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Carlsberg Asia and Meituan Elevate Strategic Partnership with First-Time Black Pearl Collaboration

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From premium dining collaborations to seamless quick‑commerce, Carlsberg Asia is ushering a new era of beer enjoyment in Asia

HONG KONG SAR – Media OutReach Newswire – 11 December 2025 – Carlsberg Asia is taking its partnership with Meituan, a globally leading quick-commerce platform, to exciting new heights through a first-of-its-kind collaboration that bridges premium dining and digital accessibility.

Carlsberg Asia and Meituan elevate strategic partnership with Black Pearl Restaurant Guide for premium dining collaboration

The partnership features a first-time collaboration with Meituan’s Black Pearl Restaurant Guide, China’s premier dining authority, placing premiumisation at the forefront of Carlsberg’s digital innovation and online-to-offline (O2O) strategy. As part of the multi-faceted collaboration, Carlsberg and Meituan rolled out the Carlsberg Drinking Roadmap, featured under Dianping’s Must-Eat List 2025. This curated list of restaurants will offer Carlsberg’s beer portfolio via on-premise dining and on-demand delivery, seamlessly connecting unique dining experiences with everyday consumer convenience.

Leveraging Meituan’s ecosystem of advanced technology, quick-commerce capabilities, and behavioural insights, the partnership makes it effortless for consumers to enjoy Carlsberg products. Together, the partners will jointly deliver real-time, occasion-based food-and-beer experiences, ranging from delivery to personalised promotions, as well as curated product selections tailored to diverse consumer preferences.

Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said, “Our collaboration with Black Pearl and Meituan is more than a campaign; it is a clear statement of building unique bonds that draw on each other’s brand values and ethos. It showcases the power of partnership – where our brewing heritage and R&D excellence meets China’s most prestigious dining guides and its largest lifestyle platform. Together, we are setting a new premium standard and creating unmatched value for consumers across the ecosystem.”

Advancing Premiumisation Through Culinary Excellence

With the inception of the partnership with Meituan’s Black Pearl Restaurant Guide, Carlsberg is redefining modern beer occasions through curated culinary experiences in key Chinese Mainland cities, including Beijing, Shenzhen and Guangzhou, with regional expansion planned across Hong Kong, Singapore, Macau, and Malaysia.

Carlsberg’s Master Brewer, Zoran Gojkovic, visits Dianping Must-Eat restaurants in collaboration with Meituan
Carlsberg’s Master Brewer, Zoran Gojkovic, visits Dianping Must-Eat restaurants in collaboration with Meituan

To mark the launch, Carlsberg’s Master Brewer, Zoran Gojkovic, travelled to China to lead a series of exclusive food and beer pairing events in collaboration with star chefs. From modern Cantonese cuisine Yue Restaurant, Yun Jing at Raffles Shenzhen, to 1996 Sichuan Cuisine, Beijing, each partnership showcased innovative dishes meticulously paired with Carlsberg’s wide beverage portfolio, giving consumers a new perspective on beer tasting.

The pairings are designed to complement the artistry and heritage found in Black Pearl-selected restaurants. At the heart of these dining experiences is the Carlsberg premium portfolio featuring the signature Alchemy line – curated by the Carlsberg Brew Master. This exclusive collection showcases three of its most distinctive varieties: the Wheat Lager, the Vinous Beer and The Rubedo. Developed and perfected at the Carlsberg Research Laboratory, the Alchemy brews embody the incredible diversity of what beer can be. The Laboratory – home to more than 100 scientists – has long been a hub of innovation, dedicated not only to brewing better beer but to ‘brewing’ a better world. From inventing the pH scale in 1909, and winning a Nobel Prize for click chemistry in 2022, to pioneering climate-tolerant plant types for future generations, Carlsberg continues to push the boundaries of science and sustainability.

Making Every Meal a Beer Occasion: The Must-Eat Connection

To complement the prestige of Black Pearl dining, Carlsberg and Meituan will be extending premium beer experiences to everyday tables through Dianping’s Must-Eat List 2025. This initiative partners with China’s most popular and highly recommended eateries in Foshan and Beijing to create diverse beer occasions, from casual dining to celebratory gatherings, where Carlsberg’s full portfolio takes centre stage.

