Connect with us

Jobs/Appointments

WIMCA Tasks Female Professionals on Career Advancement

Published

on

WIMCA Tasks Female Professionals

By Ahmed Rahma

An agenda has been set for the female marketing professionals in Nigeria, who intend to advance their careers.

This outline was set at the prestigious Women in Marketing and Communications Conference/Awards (WIMCA) held on November 13, 2020.

The special edition themed Generation equality; imperatives of gender inclusion for the growth of brands and marketing communications had various experts and leaders in the Nigerian marketing communication industry as participant and resource persons who dissected the subject of the occasion.

“The theme of the International Women’s Day (IWD) celebration commemorated every March has always informed the theme of WIMCA and this year was no different,” the convener of WIMCA 2020, Mr Joshua Ajayi, explained while welcoming participants to the event.

He revealed that this year’s WIMCA topic was to explore how women can navigate through the tough terrain to shatter the glass ceilings to attain their potential professionally, especially in the Industrial Management Consulting (IMC) industry.

“As usual, women continue to encounter challenges when it comes to advancing in the workplace—and in many facets of society.

“Some of these challenges include Flexible Work Arrangements (FWAs), the issue of equal remuneration or equal pay, a bias which is an issue women continue to deal with at the place of work, and advocacy, among others,” he explained further.

The Group Managing Director of GDM, Mr Victor Afolabi, who was the keynote speaker of the conference, admonished brand custodians and marketers to always ensure that women are always made the fore focus of marketing strategies as they are economically empowered to make purchase decisions.

“According to research, globally, women control over $20 trillion of the total consumer spend as they wield an influence of over 80 per cent in buying decisions.

“They spend more time than men daily, making economic decisions for their families — from consumer goods to services. These women hold crucial purchasing power. In fact, 50% of products marketed to men are purchased by women,” he noted.

The event also featured two highly interactive panel discussions which had some of the best minds in the industry as panellists.

The first, which was geared towards providing a mentorship platform for young and prospective professionals as well as igniting the potential in women towards attaining enviable heights in marketing and management, was titled Leveraging Data Science for Effective Engagement of Female Consumers.

The session had the event keynote speaker joined by Director of Marketing and Communications, SSA, Mastercard (virtual presence), Ifeoma Dozie, the Executive Director of Marketing, Hs Media Group, Dr Tola Elatuyi, and the Founder/CEO of Kucheza Gaming, Bukola Akingbade as the session moderator.

“Data analytics helps marketers in understanding what happened in the past. It helps you understand the ‘why, what, when, where and how’ of consumers actions in the past.

“With this information, you are better informed and know where the gaps are and of course where the opportunities are. Data science, on the other hand, is predictive data.

“Meaning it is a kind of data that tells you if a customer bought this item, they are likely to purchase this other item. With data science which is predictive, marketers are able to think of product management and innovation.

“It shapes the way the brand thinks, the way we are communicating and the way we are packaging products even to the way we put our products on the shelves,” Dr Elatuyi mentioned while explaining the relationship between data analytics and data science in relations to marketing.

On her part, Ifeoma Dozie decried the dearth of women in the fields of science, technology, engineering and mathematics, especially cybersecurity and artificial intelligence during her response to the moderator’s question on the place of digital in marketing to women and how Mastercard is engaging the female consumers in this digital age.

She, however, added that, “MasterCard is cultivating young tech enthusiasts as parts of our signature platform called Girls for Tech.

“This is a fun and engaging curriculum built around global science and mathematics. And we have made a commitment to reach 1 million girls globally by 2025 with this programme.

“Our second step is at the product stage, by creating the right solution. We asked ourselves, “are our products and services meeting the actual needs of women? Do we have insights that can help us incorporate women’s experiences into the design and innovation process?

“As a payment technology leader with global insights, we have invested significantly in understanding women’s financial priorities and mapping out these priorities across different stages.

