Media OutReach
Autumn Foliage Journey in Tohoku, Japan: Must-See Scenic Spots to Visit in October
This time, we would like to introduce some of the best autumn foliage spots in Tohoku, Japan. As the upcoming holidays approach, why not take a trip to fully enjoy the beauty of autumn leaves?
Recommended Autumn Foliage Spots in Tohoku
Spot ①: Mt. Hakkoda (Aomori Prefecture)
A renowned autumn foliage destination representing Tohoku, Mt. Hakkoda is covered with vibrant beech and maple trees in shades of red and yellow. The view of the autumn leaves from the ropeway is especially spectacular. Visitors can also stroll through the marshlands near the summit or enjoy hiking while taking in the colorful scenery. The foliage changes its appearance depending on the angle of sunlight, making it a perfect spot for photography.
- Best Time to See Autumn Foliage: Late September to mid-October
- Access (from Tokyo Station):
- Shin-Aomori Station: Approx. 3 hours 30 minutes by Tohoku Shinkansen
- Aomori Station: Approx. 5 minutes by JR Ōu Main Line
- Mt. Hakkoda: Approx. 1 hour by JR Bus, get off at Hakkoda Ropeway Station
Spot ②: Mt. Kurikoma (Iwate, Miyagi, and Akita Prefectures)
Famous for its breathtaking autumn colors, Mt. Kurikoma is often called the “Carpet of the Gods.” From the summit, you can look down on a stunning gradation of foliage that can only be seen here. It is also highly recommended for hiking enthusiasts.
- Best Time to See Autumn Foliage: Late September to mid-October
- Access (from Tokyo Station):
- Kurikoma-Kōgen Station: Approx. 2 hours by Tohoku Shinkansen
- From Kurikoma-Kōgen Station, take the Kurikoma Autumn Foliage Shuttle Bus (※)
- Mt. Kurikoma: Get off at Iwakagami-daira
※ The Kurikoma Autumn Foliage Shuttle Bus operates only for a limited period and requires advance reservation.
For details, please check the reservation website below:
https://japanbusonline.com/zh-tw/CourseDetail/index/10401010201
Spot ③: Sukayu Onsen – Jigokunuma (Aomori Prefecture)
At the foot of Mt. Hakkoda lies Sukayu Onsen, one of Japan’s most famous hot springs. In October, the surrounding mountains are painted in brilliant reds and yellows, enveloping the entire hot spring town in a magical autumn atmosphere.
One of the highlights is Jigokunuma (Hell Pond), a popular spot where the vivid crimson and golden autumn leaves are beautifully reflected on the unique emerald-green surface of the pond, enriched with hot spring minerals. Here, visitors can indulge in the luxury of experiencing both hot springs and autumn foliage at the same time.
- Best Time to See Autumn Foliage: Early to mid-October
- Access (from Tokyo Station):
- Shin-Aomori Station: Approx. 3 hours 30 minutes by Tohoku Shinkansen
- Sukayu Onsen: Approx. 1 hour 30 minutes by JR Bus, get off at Sukayu Onsen-mae
Spot ④: Oirase Gorge (Aomori Prefecture)
Stretching for 14 kilometers, the autumn foliage along Oirase Gorge is a must-see. Walking amidst brilliant red and yellow leaves while listening to the sound of the clear stream and waterfalls is a truly special experience. The combination of waterfalls, rocks, moss, splashing water, and autumn leaves creates breathtaking scenery perfect for photography.At the source of the gorge, Lake Towada, you can enjoy a magical view of the autumn colors surrounding the lakeshore, reflected beautifully on the water’s surface. In particular, the reflection of the foliage on the lake at sunset is sure to become one of the highlights of your trip.
- Best Time to See Autumn Foliage: Mid-October to late November
- Access (from Tokyo Station):
- Hachinohe Station: Approx. 3 hours by Tohoku Shinkansen
- From Hachinohe Station West Exit, take the JR Bus Oirase-go (※)
- Oirase Gorge: Get off at Kumoi-no-Nagare bus stop, approx. 15 minutes on foot
※ The JR Bus Oirase-go requires advance reservation. For details, please check the website below:
https://www.jrbustohoku.co.jp/towadako-oirase/ct/
Spot ⑤: Naruko Gorge (Miyagi Prefecture)
The autumn foliage decorating the cliffs and gorge is a highlight of Naruko Gorge, with the view from Ōfukazawa Bridge considered one of the most iconic autumn landscapes in Tohoku. Hot spring resorts are also located nearby, allowing visitors to enjoy both autumn leaves and hot springs in one trip.
- Best Time to See Autumn Foliage: Mid-October to early November
- Access (from Tokyo Station):
- Furukawa Station: Approx. 2 hours by Tohoku Shinkansen
- Naruko Gorge: Approx. 40 minutes by JR Rikuu East Line to Naruko Onsen Station
Spot ⑥: Chūson-ji Temple (Iwate Prefecture)
At the heart of Hiraizumi, a UNESCO World Heritage Site, stands Chūson-ji Temple. While it is most famous for the glittering Konjikidō (Golden Hall), the autumn foliage that colors the temple grounds in October is equally unmissable.
The approach to the temple is lined with vividly colored maple and Japanese maple trees, which, combined with the historic temple architecture, create a solemn and majestic atmosphere. In particular, the autumn foliage surrounding the Konjikidō offers both grandeur and elegance, captivating all who visit.
- Best Time to See Autumn Foliage: Mid-October to mid-November
- Access (from Tokyo Station):
- Ichinoseki Station: Approx. 2 hours 30 minutes by Tohoku Shinkansen
- Chūson-ji Temple: Approx. 10 minutes by JR Tohoku Main Line to Hiraizumi Station, then about 20 minutes on foot
Enjoy Tohoku’s Autumn Foliage and Local Cuisine
After exploring the autumn leaves, savoring the local delicacies of each region is another highlight of the journey. From Sendai’s famous gyūtan (grilled beef tongue) in Miyagi Prefecture, to Morioka reimen (cold noodles) in Iwate Prefecture, and kiritanpo (grilled rice skewers) in Akita, Tohoku is full of seasonal flavors to enjoy in autumn.
Travel Smart with the JR EAST PASS (Tohoku Area)
The JR EAST PASS (Tohoku Area) is a rail pass designed for international travelers, perfect for touring and staying longer in the Tohoku region of Japan. You can choose either a 5-day or 10-day option depending on the length of your trip, and during the validity period, you can enjoy unlimited travel on reserved seats of Shinkansen and limited express trains throughout eastern Japan, including Tohoku. With its great value, it is the ideal way to explore Tohoku’s autumn foliage spots.
For more details, please visit the official JR East website:
https://www.jreast.co.jp/zh-CHT/multi/pass/eastpass_t.html
Hashtag: #Tohoku #JREast
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Media OutReach
Celebrate, Rest, and Recharge This Raya With XIXILI’s Sleepwear Collection
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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https://www.tiktok.com/@xixili_intima?
https://www.youtube.com/user/xixilipage
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Media OutReach
Vingroup Introduces Special Program to Support Customers Amid Rising Fuel Costs
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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