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WIMCA Tasks Female Professionals on Career Advancement

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WIMCA Tasks Female Professionals

By Ahmed Rahma

An agenda has been set for the female marketing professionals in Nigeria, who intend to advance their careers.

This outline was set at the prestigious Women in Marketing and Communications Conference/Awards (WIMCA) held on November 13, 2020.

The special edition themed Generation equality; imperatives of gender inclusion for the growth of brands and marketing communications had various experts and leaders in the Nigerian marketing communication industry as participant and resource persons who dissected the subject of the occasion.

“The theme of the International Women’s Day (IWD) celebration commemorated every March has always informed the theme of WIMCA and this year was no different,” the convener of WIMCA 2020, Mr Joshua Ajayi, explained while welcoming participants to the event.

He revealed that this year’s WIMCA topic was to explore how women can navigate through the tough terrain to shatter the glass ceilings to attain their potential professionally, especially in the Industrial Management Consulting (IMC) industry.

“As usual, women continue to encounter challenges when it comes to advancing in the workplace—and in many facets of society.

“Some of these challenges include Flexible Work Arrangements (FWAs), the issue of equal remuneration or equal pay, a bias which is an issue women continue to deal with at the place of work, and advocacy, among others,” he explained further.

The Group Managing Director of GDM, Mr Victor Afolabi, who was the keynote speaker of the conference, admonished brand custodians and marketers to always ensure that women are always made the fore focus of marketing strategies as they are economically empowered to make purchase decisions.

“According to research, globally, women control over $20 trillion of the total consumer spend as they wield an influence of over 80 per cent in buying decisions.

“They spend more time than men daily, making economic decisions for their families — from consumer goods to services. These women hold crucial purchasing power. In fact, 50% of products marketed to men are purchased by women,” he noted.

The event also featured two highly interactive panel discussions which had some of the best minds in the industry as panellists.

The first, which was geared towards providing a mentorship platform for young and prospective professionals as well as igniting the potential in women towards attaining enviable heights in marketing and management, was titled Leveraging Data Science for Effective Engagement of Female Consumers.

The session had the event keynote speaker joined by Director of Marketing and Communications, SSA, Mastercard (virtual presence), Ifeoma Dozie, the Executive Director of Marketing, Hs Media Group, Dr Tola Elatuyi, and the Founder/CEO of Kucheza Gaming, Bukola Akingbade as the session moderator.

“Data analytics helps marketers in understanding what happened in the past. It helps you understand the ‘why, what, when, where and how’ of consumers actions in the past.

“With this information, you are better informed and know where the gaps are and of course where the opportunities are. Data science, on the other hand, is predictive data.

“Meaning it is a kind of data that tells you if a customer bought this item, they are likely to purchase this other item. With data science which is predictive, marketers are able to think of product management and innovation.

“It shapes the way the brand thinks, the way we are communicating and the way we are packaging products even to the way we put our products on the shelves,” Dr Elatuyi mentioned while explaining the relationship between data analytics and data science in relations to marketing.

On her part, Ifeoma Dozie decried the dearth of women in the fields of science, technology, engineering and mathematics, especially cybersecurity and artificial intelligence during her response to the moderator’s question on the place of digital in marketing to women and how Mastercard is engaging the female consumers in this digital age.

She, however, added that, “MasterCard is cultivating young tech enthusiasts as parts of our signature platform called Girls for Tech.

“This is a fun and engaging curriculum built around global science and mathematics. And we have made a commitment to reach 1 million girls globally by 2025 with this programme.

“Our second step is at the product stage, by creating the right solution. We asked ourselves, “are our products and services meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process?

“As a payment technology leader with global insights, we have invested significantly in understanding women’s financial priorities and mapping out these priorities across different stages.

“So, we are committed to designing and developing a world with both women and men in mind; because creating a better world for women creates limitless opportunities and possibilities for us all.”

At the second session moderated by the Customer Marketing & Commercial Manager of Coca-Cola Company, Pheobe Dami-Asolo, Ayodele Otujinrin of Godrej Consumer Products Limited who spoke on the theme Each For Equal: Navigating Through Tough Terrains, explained that beyond the workplace, there are internal factors from the family as well as the society that make it hard for women to go far professionally.

She advised that for women to advance in their careers, they need to be more aspirational beyond the need to get married and raise a family.

“We need to rise up to battle out our challenges. Women need to be more aspirational. Personally, my upbringing was different as the daughter of a single mother. Like Kamala Harris who says she eats ‘No’ for breakfast, I have had to find my way competing with every other person on an equal pedestal.” She further advised women to better themselves by going for training among other things.”

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NMDPRA Denies Fake Employment Alert, Warns Unsuspecting Job Seekers

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NMDPRA fee regulations

By Adedapo Adesanya

The Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) has clarified that the viral report suggesting that it is currently employing new staff is the “handiwork of fake recruitment syndicates established to mastermind fraudulent activities.”

In a Monday statement posted on its official X handle, NMDPRA expressed that it was compelled to publish the disclaimer to alert the public against such activities due to what it described as “exploiting young economically vulnerable and unsuspecting Nigerians perhaps into parting with huge sums of money for purported employment opportunities into the authority.”