“So, we are committed to designing and developing a world with both women and men in mind; because creating a better world for women creates limitless opportunities and possibilities for us all.”

At the second session moderated by the Customer Marketing & Commercial Manager of Coca-Cola Company, Pheobe Dami-Asolo, Ayodele Otujinrin of Godrej Consumer Products Limited who spoke on the theme Each For Equal: Navigating Through Tough Terrains, explained that beyond the workplace, there are internal factors from the family as well as the society that make it hard for women to go far professionally.

She advised that for women to advance in their careers, they need to be more aspirational beyond the need to get married and raise a family.

“We need to rise up to battle out our challenges. Women need to be more aspirational. Personally, my upbringing was different as the daughter of a single mother. Like Kamala Harris who says she eats ‘No’ for breakfast, I have had to find my way competing with every other person on an equal pedestal.” She further advised women to better themselves by going for training among other things.”

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Jobs/Appointments

MultiChoice Nigeria Appoints Kemi Omotosho as CEO

Published

on

Kemi Omotosho multichoice

By Adedapo Adesanya

MultiChoice Nigeria has announced a change in its leadership, with Ms Kemi Omotosho emerging as the new chief executive, taking over from Mr John Ugbe, who is set to retire.

The company said the transition, effective this month, follows a structured succession process designed to ensure continuity in leadership and operations.

Mr Ugbe is stepping down after nearly 15 years in the role, a period during which MultiChoice Nigeria navigated shifts in consumer behaviour, technology and regulation within the pay-TV and broader media industry.

Last year, French group Canal+ took over the operations of the South-African broadcasting group and effected some changes management- and content-wise across key markets.

During his tenure, Mr Ugbe oversaw efforts to strengthen the company’s operational framework and position the business to respond to changing market conditions. MultiChoice described his exit as a planned retirement rather than a sudden departure.

Ms Omotosho joins the role with more than two decades of leadership experience spanning media, telecommunications and digital services across Nigeria and other Sub-Saharan African markets.

Within the MultiChoice Group, she has previously served as Executive Head of Customer Value Management in Nigeria and later as Group Executive Head of Customer Value Management for Rest of Africa, a role that involved oversight across more than 50 markets.

She most recently held the position of Regional Director for Southern Africa, where she had full profit and loss responsibility for operations covering seven countries. In her new role, Ms Omotosho will be responsible for overseeing MultiChoice Nigeria’s strategy, day-to-day operations and engagement with regulators, partners and other stakeholders.

Speaking on her appointment, Ms Omotosho said, “It is a privilege to be entrusted with the leadership of MultiChoice Nigeria at this important moment.

“Nigeria remains one of the Group’s most strategic and dynamic markets. I look forward to working with our teams and partners to deepen our relationship with consumers, champion local storytelling and the creative economy as well build a future-ready organisation that delivers sustainable value.”

Continue Reading

Jobs/Appointments

Adewale Arikawe Replaces Felix Nwabuko on Presco Board

Published

on

Adewale Arikawe

By Aduragbemi Omiyale

The board of Presco Plc has appointed Mr Adewale Arikawe as a non-executive director, replacing Mr Felix Nwabuko, retired from the position.

A statement from the organisation disclosed that the appointment of Arikawa took effect from Friday, January 2, 2026, until the next Annual General Meeting (AGM).

Also, he is now the chief executive of all SIAT subsidiaries, including Presco Plc, SIAT Nigeria Limited, and Ghana Oil Palm Development Company Limited.

In this capacity, Mr Arikawe will work alongside the existing leadership teams to strengthen execution, accelerate strategic growth, and foster a high-performance culture across the Group.

He is committed to empowering teams, enhancing leadership capability, and creating an enabling environment for continuous improvement and sustainable results.

Mr Arikawe brings over 26 years of leadership experience spanning across general management, commercial strategy, sales, customer development, and brand management. He has held senior leadership roles at Royal FrieslandCampina, overseeing operations across Sub-Saharan Africa, and at FrieslandCampina WAMCO Nigeria.

