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AFTEC Distils 16 Years of Arts Education Leadership into New Book, Offering a Roadmap for Hong Kong’s Creative Future
Igniting a Creative Renaissance, New Book Evolving Creative Mindsets Provides the Roadmap to Transform Hong Kong Schools
HONG KONG SAR – Media OutReach Newswire – 28 October 2025 – AFTEC today hosted the official book launch for Evolving Creative Mindsets: Thinking Through the Arts, where leading experts from academia and policy research called for a systemic shift in education to secure Hong Kong’s future. The event, held at the Fringe Club, brought together educators, policymakers, and cultural leaders to discuss the critical role of creative learning in an era of global uncertainty.
Authored by Ms Lynn Yau, AFTEC’s Chief Executive Officer, and published by Hong Kong University Press, the book arrives at a pivotal moment. The latest OECD PISA creative thinking assessment has highlighted a global need to strengthen creative skills, and this book offers a timely roadmap for Hong Kong to address this challenge and cultivate a more innovative generation.
A Call to Action: Nurturing ‘First-Class Humans, Not Second-Class Robots’
Speaking at the launch, author Ms Yau said: “For too long, the arts have been perceived as peripheral—for entertainment or school portfolios, but not as a core driver of learning and innovation. This book is a call to action, built on 16 years of frontline work with AFTEC. It demonstrates through real-world case studies how we can bridge the gap between the arts and education. We need to move away from siloed thinking and build a true ecosystem where creative mindsets can flourish. This is not just about creating artists; it’s about nurturing what Andreas Schleicher, Director for Education and Skills at the OECD, calls ‘first-class humans, not second-class robots.'”
Although the arts have been firmly planted in the Hong Kong school system since the 1950s, they are often sacrificed in place of core subjects and preparation for examinations. Drawing on over 16 years of exploration and experience, Yau makes the case that arts are critical to cultivating creative mindsets, which are our best resource for innovating and responding to challenges in this complex world of sudden changes. Through case studies and conversations with practising artists and educators, the book demonstrates why arts and education, two normally discrete disciplines, should be broadly integrated into the local Hong Kong curriculum, and how this can be—and has been—achieved.
The book launch began with a guided exhibition tour led by the AFTEC team, followed by a dynamic panel discussion. Experts including Mr Victor Kwok, Deputy Director of Research at Our Hong Kong Foundation; Professor Anna Hui of City University of Hong Kong; and independent evaluator Mr Robert Li explored the policy barriers, the economic case for investing in creativity, and the practical steps needed to foster a more innovative education system.
Inside the Book: A Blueprint for Transforming Hong Kong’s Schools
Evolving Creative Mindsets: Thinking Through the Arts is a comprehensive guide that deconstructs the challenges and opportunities facing Hong Kong. It explores:
- The “Poverty of Imagination”: An analysis of how economic and educational constraints can limit the cognitive and emotional growth of young people, and how the arts can redress this imbalance.
- A Proven Pedagogical Model: Detailed case studies from AFTEC’s programmes, such as the Sm-ART Youth and Bravo! Hong Kong Youth Theatre Awards, which showcase practical methods for fostering creativity, critical thinking, and resilience.
- A Blueprint for Policy: A proposal for a phased, 10-year human resources plan designed to cultivate a new generation of “Creative Practitioners” and build a more sophisticated, engaged audience.
- The Future of Learning: An examination of how skills nurtured through the arts—such as abstract thinking, emotional intelligence, and collaboration—are precisely the competencies demanded by a future global economy where 47% of jobs may be automated.
The book challenges the status quo, urging a move from short-term, “copy-and-paste” collaborations to deep, sustainable partnerships. It critiques the current “service provider” model, where arts groups are hired for one-off school performances, and instead advocates for embedding creative practitioners within the educational fabric. The work has already received high praise from international and local leaders in arts education, policy, and culture (see appendix II).
