Media OutReach
AI adoption across Finance functions achieves standout levels of ROI with usage only set to increase
71% of organisations are using AI in their finance operations
- 57% of leaders say ROI is exceeding their expectations, compared to 29% of others.
- Financial reporting is the most common usage area – but this is widening out to include treasury management, risk management and tax
- Nearly three-quarters of leaders have developed principles and guidelines on the responsible use of AI
HONG KONG SAR – Media OutReach Newswire – 4 December 2024 – New research from KPMG International reveals the dramatic extent to which artificial intelligence (AI) is being deployed in organisations’ finance operations – with compelling levels of ROI and a wide range of benefits including better data and decisions, faster insights and reporting, lower costs, and greater operational effectiveness. The KPMG report reveals that organisations are extracting the most value from machine learning, deep learning, and generative AI and report the ROI from these technologies is either meeting or exceeding expectations.
The research, published in the KPMG global AI in finance report, covered 2,900 organisations across 23 countries and built upon research conducted earlier this year across 1,800 organisations in 10 countries. A maturity framework was created to assess respondents into three AI-readiness groups: 24% of organisations qualify as Leaders, while 58% are middle ground Implementers, and 18% are Beginners. KPMG has also developed an AI maturity benchmarking tool designed to help organisations assess their progress in the AI transformation journey.
AI deployment grows, Gen AI a key future priority
71% organisations are using AI to some degree in their financial operations. Currently, 41% of them are using AI to a moderate or large degree – and this is predicted to rise to 83% over the next three years. In just six months since the first wave of research, the spread of AI is already visible. Whereas in April 2024, 40% of organisations in the original 10 countries were using traditional AI in their finance operations to a moderate or large degree, this has increased to 45 percent.
The use of Gen AI has also grown. The percentage of companies with no intention to use Gen AI has fallen from 6% to just 1% now. Gen AI has become a top priority for the future, with 95% of leaders and 39% of others expecting to selectively or widely adopt it within financial reporting in the next three years.
Adoption everywhere
KPMG’s research also underlines the extent to which AI is being utilised around the world. While companies in the US, Germany and Japan are well ahead in AI usage, other major economies, such as Italy and Spain, are behind. The same dichotomy is evident in emerging markets, with China and India ahead in AI usage, and Saudi Arabia and the African countries further behind.
Adam Scriven, Head of Finance Transformation, Hong Kong at KPMG China, says: “Building AI capability has become an imperative for CFOs and Finance functions in embracing the digital age. It’s critical to recognise that AI is a capability, and not a technology product. We all have to start the AI journey, learn and build better capabilities. KPMG is helping clients establish the right data and systems, modelling and analytics backbone in order to harness the power of AI. KPMG is also co-creating AI solutions with clients to help build capability and go on the journey together.”
Alan Yau, Audit Innovation Leader at KPMG China, says: “AI in financial reporting is transforming the industry with enhanced accuracy, efficiency, and real-time insights. As a mega trend, AI enables predictive analytics and data-driven decisions. Upskilling and retaining talent are crucial in this evolution. Organisations must prioritise continuous learning to equip their workforce with AI skills, fostering innovation and adaptability, in order to drive sustainable growth and maintain a competitive edge in the market.”
AI usage opening out across finance
Companies are turning to AI in every area of corporate finance. Financial reporting is the most widespread usage area, with nearly two-thirds of companies piloting or using AI for reporting, accounting and financial planning. But other areas are following suit: nearly half of companies are now piloting or using AI for treasury and risk management. This can generate better debt management, cash-flow forecasting, fraud detection, credit risk assessment, and scenario analysis in the treasury and risk management functions. Tax management, however, sits slightly further behind. Less than one-third of companies piloting or using AI in this area, although about half are in the planning stage.
Leaders moving ahead
Leaders are showing the way, with more than three times as many leaders (87%) as others (27%) using AI in finance to a moderate or large degree. Leaders are moving fast and have on average developed six use cases for AI, almost double the number amongst others. Top areas for usage are research and data analysis (85%), fraud detection and prevention (81%), predictive analysis and planning (78%), and using Gen AI for composing documents and other content (75%).
Common barriers that all companies encounter include data security vulnerabilities (57%), limited AI skills and knowledge (53%), gathering consistent data (48%) and costs (45%) – but leaders are better able to navigate these through the steps they have taken. Their chief barriers become more advanced ones, such as integrating AI solutions with existing tools and overcoming any residual staff resistance.
Reaping the benefits and achieving ROI
As the use of AI in finance grows, the dividends multiply. When starting out, finance teams report two to three benefits. By the time they are leaders, that number is seven.
