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Nigerians Trust Their Employers More—Report

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2019 Edelman Trust Barometer

A new report has shown that of the four mainstream institutions of government, business, media and non-governmental organisations, Nigerians trust more in business and believe that their employers should take the lead on change rather than waiting for the government to initiate it.

This revelation amongst others was contained in the 19th Edelman Trust Barometer Survey Report unveiled by Edelman and its Exclusive Nigerian Affiliate and the Preferred West African Partner, Chain Reactions Nigeria, in Lagos on Thursday, May 30, 2019.

Edelman Trust Barometer launched in 2001 is the annual global trust and credibility online survey conducted by Edelman Intelligence, the independent research arm of the Edelman global network, testing how well people trust the institutions of government, business, media and nongovernmental organisations to do what is right.

Presenting the data from the Nigeria Trust Breakout, Managing Director, Edelman Africa, Jordan Rittenberry, said, “Ninety-five per cent of respondents agreed that employers can create positive change in skills training, while 93 percent said that CEOs can influence economic prosperity in Nigeria. 88 percent agreed that their employers can create positive change in job creation while another 83 percent believed in the ability of their employers to initiate positive change in discrimination.”

The survey conducted by Edelman Intelligence between October 19 to November 16, 2018, further revealed that 72 percent of the Nigerian respondents see their employers as a trustworthy source on the global economy while 58 percent perceive business as a reliable source on technology.

Rittenberry added that, “Fifty-eight percent of respondents look to their employer to be a trustworthy source of information about social issues and other important topics on which there is not general agreement. A further 77 percent believe that a company can take specific actions that both increase profits and improve the economic and social conditions in the communities where it operates.”

He revealed further that trust across the four mainstream institutions in the country decreased by 24 percent from 2018 with a drop from 66 percent to 42 percent and that in Africa in general, trust fell four points from 2018 to 2019.

Rittenberry disclosed that in Nigeria and nine other African countries included in the survey, “government is the least trusted institution while trust in media amongst the 10 African countries exceeds the global average of trust in media at 47 percent. Business is the most trusted institution amongst the 10 African countries, while NGOs are trusted in six of the 10 African Markets.”

The 2019 Edelman Trust Barometer with the theme, ‘Trust at Work’, is the second exclusive deck on Nigeria, the first being that of year 2018 survey while this year also made it the third time the report was presented in Nigeria. 2017 was the first time the report was ever presented in Nigeria although Nigeria was not included in the study then. The other African countries surveyed are South Africa, Egypt, Ghana, Kenya, Morocco, Cote’d Ivoire, Ethiopia, Tanzania and Angola.

Speaking further, Rittenberry disclosed that for the media in Nigeria, search engines were the most trusted at 84 per cent followed by earned media (69%), social media (64%) and traditional media at 60%. Online media was the least trusted with 56 per cent.

“Trust in government is really low while trust in media is fairly balanced; business is the most trusted institution in Africa while trust in NGOs varies across the continent”, he said.

Earlier in his welcome address, Managing Director/Chief Strategist, Chain Reactions Nigeria, Mr Israel Jaiye Opayemi, affirmed that the importance of trust could not be over-stated, noting that trust played a key role in the last general elections and called on government to invest in its trust quotient.

“Trust is built by what we say as well as by what we do and so for a government like ours, perhaps this is an auspicious time for those who are responsible for managing the institutions of government in Nigeria to begin to think about investing in that asset of trust.

“My admonition to President Muhammadu Buhari and his Vice, Prof Yemi Osinbajo is to make a deliberate effort to earn the trust of Nigerians in their second tenure of four years.

“For them to earn our trust as Nigerian citizens, one of the things my experience has taught me on this job is, perhaps, we need to rethink the entire communication architecture of government once more. I ask that fundamental question, ‘in what way has the present architecture helped the government to earn the trust of the people?’ And President Muhammadu Buhari, our appeal (this morning) is that as you select the next set of ministers, you must reign them in. What we saw in the last four years was that there were too many people speaking for your government.”

To curb the increasing menace fake news in the media, Mr Opayemi suggested self-censorship for professionals. “Can we begin to do what our colleagues are doing in other countries? That weekly, we do a compilation of all the false stories and the fake news that newspapers have published or that TV and radio stations have broadcast and name and shame them. This is going on with a lot of impunity. Let us generate ideas on how to tame this monster that’s in our society,” he advised.