By integrating the complete range of brews into these trending venues, the partnership positions beer as a natural part of authentic food culture. From classic Carlsberg and refreshing lagers to the Alchemy line, consumers can explore the breadth of Carlsberg’s craftsmanship in settings that fit with their lifestyle. This approach bridges aspiration and accessibility, driving trial across categories and reinforcing Carlsberg’s presence in every occasion, turning everyday meals into memorable beer moments.

Co-Creating the Next Wave of Beer Occasions Through Digital Innovation

Carlsberg’s expanded partnership with Meituan goes beyond distribution, it’s about creating smarter, data-driven beer occasions for consumers. By tapping into Meituan’s powerful ecosystem, including quick-commerce capabilities and curated beer-led experiences, Carlsberg is unlocking new ways to connect with consumers both online and offline.

This collaboration strengthens Carlsberg’s brand differentiation in an increasingly digital marketplace while giving Meituan a unique opportunity to enrich its lifestyle offerings with beer knowledge and premium experiences. Through real-time analytics and consumer behavioural insights, both partners will deliver the right product from Carlsberg’s diverse portfolio, from premium lagers to speciality brews, and reach consumers at the right moment, offering tailored beer experiences that elevate everyday enjoyment.

This flagship initiative forms a cornerstone of Carlsberg Asia’s digital acceleration program and reflects a shared ambition: to co-create next-generation beer moments by blending brewing expertise with platform innovation. Together, Carlsberg and Meituan are setting a new standard for personalisation, convenience, and premiumisation across Asia.

Hashtag: #CarlsbergAsia

The issuer is solely responsible for the content of this announcement.

About Carlsberg Asia

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.

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A Diamond is Forever And Lane Crawford Launch “The Forever Gifts: A Natural Diamond Series”

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HONG KONG SAR – Media OutReach Newswire – 2 January 2026 – This season of giving, A Diamond is Forever joins hands with Asia’s premier luxury retailer, Lane Crawford, in paying tribute to the beauty and authenticity of natural diamonds. Together, they bring forward a shared commitment to exceptional craftsmanship, innovation, and responsible sourcing.

Renowned actress Charmaine Sheh (left) and fashion trendsetter Hilary Tsui (right) are invited to the event. Charmaine and Hilary discover natural diamonds and experience how diamond detection instruments can distinguish between natural and synthetic diamonds.

“The Forever Gifts: A Natural Diamond Series” the ultimate destination for bespoke natural diamond master creations in Hong Kong, launched with a line-up of activities at Lane Crawford’s flagship retail space in IFC mall. Renowned actress Charmaine Sheh, fashion trendsetter Hilary Tsui, VIPs, media members and influencers from Hong Kong and China were invited to explore exquisite natural diamond collections, thoughtfully curated by Lane Crawford.

Natural diamond workshops are held at Lane Crawford IFC, guiding guests through an immersive journey to explore diamonds from rough to polished
Natural diamond workshops are held at Lane Crawford IFC, guiding guests through an immersive journey to explore diamonds from rough to polished

This special series starts with a selection of contemporary fine jewellery brands, each offering a unique design story and a commitment to creativity and excellence. They include State Property, YEPREM, Mio Harutaka, KORLOFF and Claudia Ma Fine Jewellery. “This collaboration marks an important moment for Lane Crawford. Together with De Beers, we’re creating a destination that celebrates the beauty of natural diamonds through exceptional craftsmanship and global creativity. This exclusive space reimagines how clients engage with fine jewellery – bringing artistry, innovation, and the opportunity to design something truly personal.” Emily Wong, Senior Vice President of Merchandising at Lane Crawford.

The exclusive event brought a series of interactive workshops led by experts Jodine Bolden and Samantha Sibley from the De Beers Institute of Diamonds alongside London-based multi-disciplinary artist Annette Fernando.