Just as the benefits from AI can rise with its usage, so does the potential return on investment. As a result, a remarkable 57% of leaders say ROI is not just meeting but exceeding their expectations. Even amongst less advanced adopters, nearly one third (29%) report the same.
Stanley Sum, Head of Digital Enablement at KPMG China, says: “AI is reshaping the finance function, paving the way for both potential opportunities and challenges. Hence, robust AI governance is not merely conducive to meeting regulatory demands, but it stands as an essential component. KPMG assists its clients in their journey to manage risks, promoting transparency and the ethical usage of AI in governance. By implementing mindful supervision now, we help safeguard the future of finance.”
Hashtag: #KPMGChina
The issuer is solely responsible for the content of this announcement.
About KPMG China
KPMG China has offices located in 31 cities with over 14,000 partners and staff, in Beijing, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Fuzhou, Guangzhou, Haikou, Hangzhou, Hefei, Jinan, Nanjing, Nantong, Ningbo, Qingdao, Shanghai, Shenyang, Shenzhen, Suzhou, Taiyuan, Tianjin, Wuhan, Wuxi, Xiamen, Xi’an, Zhengzhou, Hong Kong SAR and Macau SAR. Working collaboratively across all these offices, KPMG China can deploy experienced professionals efficiently, wherever our client is located.
KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. KPMG is the brand under which the member firms of KPMG International Limited (“KPMG International”) operate and provide professional services. “KPMG” is used to refer to individual member firms within the KPMG organization or to one or more member firms collectively.
KPMG firms operate in 143 countries and territories with more than 265,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. Each KPMG member firm is responsible for its own obligations and liabilities.
KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
In 1992, KPMG became the first international accounting network to be granted a joint venture licence in the Chinese Mainland. KPMG was also the first among the Big Four in the Chinese Mainland to convert from a joint venture to a special general partnership, as of 1 August 2012. Additionally, the Hong Kong firm can trace its origins to 1945. This early commitment to this market, together with an unwavering focus on quality, has been the foundation for accumulated industry experience, and is reflected in KPMG’s appointment for multidisciplinary services (including audit, tax and advisory) by some of China’s most prestigious companies.
We sincerely thank our customers for their continued trust. AIA Hong Kong’s sustained leadership in the number of new business policies reflects that when people seek to protect their own and their loved ones’ future through insurance, AIA’s quality health and wealth solutions — together with services and experiences that go beyond traditional insurance — consistently stand out as their preferred choice.
We remain committed to protecting every moment that matters and helping people and the communities we serve to live Healthier, Longer, Better Lives.
Notes:
* Source: The latest provisional statistics of the Insurance Authority on Hong Kong long-term insurance business from January to September 2025.
** Based on statistics from Insurance Authority released since 2014 – Provisional statistics of the Insurance Authority on Hong Kong long-term insurance business.
Hashtag: #AIAHongKong
The issuer is solely responsible for the content of this announcement.
About AIA Hong Kong & Macau
AIA Group Limited established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have about 18,000 financial planners1, as well as an extensive network of independent financial advisors, brokerage and bancassurance partners. We serve over 3.6 million customers2, offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, pension, personal lines insurance to investment-linked assurance schemes with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high-net-worth customers.
1 As at 30 June 2025
2 Including AIA Hong Kong and AIA Macau’s individual life, group insurance and pension customers (as at 30 June 2025)
All nominations will undergo a rigorous screening and evaluation process conducted by the VinFuture Pre-Screening Committee and the Prize Council, which comprise leading scientists from around the world, including laureates of prestigious international awards such as the Nobel Prize, the Turing Award, and the Millennium Technology Prize.
The evaluation process is scheduled to be completed by September 2026, with the 6th VinFuture Prize Award Ceremony slated for early December 2026. Nominations submitted after April 17, 2026 will automatically be considered for the 2027 season.
In order to provide comprehensive information and strengthen engagement with its global network of nomination partners, the VinFuture Foundation will host two international webinars in the first quarter of 2026, featuring insights and perspectives from representatives of the Prize Council, the Pre-Screening Committee, and VinFuture Laureates. The first webinar will take place at 8:00 AM on January 26, 2026 (Hanoi time).
In 2026, the VinFuture Prize will continue the implementation of its Top Nominators Recognition Program, formally acknowledging the exceptional contributions of scientists whose discernment and scholarly leadership are instrumental in identifying and nominating scientific and technological achievements of transformative significance for humanity.
Having completed five successive and highly successful award cycles, the VinFuture Prize has established itself as a globally respected distinction within the international science and technology community. To date, it has received a cumulative total of 6,132 nominations from nearly 110 countries and territories and has recognized 48 outstanding scientists whose pioneering work has delivered profound, enduring, and far-reaching benefits to humanity.