He also urged businesses and NGOs to invest in trust, noting that, “how well can businesses further invest in this asset of trust the same way they invest in machinery and other things?”

The highpoint of the presentation ceremony was a panel discussion featuring eminent professionals drawn from business, government, media and NGOs, who shared their perspectives on the report.

They included publisher of BrandCrunch, O’Lekan Babatunde; Assistant Director, Programmes, Radio Nigeria, Lagos Operations, Funke Treasure-Durodola; Coordinator, Campaign Against Impunity, Shina Loremikan and Executive Chairman, Centre for Anti-Corruption and Open Leadership, Debo Adeniran.

The others were former sole administrator, Eti-Osa East Local Council Development Area of Lagos State, Prince Babatunde Ayo Ayeni; Head, Brand Communications, SUNU Assurance Plc, Oluwayemisi Mafe and Bukola Oluyadi, Enterprise Transformation/Corporate Planning and Strategy, Polaris Bank Limited. The TV personality, Oscar Oyinsan, moderated the session.

Founder and chairman, Proshare Nigeria Limited, Mr Olufemi Awoyemi, in his brief keynote speech, said trust was paramount in all aspects of life and that trust issue is not only a Nigerian problem, but generally a common problem across human society.

Chairman, Nigerian Institute of Public Relations, Lagos State chapter, Mr Olusegun McMedal and President, Public Relations Consultants Association of Nigeria, (PRCAN), Mr John Ehiguese, also gave goodwill speeches at the event.

Mr McMedal expressed happiness that Nigeria was considered in the global report for the second time and noted that the report is perfect for Africa.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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MultiChoice Nigeria Appoints Kemi Omotosho as CEO

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Kemi Omotosho multichoice

By Adedapo Adesanya

MultiChoice Nigeria has announced a change in its leadership, with Ms Kemi Omotosho emerging as the new chief executive, taking over from Mr John Ugbe, who is set to retire.

The company said the transition, effective this month, follows a structured succession process designed to ensure continuity in leadership and operations.

Mr Ugbe is stepping down after nearly 15 years in the role, a period during which MultiChoice Nigeria navigated shifts in consumer behaviour, technology and regulation within the pay-TV and broader media industry.

Last year, French group Canal+ took over the operations of the South-African broadcasting group and effected some changes management- and content-wise across key markets.

During his tenure, Mr Ugbe oversaw efforts to strengthen the company’s operational framework and position the business to respond to changing market conditions. MultiChoice described his exit as a planned retirement rather than a sudden departure.

Ms Omotosho joins the role with more than two decades of leadership experience spanning media, telecommunications and digital services across Nigeria and other Sub-Saharan African markets.

Within the MultiChoice Group, she has previously served as Executive Head of Customer Value Management in Nigeria and later as Group Executive Head of Customer Value Management for Rest of Africa, a role that involved oversight across more than 50 markets.

She most recently held the position of Regional Director for Southern Africa, where she had full profit and loss responsibility for operations covering seven countries. In her new role, Ms Omotosho will be responsible for overseeing MultiChoice Nigeria’s strategy, day-to-day operations and engagement with regulators, partners and other stakeholders.

Speaking on her appointment, Ms Omotosho said, “It is a privilege to be entrusted with the leadership of MultiChoice Nigeria at this important moment.

“Nigeria remains one of the Group’s most strategic and dynamic markets. I look forward to working with our teams and partners to deepen our relationship with consumers, champion local storytelling and the creative economy as well build a future-ready organisation that delivers sustainable value.”

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Adewale Arikawe Replaces Felix Nwabuko on Presco Board

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Adewale Arikawe

By Aduragbemi Omiyale

The board of Presco Plc has appointed Mr Adewale Arikawe as a non-executive director, replacing Mr Felix Nwabuko, retired from the position.

A statement from the organisation disclosed that the appointment of Arikawa took effect from Friday, January 2, 2026, until the next Annual General Meeting (AGM).

Also, he is now the chief executive of all SIAT subsidiaries, including Presco Plc, SIAT Nigeria Limited, and Ghana Oil Palm Development Company Limited.

