most challenging economic landscapes in Nigeria in recent history.

His clarity and resilience steered the company through foreign exchange constraints, high inflation, and liquidity pressures, while keeping the organisation fundamentals firmly on track.

He oversaw the firm’s recent business recovery plan which included the raising of N550 billion via a rights issue, the biggest equity raising effort in the Nigerian capital market, and has helped to put the company back on the path of profitability.

His successor will be expected to build on these legacies, particularly because of his experience in the field.

He is currently the Managing Director of Heineken Romania, one of Heineken’s largest operations in Eastern Europe.

He joined the organisation in 2017 as Deputy CEO of France Boissons and added to his scope in 2020 the role of Heineken France Chief Transformation Officer. He was also the Chief

Transformation Officer of Heineken Europe based in Amsterdam before his current role in Romania.

Prior to joining Heineken, Mr Boidin had served as an Officer in the French Armed Forces across different continents before transitioning to the corporate world where he held senior/executive and Managing Director positions in French organisations, including Elis and Veolia.

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Royal Exchange Appoints Idu Okwuosa-Okeahialam as MD

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Idu Okwuosa-Okeahialam

By Dipo Olowookere

Ms Idu Okwuosa-Okeahialam has been appointed as the new Managing Director of Royal Exchange Plc after successfully undergoing the necessary process prior to her appointment.

Her appointment was approved by the board of the company, a statement from the organisation to the Nigerian Exchange (NGX) Limited disclosed.

It was stated that Ms Okwuosa-Okeahialam will assume the new position from Wednesday, May 21, 2025. She is expected to support the company’s continued growth and success.

Royal Exchange expressed confidence that the new leader of the management team is armed with the requisite skills and experience to make a meaningful contribution to the board.

She is expected to provide strategic leadership while exploring new opportunities for the business.

Ms Okwuosa-Okeahialam is a finance professional with over 15 years’ core experience spanning across various industries including oil & gas; banking; and financial services.

She is experienced in funds management, compliance and risk administration, sales, client relationship management and customer experience.

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Jobs/Appointments

Abdallah Simba to Lead Japan Tobacco International’s Nigerian Operations

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Abdallah Simba

By Modupe Gbadeyanka

Mr Abdallah Simba has been chosen to lead the operations of Japan Tobacco International (JTI) in Nigeria effective Thursday, May 1, 2025, succeeding Mr Thomas Adams, who has led the Nigerian business successfully over the past four years.

The new General Manager of the organisation in Nigeria recently served as the Country Manager for Slovakia, where he successfully led profitable multicategory growth and operational strengthening, positioning the business for long-term sustainability.

A statement from the tobacco firm said Mr Simba’s appointment underscores its commitment and ambition to deepen its footprint in the Nigerian market.

“I am delighted to lead JTI Nigeria at this time. Nigeria is an important market with tremendous potential, and I look forward to working with the amazing team here to continue to grow our business in a sustainable manner,” Mr Simba said of his new role.

Mr Simba brings nearly two decades of commercial and strategic leadership experience to the role, having held key positions across multiple markets and at JTI’s global headquarters in Geneva, Switzerland.

He joined JTI in Tanzania in 2005 in Marketing before taking on an international assignment in Ireland in 2009. He later transitioned into broader commercial roles, leading various Sales and Trade Marketing capabilities with increasing responsibility.

In 2013, Mr Simba moved to JTI’s global headquarters in Geneva, where he progressed into senior roles within the Global Commercial Strategy function.

In these roles, he led the optimization of business models, guided market strategies, and up-skilled commercial teams across a wide range of markets.

The new General Manager for Nigeria holds a Bachelor of Science degree from Southern New Hampshire University in International Business.

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