Media OutReach
Borderlands® 4 Reveals Mayhem-Fueled First Look at The Game Awards
Trailer highlights new villains and themes for the most ambitious Borderlands game to-date, available to wishlist now
HONG KONG SAR – Media OutReach Newswire – 13 December 2024 – Today, 2K and Gearbox Software released the first look at Borderlands® 4 showcasing new details from one of the most highly anticipated games coming in 2025. Revealed at The Game Awards, a new trailer introduces The Timekeeper, a ruthless dictator who dominates the masses from on high. A world-altering catastrophe threatens his perfect Order, unleashing mayhem across Kairos, the most dangerous planet discovered so far in the Borderlands universe.
Borderlands 4 is the most ambitious Borderlands to date, lovingly hand-crafted by the development studio that first forged the looter shooter genre. The title evolves the series’ gameplay and storytelling in new ways while delivering on the quintessential Borderlands experience fans know and love, including:
- Intense action, badass Vault Hunters, and billions of wild and deadly weapons on an all-new planet ruled by a ruthless tyrant.
- The deepest and most diverse Vault Hunter skill trees of any Borderlands title yet, giving players an unprecedented level of expression through their builds. Paired with the most expansive loot chase yet, players will have all the tools they need to seek out and perfect the build that best matches their style.
- Players will be able to seamlessly travel between zones and become immersed in a more dynamic world featuring events and discoverable side missions that encourage and reward exploration.
- New traversal mechanics add to the exploration for loot and add new dimensions to combat. A vehicle that can be summoned almost anywhere will have players racing across the beautiful vistas of Kairos in style.
- Fight solo or in co-op with up to three other players in this immense sci-fi adventure, packed with free-form combat and exploration, pulse-pounding boss fights, infinitely varied loot drops, and an eclectic cast of unforgettable characters new and old.
“Borderlands 4 is about freedom and being badass,” said Gearbox boss Randy Pitchford. “This is by far the biggest and most insane world we’ve ever made – it’s overloaded with jerkface ratnozzle scrote monsters that need to be put down with the most over-the-top hardcore nuts op guns and loot in any game ever. Oh, and the story also seriously kicks ass!”
Borderlands 4 will launch in 2025 on PlayStation®5 (PS5®), Xbox Series X|S and PC through Steam and the Epic Games Store. It is available to wishlist now.
The Borderlands franchise has sold-in more than 87 million copies to-date, receiving critical acclaim from reviewers and fans alike. With unforgettable characters, deep world building, and more unique guns than can be counted, the franchise has cemented itself as a must-play series.
For the latest information on Borderlands 4, wishlist the game, visit www.borderlands.2k.com and follow the game across YouTube, Facebook, X, Instagram and TikTok.
Borderlands 4 is currently rated RP for Rating Pending by the ESRB.
Gearbox Software is a 2K studio. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
Hashtag: #Borderlands®4
The issuer is solely responsible for the content of this announcement.
About 2K COMMUNICATIONS
Get to know your Asia team and what we do!
Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR®️ 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.
The Communications Team manages all public relations and influencer marketing for 2K titles. We are a team of talented storytellers, passionate video game players and communications professionals dedicated to raising awareness and driving purchase intent for our slate of fantastic games. We challenge ourselves to create fresh strategies and leverage our deep relationships with consumer media, enthusiast press and influencers to tell compelling brand stories.
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Media OutReach
Desert Diamond Hues Take Centre Stage On The Red Carpet At The 79th British Academy Film Awards
In evocative shades of champagne, honey, cognac, brown, and whiskey, these unique colours were seen on some of our most beloved actors and actresses- showcased in an exquisite array of cuts and designs, they blended timeless elegance with contemporary style.
Gillian Anderson, together with Nathalie Emmanuel, led the Desert diamond way with striking diamonds by Brazilian jeweller Ara Vartanian. Gillian woreasymmetric stone earrings featuring exceptional brown and white diamonds with complementing rings, whilst Nathalie wore an elongated drop earrings punctuated with brown diamonds, a bracelet and rings. K-Pop Demon Hunter star Audrey Nuna wore Desert diamond ear climbers from ANANYA.
Once reserved for jewellery boxes, brooches have become a go-to on the red carpet amongst the most decerning of wearers- Rising Star nominee Archie Madekwe paired his custom Dior suit with Ara Vartanian white diamond brooch and Desert diamond vintage rings whilst Regé-Jean Page looked to fauna as his inspiration in a Desert diamond dragonfly brooch by Hirsh London.

