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BODW In the City 2025 celebrates Designs with CurioCity Countdown to a Two-Week Design Feast
The programme is proud to join forces with multiple partners to co-create the event, hand in hand. With their support, as well as that of all participating brands and institutions, the Programme brings together design talents from both global and local spheres, showcasing outstanding designs and fostering new collaborations and ideas. To offer the public a comprehensive and immersive design experience, the events will encompass guided tours, exhibitions, live artisanal demonstrations, talks and sharing sessions, and gastronomic initiatives, spanning various design disciplines to showcase the best of local creativity and innovation. Highlights include decorated Tram Tours, Live Car Painting Performance, and opportunities to engage with internationally renowned designers visiting Hong Kong to exchange ideas and share their latest works.
Discover the Design Power In the City with ‘CurioCity’
The BODW In the City 2025 Press Conference was held on November 11 at Nature Discovery Park, located in K11 MUSEA. Mr. Carmelo Ficarra, Consul General of Italy in Hong Kong and Macao, and Professor Viveca Chan, Vice Chairman of the Hong Kong Design Centre, Chairman of the BODW In the City Steering Committee, Member of the BODW Steering Committee, officiated as guests of honor. A few representatives from supporting brands and design units have attended, creating a lively and harmonious atmosphere.
Professor Viveca Chan remarked in her welcoming speech: ‘Welcome to BODW In the City 2025! Hong Kong is a city where design and business merge seamlessly. With this year’s Programme, Hong Kong Design Centre and our partners aim to offer the public even more diverse experiences, sparking curiosity and providing a platform to explore the power of design through idea exchange.’
Roger Wu, Director, Business Development and Projects, Hong Kong Design Centre shared the inspiration behind BODW In the City 2025’s CurioCity theme, explaining, ‘This year, under the theme CurioCity, we encourage the exchange of design ideas and stories In the City through curiosity. By bridging venues, brands and designers, we aim to showcase Hong Kong’s vibrant design energy to locals and tourists alike through more than 30 dedicated events citywide.”
Collaborate with Italian Brands in Igniting Local Inspirations
With its rich history and cultural heritage of design, combined with modern innovation, Italy is a pivotal player in the global design landscape. By partnering with the Consulate General of Italy in Hong Kong, this year’s Programme offers unique brand collaborations and experiences to tourists and the Hong Kong public.
Mr. Carmelo Ficarra expressed his support during his speech at the press conference: ‘The Programme serves as a bridge connecting the creative energies of Hong Kong and Italy. We are delighted to see how premium Italian brands are exerting their global influence in Hong Kong, and how the local community is transforming these influences into local expressions. I believe that together, we are cultivating a fusion of ideas that inspires and transforms urban landscapes.’ ‘
Through BODW In the City, each participating brand, including the Italian brands, seeks to bring a unique perspective to the project. Together, they weave a story that transcends boundaries and ignites inspiration, positioning the Programme as a premier platform to celebrate the transformative power of design in the urban landscape.
Brand partners join forces with HKDC include:
| Motion City Partner | ||
| Sino Group | ||
| Partners | ||
| AIA Hong Kong | Andante | Andrea Bonaceto |
| Ascot Chang | Asian One | Ferrari Owners Club |
| atelier Bernard Chang | Atelier Pacific | B&B Italia |
| B.S.C. COLOURLIVING Limited | Ben Brown Fine Arts Hong Kong | Burberry |
| Central Market | College of Liberal Arts and Social Sciences, City University of Hong Kong | CulinArt 1862 |
| Consulate General of the Czech Republic in Hong Kong | DOX by Qubus | dunhill |
| ENOTECA | ESPRIT | Global ESG Leadership Organization |
| GSA Limited | HIR Studio | Hong Kong Tramways Limited |
| Tram Plus Limited | Hong Kong Design Institute | Hong Kong Institute of Urban Design |
| INNOTIER | Institute for Sustainable Urbanization | UPD International |
| Jockey Club Creative Arts Centre | K11 MUSEA | KC100 Art Space |
| Metro South | Kheiron Milano | LALA CURIO |
| Lee Tung Avenue | Mia Cucina | Moleskine |
| The Moroso Gallery of Wonders | Novalis Art Design | NUOVO |
| PMQ | Preciosa Lighting | SOFE Coffee |
| Tai Ping Carpets | Tom Lee Music | TOWNGAS |
| Tu by Tu | Urban Land Institute | UrbanismArchitecture Bi-City Biennale |
| Venchi | Visionnaire | Vivienne Tam |
| Walk in Hong Kong | Wyndham Social | |
Hashtag: #HongKongDesignCentre #HKDC #BODWIntheCity2025
http://www.bodwinthecity.com/
https://hk.linkedin.com/company/hong-kong-design-centre
https://x.com/hk_designcentre/status/1984168472109314061
https://www.facebook.com/bodwcityprogramme
Wechat: @HKDC香港设计中心
https://www.instagram.com/bodwinthecity/
https://xhslink.com/m/9iKF7Jmz4Al
The issuer is solely responsible for the content of this announcement.