Left to Right: Fashion stylist Veronica Li, famous influencer Ansheles, international fashion blogger Steph Hui, actor Bruce Tong and actor and singer Chris Tong attend the natural diamond workshop to experience the extraordinary charm of natural diamonds
Left to Right: Fashion stylist Veronica Li, famous influencer Ansheles, international fashion blogger Steph Hui, actor Bruce Tong and actor and singer Chris Tong attend the natural diamond workshop to experience the extraordinary charm of natural diamonds

At the natural diamond workshop, participants gained hands-on experience on rough diamond sorting, polished diamond grading, and differentiation of natural diamonds versus synthetics. Participants also had the unique opportunity of viewing a nearby 297-carat rough diamond and kimberlite carrying a 22-carat rough diamond. Also on display was a gem called “Beating Heart”, a 0.329-carat rough diamond that features a smaller diamond moving freely inside its larger counterpart, a rarity that showcases the extraordinary conditions under which diamonds can form. This exquisite piece, recovered by De Beers Group and analyzed at the facilities of De Beers Institute of Diamonds, is recorded on the Tracr platform, giving insight into its history and heritage. Upon completion of the workshop, each participant received a natural diamond masterclass certificate from the De Beers Institute of Diamonds.

“We are pleased to partner with Lane Crawford for this special series of events to proudly recognize the enduring value of natural diamonds, and to honour the artists who continue to bring life to these creations.” says Loletta Lai, Vice President, Natural Diamonds APAC De Beers Group.

Complementing the technical insight offered by the De Beers Institute of Diamonds, artist Annette Fernando shared her art creations inspired by natural diamonds, named The Multi-Faceted Self. Through a reflective coloring workshop, Annette invited participants to explore the transformative journey of natural diamonds as a metaphor for personal growth and resilience.

The partnership between A Diamond is Forever and Lane Crawford spotlights crafted natural diamond pieces sourced and styled from around the globe, the most treasured gifts ever! These iconic legacy brands and exciting new talent alike, all centered around the timeless beauty of natural diamonds, come together at Lane Crawford, the ultimate destination for discovery, craftsmanship, and contemporary luxury.

Featured Brands

Claudia Ma Fine Jewellery
Claudia Ma, driven by a passion for modern high jewelry and an unwavering dedication to quality, founded her eponymous brand, Claudia Ma, in 2000. With a distinctive design sensibility and an eye for artistic aesthetics, she masterfully reinterprets classic themes through innovative modern expressions. Her creations have earned widespread acclaim for their signature style and exceptional craftsmanship. Over the years, Claudia has collaborated with renowned names such as Shanghai Tang, Lane Crawford, and De Beers Group Forevermark, solidifying her brand’s standing in Hong Kong’s fine jewelry landscape.

Her latest work draws inspiration from the barbell as a symbol of balance, focus, and strength. Crafted in 18k gold and accented with natural diamonds, these versatile pieces embody resilience while seamlessly elevating everyday style.

According to Claudia, “Natural diamonds and craftsmanship go hand in hand. Craftsmanship brings out the diamond’s inner brilliance, while my design presents this timeless classic in a modern way for generations to enjoy. Without this artistry, even the finest diamond remains just a hidden treasure.”

State Property
An award-winning contemporary fine jewellery label from Singapore, State Property fuses modern design with traditional craftsmanship. Founded in 2015 by a jeweller and an industrial designer, the brand draws inspiration from culture, literature, and history—bringing to life structured silhouettes in precious metals that embrace the softness of the human form.

“There’s an emotional gravity with natural diamonds that’s hard to replicate, State Property shares. “Their rarity, beauty, and resilience make them extraordinary. Each one a fragment of the earth’s story, time in a crystallised form. We’re drawn to materials that carry meaning, and diamonds embody permanence, memory, and the quiet luxury of time. At State Property, we strive to have those same qualities reflected in our own work — creating jewellery with intention, designed to endure and be cherished across generations.”

YEPREM
Known for its avant-garde creations, House of YEPREM is a family-run brand that continues to push the boundaries of contemporary diamond jewellery. With a legacy rooted in timeless craftsmanship and visionary design, YEPREM’s striking pieces are now celebrated across America, Europe, the Middle East, and Asia.

“Natural diamonds are the ultimate expression of authenticity and endurance, virtues that mirror YEPREM’s journey and craftsmanship. Born from time, pressure, and perseverance, each diamond holds the essence of transformation and strength. Their inherent brilliance and purity transcend trends, embodying emotion and individuality. In YEPREM’s world, a natural diamond is not merely a material, it is the foundation upon which stories of resilience and radiance are told.”

