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WIMCA Tasks Female Professionals on Career Advancement

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WIMCA Tasks Female Professionals

By Ahmed Rahma

An agenda has been set for the female marketing professionals in Nigeria, who intend to advance their careers.

This outline was set at the prestigious Women in Marketing and Communications Conference/Awards (WIMCA) held on November 13, 2020.

The special edition themed Generation equality; imperatives of gender inclusion for the growth of brands and marketing communications had various experts and leaders in the Nigerian marketing communication industry as participant and resource persons who dissected the subject of the occasion.

“The theme of the International Women’s Day (IWD) celebration commemorated every March has always informed the theme of WIMCA and this year was no different,” the convener of WIMCA 2020, Mr Joshua Ajayi, explained while welcoming participants to the event.

He revealed that this year’s WIMCA topic was to explore how women can navigate through the tough terrain to shatter the glass ceilings to attain their potential professionally, especially in the Industrial Management Consulting (IMC) industry.

“As usual, women continue to encounter challenges when it comes to advancing in the workplace—and in many facets of society.

“Some of these challenges include Flexible Work Arrangements (FWAs), the issue of equal remuneration or equal pay, a bias which is an issue women continue to deal with at the place of work, and advocacy, among others,” he explained further.

The Group Managing Director of GDM, Mr Victor Afolabi, who was the keynote speaker of the conference, admonished brand custodians and marketers to always ensure that women are always made the fore focus of marketing strategies as they are economically empowered to make purchase decisions.

“According to research, globally, women control over $20 trillion of the total consumer spend as they wield an influence of over 80 per cent in buying decisions.

“They spend more time than men daily, making economic decisions for their families — from consumer goods to services. These women hold crucial purchasing power. In fact, 50% of products marketed to men are purchased by women,” he noted.

The event also featured two highly interactive panel discussions which had some of the best minds in the industry as panellists.

The first, which was geared towards providing a mentorship platform for young and prospective professionals as well as igniting the potential in women towards attaining enviable heights in marketing and management, was titled Leveraging Data Science for Effective Engagement of Female Consumers.

The session had the event keynote speaker joined by Director of Marketing and Communications, SSA, Mastercard (virtual presence), Ifeoma Dozie, the Executive Director of Marketing, Hs Media Group, Dr Tola Elatuyi, and the Founder/CEO of Kucheza Gaming, Bukola Akingbade as the session moderator.

“Data analytics helps marketers in understanding what happened in the past. It helps you understand the ‘why, what, when, where and how’ of consumers actions in the past.

“With this information, you are better informed and know where the gaps are and of course where the opportunities are. Data science, on the other hand, is predictive data.

“Meaning it is a kind of data that tells you if a customer bought this item, they are likely to purchase this other item. With data science which is predictive, marketers are able to think of product management and innovation.

“It shapes the way the brand thinks, the way we are communicating and the way we are packaging products even to the way we put our products on the shelves,” Dr Elatuyi mentioned while explaining the relationship between data analytics and data science in relations to marketing.

On her part, Ifeoma Dozie decried the dearth of women in the fields of science, technology, engineering and mathematics, especially cybersecurity and artificial intelligence during her response to the moderator’s question on the place of digital in marketing to women and how Mastercard is engaging the female consumers in this digital age.

She, however, added that, “MasterCard is cultivating young tech enthusiasts as parts of our signature platform called Girls for Tech.

“This is a fun and engaging curriculum built around global science and mathematics. And we have made a commitment to reach 1 million girls globally by 2025 with this programme.

“Our second step is at the product stage, by creating the right solution. We asked ourselves, “are our products and services meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process?

“As a payment technology leader with global insights, we have invested significantly in understanding women’s financial priorities and mapping out these priorities across different stages.

“So, we are committed to designing and developing a world with both women and men in mind; because creating a better world for women creates limitless opportunities and possibilities for us all.”

At the second session moderated by the Customer Marketing & Commercial Manager of Coca-Cola Company, Pheobe Dami-Asolo, Ayodele Otujinrin of Godrej Consumer Products Limited who spoke on the theme Each For Equal: Navigating Through Tough Terrains, explained that beyond the workplace, there are internal factors from the family as well as the society that make it hard for women to go far professionally.

She advised that for women to advance in their careers, they need to be more aspirational beyond the need to get married and raise a family.

“We need to rise up to battle out our challenges. Women need to be more aspirational. Personally, my upbringing was different as the daughter of a single mother. Like Kamala Harris who says she eats ‘No’ for breakfast, I have had to find my way competing with every other person on an equal pedestal.” She further advised women to better themselves by going for training among other things.”

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Tinubu Picks Fola Adeola to Chair Presidential Petroleum Reform Task Force

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By Aduragbemi Omiyale

The co-founder of Guaranty Trust Bank (GTBank) Limited, Mr Fola Adeola, has been appointed by President Bola Tinubu as chairman of the newly formed Presidential Petroleum Reform and Value Optimisation task force.

The team has Mofoluwasho Fadayomi as secretary, while the members are Ademola Adeyemi-Bero, Osagie Okunbor, Abubakar Suleiman, Adaeze Aguele, Farouk Gumel, Phillipa Osakwe-Okoye and Seyi Bella.

A statement issued by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, on Friday disclosed that the task force would be responsible for the next phase of structural reforms in Nigeria’s petroleum sector.

The initiative, the statement said, reflects the President’s commitment to transforming Nigeria’s petroleum industry into a more competitive, transparent, and value-maximising sector capable of driving long-term economic growth, macroeconomic resilience, and industrial development.