About BODW In the City
BODW In the City, an exciting citywide design initiative organised by the Hong Kong Design Centre with the Cultural and Creative Industries Development Agency as the lead sponsor, aims to amplify the impact of Business of Design Week (BODW) in the city; to engage tourists and the public while activating Brand and Venue Partners.
Running from November 24 to December 7, 2025, this vibrant event showcases Hong Kong’s commitment to design excellence and creativity in a way that contributes to the local economy. This year’s theme, ‘CurioCity,’ aligns with BODW’s overarching theme of ‘Curiosity,’ sparking a curious perspective among the public.
With over 30 events organised by various organisations, businesses, and cultural venues, this initiative transforms Hong Kong’s design destinations into dynamic spaces filled with installations, programmes, exhibitions, workshops, performances, etc. By seamlessly blending cultural and commercial elements, BODW In the City invites everyone to experience how design enhances everyday life and business operations.
About Hong Kong Design Centre (www.hkdesigncentre.org)
Hong Kong Design Centre is a strategic partner of the Hong Kong SAR Government in leveraging the city’s East-meets-West advantage to create value from design.
To achieve our goals we:
- Cultivate a design culture
- Bridge stakeholders to opportunities that unleash the value of design
- Promote excellence in various design disciplines
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About Cultural and Creative Industries Development Agency (www.ccidahk.gov.hk)
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community to implement Hong Kong’s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to some of HKDC’s activities/projects only, and does not otherwise take part in such funded activities/projects. Any opinions, findings, conclusions or recommendations expressed in this publication and relevant materials/events (or by members of the project teams) are those of HKDC only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
About Consulate General of Italy in Hong Kong and Macao (conshongkong.esteri.it)
The Consulate General of Italy in Hong Kong and Macao represents Italy and the Italian Government in the two Special Administrative Regions of Hong Kong and Macao. The activity of the Consulate General focuses on consular services provided to the Italian nationals formally resident in Hong Kong or in Macao as well as to the local and international community (mainly for visa services). The Consulate General of Italy in Hong Kong and Macao contribute to the implementation of the initiatives to promote Italy in Hong Kong and Macao, especially cultural activities, together with the Italian Cultural Institute, and business and trade promotion together with the Italian Trade Commission. From 1st of September 2022, the Consul General of Italy in Hong Kong and Macao is Mr. Carmelo Ficarra. More information on the Consulate General of Italy in Hong Kong and Macao and its activities are available on the website https://conshongkong.esteri.it/it/ and on social profiles IG (@italyinhongkong), X (@italyinhongkong) and FB (@italyinhongkong).
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Honda LCR Partners with GOD55 Sports for Successful Fan Zone Experience at MotoGP 2026 KL Launch
Standout MotoGP Booth Experience for Fans in Malaysia
MotoGP fans were treated to a unique motorsports experience at the MotoGP Launch in Kuala Lumpur, held from 2 – 7 February, 2026. Organised by Honda LCR and supported by GOD55 Sports, the free-entry Fan Zone attracted over 10,000 motorsports enthusiasts throughout the week. Visitors enjoyed up-close access to official 2026 racing leathers and helmets worn by Johann Zarco and Diogo Moreira, alongside video features showcasing the latest riders’ featured video and the growing partnership between Honda LCR and GOD55 Sports.
Premium Fan Zone Design & Interactive Experience
The MotoGP Fan Zone stood out with its striking red-and-gold design, combining Honda LCR’s iconic red with GOD55 Sports’ signature gold to create a premium and visually captivating showcase. The thoughtfully planned layout encouraged fans to explore every corner of the booth, follow Honda LCR on Instagram, and take part in a wide range of interactive activities.

Adding to the festive atmosphere, the booth distributed limited-edition stickers and angpao packs in celebration of the upcoming Chinese New Year. These thoughtful touches, along with consistently long queues and strong visitor engagement, highlighted the success of Honda LCR’s collaboration with GOD55 Sports. The partnership played a key role in elevating the overall fan experience and reflected a shared commitment to delivering meaningful and memorable interactions.

MotoGP Time Attack Challenge
One of the main attractions was the MotoGP Time Attack Challenge, which quickly became a crowd favourite. Fans eagerly lined up to test their skills by attempting to hit the exact 5.5-second mark, with winners receiving exclusive limited-edition motorsport polo shirts and other special prizes.
Gashapon Machine & Social Engagement
The popular gashapon machine added another layer of excitement to the Fan Zone. Visitors who followed Honda LCR and GOD55 Sports on social media were rewarded with chances to win random limited-edition merchandise, including lanyards, caps, T-shirts, polo shirts, and keychains. This initiative creatively combined entertainment with digital engagement, strengthening the connection between fans and the teams.
The booth also welcomed several key opinion leaders between February 6 and 7, further boosting online visibility and on-site buzz. With its vibrant atmosphere, interactive features, and exclusive offerings, the Fan Zone became a central hub of motorsport excitement, giving visitors an immersive preview of the energy and anticipation surrounding the 2026 MotoGP season.