Mio Harutaka
Crafted in Japan by local artisans, MIO HARUTAKA channels the beauty of Mother Nature into every design. The brand, founded in 2011, is committed to achieving diamond traceability and sustainability while maintaining exceptional artisanal craftsmanship. Harutaka shares: “Craftsmanship is essential—it accounts for almost everything. All of these details depend entirely on the skills of the craftsmen. Craftsmanship is what allows me to welcome close, hands-on appreciation, knowing that each piece will meet that level of scrutiny with confidence and beauty.”

KORLOFF
Since 1978, KORLOFF has been a symbol of true femininity—magnetic, adventurous, and bold. Renowned for crafting exquisite bespoke jewelry, each piece reflects daring designs and the unmatched artistry of French craftsmanship, showcasing the Maison’s boundless creativity and passion. “Our story began with a diamond, the Black Korloff, the largest brilliant-cut natural black diamond in the world. Its uniqueness, shaped over millions of years, continues to inspire us every day as a symbol of mystery, transformation, and the magic of nature. Natural diamonds possess an authenticity and depth that no other material can replicate. They remind us that beauty is born from time, pressure, and light, forces that mirror the creative journey behind each Korloff jewel.”

Meet the De Beers Institute of Diamonds Experts:

Jodine Bolden, Director of Education De Beers Institute of Diamonds
Jodine has previously developed her career as an operations line manager within large FMCG companies, and European HR Management roles within the luxury Health & Beauty industry where she first developed her passion for creating exceptional consumer experiences. After moving to De Beers, she worked as HR Manager for 5 years and discovered her fascination for diamonds as she supported various global functions across the De Beers estate, she then involved creating the Institute of Diamonds Education Service and developing each course that they now offer to their clients.

Since 2018 the De Beers Institute of Diamonds Education Service has provided education on a range of diamond subjects including, Rough Diamond Sorting, Polished Diamond Grading and Laboratory-Grown Detection.

Samantha Sibley, Technical Liaison Manager De Beers Group, UK
With over 30 years’ experience in De Beers’ research, development and commercial teams, Samantha brings a wealth of knowledge regarding the characteristics of both natural and laboratory-grown diamonds. She has been involved in the development of De Beers Group’s current and previous suites of verification instruments and currently also facilitates training and educational courses around the world on the use of these instruments for accurate screening results. Other projects involve research into irradiation and HPHT colour treatments and the utilisation of this information to develop screening processes within the De Beers grading laboratories.

Sam has a BTEC Higher National Certificate in Physics, is a diamond fellow of the Gemmological Association of Great Britain (DGA) and holds a team leader qualification from Leadership Management UK and the Chartered Management Institute. She has presented on diamond topics globally and has had first-hand experience of the diamond industry over many years through visits to mines, cutting centres, polishing factories, gemmological laboratories and tradeshows.

Annette Fernando, Commissioned Artist, “The Multi-Faceted Self” at The Forever Gifts: A Natural Diamond Series
Annette Fernando (b. 1991, London) is a multi-disciplinary artist and curator. She holds a BA in Fine Art from Central Saint Martins and is currently pursuing an MA in Contemporary Art at Sotheby’s Institute of Art, where she was awarded the prestigious Cultural Leaders Scholarship.

Fernando’s artistic repertoire spans drawing, printmaking, painting, and film. Fernando’s current work is driven to immortalise natures scenes, capturing the beauty of moments often overlooked through various mediums. Fernando’s work has garnered significant recognition, including winning the Jerwood Drawing Prize in 2014 and selections for the Royal Academy Summer Exhibition in 2021 and 2023. Her pieces are held in public and private collections across the USA, France, Hong Kong, and the UK.

Hashtag: #adiamondisforeverhk #lanecrawford #adiamondisforever #theforevergifts #naturaldiamonds #diamonds




The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal

opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.

About Lane Crawford

Founded in 1850, Lane Crawford is an iconic luxury department store, with a mission to search the world for the most exciting talent and product, to create the ultimate luxury edit of fashion and lifestyle for its customers across Greater China. Featuring the largest own-bought designer portfolio across Womenswear, Menswear, Beauty & Wellbeing,

Home and Lifestyle, and Fine Jewellery in the region, Lane Crawford constantly evolves its product, experience, and services offer to embrace the most innovative and relevant designers and exceptional craftsmanship of the season, and to reflect the dynamic pace of its market and customers.

