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AIA Singapore unveils “Road to HYROX” video series, reinforcing its leadership in championing accessible and inclusive wellness
Beyond the sweat and grit of training, the “Road to HYROX” video series reveals the profound human stories of transformation. Witness the unbreakable bonds of camaraderie, the power of shared goals and the inspiring resilience that emerges when everyday people push past their perceived limits. The video series authentically captures the highs and lows of preparing for a physically demanding fitness competition like HYROX, highlighting how people can push their limits and redefine what “healthy” truly means for themselves. By showcasing the journey of an average person or group training for HYROX, the video series demonstrates that active living is achievable for everyone.
“Road to HYROX” video series is a powerful embodiment of our purpose-driven approach to health and wellness,” said Irma Hadikusuma, Chief Marketing and Healthcare Officer, AIA Singapore.” Following the phenomenal success of AIA HYROX Open Asian Championships 2025 and inaugural AIA Ultimate FitnessFest, as well as AIA HYROX Singapore in November, this video series provides a relatable, behind- the-scenes look at what it takes to achieve personal fitness goals. For us at AIA Singapore, it’s so much more than just physical transformations. It’s about fostering mental fortitude, building supportive communities and inspiring everyone to embrace active living in their own unique ways. We believe this video series will resonate deeply, showcasing the tangible and long-lasting benefits of a holistic approach to health. It aims to inspire others by demonstrating that fitness is a reachable goal for everyone, regardless of their starting point.”
Engaging audiences through authentic and influential voices
The video series will feature a line-up of AIA employees and AIA consultants, as well as Key Opinion Leaders (KOLs) who bring their own perspectives on fitness and life:
- Benjamin Byrne (@the.smiling.afro) – Also known as ‘The Smiling Afro’, is a prominent Singaporean social media content creator celebrated for his vibrant personality and engaging videos. He has made a significant impact in the digital content scene. He started taking his health more seriously in 2023, and is taking part in HYROX for the first time.
- Tyen Rasif (@tyenrasif) – A popular fitness trainer, singer-songwriter, and content creator known for her fitness and wellness content.
- Jamie Pang (@jamiepang) – A fitness creator and entrepreneur who runs a local fitness apparel brand, Fitmonkie.
- Johnny Tieu (@quacktieu) – A bali-based fitness consultant, pro athlete and performance coach, who has podiumed for many HYROX races throughout Asia. He is known for his ability to help level up those around him and focused with the ultimate goal of elevating the Asian ethnicity on to the world stage of athletics.
- Ten AIA employees and AIA consultants were carefully selected among many eager contenders through an internal competition to earn their place in the content series. Handpicked by the four KOLs, the participants represent a dynamic mix of personalities and fitness levels, including those taking on HYROX for the very first time.
United by a shared passion for wellness, these KOLs, alongside AIA employees and AIA consultants will provide not just expertise but genuine inspiration. Their candid perspectives and stories will grant viewers an exclusive, behind-the-scenes window into the grit, camaraderie and personal growth of their HYROX journey. This collaborative spirit elevates the video series expanding its influence and reach, and truly bringing to life the pursuit of Healthier, Longer, Better Lives.
Embodying the series tagline, ‘From race day to every day’, the narrative goes far beyond the build-up to the upcoming AIA HYROX Singapore 2025; it’s about transforming a single challenge into an ongoing commitment and a lifelong quest for active living. HYROX is more than a single competition – it sparks sustainable habits, nurtures resilience and shapes the mindset essential for embracing wellness, not just on race day, but throughout one’s life
Empowering Healthier, Longer, Better Lives with record-breaking events and pioneering initiatives
AIA Singapore’s robust line-up of HYROX-related initiatives this year underscores its leadership in promoting active lifestyles. As the Official Title Partner for the AIA HYROX Open Asian Championships 2025, which drew close to 25,000 participants and spectators to the Singapore National Stadium on June 28-29. This landmark event not only broke records for athlete participation but also introduced inclusive categories like adaptive and corporate relay, further exemplifying AIA Singapore’s dedication to making fitness accessible to all. A first in the world for HYROX championships, AIA Singapore supported both participants and spectators with complimentary personal accident coverage upon ticket purchase, valid through the month of June 2025.
Building on this momentum, AIA Singapore also launched the first-of-its-kind AIA Ultimate FitnessFest in August, with support from HYROX. This pioneering hybrid fitness event, featuring University and Open Editions, was designed to cater to participants across all fitness levels, further reinforcing AIA’s commitment to building a holistic ecosystem that inspires individuals to “Rethink Healthy” through diverse experiences.
The “Road to HYROX” video series serves as a powerful narrative complement to these large-scale events, offering a deeper, more personal connection to the fitness journey. Ultimately, these initiatives ladder up to the wider AIA One Billion movement, which aims to empower a billion people to live Healthier, Longer, Better lives by 2030.
The video series will be released from November to December 2025. AIA Singapore’s social channels will be sharing updates and exclusive sneak peeks into this purposeful and empowering content series. The first video ‘It starts Here’ sets the stage by introducing the four KOLs who will lead the teams on their HYROX journey and can be viewed here.
Hashtag: #AIA
The issuer is solely responsible for the content of this announcement.
About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR3, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR4, and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
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Swiss-Belhotel International Unveils Mobile App, Advancing its Integrated Digital Ecosystem
The launch of the Swiss-Belhotel International Mobile App completes a strategic technology upgrade initiated last year, which included the implementation of a new booking engine, the transition to an enhanced website, and the introduction of an advanced Customer Relationship Management (CRM) system. With the addition of the mobile app, Swiss-Belhotel International now offers a fully connected digital ecosystem, ensuring a seamless journey from discovery to booking and beyond.