In her closing remarks, Ms Yau reiterated the book’s central message: “The core question we must ask is how to empower our youth to navigate a world of increasing complexity and ambiguity. The answer lies in evolving our mindsets. This book is an invitation to our entire community—educators, artists, policymakers, and parents—to sit side-by-side and build a truly creative city together. The future starts now.”
This book is intended for policymakers, teaching and learning professionals at K-12 and tertiary levels, visual and performing arts establishments, and arts institutions that nurture educators and artists. The volume will also appeal to readers curious about how and why the arts should be foundational to education and capacity building in the twenty-first century.
The copy is available on https://hkupress.hku.hk/Evolving_Creative_Mindsets
Appendix I: Synopsis
| Chapter | Synopsis | Selected Quote |
| Introduction | The introduction establishes the book’s central thesis: Hong Kong’s education system sacrifices the arts, hindering the development of creative mindsets crucial for the 21st century. It defines key terms like “arts-in-education” and presents a roadmap for integrating the arts and education, framing the book as a call to action for policymakers, educators, and artists. | “Our best resource is our creative mindset, hence the cultivation of our people.” |
| Part A: Origin | ||
| Chapter 1: Cracking the Creativity Code: The Future Starts Now | This chapter traces two decades of Hong Kong’s education reforms, revealing a persistent gap between policy aspirations for creativity and classroom reality. It makes a powerful economic case for change, citing global reports on the future of work to argue that creative and social intelligence—skills honed by the arts—are essential for the jobs of tomorrow. | “Rote learning cannot save jobs. Adaptability and flexibility to deal with suddenness are crucial.” |
| Chapter 2: The Power of Imagination: Redressing Poverty? | The author introduces the concept of a “poverty of imagination” as a direct consequence of a deficit-based education system focused on rote learning. The chapter argues that redressing this requires a shift to an asset-based model that uses the arts to release the imagination, making empathy and a belief in alternative futures possible. | “As dismal as economic poverty is the poverty of the imagination. In the end, these children may not see alternative ways of living, ways to gain a better quality of being because they are not exposed to, nor do they understand, possibilities and probabilities.” |
| Part B: Passage | ||
| Chapter 3: In Praise of Gaps: Programming with Voids | This chapter details AFTEC’s core strategy: identifying and filling “gaps” in the arts and education ecosystem. Instead of routine programming, the organisation creates targeted projects—from theatre productions that embed learning to cross-sector collaborations with medical schools—that serve as proven models for change and capacity-building. | “Gaps need not be ascribed as failings; they can be opportunities to create something of substance to fill the void.” |
| Chapter 4: Passivity to Engagement: Sm-ART Youth Case Study | Through a detailed case study of the seminal Sm-ART Youth project, this chapter provides a practical roadmap for transforming passive students into engaged learners. It demonstrates how to cultivate a creative classroom by rethinking the physical environment, building trust, and integrating cultural outings and parent collaboration to foster autonomy and self-expression. | “Cookie-cutter activities in which the standardised requirement of the teacher reigning as the sole source of information and students producing the same answers were replaced by authentic experiences that engaged the child’s own experiences, thoughts, and feelings.” |
| Chapter 5: Reflections as Assessment: Acknowledging Considered Thinking | This chapter challenges the traditional view of assessment in the arts, moving “from measurement to judgement.” It champions reflective practice—through journals, dialogues, and guided questioning—as a powerful tool to assess and document qualitative growth. Using case studies, it shows how this approach makes intangible changes in students’ confidence and critical thinking visible and valuable. | “Assessment and evaluation are about storytelling, that through narratives, we can tell how we are doing what we are doing, thereby giving confirmation to why we should continue (or not) doing it.” |
| Chapter 6: Those COVID Days: The Arts and Well-Being | Using the disruption of the COVID-19 pandemic as a backdrop, this chapter explores the critical link between the arts and well-being. It documents how AFTEC adapted through a “growth mindset” and presents compelling case studies and international research showing how arts engagement promotes mental health, resilience, and social-emotional learning, especially for the vulnerable youth. | “It took a global pandemic to start this conversation.” |