Many of the achievements recognized by the VinFuture Prize are closely aligned with major milestones in human progress, ranging from global networking technologies, PERC solar cells, lithium-ion battery energy storage, and artificial intelligence to essential fields such as sustainable agriculture, healthcare, and environmental protection. Reflecting its expanding international reach, VinFuture’s global nomination partner network now includes nearly 15,000 scientists worldwide.
Dr. Thai-Ha Le, Managing Director of the VinFuture Foundation, stated: “After five years of establishment and development, VinFuture Prize has steadily affirmed its position as one of the world’s leading global science prizes, where outstanding scientific excellence is honored in parallel with social responsibility and the long-term interests of humanity. As we enter the 2026 season, we anticipate that nominations will continue to demonstrate the pivotal role of science and technology in addressing global challenges in a comprehensive manner, thereby advancing breakthrough solutions with strong applicability and the capacity to generate positive and sustainable impacts on a global scale.”
With its established international stature and credibility, VinFuture has contributed meaningfully to positioning Viet Nam as an emerging hub for global knowledge exchange and scientific collaboration. Numerous VinFuture partners have traveled to Viet Nam to engage in academic exchanges, share professional expertise, and strengthen ties with the domestic scientific community. Notable participants include Professor Aldo Steinfeld of the Swiss Federal Institute of Technology Zurich (ETH Zurich), recipient of the 2024 SolarPACES Lifetime Achievement Award; Professor Kurt Kremer, Honorary Director of the Max Planck Institute for Polymer Research (Germany); and Professor Chuanbin Mao of The Chinese University of Hong Kong (China), ranked among the world’s top 2% most-cited scientists in biomedical engineering…
Through VinFuture, many Vietnamese scientists have likewise gained access to, and established collaborations with, leading global researchers, actively engaging with the international scientific community to help shape a sustainable future for Vietnam and for humanity at large.
Hashtag: #VinFuture
The issuer is solely responsible for the content of this announcement.
Through this collaboration, FED Fitness and the Houston Rockets aim to bridge professional training standards with the at-home fitness experience, encouraging consistent movement and healthy routines for people of all ages and fitness levels.
FED Fitness offers a wide range of high-quality home exercise equipment, competitive pricing, and a free training app—aligning seamlessly with the Rockets’ performance-driven mindset and community-focused approach to sport and wellness.
Notably, this marks the Houston Rockets’ first partnership with a dedicated home gym solutions brand, reflecting the growing importance of home-based training within the evolving sports and fitness landscape. The partnership also reinforces FED Fitness’s expertise, product quality, and long-term strategic vision, as elite sports organizations increasingly align with innovative home fitness brands.
At the heart of the partnership is a shared commitment to health, discipline, and long-term fitness habits—whether training at home or competing at the highest level on the court.
Extending Professional Training into the Home
FED Fitness operates with the belief that fitness should be accessible, enjoyable, and sustainable, providing solutions designed to support users at different stages of their home fitness journey.
FED Fitness Home Gym Solutions
Its home gym solutions are defined by several core characteristics:
- Professionalgrade equipment
- Home training content system
- Spacefriendly designs
- Scenariodriven content
- Sustainable training system
FED Fitness is more than just equipment treadmills, ellipticals, strength machines, and lightweight accessories. Instead, it goes above and beyond by providing an entire home fitness ecosystem that includes training and health data.
Partnership Benefits for Consumers and Fans
The partnership between FED Fitness and the Houston Rockets is built on a shared focus on training, health, and fitness, as well as a mutual commitment to creating engaging, family-friendly experiences around the game.
Designed to benefit both organizations, the collaboration also delivers added value for Rockets fans through a variety of interactive activations and promotions. These include a sweepstakes for a VIP game experience, home training content featuring FED Fitness products and Houston Rockets personnel, and opportunities for co-branded merchandise offerings. Fans can also follow FED Fitness on social media to access exclusive, fans-only discounts.
About FED Fitness: Brand vision and global health mission
FED Fitness is a global home gym solution brand focused on delivering professional-grade equipment and digital training tools for home use.
Trusted by more than 12 million households worldwide, the brand is committed to helping individuals and families build sustainable fitness habits through accessible, high-quality solutions.
The partnership with the Houston Rockets further reinforces FED Fitness’s long-term vision of integrating professional training standards into home-based fitness and everyday life.
For more information, visit www.fedfitness.com
Hashtag: #FEDFitness
The issuer is solely responsible for the content of this announcement.
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