His career also includes senior leadership positions at Nestlé Nigeria Plc, where he managed multi-channel sales operations and contributed to key strategic growth initiatives.

He holds an MBA in Business Administration and Management from the University of Chichester and has completed executive education programmes at London Business School and IMD (International Institute for Management Development), Lausanne, Switzerland, with a focus on leadership, execution excellence, and business impact.

The board, in the statement, welcomed Mr Arikawe with open arms, looking “forward to his valuable contributions to the company and the wider SIAT Group.”

Continue Reading

Jobs/Appointments

First Holdco Non-Bank Subsidiaries Get New Board Members

Published

on

first holdco subsidiaries

By Adedapo Adesanya

First Holdco Plc, formerly FBN Holdings Plc, has announced new board appointments across its non-commercial banking subsidiaries as it commits to building stronger businesses across board.

The move, following regulatory approvals from the Securities and Exchange Commission (SEC) and the National Insurance Commission (NAICOM), is part of efforts to deepen governance, strengthen oversight and position the business for sustainable growth.

FBN Holdings Plc rebranded to First HoldCo Plc in February 2025 to reflect its broader financial services focus beyond just banking.

Its services includes commercial banking (First Bank of Nigeria), merchant banking, asset management (FBNQuest), insurance brokerage, and trusteeship. It operates across Africa and has global offices in London, Paris, and Beijing, serving individuals, small businesses, and corporations.

At First Asset Management Limited, Mrs Ebikabo Williams has been appointed chairman of the board, bringing her extensive industry knowledge spanning banking, capital markets, and consulting. She will be supported by equally experienced board members like Mr Usman Dantata Jr., Mrs Binta Max Gbinije, and Mrs Alero Mobola Adollo.

At FirstCap Limited, its investment management firm, Mrs Yewande Amusan has been appointed chairman. She is an accomplished finance professional with experience cutting across both public and private sectors. Mr Ahmed Indimi and Mrs Irene Akpofure were appointed along with Mrs Adenike Kuti and Mr Zeal Akaraiwe.

First Securities Brokers Limited, which recently emerged as the top performer in the Nigerian Exchange (NGX) Brokers Performance Report in terms of both trading volume and transaction value, has named Mr John Akpeki as chairman. He is expected to leverage his vast experience in global marketing and networking. He is joined by Mrs Omolara Adeyemi, ,Mrs Susan Younis and Mrs Kemi Andu-Alausa.

Similarly, First Trustees Limited, one of the Group’s long-standing subsidiaries in trust and estate management, has strengthened its governance structure with the appointment of Mr John Lee as its chairman. He has over 40 years’ experience in global financial services, specialising in Corporate & Institutional Banking and Wealth Management across Africa. The other members of the board who are bringing their combined rich wealth of experience are Mrs Abiola Alabi, Mrs Adebisi Sola-Adeyemi, and Mrs Ugochukwu Obi-Chukwu.

For its insurance business, First Insurance Brokers, the firm has appointed Mr Akinola Phillips as Chairman. He is joined by Mrs Ije Onejeme, Mrs Folukemi Akinmeji and Mrs Mojisola Cardozo.

First Holdco said these appointments are expected to further consolidate the firm’s position as a dominant player in the asset and wealth management space in Nigeria.

The chairman of First Holdco, Mr Femi Otedola, while commenting on the appointments, said, “We are delighted to welcome these distinguished professionals to the boards of our non-commercial banking subsidiaries. Their proven expertise, impeccable track records, and leadership will play a critical role in shaping the next phase of our growth, enhancing stakeholder value, and reinforcing our position as a trusted African leader delivering innovative solutions across diverse sectors.”

“These appointments reaffirm our commitment to building resilient businesses that contribute meaningfully to economic development in the broader ecosystem in which we operate,” he added.

Continue Reading

Trending