| Part C: Bearing | ||
| Chapter 7: Creative Mindsets, Creative City: OECD PISA Creative Thinking Test | This chapter analyses Hong Kong’s lacklustre performance in the landmark 2022 PISA creative thinking assessment, contrasting it with top-performing economies like Singapore. It argues that the results are a direct reflection of a school system that, despite policy rhetoric, does not systematically cultivate the creative habits of mind needed for a truly innovative city. | “If we are indeed to be the East-West Centre for International Cultural Exchange, then the degree of contentment, or complacency, should be a driving force.” |
| Chapter 8: Museums and Performing Spaces: Sites of Creative Learning | The author reimagines museums and performance venues not just as places for consumption but as dynamic “Sites of Creative Learning.” The chapter argues that by moving beyond chronological displays and passive viewing, these spaces can become powerful environments for fostering inquiry, critical thinking, and deeper audience engagement. | “The tightness of space need not hamper the expanse of the mind. Their evolution as sites of creative learning has immense possibilities.” |
| Chapter 9: Contextualising Human Resource Planning: A Triumvirate Concept | This chapter presents a strategic blueprint for developing Hong Kong into an East-West cultural hub by strengthening the “triumvirate” of audience, schools, and creative practitioners. It argues that the current supply-demand imbalance in the arts can be rectified by investing in a recognised, professionalised corps of “Creative Practitioners” who can elevate both arts education and audience sophistication. | “Quantity may be good as long as funding lasts; quality delivers higher sustainability through investing in current and future generations.” |
| Chapter 10: Myths and Misunderstandings: Musings and Replies | In this concluding chapter, the author directly confronts and debunks common myths about the arts—from the idea that they are merely peripheral to education, to the belief that creativity is only for artists. It serves as a final, passionate plea for a more nuanced and accurate understanding of the value of the arts in society. | “The arts have everything to do with everyone if only we manage to open up, through creative learning, to create curiosity and subsequent inquisitiveness.” |
| Epilogue: First-Class Humans | The epilogue serves as a powerful concluding call to action. It poses a critical question for Hong Kong’s future: “How can we ensure our young people become first-class humans and not second-class robots?” The answer, the author concludes, lies in systemically embedding creative learning at the heart of education and society. | “In space-constrained Hong Kong, physical limitations can inspire the growth of mental capacity when we nurture creative thinking and artistic expression.” |
Appendix II: Testimonial
‘Our schools and professional communities increasingly need creatively vibrant learners to succeed. Evolving Creative Mindsets hits the bull’s-eye exactly, showing creative practitioners how the AFTEC approach, proven by research and by similar best practices around the world, effectively develops the innovative learners and active creators we want and need. Bravo.’
– Eric Booth, co-founder of International Teaching Artist Collaborative (ITAC) and author of Making Change: Teaching Artists and Their Role in Shaping a Better World
‘Lynn’s lived experiences are painstakingly distilled into a book that advocates the imminence of creative thinking as a top future skill set and how to cultivate it. This book speaks to those in education, culture and creativity, policy and grant-making, community NGOs, youth development, and even healthcare. Most importantly, this is one for all the parents in the city.’
– Helen So, board member of the Hong Kong Palace Museum
‘Evolving Creative Mindsets is an eloquent, evidence-rich treasure. Lynn Yau weaves Hong Kong’s vivid case studies with universal insights – uniting policy, assessment, well-being, and creative thinking in one compelling narrative. A practical handbook and visionary manifesto, it will inspire educators, policymakers, and artists striving for sustainable, globally resonant arts learning.’
– Anne Bamford, OBE, director of International Research Agency and former Strategic Education, Skills, and Culture Director for the City of London
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About AFTEC
Advancing creative learning and arts education in Hong Kong
Creativity allows us to recognise potential within ourselves and the world around us. It promotes problem-solving, nurtures relationships, cultivates resilience, and can transform lives in countless ways. At AFTEC, we work with students, educators, and creative practitioners to plant the seeds of creativity in our community—seeds we have seen yield season after season.
