By Adedapo Adesanya
One of Nigeria’s leading telecommunication giant, 9mobile, has appointed veteran business growth executive, Mr Stjepan Udovicic, as its Chief Commercial Officer (CCO).
The appointment was approved by the Board of Directors of Emerging Markets Telecommunication Services Limited (EMTS), the umbrella body for 9mobile.
In a statement released on Wednesday, part of his responsibilities at 9mobile would be to lead the marketing, products, sales, distribution, customer services, and digital front-ends. He will also be responsible for brand evolution and development as the company continues to expand and retool for growth.
Commenting on Mr Udovicic’s appointment, Chief Executive Officer of 9mobile, Mr Alan Sinfield, said the company was happy to welcome him into its fold, especially with his wealth of experience.
“Stjepan is a thoroughbred professional with a can-do spirit which is at the core of who we are at 9mobile. We are an adventurous brand, always pushing the limits of innovation, so Stjepan has come right into his home.
“I am confident he will play a significant role in further strengthening 9mobile’s market position in Nigeria’s competitive telecommunications industry,” he said.
On his part, Mr Udovicic stated that he was delighted to join 9mobile as the CCO and was looking forward to using his expertise to “further accelerate access to quality products and services for telecoms subscribers in Nigeria”.
The new CCO possesses vast international experience working in the telecoms, technology and service sectors in Asia, Europe, and the USA, with a profound understanding of telecom, content and media industries, and embedded and surrounding technology environments and business models.
It was also noted that he is experienced in driving growth across all market segments and brings onboard his competence and excellent grasp of general business to business (B2B) and B2C businesses across industries.
His product development expertise traverses competitive insight, user acceptance testing, product design, product pricing and customer relationship management with an emphasis on product delivery and product propagation into target touch-point ecosystems, including physical and digital interfaces.
The new Chief Commercial Officer arrives at 9mobile from Axiata Group Berhad and its operating company in Cambodia (Smart), where he has managed a large and successful commercial team.
Before joining Axiata Group, Mr Udovicic was engaged at Orange Romania for three and a half years as Marketing Director, in charge of products and services, digital, brand, and pricing. He initiated a complete brand refresh in that tenure, started converged services, and launched several innovative products and services.
He had also worked with Etisalat as Customer Experience Director, spending time in the Kingdom of Saudi Arabia and the UAE.
Modupe Gbadeyanka 
Aduragbemi Omiyale