“They do this by issuing bogus “Letters of Employment” and empty promises, as well as offering non-existent positions. These may well be the handiwork of fake recruitment syndicates established to mastermind these fraudulent activities.

“We wish to use this opportunity to state categorically that the NMDPRA is NOT conducting any recruitment exercise currently. Neither is the Agency undertaking any kind of employment in its services at any level. For the avoidance of doubt, any future recruitment exercise would be undertaken in accordance with extant rules guiding such exercises in the Nigerian Public Service,” the organisation emphasised.

The agency further advised the public to disregard these fake employment advertisements and urged them to visit its official website and social media pages to verify any recruitment claims.

The statement added, “In this regard therefore, we would like to advise the public and all Nigerians to ignore these spurious claims by unscrupulous people whose only objective is to defraud Nigerians and cast aspersion on the authority.

“We further advise that for current and up to date information regarding all our activities, kindly refer to our official corporate website: www.nmdpra.gov.ng as well as all our verified online social media outlets (i.e. Facebook, Linkedln and Instagram) for authentic information.”

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Aradel Appoints Nnoli Akpedeye as Independent Non-Executive Director

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Nnoli Akpedeye

By Adedapo Adesanya

Aradel Holdings Plc has appointed Ms Nnoli Akpedeye as an Independent Non-Executive Director, effective February 2, 2026, following a resolution passed at the company’s board meeting held on January 28, 2026.

In a notice to shareholders, Nigerian Exchange (NGX) Limited, and the investing public, the company disclosed that the appointment is subject to ratification by shareholders at its next Annual General Meeting (AGM). The board also authorised the Company Secretary, Mrs Titiola Omisore, to notify relevant regulators and take all necessary steps to give effect to the decision.

Ms Akpedeye brings more than 36 years of multi-disciplinary experience spanning oil and gas, engineering, legal and arbitration services, and management consulting. Her career reflects a strong blend of technical expertise and strategic leadership, with competencies in management and strategy, business process engineering, organisational development and change management, as well as entrepreneurship development.

Until 2014, she served as Technical Planning Manager for Shell Exploration and Production Companies in Nigeria, where she led the execution of high-impact, mission-critical projects. Over the course of her career at Shell, she held roles across civil engineering design, planning and construction, project management, facility management, technical audit, and business planning and strategy, gaining extensive local and international exposure.

Beyond her corporate career, Ms Akpedeye is an entrepreneur and advocate for capacity building in engineering and energy. She runs Contego Servo Limited and Perfectus Laundi Limited, and in 2013, she launched the “Introduce a Girl to Engineering” programme aimed at encouraging secondary school girls in Nigeria to pursue careers in engineering and related STEM fields.

She is a Council for the Regulation of Engineering in Nigeria (COREN)-registered engineer, a Fellow of the Nigerian Society of Engineers (FNSE), and a past President of the Association of Professional Women Engineers of Nigeria (APWEN). She is also a founding member of the Women in Energy Network (WIEN) and serves as a passionate ambassador for science, technology, engineering and mathematics education.

In addition, Ms Akpedeye is the Chief Operating Officer (COO) of Compos Mentis Legal Practitioners and the Chairman of the Board of Trustees of the Compos Mentis Foundation.

Her appointment further strengthens Aradel Holdings’ board with deep industry knowledge, governance experience, and a strong track record in leadership and institutional development, as the company continues to pursue its strategic objectives within Nigeria’s energy landscape.

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Geregu Power Chooses Sean Manley as Interim CEO

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Geregu Power

By Aduragbemi Omiyale

An interim chief executive has been appointed by Geregu Power Plc and he is Mr Sean Manley, with his appointment to take effect from Monday, February 2, 2026.

A statement from the power generating firm disclosed that his appointment is subject to the approval of the Nigerian Electricity Regulatory Commission (NERC) and the shareholders of the company at the next general meeting.

In the notice, the organisation expressed confidence that the appointee would use his wealth of experience and leadership to “add significant value to the company.”

Mr Manley is said to be “a seasoned power-sector professional with a proven track record in delivering complex energy projects in developing markets.”

He is armed with more than 30 years’ experience spanning sales, business development, project implementation, supply-chain management, and OEM-led delivery within the power sector.

Over the course of his career with Siemens, Mr Manley has developed deep technical and operational expertise in thermal power generation, covering plant construction, commissioning, major overhauls, and long-term operational support.

He is widely regarded as a practical problem-solver, with a demonstrated ability to close projects in challenging operating environments and brings extensive international experience and strong intercultural skills acquired across multi-jurisdictional engagements.

His areas of expertise include the delivery of large, complex infrastructure projects, management of multi-million-dollar business units, client and stakeholder relationship management, business and market development, as well as logistics and procurement analysis critical to successful project execution.

The appointment of Mr Manley comes after Mr Femi Otedola divested his stake in the energy firm last month to support the recapitalisation of First Bank of Nigeria, a subsidiary of FBN Holdings Plc, which he chairs.

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