As a proudly homegrown Hong Kong organisation, we nurture the city’s greatest natural resource — its people. Through co-designed, collaborative, and inclusive bilingual educational programmes, we create supportive environments where young minds are free to explore, express, and flourish. We spark imagination, build confidence, and foster a sense of growth and belonging together.
At this year’s awards ceremony, Academician Zhang Boli of the Chinese Academy of Engineering received the Global Chinese Lifetime Achievement Award, while actress Sylvia Chang received the Global Chinese Special Tribute Award. Academician Pan Jianwei of the Chinese Academy of Sciences, Lu Chaoyang, Chair Professor at the University of Science and Technology of China, picture-book illustrator Cai Gao, Chinese freestyle skier Xu Mengtao, Gao Du, professor at the Beijing Dance Academy, and actress Xin Zhilei received the Global Chinese Award.
In his speech, Xu Wei, Chairman of the Board and CEO of Phoenix TV, said: “Each generation of Chinese people has its own responsibilities. The older generation worked hard with their roots in their homeland, while the younger generation embraces innovation and the world, becoming connectors between different cultures.” Phoenix TV will continue to serve as an on-the-ground reporter of major global events, an international storyteller of Chinese culture, and a platform builder for international exchange, enabling audiences around the world to see more of the vibrant and diverse achievements of Chinese people.
The tribute section of the ceremony opened with an immersive children’s picture-book theatrical performance based on classic works including The Story of the Peach Blossom Spring and Bao’er. Both works were created by Cai Gao, who received the Hans Christian Andersen Award for Illustration in April this year. During the ceremony, the host recalled the children’s song Cai sang at the Andersen Award ceremony, prompting her to smile and sing “The Cuckoo” once again.
Upon receiving the Global Chinese Award, Cai Gao said that the splendid and outstanding artistic heritage of China has been a source of inspiration for her work, and that she has a deep love for the culture of this land. Seeing so many Chinese people achieve remarkable accomplishments in different fields has also given her spiritual strength. Quoting the phrase, “As long as life goes on, the struggle continues,” she encouraged herself to keep creating with passion and curiosity. “Life and creation require dedication and perseverance. I am willing to devote myself to them, as I always have.”
Joining the ceremony via video link, Lu Chaoyang shared his joy and said that the honor belongs to all Chinese researchers who have climbed, generation after generation, along the long and steep road of quantum science. Looking to the future, he offered this message: “The quantum world is very small, so small that it cannot be seen with the naked eye; but China’s dreams in science and technology are immense. Through fundamental innovation, we should illuminate a farther future for human civilization.”
In her acceptance speech, Xin Zhilei said she particularly liked the phrase “YOU BRING CHARM TO THE WORLD.” “Everyone is a unique ray of light in this world. Through our efforts and down-to-earth dedication, we each make our own small contribution to the beauty of the world. As an actress, what I can do is put my heart into every role and bring to the world a little bit of the unique color that belongs to me.” Lu Yang, director of Brotherhood of Blades II: The Infernal Battlefield, also sent his congratulations via video, expressing hope for continued collaboration and for the creation of more outstanding Chinese-language stories.
“If the dance steps of a people disappear, that chapter of history will also lose its voice.” Over the past 50 years, Gao Du and his team have traveled across more than 20 provinces and autonomous regions throughout China, venturing deep into remote mountains and visiting people’s courtyards and fireside gatherings. They learned from local communities dances that had no names, no stages and sometimes not even an audience, devoting themselves to the creation of the Chenxiang series.
Gao Du said he would continue dancing, both in the classroom and on larger stages, bringing folk dance traditions rooted in the land to the world and fostering dialogue among different cultures, so that the world can see the beauty of the East.