With four stores in Hong Kong; and three stores across Shanghai, Beijing and Chengdu, supported by a global digital flagship, and a purpose-built ecommerce site for China and WeChat store, Lane Crawford is Greater China’s first and only omni-channel luxury fashion retailer. Each store is personalised to its location and designed to provide sensory experience, fusing fashion, design, art and music, while offering exceptional service.

Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail, brand management and distribution group, which also includes cutting-edge fashion boutique Joyce; and fashion, beauty, and lifestyle brand management and distribution business ImagineX Group.

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Happy New Year for Hong Kong’s Tourism and Mega Events Economy

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HONG KONG SAR –
Crowds gather for the New Year Countdown in Hong Kong

A series of events including music performances and a light show were arranged by the Hong Kong Tourism Board (HKTB) with the aim of conveying positive energy, care, and blessings of peace to both locals and visitors, and to welcome a hopeful new year together.

The Hong Kong Special Administrative Region (HKSAR) Government had anticipated a large number of visitors during the festive season, which included a four-day long weekend over Christmas, while January 1 coincided with the start of a three-day long holiday on the Chinese Mainland.

The Government said the number of non-Chinese Mainland visitors reached a post-Covid record every day during the Christmas holiday with around 50,000 visitors daily from December 25 to 27, accounting for around 33% of the total number of travellers during that period.

This influx of festive visitors provided a further boost to Hong Kong’s tourism sector. In 2025, Hong Kong received 50 million visitors, marking a 12% year-on-year rise. This included 38 million visitors from the Chinese Mainland (up 11% year-on-year) and 12 million non-Chinese Mainland visitors (up 15% year-on-year).

In the Euromonitor International Top 100 City Destinations Index 2025, Hong Kong ranked second globally for international arrivals, behind only Bangkok.

The large number of visitors over festive period provided further impetus to the local tourism industry, which had already been buoyed by a series of mega events at the new Kai Tak Sports Park. Since its opening in March 2025, KTSP has become a new hub for major sports and entertainment events.

Kai Tak Sports Park has successfully hosted major events such as the Hong Kong Football Festival
Kai Tak Sports Park has successfully hosted major events such as the Hong Kong Football Festival

Within the KTSP, the centerpiece 50,000-seat Kai Tak Stadium was ranked third in the world and top in Asia for total ticket sales in 2025 just nine months after its debut, according to Pollstar’s 2025 year-end stadium charts (published mid-December 2025).
Pollstar, a US-based trade publication for the concert and live entertainment industry, also ranked Kai Tak Stadium No.5 worldwide and No.1 in Asia for total gross revenue (1.25 million passes worth US$191.34 million). Meanwhile, its sister venue, the 10,000-seat Kai Tak Arena, was ranked Asia’s No. 8 in terms of total gross revenue.
KTSP has quickly and firmly established itself as a premier destination for mega sports and entertainment events. So far, KTSP has hosted over 90 local and international event days, welcoming more than 7 million visitors, including 1.6 million at Kai Tak Stadium alone.
With its retractable roof and flexible pitch, Kai Tak Stadium successfully hosted in 2025 major events such as the Hong Kong Sevens in March, and concerts by British rock band Coldplay in April, Mandopop rock band Mayday in May and singer Jay Chou in June.
It also hosted the Hong Kong Football Festival in summer, featuring top teams such as Liverpool, AC Milan, Arsenal and Tottenham Hotspur.

Looking ahead, the Kai Tak Stadium will welcome global pop icons BLACKPINK for back-to-back shows of the highly anticipated Asia leg of their WORLD TOUR <DEADLINE> later this month.

Hashtag: #hongkong #brandhongkong #asiasworldcity #tourism #megaevents #newyear #countdown #kaitaksportspark





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Visit Malaysia 2026 Countdown Festival: A New Year’s Eve Celebration

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Prime Minister celebrated the New Year together with Malaysians and officially kicked off Visit Malaysia 2026 at Pavilion Kuala Lumpur, amid captivating pyromusical fireworks, drone formations, laser shows, and stunning 3D anamorphic projections, alongside a star-studded lineup of top artistes

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 1 January 2026 – Malaysia ushered in the New Year on a high note as the Visit Malaysia 2026 (VM2026) Countdown Festival culminated in a spectacular New Year’s Eve celebration at Pavilion Kuala Lumpur. The landmark event, a strategic collaboration between The Fame Events, Pavilion Kuala Lumpur and the Ministry of Tourism, Arts and Culture (MOTAC), serves as an iconic curtain-raiser that ignited the national momentum and aspirations for the VM2026 campaign.

