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Bee Choo Origin Celebrates 25th Anniversary with CEO Succession and Mascot Reveal

A New Chapter: CEO Succession Ceremony
One of the most emotional and memorable moments of the 25th anniversary celebration was the CEO succession ceremony, a heartfelt passing of the torch from one generation to the next. Founder and outgoing CEO, Mdm Cheah Bee Chew, officially entrusted the future of Bee Choo Origin to her daughter, Estee Lim Xue Ting, who now assumes the role of Chief Executive Officer.
Estee’s journey with the brand is a testament to perseverance and purpose. A qualified optometrist by training, Estee initially pursued a career in the primary eye care sector before deciding to join her mother in managing the growing herbal hair care business. In 2024, she further deepened her expertise by becoming a certified trichologist, earning her accreditation from the International Association of Trichologists.
Over the past nine years, Estee has played an instrumental role in driving the evolution of Bee Choo Origin, spearheading digital transformation, introducing innovative product lines, refreshing the brand identity, and expanding its presence both online and across international markets.
In a deeply moving speech, Mdm Cheah shared, “At 65, I’ve come to realise that the greatest legacy is not in leaving behind an empire, but in raising a successor who surpasses you.” Her words captured the spirit of the evening, one filled with pride, gratitude, and hope for the future. The ceremonial handover included a symbolic gold key, brought on stage by the company’s newly introduced mascot, Manny, a figure inspired by the Ginseng herb, known for strength and resilience.
Estee’s appointment as CEO at the 25th anniversary dinner marks a significant milestone in the company’s 25-year journey. It reflects the brand’s confidence in her vision and commitment to continuous growth while remaining grounded in its founding values of integrity, care, and natural wellness. With Estee at the helm, Bee Choo Origin is poised to usher in a new chapter, one that blends tradition with innovation and heritage with forward-thinking leadership.
A Glimpse Into the Future: New Product Announcement
In line with the celebratory theme of innovation and growth, Bee Choo Origin also unveiled a new addition to its product lineup during the gala dinner—The Finest Dead Sea Mud Scalp Mask. This in-store treatment combines the mineral-rich properties of Dead Sea mud with the Bee Choo Essence, the brand’s signature blend of herbal actives, to offer deep-cleansing and revitalising benefits.
Slated to launch later this year exclusively as a professional in-store treatment, the scalp mask is designed to work synergistically with Bee Choo Essence to enhance scalp detoxification, encourage healthy circulation, and help maintain overall scalp balance. Developed as a natural, chemical-free solution, it reflects the brand’s continued focus on providing a holistic and elevated treatment experience for customers.
“This new scalp mask reflects our dedication to continuous innovation while staying true to our herbal roots,” Estee shared. “By combining the therapeutic properties of Dead Sea mud with our trusted Bee Choo Essence, we’re offering a treatment that is not only indulgent but deeply effective.”
Introducing the Bee Choo Origin Mascot Family
To further commemorate its 25th anniversary, Bee Choo Origin unveiled its delightful new mascot series, each representing a key ingredient used in its signature herbal hair treatments. The mascots — Manny (Ginseng), Ling Zy (Ling Zhi), Hei (He Shou Wu), and Dango (Dang Gui) — bring warmth, character, and a playful spirit to the brand.
“These mascots are more than just adorable figures,” Estee shared. “They symbolise who we are, natural, full of life, and deeply rooted in heritage. This new direction helps us stay relatable and build stronger emotional bonds with our customers.” The mascots will feature prominently in marketing campaigns, social media, merchandise, and educational materials.
As Bee Choo Origin celebrates its 25th anniversary, it reaffirms its commitment to holistic, herbal-based hair solutions while looking boldly ahead. With Estee as the CEO and the mascot family as its new brand ambassadors, the company is poised to soar to new heights.
Hashtag: #BeeChooOrigin
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The issuer is solely responsible for the content of this announcement.