It will operate as a technical reform body rather than a representative committee, engaging industry operators, regulators, investors, and civil society as consultees while focusing on actionable policy design and implementation strategies.

 The task force will report directly to Mr Tinubu and provide monthly progress memoranda. An interim report will be submitted after three months, while the final outputs are expected within six months of inauguration, and he expects the team to deliver three major reform blueprints.

One of the deliverables is the Implementation Toolkit for Immediate Structural Fixes – including draft legislative amendments, executive instruments, and institutional restructuring proposals.

The second deliverable is the Capital & Liquidity Acceleration Blueprint, aimed at unlocking $5–10 billion in sectoral liquidity while safeguarding Nigeria’s sovereign interests.

The third blueprint will focus on the National Energy Transformation Strategy – a ten-year roadmap with measurable targets for production, foreign exchange earnings, GDP contribution, and cost competitiveness.

As constituted, the taskforce is a time-bound, high-level executive working group tasked with producing execution-ready reform blueprints that will consolidate ongoing reforms, unlock capital within the petroleum sector, and strengthen Nigeria’s position as a leading global energy investment destination. It will automatically dissolve upon submission and acceptance of its final report.

President Tinubu has directed all Ministries, Departments, Agencies, regulators, and relevant institutions to provide full technical support to the Taskforce and to submit inventories of ongoing initiatives to ensure alignment with the emerging reform framework.

In furtherance of this directive, he has also directed all existing committees, teams, and working groups established under various reform initiatives within the sector to align their activities, reporting structures, and work programmes with the new taskforce.

The streamlining will ensure coordination, avoid duplication of mandates, and provide institutional clarity, thereby ensuring coherence in the petroleum sector reform architecture.

Mr Tinubu has also directed that all relevant documentation, institutional knowledge, and ongoing workstreams should be made available to the task force to support the development and implementation of its comprehensive reform framework.

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CBN Authorises Wilson Agu’s Appointment to Wema Bank Board

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By Aduragbemi Omiyale

The appointment of Mr Wilson Agu to the board of Wema Bank Plc as an independent non-executive director has been approved by the Central Bank of Nigeria (CBN).

In a statement signed by the company secretary, Mr Johnson Lebile, it was disclosed that the appointment became effective on Tuesday, March 3, 2026.

The board welcomed Mr Agu into its fold, noting that it “looks forward to the valuable contributions his extensive experience in engineering, technology, and project development will bring to the bank.”

The new board member is a distinguished polymath and serial entrepreneur with over 35 years of professional experience spanning engineering consultancy, information technology, cybersecurity, and business development.

He earned a bachelor’s degree in Civil/Structural Engineering from the University of Nigeria, Nsukka in 1990. His engineering career includes notable leadership roles, particularly as Partner and Resident Engineer at Project Development Consortium (PDC) between 1993 and 2007, where he managed major projects, including the structural design for Orient Bank and the National Maritime Resource Centre.

In 2000, he founded I-Sixty Nigeria Limited, a diversified enterprise that has delivered several landmark projects, including the NIMASA Maritime Museum, the Nigerian Navy Dockyard Museum, and the beautification of eleven renovated airports across Nigeria.

Mr Agu has also contributed significantly to Nigeria’s technology governance ecosystem, especially during his service on the Governing Board of the National Information Technology Development Agency (NITDA) from 2013 to 2015, where he chaired the Committee on Standards, Guidelines and Regulations and supported the implementation of the National IT Policy and COBIT 5 framework.

He later collaborated with Precise Financial Systems (2018–2020) on banking automation solutions. He currently leads Eagle Industrial and Energy Limited, focused on industrial parks and free trade zone infrastructure, including the Enugu Tech Market project.

In recognition of his contributions to corporate and public administration, he was awarded a Professional Fellowship Doctorate (PFD) by the Institute of Corporate and Public Administration of Nigeria in 2021. He is also a member of the Institute of Software Practitioners of Nigeria (ISPON).

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GCR Ratings Appoints Saul Sassoon Interim CEO as Marc Joffe Steps Down

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By Aduragbemi Omiyale

One of the most reputable rating agencies in Africa, GCR Ratings, has appointed Mr Saul Sassoon as its interim group chief executive.

In a statement on Friday, it was disclosed that Mr Sassoon will be in charge of the organisation after the exit of Mr Marc Joffe at the end of this month.

Mr Joffe is stepping down from the role after 25 years with the company, having joined GCR in 2001.

Over the past two decades, he has overseen the firm’s transformation into Africa’s leading credit rating agency, recognised for its deep market expertise and commitment to strengthening financial markets across the continent.

His tenure included landmark achievements such as the sale of GCR to Moody’s Corporation, positioning the company for sustainable long-term growth across Africa.

“Leading GCR Ratings has been a privilege. I am incredibly proud of what we have achieved as a truly pan-African rating agency.

“I step down with profound gratitude, respect, and lasting appreciation for the trust, support, and collaboration of colleagues and stakeholders throughout this journey, and am confident in GCR’s future,” he stated.

The board thanked him for his exceptional leadership and vision, noting his role in building GCR’s reputation as the undisputed leader in African credit ratings.

It also welcomed the interim CEO into his new role, expressing confidence in his ability to guide the organisation through this transition period.

Mr Sassoon, who before his appointment served as Chief Financial Officer (CFO) of the organisation, is expected to drive GCR’s growth, extensive capital markets expertise, and deep relationships with its customers and investors during this transition period.

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