In this capacity, Mr Arikawe will work alongside the existing leadership teams to strengthen execution, accelerate strategic growth, and foster a high-performance culture across the Group.

He is committed to empowering teams, enhancing leadership capability, and creating an enabling environment for continuous improvement and sustainable results.

Mr Arikawe brings over 26 years of leadership experience spanning across general management, commercial strategy, sales, customer development, and brand management. He has held senior leadership roles at Royal FrieslandCampina, overseeing operations across Sub-Saharan Africa, and at FrieslandCampina WAMCO Nigeria.

His career also includes senior leadership positions at Nestlé Nigeria Plc, where he managed multi-channel sales operations and contributed to key strategic growth initiatives.

He holds an MBA in Business Administration and Management from the University of Chichester and has completed executive education programmes at London Business School and IMD (International Institute for Management Development), Lausanne, Switzerland, with a focus on leadership, execution excellence, and business impact.

The board, in the statement, welcomed Mr Arikawe with open arms, looking “forward to his valuable contributions to the company and the wider SIAT Group.”

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First Holdco Non-Bank Subsidiaries Get New Board Members

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first holdco subsidiaries

By Adedapo Adesanya

First Holdco Plc, formerly FBN Holdings Plc, has announced new board appointments across its non-commercial banking subsidiaries as it commits to building stronger businesses across board.

The move, following regulatory approvals from the Securities and Exchange Commission (SEC) and the National Insurance Commission (NAICOM), is part of efforts to deepen governance, strengthen oversight and position the business for sustainable growth.

FBN Holdings Plc rebranded to First HoldCo Plc in February 2025 to reflect its broader financial services focus beyond just banking.

Its services includes commercial banking (First Bank of Nigeria), merchant banking, asset management (FBNQuest), insurance brokerage, and trusteeship. It operates across Africa and has global offices in London, Paris, and Beijing, serving individuals, small businesses, and corporations.

At First Asset Management Limited, Mrs Ebikabo Williams has been appointed chairman of the board, bringing her extensive industry knowledge spanning banking, capital markets, and consulting. She will be supported by equally experienced board members like Mr Usman Dantata Jr., Mrs Binta Max Gbinije, and Mrs Alero Mobola Adollo.

At FirstCap Limited, its investment management firm, Mrs Yewande Amusan has been appointed chairman. She is an accomplished finance professional with experience cutting across both public and private sectors. Mr Ahmed Indimi and Mrs Irene Akpofure were appointed along with Mrs Adenike Kuti and Mr Zeal Akaraiwe.

First Securities Brokers Limited, which recently emerged as the top performer in the Nigerian Exchange (NGX) Brokers Performance Report in terms of both trading volume and transaction value, has named Mr John Akpeki as chairman. He is expected to leverage his vast experience in global marketing and networking. He is joined by Mrs Omolara Adeyemi, ,Mrs Susan Younis and Mrs Kemi Andu-Alausa.

Similarly, First Trustees Limited, one of the Group’s long-standing subsidiaries in trust and estate management, has strengthened its governance structure with the appointment of Mr John Lee as its chairman. He has over 40 years’ experience in global financial services, specialising in Corporate & Institutional Banking and Wealth Management across Africa. The other members of the board who are bringing their combined rich wealth of experience are Mrs Abiola Alabi, Mrs Adebisi Sola-Adeyemi, and Mrs Ugochukwu Obi-Chukwu.

For its insurance business, First Insurance Brokers, the firm has appointed Mr Akinola Phillips as Chairman. He is joined by Mrs Ije Onejeme, Mrs Folukemi Akinmeji and Mrs Mojisola Cardozo.

First Holdco said these appointments are expected to further consolidate the firm’s position as a dominant player in the asset and wealth management space in Nigeria.

The chairman of First Holdco, Mr Femi Otedola, while commenting on the appointments, said, “We are delighted to welcome these distinguished professionals to the boards of our non-commercial banking subsidiaries. Their proven expertise, impeccable track records, and leadership will play a critical role in shaping the next phase of our growth, enhancing stakeholder value, and reinforcing our position as a trusted African leader delivering innovative solutions across diverse sectors.”

“These appointments reaffirm our commitment to building resilient businesses that contribute meaningfully to economic development in the broader ecosystem in which we operate,” he added.

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