Wu Qingcai, Deputy Editor-in-Chief of China News Service, presented Xu Mengtao with the Global Chinese Award. Xu shared that August 13, 2026, marked exactly 24 years since she began competing in the aerials discipline of snow sports. She hopes everyone can create something extraordinary through perseverance and dedication. “In the future, I will once again stand on the starting platform and set off again. See you again at the summit.”
As one of the creators of the song Tomorrow Will Be Better, Sylvia Chang said that she and fellow Chinese-language singers hope to use music to build a bridge for peaceful communication. She expressed gratitude for being able to continue pursuing a career she loves and for having a wonderful family. “I hope to share this gratitude and these blessings with everyone.”
At the ceremony, the host recounted the eight-character motto that Academician Zhang Boli has followed throughout his life: “Uphold virtue to broaden its influence; use medical skills to serve humanity.” Now approaching 80, Zhang Boli continues to see patients at a clinic every week. When patients have difficulty walking, he takes the initiative to go downstairs and see them in their cars.
Zhang Boli said that the concepts of traditional Chinese medicine—including health preservation, wellness and preventive treatment—represent one of the best practices of “proactive health management.” Looking to the future with the compassion of a physician, he said: “Let traditional Chinese medicine benefit Chinese people around the world, and let traditional Chinese medicine benefit people everywhere. The world will be healthier because of traditional Chinese medicine.”
It is reported that the “YOU BRING CHARM TO THE WORLD — Global Chinese Awards” was initiated by Phoenix Media Group in collaboration with China News Service and numerous Chinese-language media organizations in China and overseas. Together, they select and honor outstanding Chinese people who have achieved excellence and made a global impact in different fields, helping to amplify the achievements of exceptional Chinese individuals and inspire more generations to come.
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NINGJI Takes Centre Stage at KLCC, Strengthening Its Position as a Benchmark for Southeast Asian Expansion Through Five Key Localization Strategies
During the event, Dato’ Liew Bin, President of the Malaysia Retail Chain Association (MRCA), visited the NINGJI booth. The two parties exchanged views on NINGJI’s brand development, product offerings and expansion plans in the Malaysian market.
Backed by a proven store model and a comprehensive overseas support system, NINGJI attracted strong interest from high-quality investors throughout the event. Over the three-day exhibition, the brand successfully signed agreements for 20 new stores, bringing its total number of contracted stores in Malaysia to 82. Potential partners across multiple regions also expressed interest in establishing strategic partnerships with the brand, demonstrating NINGJI’s growing appeal in international markets.
Through product tastings and immersive interactive experiences, NINGJI also strengthened its connection with local consumers. The event generated several thousand new member registrations, building a valuable base of first-party customer data for future localized marketing initiatives.
As one of China’s leading new-style tea brands, NINGJI began its global expansion at the end of 2024. To date, the brand has signed agreements for more than 150 overseas stores across Malaysia, Singapore, Australia, New Zealand, the United States, Vietnam, Thailand, the Philippines, Indonesia, Cambodia and other markets.
In Malaysia, NINGJI currently operates nine stores, with more than ten additional locations in development. Its network is steadily expanding across key commercial districts, while the brand continues to strengthen its influence throughout Southeast Asia.
Five Localization Strategies for Malaysia, Ningji’s Anchor Overseas Market
With its young and diverse population, well-established food and beverage sector, and year-round tropical climate, Malaysia provides highly favourable conditions for refreshing fresh fruit and lemon tea beverages.
Against this backdrop, NINGJI has identified Malaysia as one of its core overseas markets and is systematically advancing its localization strategy across five key areas: store network development, supply chain infrastructure, product portfolio, organizational capabilities and brand marketing.
Expanding Across Key Commercial Districts and Empowering Every Store Through Digital Intelligence
NINGJI will use Kuala Lumpur and Johor Bahru as two strategic hubs, drawing on its proven store operating experience to establish a more refined system for site evaluation, store development and project management.