Commenting on the launch, Matthew Faull, Executive Director and Senior Vice President – Information Technology, E-commerce and Distribution, said: “The launch of the Swiss-Belhotel International Mobile App represents the completion of a carefully structured digital transformation programme. By aligning our booking engine, website, CRM and now mobile platform into one connected ecosystem, we are able to deliver a more efficient, responsive and guest-centric experience. This is not simply about technology adoption, but about creating meaningful value through integration.”
Adding to this, Priyanka Kapoor, Group Director – Sales, Marketing, Branding and Communications, said: “At the heart of this launch is our commitment to our loyal guests. The Swiss-Belhotel International Mobile App allows us to offer greater value, more personalised engagement, and exclusive member benefits. It reinforces our focus on direct relationships with our guests, ensuring they receive the best rates, the best privileges, and a seamless brand experience.”
Built around the principle of ‘One App, Many Benefits,’ the Swiss-Belhotel International Mobile App enables guests to book directly at the best available rates while unlocking exclusive member privileges. Users can easily sign up or log in to access personalised offers, ensuring that loyal guests are consistently recognised and rewarded.
More than a booking tool, the app is designed to simplify the entire travel journey, offering a streamlined, intuitive interface that enhances both convenience and engagement. By integrating its core digital platforms into a single environment, Swiss-Belhotel International strengthens its ability to deliver a consistent and elevated guest experience across all touchpoints.
As digital expectations continue to evolve, Swiss-Belhotel International remains focused on investing in technologies that enhance accessibility, strengthen guest relationships, and support long-term growth. The Swiss-Belhotel International Mobile App stands as a key step in this direction – bringing together innovation, efficiency, and guest-centricity within a single, unified platform.
Hashtag: #SwissBelhotelInternational #HospitalityTechnology #Hospitality
https://www.swiss-belhotel.com/
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The issuer is solely responsible for the content of this announcement.
Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, LinkedIn, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
From September 2025 to April 2026, the program combined consistent distributions with practical assistance. During this time, more than 1,700 food boxes were delivered, helping ensure access to essential nutrition for elderly residents.
The initiative also included healthcare support. Around 300 people received vision checks, with 152 of them receiving eyeglasses based on the results. In addition, approximately 300 people received medicines each month, supporting the management of common health conditions.
Additional assistance included the distribution of first aid kits, hygiene kits, and prepared meals, helping cover both daily needs and immediate care.
Members of the Olymptrade community also took part in the initiative, joining two distribution days to help with the process and spend time with elderly residents.
The eight-month program marks an important milestone in the partnership, but not its conclusion. Olymptrade plans to continue supporting local communities through similar initiatives, guided by a simple principle: Care that counts.
Hashtag: #Olymptrade
The issuer is solely responsible for the content of this announcement.
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Paymentology and Change Financial join forces to fast-track next-generation payments in Australia
The collaboration combines Paymentology’s cloud-first processing platform with Change Financial’s local BIN sponsorship, regulatory expertise and in-market presence – enabling fintechs, digital banks and programme managers to launch and scale debit, credit and prepaid programmes more efficiently in the Australian market.
Change Financial is a Mastercard Principal Issuer in Australia, providing local scheme connectivity and compliance support. Together with Paymentology’s real-time, multi-cloud processing infrastructure, the partnership creates a streamlined pathway for fintechs looking to enter or expand in the country.
Australia represents one of the world’s most advanced digital payments markets. The national payments market was valued at USD 849.1 billion in 2025 and is projected to reach USD 1.35 trillion by 2034, growing at a CAGR of 5.09% between 2026 and 2034. Cards and mobile wallets now sit at the centre of everyday transactions, as digital adoption continues to accelerate. Australians made approximately AUD 160 billion in mobile wallet payments in the past year alone, with billions of transactions recorded annually, highlighting strong demand for digital-first, contactless and mobile-enabled payment experiences.
Minh Ha Truong, Head of Growth Asia Pacific at Paymentology commented: “Australia is one of the most sophisticated payments ecosystems globally, with strong consumer adoption of digital, contactless and mobile-first experiences. By partnering with Change Financial, we’re combining next-generation issuing infrastructure with trusted local BIN sponsorship and expertise, unlocking faster payment method adoption for fintechs and helping them scale confidently in the Australian market.”
Change Financial brings deep experience supporting fintechs and financial institutions through local sponsorship, scheme relationships and programme enablement.
Jennifer Mateer, Chief Commercial Officer at Change Financial added: “We collaborate closely with fintechs and programme managers every day to launch innovative payment solutions with speed and confidence. Our partnership with Paymentology combines our local market expertise with global-scale issuing infrastructure, enabling innovators to accelerate time to market and deliver compelling card payment experiences to Australian consumers and businesses.”
Hashtag: #Paymentology #Fintech
The issuer is solely responsible for the content of this announcement.
About Paymentology
Paymentology is the leading next-generation issuer processor, empowering fintechs, digital banks and retail banks to effortlessly launch and manage innovative payment solutions on a global scale. The company drives greater customer choice and value through easy-to-use, integrated platforms and services that help clients to disrupt the status quo, accelerate time to market, and achieve growth.
With a superior multi-cloud platform offering a vast global footprint, and enhanced real-time data, Paymentology distinguishes itself as a leader in the payments industry. Its team of payments experts, with deep local market knowledge, operates across 50 countries and 14 time zones, providing 24/7 support. Paymentology is deeply committed to expanding financial inclusion globally, changing lives and positively impacting the communities in which it operates.
For more information, visit https://www.Paymentology.com.
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