Actress and Model Poppy Delevingne attended the British Vogue and GǪ Fashion and Film Party adorned in Desert diamonds by Ara Vartanian.
For the occasion, Poppy chose to wear a curated selection of pieces in Desert diamond hues, included a striking necklace from the new Empirea collection, set with 17.34 carats of brown diamonds.
These extraordinary moments on the red carpet remind us that natural diamonds are born of the wild, their enduring beauty and unique nature express both style and glamour, as well as timelessness and cultural legacy.
#adiamondisforever #naturaldiamonds #diamonds #BAFTA #DesertDiamonds
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #Desertdiamonds #BAFTA #adiamondisforever
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The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal
opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.
Media OutReach
Huawei to Announce the Open Source Project of A2A-T Software, Boosting the application of agent communication standards
With the rapid development of artificial intelligence, highly Autonomous Networks are becoming a crucial direction for the communications industry, and the importance of industry collaboration is increasingly prominent. To this end, the A2A-T protocol, including the IG1453 beta version and the enhanced prompt meta-model IG1453A, was jointly released by global telecommunications industry partners at the TM Forum Accelerate Week on February 6, 2026. It aims to provide a unified interaction framework for multi-agent collaboration, addressing challenges faced by operators in automated production, such as collaboration efficiency, reliability, and security.
As a standardized agent interaction protocol, A2A-T marks a new stage in agent interaction, unlocking three major industry breakthroughs: a revolutionary improvement in integration efficiency, reducing the system integration cycle from “months” to “days”. Breaking the boundaries of task collaboration to support complex cross-domain, cross-vendor workflows; and accelerating industry ecosystem convergence by lowering interconnection barriers through unified standards, fostering a sustainable collaborative ecosystem.
While standards chart the course for the industry, open source is the optimal path to achieve widespread interoperability and rapid innovation. In line with the evolutionary consensus of the Autonomous Network industry, Huawei is going to open source the core supporting software for the A2A-T protocol, to practically propel this standard from industry consensus to global deployment.
This open source project will encompass key components for implementing the A2A-T protocol, including:
- A2A-T Protocol SDK: Provides integration tools for standardized interaction between agents.
- Registry Center: Enables authentication, addressing, and skill management for multiple agents.
- Orchestration Center: Supports low-code/no-code visual workflow orchestration, with pre-built high-value solution packages.
More detailed information will be officially announced during MWC 2026 at the Global Autonomous Network Industry Summit (14:30~16:00, March 2, 2026, Sofitel Barcelona Skipper Hotel). We cordially invite global industry partners to attend the launch event on-site or follow the project’s progress through online channels, working together to promote the prosperity of the Agentic Internet.
Hashtag: #Huawei
The issuer is solely responsible for the content of this announcement.
Media OutReach
Huawei will release the Agentic Core solution to accelerate the commercial use of agent networks
NE intelligence: As AI agents become a core capability of next-generation AI phones, the number of connected entities will increase tenfold, with connections extending from “humans” to physical AI (such as embodied robots and autonomous driving). This will require the introduction of key capabilities such as digital identity, agent registration and discovery, and A2A session management to build a low-latency, highly reliable network foundation, supporting the large-scale commercial deployment of physical AI.
Network intelligence: As service AI agents become more prevalent, they will generate diverse network experience requirements. For example, AI robots may require 100 Mbit/s bandwidth and 20 ms latency. Therefore, it is necessary to evolve from predefined rule networks to intent-driven networks, where network AI agents will understand the needs of different organizations, dynamically match resources, and implement a closed-loop process for policy generation, configuration, and delivery.
Service intelligence: Compared to OTT players, operators have more opportunities to provide inclusive intelligent services. Huawei supports operators’ service innovation through three key services, going beyond connectivity. AISF (Service Intelligence) will evolve from an interactive entry point to a full-featured personal assistant, integrating communication, content, and services. Communication experiences will shift toward immersive interactions, breaking through the boundaries of voice. The integration of computing and networks will continue to be commercialized, providing sustainable computing power support for AI inference and content generation.
Looking ahead, Huawei will continue to deepen the three-layer intelligent collaboration practice with operators, aiming to provide 7×24-hour inclusive intelligent connectivity, and work together to bring users a more efficient, convenient, and intelligent digital life, and create new value in the intelligent Internet era.
Hashtag: #Huawei
The issuer is solely responsible for the content of this announcement.
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