The highlight of the night was the countdown moment led by YAB Dato’ Seri Anwar Ibrahim, Prime Minister of Malaysia as the Guest of Honour, who joined thousands of Malaysians and visitors to welcome the New Year. Underscoring the national significance of the occasion, the celebration was also attended by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia.

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, stated: “This celebration was a symbolic event to ignite the momentum for VM2026 while welcoming the world to our shores. Malaysia is now fully ready to showcase its unique culture, creativity, and the warm hospitality of its people. It marks a strong head start towards our aspiration of 43 million international visitor arrivals, further solidifying our position on the global tourism map.”

The VM2026 Countdown Festival stood as a grand manifestation of Malaysia’s excellence on the global stage. Drawing thousands of domestic and international visitors, the New Year’s Eve celebration featured a breathtaking multimedia extravaganza, seamlessly integrating pyromusical fireworks, drone formations and laser projections. A key highlight was the stunning 3D anamorphic display starring the campaign’s beloved Malayan Sun Bear mascots, Wira and Manja.

The main stage was also graced by a stellar lineup of renowned local artistes, including Shila Amzah, Aina Abdul, Belle Sisoski, Vanessa Reynauld, Kidd Santhe, The Kuans, KLP48, Nazu, Rezza Shah, Danson Ooi, Euzen, and Penny. Their performances were complemented by dedicated cultural showcases that blended traditional rhythms with modern beats, elevating the celebratory atmosphere of the night.

The VM2026 Countdown Festival was a wider festive programme that began as early as 26 December 2025, extending the celebrations beyond the heart of the city. Parallel events and activities were held, offering visitors a glimpse of Malaysia’s rich heritage and creative spirit while embodying the essence of Truly Asia.

These included the VM2026 Bazaar at Pavilion Bukit Jalil, VM2026 Arts & Culture Showcase at Fahrenheit 88, featuring cultural pop-ups, interactive experiences such as batik art, porcelain making, wau decoration among others and showcases that drew strong public participation over several days. Malaysia’s vibrant food scene was brought to life at the VM2026 Bukit Bintang Food Bazaar, Lot 10, presenting a curated mix of traditional cuisines, local favourites and contemporary delights.

The build-up was further amplified by daily live 10 iconic DJs, flash mobs at the Bukit Bintang Crossing, Malaysia’s very own infamous Shibuya crossing and busking performances across key locations, creating a steady prelude to the countdown and sparking excitement both on the ground and across social media.

VM2026 provides a platform to bring Malaysia’s narrative to the global stage, guided by five strategic pillars: sustainability, cultural heritage, nature-based adventure, digital innovation, and global connectivity. However, these strengths will only truly shine when celebrated together by all Malaysians.

The festival was organised with the strong support of Kuala Lumpur City Hall (DBKL) and Tourism Malaysia as key partners. The success of the event was also made possible through collaboration with strategic partners, including Istana Budaya, the National Department for Culture and Arts (JKKN), the National Heritage Department, and the Malaysian Handicraft Development Corporation.

As the immersive countdown finale illuminated the Kuala Lumpur skyline, the VM2026 Countdown Festival marked a confident and celebratory opening to the tourism year ahead, reaffirming Malaysia’s readiness to welcome the world in 2026.

The year 2026 will be anchored by a series of mega events, including major festive celebrations such as Hari Raya Aidilfitri, Chinese New Year, and Deepavali, which will showcase Malaysia’s rich cultural and ethnic diversity while enhancing visitor experiences through a vibrant presentation of local arts, heritage, and entertainment.

This momentum will be driven by the implementation of a wide range of high-impact tourism events and programmes, encompassing cultural festivals, conventions, and MICE activities (Meetings, Incentives, Conferences and Exhibitions), as well as large-scale tourism exhibitions. Adopted on a nationwide scale, this approach aims to expand tourism reach, encourage longer visitor stays, and provide meaningful opportunities for travellers to experience the distinct cultural identities of Malaysia’s diverse regions.

Hashtag: #VM2026Countdown #VisitMalaysia2026 #SurrealExperiences #MalaysiaTrulyAsia

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