Rider Meet-and-Greet with Free Autographed Posters
One of the event’s biggest highlights was the exclusive opportunity for fans to meet Honda LCR riders Johann Zarco and Diogo Moreira up close. Despite heavy rain during the pre-scheduled meet-and-greet session, crowds continued to gather at the booth, undeterred by the weather.

The riders and Honda LCR team arrived at approximately 4:15 PM, prompting an overwhelming response of cheers and excitement from fans. Upon arrival, Johann Zarco and Diogo Moreira were first welcomed by the CEO of GOD55 Sports, alongside invited key influencers, before proceeding to a brief VIP meet-and-greet at the booth.

Shortly after, Honda LCR Team Principal Lucio Cecchinello arrived wearing the limited-edition Honda LCR × GOD55 Sports Motorsport Polo Shirt, symbolising the team’s strong support and commitment to its new premier partner. Following the VIP session, Lucio joined the riders in preparing the limited-edition rider posters and autograph cards, which were met with enthusiastic reactions from onlookers.
The Fan Zone emcee then officially announced the start of the autograph session, as Johann Zarco and Diogo Moreira signed posters using gold and silver marker pens respectively, sending the crowd into a frenzy of cheers. Fans were rewarded with on-the-spot free autographed posters, creating unforgettable moments and meaningful interactions with their MotoGP heroes.
The lively atmosphere was further enhanced by the presence of several well-known influencers and content creators, who interacted closely with visitors and helped sustain the crowd’s energy throughout the event. By sharing real-time updates and behind-the-scenes moments across social media platforms, they extended the reach of the Fan Zone beyond the venue, allowing online audiences to experience the excitement and support for the Honda LCR MotoGP Team.
A Landmark Event for Malaysia
As Malaysia’s first-ever MotoGP 2026 Launch, the Honda LCR booth generated significant excitement among motorsports fans. Interactive displays, rider meet-ups, and unique activities confirmed the country’s strong appetite for world-class MotoGP experiences.
Looking ahead, the partnership between GOD55 Sports and Honda LCR over the next three years promises more exclusive content, fan-focused initiatives, and regional engagement, bringing Southeast Asian fans closer to the thrilling world of MotoGP.
Hashtag: #HondaLCR #LCRTeam #God55Sports #MotoGP #MotoGP2026 #MotoGP2026Launch #JohannZarco #DiogoMoreira #Malaysia
https://www.god55sports.com/
https://www.facebook.com/god55sports
https://www.instagram.com/god55sports/
The issuer is solely responsible for the content of this announcement.
GOD55 Sports
GOD55 Sports is a leading digital sports media platform built to connect fans across Southeast Asia with the global world of sports. We deliver the latest news, in-depth analysis, and exclusive coverage — bringing fans closer to the games, stories, and athletes they love.
From football, motorsports, badminton, and tennis to the fast-growing sport of pickleball, GOD55 Sports blends real-time updates with expert insights to create a complete, engaging sports experience.
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The 10-Year Bestseller: XIXILI Refreshes Its Seamless Icon with New Colours
The Panty That Earned Its Place in Every Drawer
In an industry where trends come and go, a decade of consistent customer trust says something. XIXILI’s seamless panties have built a loyal following through one simple promise: comfort that just works. The design eliminates visible panty lines, sits smoothly under any outfit, and feels light enough to wear all day without a second thought.
“These are the panties our customers reach for every day,” says Grace Tan, Senior Marketing Executive at XIXILI. “Once they find a style that works, they tend to stay with it. We often hear from women who have been buying the same design for years.”
The seamless construction removes irritating seams and edges, while the boyleg cut offers fuller coverage that stays comfortably in place. It is the kind of understated comfort that fits quietly into daily life.
Designed for Every Body, Loved by Everyone
Among XIXILI’s top favourite panties are the Full Coverage Mid Rise Knitted Boyleg Panty and Full Coverage High-Waist Knitted Boyleg Panty, two basic styles that have become wardrobe staples.
The Mid Rise option offers moderate coverage with a relaxed fit, ideal for all-day comfort. The High Waist option sits higher on the waist with gentle tummy smoothing, a go-to for wearing under fitted dresses and trousers.
The Lightweight Seamless Microfiber Panty is the star of the range, a bestseller for ten consecutive years. It sits flat against the body for an invisible, second-skin finish under even the tightest clothing. Now available in fresh new colours, this enduring staple continues to deliver the reliability women have come to trust.
Comfort That Starts from Within
Good underwear is the foundation of every outfit. It’s the little detail that helps women move through their day with ease, whether heading to work, running errands, or enjoying time with loved ones.
With the Chinese New Year around the corner, refreshing the essentials feels timely. XIXILI’s latest seamless panties colours offer a simple way to start fresh from the inside out, while staying with a style that has earned its place over the past ten years.
All styles are available online and at XIXILI boutiques nationwide. To explore the whole collection, visit www.xixili-intimates.com.
https://www.xixili-intimates.com/my/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?lang=en
https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
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Bad Bunny Wears Desert Diamond to Perform at Super Bowl LX On February 8, 2026, In Santa Clara, California
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #SuperBowlLX #BadBunny
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
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