The brand has built strong digital capabilities, including an end-to-end digital system covering site selection and daily operations, as well as four AI-powered agents that provide franchise partners with integrated, data-driven support.
While steadily expanding its store network and market coverage, NINGJI remains equally focused on store-level operating quality and long-term profitability. The brand aims to build a high-quality retail network that reaches a diverse range of commercial districts and serves a broad customer base.
Strengthening the Local Supply Chain with a Forward Warehouse in Malaysia
Supply chain capability is the lifeline of any new-style tea brand. In China, NINGJI operates seven warehousing centres, manages more than 2,000 mu of lemon orchards. These capabilities have laid a solid foundation for the brand’s continued expansion.
NINGJI believes that genuine localization means combining the capabilities of its headquarters with local market resources. The brand plans to establish a forward warehouse in Malaysia by the end of the year.
Once operational, the facility will enable efficient “T+1” delivery across Malaysia’s key regions, helping stores reduce the risk of stock shortages while significantly lowering the amount of capital franchise partners need to commit to inventory. It will also provide strong logistical support for the continued expansion of NINGJI’s store network.
Balancing Classics and Innovation to Create Products for Local Tastes
NINGJI’s menu centres on fresh fruit lemon beverages paired with whole-leaf tea. Its use of fresh ingredients and made-to-order hand-shaken preparation gives the brand strong cross-cultural appeal and makes its products naturally suited to international markets.
In Malaysia, NINGJI has chosen not to simply replicate its existing menu. Instead, the brand has adopted a “signature products for customer acquisition plus localized innovation” strategy.
On the one hand, proven bestsellers led by Superior Taste Award-winning YaShiXiang Lemon Tea have launched in Malaysian, on the other hand, NINGJI continues to refine its ingredient transportation and storage solutions while developing products tailored to local flavour preferences and market conditions.
In addition to its consistently popular core products, NINGJI has already launched its new pineapple series in Malaysia. The well-received Lemon Milk Series is scheduled to make its official debut in October.
Moving forward, the brand will maintain a quarterly product launch cycle and continue using localized flavours and product innovation to energize the market.
Establishing a Regional Headquarters and Building a Professional Local Team
Local talent is essential for any brand seeking to establish deep and lasting roots in an overseas market.
NINGJI has already assembled a professional team in Malaysia covering local site selection, store development and operational management, and the team continues to grow. This will further enhance the brand’s responsiveness throughout the entire store development journey, from preliminary site selection and opening preparations to daily operations.
NINGJI also plans to establish a regional headquarters in Malaysia and further strengthen its partner support system across staff training, marketing and operational management.
By working alongside local franchise partners who share its commitment to long-term growth, NINGJI aims to expand the market and create greater opportunities together.
Communicating Across Cultures Through Localized Design and Marketing
NINGJI aims to become part of the everyday lives of Malaysian consumers.
In terms of visual presentation, the brand retains its signature yellow and green colour palette while incorporating local aesthetic preferences. Through its “one store, one design” approach, NINGJI creates open and comfortable social spaces tailored to different locations and communities.
From a marketing perspective, the brand will continue to engage with local festivals and cultural trends while collaborating with Malaysian KOLs and KOCs. By connecting social media content with offline experiences, NINGJI seeks to build an emotional relationship with consumers that goes beyond the products themselves and genuinely become part of the local lifestyle.
During its Kuala Lumpur market launch, for example, NINGJI invited Elyn Leong, a Malaysian member of the girl group Gen1es, to serve as “Store Manager for a Day.” Supported by extensive social media promotion, the “Lemon Tea for the Whole City” campaign generated more than one million views and tens of thousands of user-generated interactions across Xiaohongshu, Instagram and Facebook.
Committed to Long-Term Growth, NINGJI Creates Multidimensional Cultural Dialogue Through Localization
NINGJI believes that true globalization is not about simply replicating an existing model. It is a process of deep integration, continuous learning and ongoing refinement.