About Bee Choo Origin
Founded with a mission to restore scalp health naturally, Bee Choo Origin has grown into Asia Pacific’s leading herbal hair and scalp care brand. With humble beginnings rooted in a commitment to safe, effective, and natural treatments, the brand now operates an estimated 180 outlets across around 10 territories in the Asia-Pacific region. This includes 7 directly owned stores and 14 distributor-managed outlets in Singapore, around 40 in Malaysia, and the remainder through a network of distributors in key regional markets. Specialising in the treatment of hair loss, dandruff, oily or itchy scalp treatments, and other common hair concerns, Bee Choo Origin is consistently recognised as one of the top natural
hair loss treatment salons in the region. Combining traditional wisdom with modern care, Bee Choo Origin continues to serve individuals seeking a holistic, chemical-free solution to hair and scalp issues, offering visible results, authentic care, and peace of mind with every visit.
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PTT Oil and Retail Business Posts Record Q1 2025 Profit, Extends Regional Growth with ESG-Led Expansion

The company posted THB 182.4 billion in revenue for the quarter, with net profit rising to THB 4.38 billion—a 46% increase from the previous quarter and 17.6% higher year-on-year. EBITDA climbed to THB 6.48 billion, up 32.7% quarter-on-quarter and 5.0% year-on-year, driven by gains in its Global and Lifestyle businesses alongside cost discipline and margin improvements in key segments.
Higher gross profit per liter and operational efficiency, particularly in Laos, the Philippines, and Cambodia, helped lift EBITDA by THB 311 million compared to the same period last year. Consumer resilience and sharper cost control also buoyed margins in OR’s Lifestyle segment. While Mobility margins were pressured by softer spreads—especially in aviation fuel—overall performance held firm on reduced personnel and outsourcing costs.
Equity investment gains added THB 657 million, contributing to the bottom line and further affirming the group’s diversified growth engine.
“This quarter’s performance reflects the resilience of our business model and the clarity of our long-term direction,” said M.L. Peekthong Thongyai, Chief Executive Officer of OR. “We are expanding with purpose—delivering value for people, prosperity for communities, and care for the planet.”
At the center of that strategy is OR’s People-Performance-Planet framework, which underpins its approach to investment, innovation, and regional growth.
The expansion of EV Station PluZ, now present in all 77 provinces of Thailand, underscores the company’s commitment to clean mobility. At the same time, OR’s signature brand Café Amazon continues to scale across Southeast Asia, with 391 outlets outside Thailand and over 112 million cups sold in Q1 alone.
OR’s Global Business segment reported a 30.8% year-on-year increase in sales volume, with EBITDA rising 81.5%. The company now operates 415 PTT Stations and 391 Café Amazon outlets across Asia, including Cambodia, Laos, Philippines, Vietnam, Malaysia, Oman, Saudi Arabia, Bahrain, and Japan
“This isn’t just about selling fuel or coffee,” Peekthong said. “It’s about building platforms that empower local economies, foster entrepreneurship, and deliver long-term, sustainable growth.”
The strategy echoes OR’s “They Grow, We Grow” philosophy, which emphasizes empowering local partners as the foundation of international expansion.
Outside the energy sphere, OR continues to sharpen its lifestyle and digital businesses. Non-oil operations contributed 27.5% of Q1 EBITDA, led by strong performance in retail, food & beverage, and franchising. The company is also investing in circular economy models, digital platforms, and sustainable products to reinforce long-term value creation.
Looking ahead, OR is positioning for entry into the virtual banking sector, leveraging its wide-reaching commercial network and extensive customer database to offer personalized, accessible financial services. The move is seen as a natural extension of its strategy to become a daily-life platform for consumers.
The company’s financial health remains solid. TRIS Rating reaffirmed OR’s corporate credit rating at AA+ with a stable outlook for the third consecutive year, reflecting both financial discipline and strategic continuity.
Armed with that momentum, OR is pushing deeper into ASEAN and new frontier markets through a blend of organic expansion, joint ventures, and strategic alliances. The ambition to transform from a national champion into a future-ready regional enterprise at the nexus of energy, retail, and sustainability.
Hashtag: #OR
The issuer is solely responsible for the content of this announcement.
About OR
PTT Oil and Retail Business Public Company Limited (OR) is a leading Thai energy and retail company with operations across 10 countries. OR operates through four core business groups: Mobility Business, providing energy solutions via PTT Station, PTT Lubricants, PTT LPG, and EV Station PluZ; Lifestyle Business, featuring Café Amazon, one of Asia’s largest coffee chains, along with convenience stores and space management; Global Business, driving international growth with over 415 PTT Stations and 391 Café Amazon outlets; and OR Innovation Business, developing new ventures and sustainable solutions through technology and innovation.
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HeySara Expands its Regional Footprint with the Acquisition of ILS (Hong Kong)

This milestone marks a valuable and meaningful step in HeySara’s regional journey, bringing the company’s presence into the vibrant city of Hong Kong! With the integration of ILS (Hong Kong), HeySara strengthens its ability to deliver professional, responsive, and client-focused Corporate & Fiduciary Services across key jurisdictions, including Singapore, Malaysia, Hong Kong, Mainland China, the British Virgin Islands (BVI), and the Cayman Islands.
Mr. Ng Su Kai, Founder of HeySara, shared his thoughts on this exciting development:
“We’re absolutely delighted to welcome ILS (Hong Kong) to the HeySara family. This represents a significant step in our regional expansion journey. With our growing footprint across Greater China, we’re better positioned than ever to support our global clients with broader, smarter, and faster corporate service solutions.”
With this acquisition, HeySara now proudly serves more than 2,600 clients worldwide — a reflection of its commitment to making cross-border business setup and growth simpler, smoother, and more human. This partnership is not just about expansion — it’s about unlocking new possibilities, creating meaningful connections, and building a brighter future together.
Hashtag: #HeySara
The issuer is solely responsible for the content of this announcement.
About HeySara
HeySara is a next-generation, technology-driven Corporate Service Provider (CSP) dedicated to helping small and medium-sized businesses grow across Asia. Headquartered in Singapore with offices in Malaysia and Hong Kong, HeySara empowers over 2,600 clients worldwide through a unique blend of digital innovation and deep local expertise.
What sets HeySara apart is its comprehensive, one-stop suite of corporate services—including Corporate Secretarial, Accounting, Tax, Human Resource, Immigration, and Audit services.
Whether your business operates in a single market or spans multiple jurisdictions such as Singapore, Malaysia, Hong Kong, China, BVI, or the Cayman Islands, HeySara is your trusted partner for seamless cross-border corporate management. To learn more, visit www.heysara.sg.
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INIU to Launch All-New Pocket Rocket P50 on July 7, Redefining Fast-Charging Portability

Measuring just 3.3×2.0×1.0in/ 8.3×5.2×2.6cm and weighing only 5.6oz / 160±10g—roughly the size of two stacked macarons—the Pocket Rocket P50 slips easily into a pocket, handbag, or suitcase corner while delivering powerful output. With 45W fast charging, it powers your phone from low battery to 73% in just 25 minutes.The device also fully recharges in just two hours and can power up to three devices simultaneously, meeting modern demand for fast, multi-device charging on the go.
Packed with cutting-edge tech, the P50 features an upgraded TinyCell Pro battery and the industry’s first multi-tab cell for better heat control and faster, more efficient charging. A high-performance NVIDIA-grade inductor boosts battery life and shrinks overall size—making the power bank lighter and more compact. The ultra-thin 0.5mm Genius display keeps users informed with real-time power. With 18 layers of safety protection, it safeguards your device from overheating, overcharging, and other common risks.
In addition to performance, the P50 excels in energy efficiency and sustainability. Its Tinycell Pro and precision components minimize energy waste and extend lifespan, reducing replacements and electronic waste. The detachable fast-charging cable passed over 11,000 bend tests, and its integrated E-Marker chip ensures stability, wide compatibility, and support for Samsung Super Fast Charge 2.0—ready to use anytime.
Since its founding in 2014, INIU has focused on delivering high-quality portable power solutions and has served over 40 million users across 174 countries and regions. The company has received international accolades such as the iF Design Award, Red Dot Award, and CES Innovation Award. The new P50 is a technological breakthrough and a further step in INIU’s mission to provide reliable energy for users and families worldwide.
As mobile device usage grows, users demand more from their charging gear in terms of performance, portability, and safety. The debut of the Pocket Rocket P50 directly responds to this trend and is set to spark a new global wave in the fast-charging portable power revolution.
Hashtag: #INIU
The issuer is solely responsible for the content of this announcement.
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