The brand continues to adapt its products, operations and communications to the consumer characteristics of each market, moving beyond simply “going global” towards becoming genuinely embedded in local communities.
A representative of NINGJI’s overseas business division said:
“Malaysia has a young, diverse and dynamic consumer market and is an important part of NINGJI’s international growth strategy. In the second half of 2026, while steadily expanding our store network, we will further advance the localization of our products, operations and brand communications. We will also continue strengthening our local team and supply chain infrastructure while building long-term relationships with more partners who understand the Malaysian market.”
Looking ahead, NINGJI will continue to build on its product strength and in-store experience while exploring diverse forms of collaboration with local business organizations, content creators and industry partners.
Starting with a cup of fresh fruit lemon tea, NINGJI aims not only to become part of Malaysian consumers’ everyday lives, but also to work alongside local partners to unlock new growth opportunities in the freshly prepared beverage market.
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About NINGJI
NINGJI, a leading new-style tea brand featuring fresh-fruit lemon and original-leaf tea, dedicated to multi-category beverage R&D, digitalized management and operations.
NINGJI opened its first store in Changsha, China, on 8 February 2021. July 2021, the company completed a Series A financing round worth tens of millions of RMB, with investment from ByteDance and Shunwei Capital.
January 2022, NINGJI completed a Series A+ financing round worth hundreds of millions of RMB, led by Tencent, with existing investors also oversubscribing.
Through its distinctive contemporary design and refreshing tea beverages, NINGJI communicates a youthful, flavourful and playful brand philosophy, as well as a more creative and trend-driven approach to everyday life. This positioning has earned recognition and support from consumers across different age groups.
NINGJI began its global expansion at the end of 2024. To date, the brand has signed agreements for more than 150 overseas stores across Malaysia, Singapore, Australia, New Zealand, the United States, Vietnam, Thailand, the Philippines, Indonesia, Cambodia and other markets.
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Powering the Future – Greenworks Power Takes Center Stage at North American Dealer Meeting, Opening a New Chapter in Global Battery-Powered Tools
Rather than a product line, Greenworks Power strategically unifies products, technologies, applications and global capabilities.
From Tools to a Broader Energy Ecosystem
Greenworks is expanding “Power” from outdoor equipment to power tools; from residential to professional and commercial markets; and from conventional products to intelligent automation, electric mobility and energy solutions. Its unified technology foundation turns product innovation into scalable platform capabilities.
“Greenworks Power marks our evolution from product innovation to a platform-based ecosystem. With clean-energy and intelligent technologies, we will expand product and application boundaries, connect more products, scenarios and users, and create long-term value for global markets,” said Yin Chen, CEO of Greenworks.
24V PowerAll Pro: Redefining Professional Platform Value
For professionals, 24V PowerAll Pro unites more than 200 power tools and lawn and garden products in one battery ecosystem. From construction and maintenance to landscaping, one platform supports more products and tasks. Performance, quality, efficiency and ecosystem breadth deliver wider applications and greater long-term value.
New Products Expand Application Boundaries
Greenworks launch the all-electric Optimus UTV, extending its new-energy power systems into utility vehicle applications, while Optimus CUBE expands battery technology into energy storage, supply and management. Meanwhile, AiMowbot combines RTK positioning with wire-free intelligent mowing for mapping, navigation and autonomous operation.
Technology and Channels Support Global Growth
The ecosystem is supported by Greenworks’ battery, motor and electronic-control expertise, plus innovations including GaN charging. Greenworks integrates global R&D, smart manufacturing, supply chain, channel and brand resources. Retail, dealer, professional, e-commerce and DTC channels connect users and partners worldwide, while consistent brand messaging and localized offerings address regional needs.
From North America to global markets, Greenworks Power strengthens channel collaboration, brand momentum and long-term growth, expanding the boundaries of “Power” to create value for users and the industry.
Greenworks Power — Powering the Future.
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